Nissan International SA

What Nissan International SA does

Nissan Switzerland (legal entity Nissan International SA, registered in Rolle, Switzerland; doing business as Astara Mobility Switzerland AG) is the official importer and distributor of Nissan vehicles in the Swiss market. The company markets a full Nissan lineup spanning electric (LEAF, ARIYA), hybrid e-POWER, and internal combustion passenger models (Micra, Juke, Qashqai, X-Trail) plus light commercial vehicles (Townstar, Primastar, Interstar), with pricing ranging from CHF 14,790 for the Micra to CHF 127,900 for the GT-R. The legal entity is wholly owned by Nissan Holding (France), which is in turn owned by Nissan Motor Co., Ltd. (Japan), while day-to-day distribution operations are executed by Astara Mobility Switzerland AG, the Swiss arm of the Astara Group.

Name

Nissan International SA

Legal name

Nissan Switzerland, Astara Mobility Switzerland AG

Website

https://nissan.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nissan Switzerland is the official importer and distributor of Nissan passenger and commercial vehicles in Switzerland, operated by Astara Mobility Switzerland AG through a dealer network, online store, fleet sales, and subscription services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Vehicle Sales: Sale of new Nissan vehicles including electric vehicles (LEAF, ARIYA), hybrids (Juke Hybrid, Qashqai e-POWER), mild hybrids, and internal combustion engine vehicles across all segments from city cars to commercial vehicles.
2. Automotive Financing and Leasing: Nissan financial services offering financing and leasing options for vehicle purchases, including Nissan Auto-Abo (car subscription) and traditional installment financing.
3. After-Sales Services: Maintenance contracts, warranty extensions, spare parts, and repair services through authorized Nissan service centers and independent repair shops.
4. Accessories and Merchandise: Sale of vehicle accessories including winter complete wheels, original parts, oils, lubricants, and Nissan merchandise through the Nissan Store and service centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nissan International SA distributes and sells the full Nissan passenger and light commercial vehicle lineup in Switzerland, covering city cars (Micra), crossovers/SUVs (Juke, Qashqai, X-Trail), full electric vehicles (LEAF, ARIYA), e-POWER hybrids, sports cars (370Z, GT-R), and light commercial vans (Townstar, Primastar, Interstar, e-NV200). The offering is delivered alongside financing, leasing, the Nissan Auto-Abo car subscription, Nissan All Inclusive service packages, after-sales maintenance, spare parts, accessories, and Nissan Connect connected services, supported by an authorized dealer network and the Nissan Store online platform.

Product overview

Nissan Switzerland, operated by Astara Mobility Switzerland AG, offers a comprehensive portfolio of passenger vehicles and commercial vehicles through its dealer network. The product lineup comprises compact city cars (Micra), fully electric vehicles (Leaf, Ariya), crossover SUVs (Juke, Qashqai, X-Trail), sports cars (370Z, GT-R), and light commercial vehicles (Townstar, Primastar, Interstar, e-NV200). The portfolio includes traditional combustion engines, hybrid technology (Juke Hybrid, Qashqai e-POWER), and fully electric powertrains. Nissan Intelligent Mobility represents the company's technology suite encompassing driver assistance systems, connected services via Nissan Connect Apps, and electrification technologies. The vehicles are offered through various purchase, financing, and subscription models including Nissan Auto-Abo (car subscription).

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan LEAF

Quantifiable outcome

• Crossover models available with stock incentives up to CHF 12,500

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Astara Mobility Switzerland AGcoreOthersParent company operating Nissan Switzerland. The legal entity responsible for Nissan brand operations in Switzerland, with related group companies including Astara Ital Switzerland AG, Astara Longbridge AG, and Astara Move Switzerland AG. Operates under the Astara Group umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pendragon plc: Pendragon is a UK-based automotive retailer operating franchised dealerships for multiple premium and volume brands plus a used car platform. Comparable as a multi-brand automotive retailer with dealer-supported distribution model.
• AutoNation: AutoNation is the largest automotive retailer in the United States, operating over 300 stores across multiple brands with both physical and digital channels. Comparable as a multi-brand automotive retailer with dealer-supported distribution and online integration.
• Sonic Automotive: Sonic Automotive operates over 140 dealerships in the US across 30+ brands with EchoPark used vehicle operations and digital integration. Comparable as a multi-brand automotive retailer pursuing online and physical channel integration.
• Group 1 Automotive: Group 1 Automotive operates over 200 automotive dealerships in the US and UK, representing 30+ brands with both physical retail and digital capabilities. Comparable as a multi-brand automotive retailer with omnichannel presence and aftersales services.
• Lithia Motors: Lithia Motors is one of the largest automotive retailers in North America with over 300 stores and a growing digital channel (Driveway). Comparable as a multi-brand automotive retailer pursuing omnichannel strategy across physical dealerships and online platforms.
• Inchcape plc: Inchcape is a leading global automotive distributor with operations across Africa, Asia, Europe, and South America, distributing premium and volume brands through national sales company structures. Comparable as a global automotive distributor with similar brand-portfolio ownership and country-level operating model.

Direct peers

• AMAG: AMAG is Switzerland's largest automotive importer and retailer, distributing Volkswagen Group brands (Volkswagen, Audi, SEAT, ŠKODA, CUPRA) plus Porsche, Bentley, Lamborghini and others through a nationwide dealer network. Most direct comparable as a multi-brand Swiss national automotive distributor with parallel operational structure.
• Hedin Mobility Group: Hedin Mobility Group is a major European automotive retailer and mobility services provider operating dealer networks across Sweden, Germany, Belgium, and the Netherlands. Comparable as a multi-brand automotive distributor in Europe with similar national sales company structure and dealer relationships.
• Emil Frey Group: Emil Frey Group is one of Switzerland's leading automotive groups, distributing Toyota, Lexus, Mercedes-Benz, and other brands through dealer networks across Switzerland. Direct comparable as a multi-brand Swiss automotive distributor serving the same national market with similar dealer-supported model.

Emerging players

• Carvolution: Carvolution is a Swiss car subscription platform offering flexible monthly vehicle subscriptions across multiple brands. Comparable as a Swiss-based car subscription operator that overlaps with Nissan Auto-Abo's subscription offering and shares the Swiss market focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NissanEurope
• YouTubeyoutube.com/user/NissanSwitzerland
• Facebookfacebook.com/NissanSwitzerland
• Instagraminstagram.com/nissan_switzerland
• TikToktiktok.com/@nissan_switzerland
• LinkedInlinkedin.com/company/nissan-international-sa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan International SA