Nissan Deutschland

What Nissan Deutschland does

Nissan Deutschland, operating under the legal entity Autohaus Lohmann GmbH & Co. KG, is a single-site authorized Nissan retail dealership and service workshop in Heidenau, Lower Saxony, Germany. It sells new and used Nissan vehicles — including the Micra, Juke, Qashqai, and X-Trail, and is promoting the new fully electric Nissan Micra — and provides authorized after-sales service with genuine Nissan parts and accessories. The dealership operates from one showroom at Hauptstraße 44 with 21 employees and standard weekday opening hours, and uses an online inventory listing, online test drive request flow, and an online workshop appointment booking system to support both sales and service customers.

The business model is a conventional franchise automotive retailer: one-time revenue from new and used vehicle sales (used vehicles priced individually, e.g., Micra examples at €10,450–€10,750) combined with usage-based revenue from workshop services, parts, and accessories. Customer segments are primarily individual retail buyers and existing Nissan owners requiring service, with secondary mention of family and fleet use cases. The go-to-market motion is channel-partner-led through the Nissan dealer network, complemented by seasonal promotional campaigns (e.g., up to 10% off bicycle carriers in the spring offers) and a website-driven mid- and bottom-of-funnel acquisition flow. The proprietary technology layer is minimal at the dealer level; the underlying vehicle technology (NissanConnect infotainment, ADAS) is OEM-provided rather than dealer-built.

Name

Nissan Deutschland

Legal name

Autohaus Lohmann GmbH & Co. KG

Website

https://nissan-lohmann-heidenau.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissan Deutschland (Autohaus Lohmann GmbH & Co. KG) is a single-site authorized Nissan dealer in Heidenau, Germany, with 21 employees, selling new and used Nissan vehicles including the electric Micra and providing authorized service, parts, and online appointment booking for retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidenau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used Nissan vehicles through authorized dealerships.
2. Service and Maintenance: Workshop services including repairs, maintenance, online appointment booking, and genuine Nissan parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nissan Deutschland operates through its authorized dealer Autohaus Lohmann GmbH & Co. KG in Heidenau, selling new and pre-owned Nissan passenger vehicles (Micra, Juke, Qashqai, X-Trail) including the new fully electric Micra. The dealership also delivers authorized after-sales services, including workshop maintenance, repairs, and sales of genuine Nissan parts and accessories.

Product overview

Nissan Deutschland's product portfolio through this dealer consists of Nissan vehicles (Micra, Juke, Qashqai, X-Trail) available for sale and service, alongside complementary automotive services. The vehicle lineup includes the recently announced fully electric Nissan Micra. Dealer services include online appointment booking, test drives, spring promotional offers with discounts on accessories like bicycle racks, and vehicle maintenance services. The offering represents a unified dealership experience combining vehicle sales with aftersales services.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Micra Compact car available in petrol and fully electric versions. Listed used examples include the Micra IG-T Tekna with rear-view camera (€10,450) and Micra IG-T 100 Acenta with navigation (€10,750) from 2017-2019 model years. Targeted at private buyers seeking affordable personal transportation.
• Nissan Juke Compact crossover SUV featured in Nissan Deutschland's promotional offers and spring campaigns. Sold and serviced through the authorized dealer.
• Nissan Qashqai Mid-size SUV featured in promotional offers and spring campaigns at the dealer.
• Nissan X-Trail Large SUV featured in promotional offers alongside the Juke and Qashqai at the Nissan Deutschland dealer.
• Online Terminvereinbarung (Online Appointment Booking) Online service allowing customers to book workshop service appointments in five simple steps from home, with transparent pricing and no waiting. Targeted at existing Nissan owners.
• Nissan Radservice (Bicycle Carrier Service) Bicycle carrier accessory offering with up to 10% discount as part of spring promotional campaigns at the dealer.

Quantifiable outcome

• 10% discount on bicycle carriers available during spring promotional period

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NissancoreChannel Partner/ Reseller/ DistributorAutohaus Lohmann GmbH & Co. KG operates as an official Nissan partner (Offizieller Nissan Partner) in Heidenau, Germany. The dealer is authorized to sell new Nissan vehicles, provide test drives, and offer authorized service and maintenance using genuine Nissan parts and accessories.

Recent moves4 records

Expansion highlights4 records

Emerging players

• Auto1 Group SE: Germany-headquartered used-car platform operating digital marketplaces (Auto1.com, Autohero) for buying and remarketing vehicles across Europe. Comparable as a peer competing for the dealer's used-vehicle and online-lead capture customers via a more capital-light, digital-first model.
• Heycar: German online marketplace for certified used cars operated by Volkswagen Group. Comparable as an emerging channel competing with traditional franchised dealers for used-car buyers and as a potential future direct competitor for franchise-allocated used inventory.

Broad incumbents

• Porsche Holding Salzburg: Europe's largest automotive distributor, operating large-scale dealer and after-sales networks across multiple OEMs and geographies. Comparable as a broad incumbent authorized-dealer operator, though at materially greater scale than the subject.
• Pendragon plc: UK-based franchised automotive retailer operating multiple OEM brands across sales, service, and used vehicles. Comparable as a peer authorized-franchise dealer operator exposed to the same OEM-direct-sales and EV-transition pressures as the subject, though at larger scale.
• Emil Frey Group: Large European automotive retail and distribution group with extensive dealer operations across multiple OEM brands. Comparable as a much larger peer operating authorized franchised dealerships with workshop, parts, and used-vehicle businesses, illustrating scaled dealer economics.
• Inchcape plc: Global automotive distributor and retailer representing multiple OEM brands across mature and emerging markets. Comparable as an established incumbent that derives value from OEM franchise rights, dealer workshop operations, and used-vehicle remarketing.

Others

• AutoScout24: Large pan-European online vehicle marketplace owned by Scout24. Comparable as an enabling channel and competitor for dealer listings, lead generation, and brand visibility in the German used-vehicle market.
• Mobile.de: Germany's leading online vehicle marketplace where private and dealer inventory is listed. Comparable as a channel the dealer depends on for used-vehicle lead generation and a competitive substitute for dealer-owned digital storefronts.
• Cox Automotive Europe: Provider of dealer software, remarketing, and vehicle remarketing services across Europe. Comparable as an ecosystem participant that supplies the dealer with digital retailing tools and used-vehicle auction access (e.g., Manheim).

Direct peers

• AVAG Holding SE: German multi-brand automotive dealer group operating authorized sales and service locations across Germany. Comparable as a peer authorized-dealer network that monetizes OEM franchise relationships, workshop services, and used-car operations in the same regulatory and competitive environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nissan-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Deutschland