NIOR

What NIOR does

NIOR is a privately held Danish bistro and restaurant group operating two waterfront locations: NIOR Bistro Juelsminde, established on Juelsminde harbor in 1991 and rebranded under the NIOR Bistro name in 2021, and NIOR Bistro Horsens, opened at the Horsens Marina in 2024. The Juelsminde site operates as a self-service bistro during peak tourist season, while the Horsens site maintains full table service year-round and features a signature ice cream bar offering 50+ varieties in high season. The business targets a broad consumer base spanning families, tourists, marina visitors, private event hosts (birthdays, baptisms, confirmations, corporate functions, memorial services), and corporate meeting clients.

The product platform extends well beyond a la carte dining into a modular catalog of add-on offerings: NIOR Buffeter (maritime, lunch, and party buffets at 188-398 DKK per person), NIOR Selskabsmenuer (build-your-own celebration menus), NIOR Brunch (classic and luxury tiers), NIOR Møder (business meeting packages), NIOR Ud af Huset (off-premise tapas and seafood catering), NIOR Mindehøjtidelighed (memorial ceremony catering), NIOR Isvogn (mobile ice cream cart rental), NIOR Ad Libitum beverage packages (215-349 DKK per person for 3-hour events), and Il Faro Juelsminde, a dedicated celebration venue at Havnen 1 with capacity for 40-100 guests. There is no proprietary technology disclosed; operations rely on third-party EasyTable for reservations, dedicated online takeaway portals for each location, and QR-code table ordering at Juelsminde.

Revenue is generated through a mix of one-time dine-in transactions, transaction-fee-based takeaway orders, private event hosting (with minimum group sizes of 10-40 persons), ice cream and dessert sales, and gift cards redeemable across a network of local Juelsminde businesses. Pricing is in Danish Kroner including VAT, with a daily Happy Hour from 16:00-17:00. The company operates with approximately 10 listed employees across two legal entities (NIOR Juelsminde, CVR 38780913; NIOR Horsens, CVR 44548097), is headquartered in Juelsminde, Midtjylland, Denmark, and has no disclosed funding, no parent company, no institutional investors, and no public listing. Minor partnerships include Seia Surdejsbageri (sourdough supplier), Vinslottet (wine tasting dinners), and Sejlklubbens Venner (community events).

Name

NIOR

Legal name

NIOR Bistro

Website

https://nior.dk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

NIOR is a privately held Danish bistro restaurant group operating two waterfront locations in Juelsminde and Horsens, serving families, tourists, private event hosts, and corporate clients with dine-in, takeaway, catering, and event hosting across a modular product platform.

Ownership category

akta.pro rank

Product category

Restaurant Dining & Hospitality Services

NAICS

Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Steakhouses & Seafood Restaurants (THAFACAE), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Waterfront restaurant dining
• Private event catering
• Brunch buffet service
• Ice cream bar
• Online table booking

Headquarters

HQ city

Juelsminde

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in restaurant sales: Revenue from à la carte dining at both NIOR Juelsminde and NIOR Horsens locations, including food, beverages, cocktails, and bar drinks.
2. Private events and celebrations: Revenue from hosting private events including birthdays, baptisms, confirmations, company events, memorial services, and other celebrations with custom menus and packages.
3. Takeaway and delivery: Revenue from takeaway orders placed through dedicated online portals for both Juelsminde and Horsens locations.
4. Ice cream and dessert sales: Revenue from the ice cream bar in Horsens and dessert offerings including waffles, cakes, and specialty ice cream items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

NIOR operates two waterfront bistro restaurants in Juelsminde and Horsens, Denmark, offering à la carte dining, an ice cream bar, takeaway ordering, and full-service private event hosting (celebrations, brunches, buffets, business meetings, memorial services, and off-premise catering). The Juelsminde location runs as a self-service bistro in peak tourist season, while the Horsens location offers table service year-round alongside an ice cream bar with 50+ varieties.

Product overview

NIOR is a Danish bistro restaurant group operating two locations in Juelsminde and Horsens, Denmark. The core offering consists of NIOR Bistro at both locations, with Juelsminde featuring a la carte dining that converts to self-service during high season, and Horsens providing table service year-round. Add-on services include NIOR Isbar (ice cream bar with 50+ varieties), celebration venues at NIOR and Il Faro, event hosting, catering packages (buffets, brunch, tapas, business meetings), takeaway services, and beverage packages. The business has operated for over 30 years, rebranding as NIOR Bistro in 2021 and expanding to Horsens in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• NIOR Isbar: An ice cream bar operated at the NIOR Horsens location, offering soft serve, waffle ice cream, milkshakes, iced coffee, and more.

Products and services

• NIOR Buffeter (Catering Buffets) Catering buffet options including maritime buffet (228 DKK/pp min 10), lunch buffet (188 DKK/pp min 10), and festive party buffet (398 DKK/pp min 20) for private events and celebrations.
• NIOR Bistro Juelsminde Restaurant located at Havnen 4, Juelsminde offering à la carte dining, takeaway, events, and celebrations with maritime views. Operates as a self-service bistro during peak tourist season. Open daily from 10-21.
• NIOR Bistro Horsens Restaurant at Nordøstpassagen 40, Horsens featuring table service year-round, an impressive ice cream bar with 50+ varieties, and takeaway options. Open daily from 11-21. Includes three event rooms (Øst, Isbaren, Vest).
• NIOR Isvogn (Mobile Ice Cream Cart) Mobile ice cream cart with Italian charm offering all-you-can-eat ice cream waffles for 2 hours including staff, available for external events with minimum 40 guests. Delivery within 10 km: 250 DKK.
• NIOR Selskabsmenuer (Celebration Menus) Build-your-own celebration menu with starter and main course (298 DKK/pp) or main course only (218 DKK/pp) options, minimum 20 persons, served at the table for private events.
• NIOR Brunch Brunch offerings in classic (188 DKK/pp, min 10) or luxury (248 DKK/pp, min 20) versions, popular for baptisms and birthdays, lasting maximum 3 hours. Unlimited beverages add-on at 115 DKK/pp for 3 hours.
• NIOR Møder (Business Meetings) Business meeting packages including day meetings with breakfast, lunch, and afternoon coffee, as well as meeting refreshments-only options. Features waterfront meeting spaces.
• NIOR Ud af Huset (Off-Premise Tapas Catering) Off-premise catering featuring luxury tapas, maritime tapas, charcuterie boards, luxury seafood platters, and seafood plates prepared primarily in Juelsminde for external events.
• NIOR Mindehøjtidelighed (Memorial Ceremony Catering) Memorial ceremony catering including open-faced sandwiches, canapés, coffee and tea service in quiet settings.
• Il Faro Juelsminde Event Venue Celebration venue at Havnen 1, Juelsminde with panoramic views of the marina, popular for private events and parties with capacity of 40-100 guests.
• NIOR Takeaway Ordering Service Online takeaway ordering service available for both Juelsminde and Horsens locations via dedicated ordering platforms (takeaway.nior.dk and horsens.takeaway.nior.dk).
• NIOR Ad Libitum Beverage Packages All-you-can-drink beverage packages lasting 3 hours with tiered options ranging from 215 DKK/pp (Klassikeren: beer and soft drinks) to 349 DKK/pp (Den helt store: bubbles, wine, beer, coffee/tea). Cocktail add-on +100 DKK/hour/pp.
• NIOR Isbar Horsens (Ice Cream Bar) Ice cream bar at the Horsens location offering soft serve, classic ice waffles, milkshakes, iced coffee, and more than 50 ice cream varieties in high season.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Seia Surdejsbageri (Seia Sourdough Bakery)minorOthersSeia Surdejsbageri provides sourdough bread for NIOR's brunch offerings. The partnership supplies fresh artisan sourdough products that complement NIOR's menu offerings.
• Sejlklubbens Venner (Sailing Club Friends)minorStrategic or Co-development PartnerNIOR collaborates with Sejlklubbens Venner for the annual Duck Bingo (Andebanko) event. This partnership combines dining with community engagement activities.
• Vinslottet (Wine Castle)minorStrategic or Co-development PartnerVinslottet's Anders guides guests through wine tasting experiences during exclusive NIOR wine merchant dinners. The partnership provides premium wine expertise and curated tasting experiences for NIOR events.
• Gift Card Network (Il Faro, Juelsminde Fisk, Havnens Café & Isbar)minorChannel Partner/ Reseller/ DistributorNIOR gift cards are accepted at a network of local Juelsminde businesses including Il Faro, Juelsminde Fisk, Seia Surdejsbageri, and Havnens Café & Isbar. This cross-promotional network drives customer convenience and local business synergy.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Meyers Deli: Multi-location Danish casual eatery brand by Claus Meyer offering sandwiches, salads and bowls; comparable to NIOR as a Danish casual-dining group operating multiple physical restaurants with a broad menu across geographies.
• Sticks'n'Sushi: Danish restaurant chain serving sushi and grilled sticks across multiple locations; comparable to NIOR as a Danish multi-location restaurant operator with seafood-forward menus and a similar casual-but-designed dining experience.
• Jensens Bøfhus: Denmark's largest steakhouse chain, operating family/casual restaurants nationwide; comparable as a Danish full-service restaurant chain with broad menus and high customer throughput.
• Sunset Boulevard: Danish burger and casual-dining chain; comparable as a Danish multi-location casual restaurant operator with broad menu and family appeal.

Direct peers

• Restaurant Skovshoved (Søllerød Kro / Larsengruppen): Coastal Danish special-occasion restaurant in suburban harbor-side setting; comparable to NIOR as a Danish special-occasion full-service restaurant near water that caters to celebrations and events.
• Meyers Madhus (Food & Farm concepts): Group of farm-to-table food venues by Claus Meyer with tasting/set menus and event hosting; comparable to NIOR's full-service seasonal Danish dining with strong event/day-trip appeal.
• Told & Snaps: Special-occasion Danish restaurant and street-food operator in Aarhus offering multi-course menus and private events; comparable to NIOR for similar celebration hosting and Danish-cuisine-centric event packages.
• Café Vækst: Copenhagen-based bistro/wine-bar concept with seasonal menus and event hosting at multiple locations; comparable to NIOR for bistro identity and event/celebration focus.

Regional players

• Restaurant Pakhuset (Juelsminde-area): Harbor-side Danish full-service restaurant; comparable to NIOR Juelsminde as a waterfront regional competitor operating in the Juelsminde/East Jutland area.

Others

• EasyTable: Restaurant table-booking platform that NIOR itself uses; included as a software/ecosystem peer rather than a direct competitor, to show the technology stack NIOR relies on for digital reservations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIOR