Centro de Pinturas - TINTAS RENNER

What Centro de Pinturas - TINTAS RENNER does

Centro de Pinturas - TINTAS RENNER, operating under the trade name Nippon Tintas, is a privately held Brazilian specialty retailer of paints and coatings, headquartered in the Campinas, São Paulo area. It runs a direct-to-consumer e-commerce storefront at nippontintas.com.br built on Tray commerce technology, selling residential paints, automotive coatings, fire-retardant products, airless spray equipment, and professional sanding tools to individual consumers and small trade buyers across Brazil.

The catalog is multi-brand rather than proprietary: Nippon Tintas serves as an authorized dealer for PPG RENNER (residential and pool coatings, including the AQUABLOC moisture blocker), PPG DELTRON and PPG ACS (automotive clear coats, hardeners, and PU varnishes), Mirka (dust-free sanding), and Airless equipment from Wagner, Titan, and Graco. Customer support is delivered through WhatsApp and email, and the checkout flow supports 12x credit-card installments to manage affordability for Brazilian buyers.

The business operates with a small team (35 employees) and no disclosed revenue, funding, or expansion history. There is no mobile app, no API surface, and no AI or data-asset disclosures in the source material. Strategically, the company is a niche online distributor leveraging established paint manufacturer brands and a niche fire-retardant specialty, with no parent company, no M&A activity, and no known ownership changes in the available data.

Name

Centro de Pinturas - TINTAS RENNER

Legal name

Nippon Tintas

Website

https://nippontintas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro de Pinturas - TINTAS RENNER (Nippon Tintas) is a Brazilian e-commerce specialty retailer based in Campinas, SP, selling residential, automotive, and fire-retardant paints plus application equipment as an authorized dealer of PPG RENNER and adjacent brands.

Ownership category

akta.pro rank

Product category

Paint and Coatings Retail

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Paint retail
• Automotive coatings
• Fire-retardant paints
• Residential paints
• Painting equipment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail paint product sales: Operates as a paint and coating products retailer, selling directly to end consumers through their e-commerce platform. Revenue generated through product sales including residential paints, automotive coatings, fire-retardant paints, and related equipment/accessories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Centro de Pinturas - TINTAS RENNER (operating as Nippon Tintas) is a Brazilian e-commerce retailer specializing in paint and coating products. The company sells residential paints, automotive coatings, fire-retardant paints, pool enamels, airless spray equipment, and professional sanding tools from brands such as PPG RENNER, PPG DELTRON, PPG ACS, and Mirka directly to end consumers via its online storefront.

Product overview

Centro de Pinturas - TINTAS RENNER operates as a specialized Brazilian paint and coatings retailer, offering a diverse portfolio of products across multiple categories including residential paints (Tintas Imobiliárias), automotive paints (Tintas Automotivas), fire-resistant coatings (Tinta Anti Chama), industrial airless spray equipment, and professional tools. The company distributes major brands including PPG RENNER, PPG DELTRON, PPG ACS, and Mirka. The product range spans primers and sealers (PPG RENNER AQUABLOC), automotive clear coats and hardeners (PPG DELTRON series), PU enamels for pools, fire-retardant varnishes for wood and textiles, and industrial painting equipment. The offering is organized as a multi-brand e-commerce platform serving both professional contractors and individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Máquinas Airless Airless paint sprayer machines for professional and industrial paint application, including brands Wagner, Titan, and Graco, sold to painting professionals and contractors.
• PPG RENNER AQUABLOC BLOQUEADOR DE UMIDADE Moisture blocking primer/sealer for residential use in 3.6L packaging, used to address moisture problems in interior and exterior walls.
• PPG DELTRON VERNIZ D800 Automotive clear coat varnish in 5 liter packaging, used for vehicle refinishing by automotive professionals and body shops.
• PPG DELTRON ENDURECEDOR RÁPIDO D803 Fast hardener/activator for automotive paints in 1 liter packaging, used in conjunction with PPG DELTRON base coats and clear coats.
• PPG DELTRON ENDURECEDOR DCH2015 Automotive paint hardener/activator in 0.946L packaging for use in vehicle refinishing.
• PPG ACS VERNIZ PU ALTO SOLIDOS V21 2:1 High solids PU automotive varnish in 4L packaging with 2:1 mix ratio, used for vehicle refinishing and clear coat applications.
• Renner Polidura Firecoat Branco White fire-resistant polish and fireproof coating applied to surfaces for fire protection.
• Verniz Anti chama para madeira Fire-retardant varnish formulated for application on wood surfaces to reduce flammability.
• Verniz Anti chama Ignifugante para Tecidos e Carpetes Fire-retardant varnish for fabrics and carpets, applied to reduce flammability of textile surfaces.
• PPG RENNER KIT PISCINAS ESMALTE PU Pool paint kit with PU enamel in blue color for swimming pool coating applications.
• Mirka - Lixamento sem Pó Dust-free sanding tools and equipment from the Mirka brand for surface preparation before painting.
• Tintas Imobiliárias Residential and institutional paint products for buildings and homes, encompassing wall paints, primers, and sealers.
• Tintas Automotivas Automotive paints and coatings for vehicle refinishing, including base coats, clear coats, and hardeners.
• Tinta Anti Chama Fire-resistant and flame-retardant paint products used for fire protection applications across surfaces, wood, and textiles.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PPG RENNERcoreChannel Partner/ Reseller/ DistributorNippon Tintas operates as an authorized dealer and reseller of PPG RENNER paint products including AQUABLOC moisture blocker, pool enamel PU kits, and various residential coating products. The PPG RENNER brand is prominently featured throughout the e-commerce platform.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Telhanorte: Brazilian home-improvement and building materials retailer offering paints, tools, and equipment. Overlaps with Nippon Tintas in paint retail and pro-supply categories for the Brazilian market.
• Sherwin-Williams Brasil: Global paint manufacturer with a Brazilian retail footprint selling decorative, automotive, and industrial coatings. Comparable to Nippon as a paint brand and channel competitor in Brazil.
• PPG Industrial do Brasil: Brazilian arm of global coatings manufacturer PPG, owner of the RENNER brand Nippon distributes. Comparable as a major paint manufacturer whose authorized-dealer network includes Nippon Tintas.
• Leroy Merlin Brasil: Large home-improvement and construction retailer in Brazil with extensive paint, tools, and equipment assortments. Comparable as a paint retail channel serving residential and professional customers, though at much larger scale and with a broader product portfolio.
• C&C Casa e Construção: Major Brazilian construction materials and home-improvement retailer. Comparable to Nippon Tintas as a multi-category paint and coatings distribution channel serving both consumers and trade professionals in Brazil.

Others

• Suvinil: Major Brazilian paint brand (owned by BASF) selling decorative and specialty paints. Comparable as a paint product supplier whose SKUs may be carried or competed against by Nippon Tintas in the residential paint segment.
• Coral (AkzoNobel): Leading Brazilian decorative paint brand owned by AkzoNobel. Comparable as a competing paint brand whose products overlap with Nippon's residential and specialty paint offerings in Brazil.

Regional players

• Tintas Star: Brazilian paint brand focused on architectural and industrial coatings. Comparable to Nippon's residential and specialty paint assortment as a competing supplier in the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/centro-de-pinturas---tintas-renner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Pinturas - TINTAS RENNER