NJ Dept of Consumer Affairs

What NJ Dept of Consumer Affairs does

The New Jersey Office of Attorney General is the chief legal and law-enforcement agency of the State of New Jersey, currently led by Attorney General Jennifer Davenport. It serves the state's approximately 9.3 million residents by enforcing criminal and civil law, representing state agencies in litigation, prosecuting organized crime and violent offenders, conducting independent investigations of police use-of-force incidents, and protecting consumers through the Division of Consumer Affairs. The office operates through multiple divisions including the Division of Law, the Office of Public Integrity and Accountability (OPIA), the Division of Consumer Affairs, and the SAFE Office, each with distinct enforcement, regulatory, or oversight mandates.

The office's product surface consists of public-information products rather than commercial technology: a news-release feed covering enforcement actions and prosecutions, the Federal Action Reporting Portal for tracking federal regulatory actions affecting New Jersey, a public careers portal, and consumer-facing initiatives such as Fight the Fees. Core operational outputs include civil and criminal litigation, regulatory enforcement actions, victim services, police-shooting investigations with grand-jury review, and community-violence intervention programs such as ARRIVE Together under the Safe Communities Act framework. The office does not develop or sell commercial technology; its "platform" is institutional legal authority plus public web presence.

The entity's business model is a public-sector appropriations model rather than a commercial revenue model. It is funded through state legislative appropriations and does not bill customers. Its "go-to-market" is geographic — statewide — and its "customers" are NJ residents, regulated professionals, and state and local government agencies. Pricing mechanics do not apply; demand is universal and statutory. Revenue information is not publicly disclosed in the source material, and operational scale is supported by state appropriations rather than commercial sales.

Name

NJ Dept of Consumer Affairs

Legal name

New Jersey Office of Attorney General

Website

https://njpublicsafety.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Jersey Office of Attorney General is the state's chief legal and law-enforcement agency, led by Attorney General Jennifer Davenport, that enforces civil and criminal law, prosecutes organized crime, regulates consumer affairs, and protects New Jersey residents through legal action and public-safety programs.

Ownership category

akta.pro rank

Product category

State Government Legal Services

NAICS

Legal Counsel and Prosecution (92213), Legal Counsel and Prosecution (922130), Justice, Public Order, and Safety Activities (922), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Prosecution & District/State Attorney Services (BPAIAFAB)

akta.pro secondary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Consumer protection services
• Law enforcement coordination
• Legal advisory services
• Public safety oversight
• Regulatory enforcement

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

The New Jersey Office of Attorney General (parent organization of the Division of Consumer Affairs) serves as the state's chief law enforcement and legal agency. It provides statewide law enforcement coordination, prosecutorial authority over serious crimes, civil enforcement against illegal firearms and consumer harm, police accountability oversight, victim and witness services, consumer protection and professional licensing oversight, legal counsel to state agencies, and grant funding to communities. Services are delivered through divisions including the Division of Consumer Affairs, the Division of Law, the SAFE Office, OPIA, and supporting programs such as the Safe Communities Act/ARRIVE and the Federal Action Reporting Portal.

Product overview

The New Jersey Office of Attorney General operates as a unified government legal services platform comprising multiple divisions and specialized offices. The core offering includes the Office of the Attorney General (main leadership and coordination), the Division of Law (state legal counsel and litigation), the Division of Consumer Affairs (consumer protection and licensing), the SAFE Office (firearms enforcement), and OPIA (public integrity investigations). Supporting initiatives include the Safe Communities Act (law enforcement-mental health partnerships), Fight the Fees (consumer protection), and the Federal Action Reporting Portal. Resources available include Victim Witness Services and official AG directives/guidelines. The organization does not offer commercial software products but provides government services and legal oversight functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Division of Consumer Affairs

Quantifiable outcome

• Multiple life imprisonment sentences secured for violent gang leaders; civil lawsuit filed against Pennsylvania ghost gun enterprise JSD Supply and Eagle Shows; statewide grand jury investigations leading to officer charging decisions; expansion of ARRIVE mental health and law enforcement initiative across New Jersey

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Office of the Attorney General: California's AG runs an analogous state-level legal and law enforcement office with consumer protection, civil enforcement, and police accountability functions. Comparable in scope and ambition, and similarly influential in shaping national consumer and criminal policy.
• Florida Office of the Attorney General: State AG with parallel consumer protection, civil enforcement, and prosecutorial functions. Frequently involved in multistate consumer actions that complement NJ-led matters, making it a recurring co-plaintiff or co-defendant.
• Texas Office of the Attorney General: Large-scale state AG office with comparable statutory scope across civil enforcement, criminal prosecution support, and consumer protection. Useful benchmark on operational scale, although operating under a fundamentally different political and policy orientation.
• Pennsylvania Office of the Attorney General: Direct regional peer — same Mid-Atlantic region, overlapping criminal and consumer priorities, and active cross-border matters with NJ (e.g., the JSD Supply ghost gun enterprise). Provides useful comparison on enforcement capacity and regional cooperation models.
• Illinois Office of the Attorney General: State AG with active consumer protection, civil rights, and public integrity programs comparable to NJ's portfolio. A frequent partner in multistate enforcement actions targeting national consumer harm.
• New York Office of the Attorney General: The New York Attorney General is the most direct peer — a neighboring state AG with comparable scope, prosecutorial authority, consumer protection functions, and active civil enforcement agenda. Operates at a similar scale and faces overlapping multistate threats.
• Massachusetts Office of the Attorney General: State AG with comparable prosecutorial, consumer protection, and civil enforcement functions. Notable for strong consumer protection and nonprofit oversight programs that mirror NJ's Division of Consumer Affairs mandate.

Broad incumbents

• U.S. Department of Justice: Federal counterpart operating across all 50 states with broader jurisdictional reach. Most comparable at the prosecutorial, civil rights, and consumer protection levels, and is a frequent coordination partner for NJ-initiated cases that cross state lines.
• Federal Trade Commission: Federal agency with overlapping consumer protection and antitrust authority that frequently coordinates with state AGs on multistate junk fee, privacy, and fraud actions directly relevant to NJ's 'Fight the Fees' and consumer affairs work.

Emerging players

• New York Division of Consumer Protection: State-level consumer protection agency within the New York Department of State that handles consumer complaints, scams, and hidden-fee reporting — functionally aligned with NJ's Division of Consumer Affairs and useful as a direct comparison for consumer-facing service design and complaint triage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/NewJerseyOAG
• YouTubeyoutube.com/NewJerseyOAG
• Facebookfacebook.com/NewJerseyOAG
• LinkedInlinkedin.com/company/nj-dept-of-consumer-affairs
• Instagraminstagram.com/newjerseyoag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJ Dept of Consumer Affairs