Hanuman Temple

What Hanuman Temple does

The Neem Karoli Baba Ashram and Hanuman Temple is a 501(c)(3) religious nonprofit located at 416 Geronimo Lane in Taos, New Mexico, founded in the late 1970s around a 1,600-pound Hanuman murti commissioned by American devotees of the Indian guru Neem Karoli Baba and shipped from Jaipur to San Francisco in 1978. It is the only ashram in the United States affiliated with the Neem Karoli Baba lineage and serves as the Western anchor for a global satsang community that includes five affiliated Indian ashrams (Kainchi Dham, Vrindavan, Rishikesh, Lucknow, and Nibkarori).

The organization's core offerings are devotional rather than technological: daily aarti ceremonies at 7 a.m. and 7 p.m., Sunday Hanuman Chalisa chanting sessions, an annual festival calendar (Hanuman Jayanti, Maha Shivaratri, Guru Purnima, Mahasamadhi), a Mandir (temple) and Dharamsala with two guest rooms limited to three-night stays, a permaculture farm, and volunteer seva programs. Digital channels extend its reach — a livestream of daily rituals, downloadable bhakti audio resources, a Squarespace website with devotee stories and translation guides, and a Shopify-based online store (Puja Dukan) selling puja items, devotional books, and Taos Ashram clothing globally.

The ashram operates as a donation- and retail-funded nonprofit: revenue comes from tax-deductible contributions to a General Fund, Puja Dukan merchandise sales, and occasional auctions and raffles, with no disclosed fee structure for temple entry or worship. Governance rests with a Board of Directors that solicits input from the satsang community, and the current headcount of 8 employees supports an operation that welcomes hundreds of visitors annually, exceeding 300 on peak weekends. As of April 2026, the ashram is operating with temporary service curtailments on Mondays, Wednesdays, and Thursdays due to a staff shortage, while continuing an $800,000 capital campaign for a new Prasad Dining Hall.

Name

Hanuman Temple

Legal name

Neem Karoli Baba Ashram and Hanuman Temple

Website

https://nkbashram.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

The Neem Karoli Baba Ashram and Hanuman Temple is a 501(c)(3) nonprofit in Taos, New Mexico, and the only U.S. ashram in the Neem Karoli Baba lineage. It serves a global devotee community through daily aarti, festivals, volunteer seva, livestream rituals, and an online puja store.

Ownership category

akta.pro rank

Product category

Religious and Spiritual Services

NAICS

Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Spiritual retreat services
• Hindu temple services
• Devotional puja items
• Religious nonprofit organization
• Bhakti yoga center

Headquarters

HQ city

Taos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others

Revenue model

1. Donations and Offerings: The ashram is sustained by generous donations from visitors, devotees, and supporters. Donations to the General Fund directly support the ashram's daily operations, maintenance, and programs. All donations are tax-deductible as the ashram is recognized as a 501(c)(3) church under IRS regulations.
2. Puja Dukan Store Sales: The ashram operates an online store called Puja Dukan selling puja items, devotional books, clothing, and commemorative merchandise. The store also sells books about Neem Karoli Baba including 'Miracle of Love' and 'The Divine Reality of Sri Baba Neeb Karori Ji Maharaj'.
3. Fundraisers: Occasional fundraisers including auctions and raffles support the ashram's operations and capital projects such as the new Prasad Dining Hall.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Hanuman Temple (Neem Karoli Baba Ashram and Hanuman Temple) is a spiritual retreat center that offers daily aarti ceremonies at the Mandir housing a 1,600-pound Hanuman murti, Sunday Hanuman Chalisa chanting sessions, annual festivals, Dharamsala overnight stays, volunteer seva opportunities, and a permaculture farm. It also operates an online Puja Dukan store selling devotional items, books, and clothing, and provides livestream broadcasts and downloadable bhakti resources for remote devotees.

Product overview

The Neem Karoli Baba Ashram and Hanuman Temple operates as a spiritual retreat center offering a combination of physical facilities and digital services. The core offering is the Hanuman Temple (Mandir) providing daily darshan and aarti ceremonies. Supporting services include the Puja Dukan Store (online retail for puja items, books, and clothing), Livestream Services for remote participation in daily rituals, and Bhakti Resources including downloadable prayer recordings and the Hanuman Chalisa. The ashram provides physical amenities including temple grounds for meditation and spiritual practice, Dharamsala guest rooms for overnight stays, a Permaculture Farm supplying fresh produce, and a Prasad Dining Hall (under construction). Additional offerings include Seva volunteer opportunities, annual Festivals and Puja celebrations, and an Ashram Newsletter for community communication.

Differentiator

Problem solved

Functional benefit

Brands

• Puja Dukan: Online store selling puja items, books, and Taos Ashram clothing

Products and services

• Temple Darshan and Grounds Access Daily access to the Mandir (temple) and ashram grounds for meditation, devotional singing, satsang, and spiritual practice. Open seven days a week from 6:45 a.m. to 8:00 p.m., free of charge to all visitors.
• Dharamsala (Overnight Stays)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indian Ashrams of Neem Karoli BabacoreOthersThe Taos Ashram maintains connections with Neem Karoli Baba's ashrams in India, including Kainchi Dham, Vrindavan Ashram, Rishikesh Ashram, Lucknow Ashram, and Nibkarori Ashram. The Taos location serves as the Western center for the global Neem Karoli Baba satsang community.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Hare Krishna Temple (ISKCON Manhattan): Urban ISKCON temple with daily aarti, festival programming, and a NYC Govinda's restaurant — comparable as a Hindu temple with daily ritual cadence, festivals, and a community-driven revenue model, though operating in an urban Eastern US setting rather than a Western retreat.

Broad incumbents

• Siddha Yoga Foundation: Muktananda lineage foundation offering siddha yoga meditation, retreats, and ashram visits worldwide — comparable to Taos Ashram as a Western Hindu devotional lineage with global digital outreach and physical retreat centers.
• Art of Living International (Sri Sri Ravi Shankar): Large global spiritual and yoga organization with US centers, retreat programming, and online content — overlaps with Taos Ashram's event-driven, livestream-augmented GTM motion and global teacher lineage.

Direct peers

• New Vrindaban (ISKCON): ISKCON community in West Virginia with daily temple worship, residential devotee living, permaculture farm, and festival programming — a comparable Western Hindu community with shared lineage-based identity and integrated residential and devotional infrastructure.
• Kripalu Center for Yoga & Health: US retreat center in Stockbridge, Massachusetts offering yoga, meditation, and residential programs grounded in a spiritual teacher lineage — overlaps with Taos Ashram's blend of spiritual practice, residential accommodation (Dharamsala), and community programming.
• Arsha Vidya Gurukulam: Swami Dayananda's Hindu ashram in Saylorsburg, Pennsylvania teaching Vedanta through residential programs — directly comparable to Taos Ashram as a US-based Hindu ashram rooted in an Indian guru lineage and offering residential retreats.
• Sathya Sai Baba Organization (US): Global Hindu-inspired spiritual organization running centers across the US with devotional singing, study groups, and service programs — comparable as another Western anchor for an Indian devotional lineage with broad community engagement.
• Self-Realization Fellowship: Founded by Paramahansa Yogananda, SRF operates a flagship ashram (Encinitas, CA) with temple, residential retreats, daily meditations, and a global dissemination focus — the closest US analogue to the Neem Karoli Baba Ashram in terms of a Hindu-lineage Western ashram with monastic rhythms and global reach.
• Yogaville Ashram (Satchidananda): Integral Yoga ashram in Buckingham, Virginia featuring the Light of Truth Universal Shrine, residential accommodations, organic farm, and Yoga programs — directly comparable to Taos Ashram in operating a Western Hindu ashram with temple, lodging, farm, and teacher-driven community.
• Vedanta Society of Southern California: Founded by Swami Vivekananda's lineage, operates the Hollywood and Santa Barbara temples with lectures, meditation, retreats, and a monastic order — comparable as a US-based Hindu spiritual organization blending temple worship, study, and residential engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/taospujadukan
• Instagraminstagram.com/pujadukan
• YouTubeyoutube.com/channel/UCZbU5EwQ9jWjW9VJ4SjT5Qw
• LinkedInlinkedin.com/company/hanuman-temple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Hanuman Temple