Edenauto Nissan Business

What Edenauto Nissan Business does

Edenauto Nissan Business is a privately held Nissan authorized dealership network operating 17 concessions across the Grand Sud-Ouest region of France (including Niort, La Rochelle, Royan, Limoges, Angoulême, Périgueux, Bordeaux-Bruges, Bayonne-Anglet, Dax, Pau-Lescar, Tarbes, and Auch). The entity is wholly owned by Edenauto Group, a diversified automotive conglomerate that also operates Renault, Dacia, Alpine, Mitsubishi, BMW, MINI, Opel, Kia, Peugeot, Suzuki, MG Motor, Toyota, Lexus, and XPENG franchises in the same region.

The core product portfolio consists of new Nissan vehicles spanning city cars (Nouvelle MICRA electric, starting at €28,000), crossovers (Juke from €25,750, Qashqai, X-Trail), the electric Ariya and Leaf, and commercial vehicles (Townstar Combi from €29,340, Primastar). The technical backbone is Nissan OEM technology — ProPILOT driver assistance, 360° Around View Monitor, e-Power hybrid powertrain, and the new 400 km WLTP-range electric MICRA platform. A secondary inventory of 440+ pre-owned and demonstration vehicles, priced from €6,999 to €44,000, is offered with a 12-month OPTEVEN warranty. Supporting services include after-sales maintenance and repair (with active brake service promotions at -30%), financing from €145/month, long-term rental, vehicle trade-in (reprise), and EV home charging installation via Edenautocharge.

The go-to-market is a traditional sales-led dealership model: physical showroom presence across 17 locations, complemented by an owned digital storefront on nissan.edenauto.com (powered by the MotorK dealerk platform), organic social media on Facebook, Instagram, and LinkedIn, experiential launch events (Micra Live Show events in October 2025), and limited-time flash sales on used inventory. Customer segments are individual retail consumers (primary) and business fleet customers purchasing commercial vehicles (secondary). Revenue is generated through one-time vehicle sales (new, used, demonstration), recurring financing and leasing income, professional services from after-sales, and hardware sales of EV charging stations. Revenue is not publicly disclosed.

Name

Edenauto Nissan Business

Legal name

Edenauto

Website

https://nissan.edenauto.com

Company type

Private

Operating status

Operating

Short description

Edenauto Nissan Business operates 17 authorized Nissan dealership concessions across southwestern France (Grand Sud-Ouest), selling new, used, and demonstration Nissan vehicles alongside after-sales service, financing, and EV charging solutions under the Edenauto Group.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Nissan vehicles including Juke, Micra, Qashqai, X-Trail, Ariya, and Townstar models
2. Used Vehicle Sales: Sale of pre-owned and certified used vehicles across 440+ listings
3. Demonstration Vehicle Sales: Sale of demonstration/ex-demonstrator vehicles with low mileage
4. After-sales Services: Maintenance, repair services, and parts sales through workshop facilities
5. Financing Solutions: Vehicle financing and leasing solutions offered to customers
6. EV Charging Solutions: Home charging station sales and installation through edenautocharge.com

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Edenauto Nissan Business operates a regional network of 17 Nissan dealership concessions across southwestern France, selling new, certified-used, and demonstration Nissan vehicles (Juke, Micra, Qashqai, X-Trail, Ariya, Leaf, Townstar, Primastar) in petrol, hybrid, and electric powertrains. Beyond sales, the network delivers authorized Nissan after-sales maintenance and repair in its workshops, vehicle trade-in/buyback, financing and leasing, long-term rental, and home EV charging infrastructure solutions.

Product overview

Edenauto Nissan Business is a multi-concession automotive dealership network (17 concessions in southwest France) specializing in Nissan vehicle sales. The product offering is organized as a platform-plus-services model: the core portfolio consists of new Nissan vehicles including city cars (MICRA), crossovers (Juke, Qashqai, X-Trail, Ariya), and commercial vans (Townstar, Primastar), available in petrol, hybrid, and fully electric powertrains. This is complemented by a used vehicle marketplace with 440+ pre-owned and demonstration vehicles spanning all Nissan models. Supporting services include financing solutions, EV charging infrastructure, vehicle maintenance/repair, trade-in services, and long-term rental. The electrified Nissan range includes hybrid models (Juke Hybrid, Qashqai e-Power, X-Trail e-Power) and fully electric vehicles (Leaf, Ariya, Townstar EV, Nouvelle MICRA).

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Juke Subcompact crossover SUV sold in petrol (DIG-T 114) and hybrid (143 ch with DCT7) variants, in Acenta through Tekna trim levels. Targeted at urban and family crossover buyers.
• Nouvelle Nissan MICRA (100% electric) 100% electric city car (B-segment hatchback) with up to 400 km WLTP range, available with two battery sizes, fast-charging capability, LED signature lighting, and a starting price of €28,000 incl. VAT. Targeted at urban commuters.
• Nissan Townstar Combi Compact MPV/people-carrier sold in petrol (Tce 130) and fully electric variants, in N-Connecta trim, providing flexible seating for passenger transport.
• Nissan Qashqai Compact SUV offered with e-Power (190 ch), mild hybrid, and petrol powertrains, Xtronic CVT transmission, and advanced driver assistance including ProPILOT.
• Nissan X-Trail Mid-size SUV with e-Power hybrid powertrain (204 ch), intelligent all-wheel drive, optional seven-seat configuration, and advanced safety technologies.
• Nissan Leaf 100% electric compact hatchback sold in 30 kWh and 40 kWh battery variants, with zero CO2 emissions, e-Pedal one-pedal driving, and NissanConnect infotainment.
• Nissan Ariya 100% electric crossover SUV with 87 kWh battery delivering 242 ch, ProPILOT 2.0 driver assistance, optional dual-motor all-wheel drive, and premium interior.
• Nissan Primastar Light commercial van sold in multiple body configurations (L1H1, L2H2) with diesel powertrains up to 150 ch, targeted at professional transport and delivery needs.
• Véhicules d'occasion Nissan (used vehicles) Pre-owned and certified used Nissan vehicles marketed across 440+ listings covering Qashqai, Juke, Micra, Leaf, X-Trail, Ariya, and Townstar in petrol, diesel, hybrid, and electric powertrains, priced from €6,999 to €44,000 and with 12-month OPTEVEN warranty.
• Véhicules de démonstration (demonstration/0 km vehicles) Nearly-new demonstration vehicles (low mileage, 0 km) from across the Nissan range, available at reduced prices versus new vehicles.
• Solutions de financement (financing solutions) Credit, leasing, and financing solutions for vehicle purchases across the edenauto Nissan network, with monthly payments starting from €145 for used vehicles.
• Solutions de recharge (EV charging solutions) Electric vehicle charging wallbox hardware and home installation services marketed through edenautocharge.com to support Nissan EV buyers.
• Services d'entretien (maintenance and repair) Workshop-based maintenance, scheduled servicing, brake pad/disc replacement (with periodic -30% promotions), and parts replacement available by appointment at all Nissan concessions.
• Location longue durée (long-term rental/lease) Long-term vehicle rental/lease service operated under the edenauto group offering flexible vehicle access without ownership.

Quantifiable outcome

• 440+ used vehicle inventory available
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NissancoreChannel Partner/ Reseller/ DistributorEdenauto Nissan Business is an authorized Nissan dealership network operating under the edenauto group. They sell new, used, and demonstration Nissan vehicles and provide after-sales services including maintenance and repairs.
• OPTEVENcoreStrategic or Co-development PartnerOPTEVEN provides warranty coverage for used vehicles sold through edenauto Nissan dealerships, offering 12-month warranty on pre-owned vehicles.
• EdenmobiliteminorStrategic or Co-development PartnerUrban mobility solutions partner under the edenauto group offering alternative transportation services.
• EdenautochargeminorStrategic or Co-development PartnerEV charging solutions provider for home charging station installation and electric vehicle infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupe Bodemer: Multi-brand automotive dealer group operating across western and northwestern France. Comparable as a regionally clustered, multi-brand French dealer network with new/used vehicle sales, after-sales service, and financing arms — directly mirroring Edenauto's business model.
• Groupe Parot: French multi-brand automotive retailer with a comparable mix of new vehicle distribution, used vehicle sales, and after-sales services. Operates dealer concessions across multiple French regions with similar revenue diversification to Edenauto.
• Groupe Bernier: Independent French automotive dealer group with multiple brand franchises across several French regions. Highly comparable regional dealer model with multi-brand portfolio and similar mix of new, used, and after-sales services.
• PGA Motors: French automotive distribution group operating multi-brand dealerships with new and used vehicle sales and after-sales services. Comparable geographic footprint model and revenue mix to Edenauto Nissan.
• Groupe Delbove: Multi-brand automotive retailer in France operating franchised dealerships. Comparable business model focused on regional multi-brand retail distribution of vehicles with supporting services.

Broad incumbents

• Renault Retail Group: OEM-owned retail network for Renault and Dacia in France, operating urban dealership locations. Comparable as a large, brand-aligned French dealer group selling new vehicles, used vehicles, and services — though broader in scale and OEM-tied to the Renault brand.
• Inchcape plc: Global automotive distributor and retailer with significant operations across multiple markets. Comparable as a large-scale multi-brand automotive retail group, though with global geographic diversification that Edenauto lacks.
• Pendragon plc: Large UK-based automotive retailer with multi-brand dealership operations. Comparable new/used vehicle and after-sales service mix, though operating at national UK scale versus Edenauto's regional French footprint.
• AutoNation: Largest US automotive retailer with extensive multi-brand dealer network. Comparable business model of new vehicle sales, used vehicle sales, financing, and after-sales services, though at vastly greater scale.
• Lithia Motors: US-based multi-brand automotive retailer with global expansion. Comparable revenue mix across new, used, service, and financing, with similar network-driven model of acquiring regional dealership groups.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/edenauto-nissan-business
• Instagraminstagram.com/edenauto.nissan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenauto Nissan Business