日清食品(中国)投资有限公司

What 日清食品(中国)投资有限公司 does

Nissin Foods (China) Investment Co., Ltd. (日清食品(中国)投资有限公司) is the mainland China holding entity of Hong Kong-listed Nissin Foods Co., Ltd. (HKEX:1475), the regional arm of the Japanese group founded by Momofuku Ando, inventor of instant noodles in 1958 and the Cup Noodles format in 1971. The entity itself is a small holding company (15 employees) that owns and coordinates four operating subsidiaries: Guangdong Shunde Nissin Foods (est. 1994, South China production), Fujian Nissin Foods (est. 2014, housing the largest and most advanced CUPNOODLES production line in mainland China), Zhejiang Nissin Foods (est. 2014, commissioned 2017 with ~350M RMB capex, East/Central/North/Northeast China), and Nissin (Shanghai) Food Safety Research and Development (est. 2005, conducting ~450 pesticide residue and ~100 veterinary drug residue tests on Chinese-origin ingredients).

The product portfolio spans multiple price tiers and categories: mass-market CUPNOODLES (合味道) cup noodles, Demae Iccho (出前一丁) bag and cup noodles, U.F.O. Flying Saucer fried noodles, and instant pasta anchor the volume base; premium tiers include Raoh (日清拉王, non-fried three-layer noodles), Ippudo and Ikkousha restaurant-collaboration tonkotsu ramen, and Donbei udon (both fried and 1-minute wet variants). Frozen ramen and frozen pasta (launched 2021), an Exotic Flavor Series (Kyoto chicken white soup, Korean army stew, 2025), a Nissin*IRVINS salted egg yolk SKU (2026), and a 2026 CUPNOODLES ingredient upgrade (2x larger imitation crab and meat slice toppings) sit at the innovation frontier. Underlying technology rests on the 1958 Flash-frying Drying Method, three-layer non-fried noodle technology, and a vertically integrated food safety testing system.

Revenue is generated through one-time product sales of instant noodles, pasta, and snacks across China via direct-to-consumer e-commerce (Tmall and JD.com flagship stores), traditional retail through supermarkets and convenience stores, and an exclusive 7-Eleven/Ito Yokado channel for the Ippudo premium line. Customer acquisition is heavily event-driven, anchored on recurring IP collaborations with major anime/gaming franchises (Demon Slayer, Sword Art Online, Food Fantasy, Re:Zero, Ships Girls R, Samurai Shodown, Vsinger, My Little Pony, BE@RBRICK) targeting 18-35 year-old urban consumers who value novelty, brand culture, and premium packaging. The Chinese subsidiary does not separately disclose revenue; financials are consolidated at the HK-listed parent level.

Name

日清食品(中国)投资有限公司

Legal name

日清食品有限公司

Website

https://nissinfoods.com.cn

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Mainland China holding subsidiary of HK-listed Nissin Foods Co., Ltd. (1475), manufacturing and selling premium instant noodles, cup noodles, pasta, and snacks across China via four production bases, Tmall/JD.com e-commerce, and retail.

Ownership category

akta.pro rank

Product category

Instant Noodles & Convenience Foods

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Pretzels & Salted Snacks (CRADABAI), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Instant noodle manufacturing
• Cup noodle production
• Convenience food products
• Ramen and pasta
• Snack food brands

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Instant Noodle and Food Product Sales: Primary revenue stream from manufacturing and selling a diverse portfolio of instant noodle products, cup noodles, udon noodles, pasta, ramen, and snacks through retail and e-commerce channels across China.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nissin Foods (China) Investment Co., Ltd. is the mainland China investment holding entity of Nissin Foods Co., Ltd. (HKEX: 1475). It manufactures and sells a comprehensive portfolio of instant noodle products across multiple brands — including CUP NOODLES (合味道) cup noodles, Demae Iccho (出前一丁), U.F.O. Yakisoba, Nissin Pasta, premium non-fried Raoh ramen, Ippudo and Ikkousha restaurant-style ramen, Donbei udon, frozen ramen, and collaboration lines — through three wholly-owned production subsidiaries in Guangdong, Fujian, and Zhejiang, plus a Shanghai food safety research center. Products are distributed via own e-commerce flagship stores on Tmall and JD.com, 7-Eleven exclusive retail, and traditional supermarket channels targeting urban Chinese consumers.

Product overview

日清食品(中国)投资有限公司 operates as a diversified instant food company offering multiple product lines across the instant noodles, pasta, and snack categories. The portfolio includes flagship brands like 合味道 (CUP NOODLES) cup noodles, 出前一丁 (Demae Iccho) multi-flavor instant noodles, U.F.O. 飞碟炒面 fried noodles, and 日清意面 (Nissin Pasta) instant/frozen pasta. Premium ramen offerings include 日清拉王 (Nissin Raoh) non-fried noodles, 日清一风堂 (Ippudo) and 日清一幸舍 (Ikkousha) restaurant-style ramen, and 日清日清之咚兵卫 (Donbei) udon noodles. Additional brands include 日清拉面 frozen regional ramen, 日清湖池屋 potato chips, collaboration product 日清*IRVINS, and various specialty cup noodle lines like 点心杯 (snack cups) and 始祖鸡汤拉面 (original chicken ramen).

Differentiator

Problem solved

Functional benefit

Brands

• 合味道 (CUPNOODLES): World's first cup instant noodle brand, featuring a wide range of flavored cup noodles. Mainland China brand name changed from 开杯乐 to 合味道 in 2013.
• 出前一丁 (Demae Ichiban)
• U.F.O. 飞碟炒面
• 日清意面
• 日清拉王 (Raoh)
• 日清一风堂
• 日清一幸舍
• 日清点心杯
• 日清*IRVINS
• 日清始祖鸡汤拉面
• 日清湖池屋
• 日清之咚兵卫
• 日清拉面
• 日清冷冻拉面

Products and services

• 合味道 (CUP NOODLES) The flagship cup noodle brand featuring instant noodles with various flavors including seafood, pork bone, shrimp, curry, spicy, and international flavors. Available in standard, large, and mini cup sizes for individual consumer purchase at retail and e-commerce channels.
• 出前一丁 (Demae Iccho) A versatile instant noodle brand available in bag and cup formats with over 20 flavors including sesame oil, black garlic oil pork bone, Kyushu tonkotsu, seafood, chicken, and five-spice beef, featuring Hokkaido wheat flour varieties. Targeted at individual consumers for household and personal consumption.
• U.F.O. 飞碟炒面 (U.F.O. Flying Saucer Yakisoba) Japanese-style fried noodle brand featuring sauce-based noodles with various toppings, available in cup and bag formats with flavors including Japanese sauce, Singapore chili crab, fish shredded pork, and XO sauce seafood. Targets individual consumers seeking fried noodle meals.
• 日清意面 (Nissin Pasta) Italian pasta brand offering both instant cup pasta (4-minute hot water preparation) and frozen pasta (microwave heating) varieties. Flavors include Bolognese, avocado basil, cheese bacon, and spicy tomato seafood. Targeted at consumers seeking Italian-style pasta convenience.
• 日清拉王 (Nissin Raoh) Premium non-fried ramen brand using proprietary three-layer technology for authentic noodle texture. Features Japanese regional flavors including Kyushu black garlic oil tonkotsu, Tokyo seafood tonkotsu, and Fukuoka spicy tonkotsu. Targeted at consumers seeking premium, restaurant-quality ramen at home.
• 日清一风堂 (Nissin Ippudo) Premium ramen brand collaboration with Japanese ramen chain Ippudo, recreating Ippudo restaurant flavors in cup noodle format. Features white and red tonkotsu varieties with rich pork bone broth. Distributed exclusively at 7-Eleven and Ito Yokado stores in China.
• 日清一幸舍 (Nissin Ikkousha) Premium instant ramen brand inspired by Ikkousha Hakata tonkotsu ramen traditions, featuring rich tonkotsu broth with noodles that have smooth texture. Targeted at consumers seeking premium Japanese ramen shop flavors.
• 日清咚兵卫 (Nissin Donbei)

Quantifiable outcome

• 合味道 sales growing approximately 30% annually in China coastal cities
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship, minor, supportive and core.

• IRVINS (Singapore)flagshipStrategic or Co-development Partner · 22 June 2026Following the initial launch, Nissin expanded the IRVINS collaboration with new spicy salted egg yolk flavor and promoted it as the latest addition to the partnership line. Products continue to be sold exclusively through Nissin's online flagship stores.
• IRVINS (Singapore)flagshipStrategic or Co-development Partner · 28 May 2026Nissin and Singapore's IRVINS collaborated to launch the Nissin×IRVINS salted egg yolk flavored bag noodles (拌面) in China. The product features authentic Singaporean salted egg yolk flavor with a hint of spiciness, allowing Chinese consumers to enjoy Singapore's popular IRVINS brand without traveling abroad. A spicier version was also released.
• BE@RBRICKflagshipGTM or Marketing Partner · 22 October 2025Nissin 出前一丁 collaborated with Japanese art toy brand BE@RBRICK to celebrate 40 years of Hong Kong manufacturing. A 3000% giant BE@RBRICK in 清仔 (Sei-chan) design was displayed at the 合味道 Museum Hong Kong. Online sale of limited-edition 清仔BE@RBRICK gift boxes accompanied the exhibition.
• 小马宝莉 (My Little Pony)minorGTM or Marketing Partner · 1 March 2023合味道 partnered with My Little Pony: A New Generation for co-branded snack cup packaging targeting children and families. Three flavors were released in new packaging featuring the animated characters.
• 《鬼灭之刃》(Demon Slayer)flagshipGTM or Marketing Partner · 27 October 2021合味道 collaborated with popular Japanese anime Demon Slayer for a limited-edition product launch. The collaboration featured upgraded noodles with five distinct anime-themed packaging designs featuring characters Tanjiro, Nezuko, Zenitsu, Inosuke, and Giyu. The partnership leveraged the anime's popularity among young Chinese consumers.
• 《食物语》(Food Fantasy)flagshipGTM or Marketing Partner · 26 August 2020Nissin Pasta partnered with food-themed mobile game《食物语》for a limited-edition co-branded cup noodle launch. Six popular in-game characters were featured on packaging. Products were sold in bundles with exclusive game CD-keys and collectible cards at Tmall and JD.com flagship stores.
• 《刀剑神域》(Sword Art Online)flagshipGTM or Marketing Partner · 1 November 2019合味道 partnered with Japanese anime Sword Art Online to launch a co-branded animated short and联动 products. The collaboration targeted young urban consumers and reflected Nissin's philosophy of continuous innovation and youthful brand positioning.
• 《侍魂：胧月传说》(Samurai Shodown)flagshipGTM or Marketing Partner · 3 April 2019Nissin Raoh brand partnered with Tencent mobile game《侍魂：胧月传说》for limited-edition cup ramen packaging featuring characters Nakoruru, Ryo Hazuki, and Galford. The collaboration included in-game brand sponsorship, animated content, and TGC exhibition presence.
• 《Re：从零开始的异世界生活》(That Time I Got Reincarnated as a Slime)flagshipGTM or Marketing Partner · 21 September 2018合味道 partnered with the anime 'That Time I Got Reincarnated as a Slime' for a cross-media collaboration including animated content and limited-edition packaging. The collaboration featured an inner lid design separating utensils from noodles for improved hygiene. Author Nagato Tappei wrote the collaboration anime script.
• 一风堂 (Ippudo)flagshipStrategic or Co-development Partner · 28 March 2018Nissin Foods collaborated with Japanese ramen chain Ippudo and 7-Eleven convenience stores to develop premium instant ramen replicating Ippudo's authentic Hakata tonkotsu ramen taste. Available exclusively at 7-Eleven and Ito Yokado stores in China, featuring both white and red tonkotsu varieties.
• Pinghu Municipal Government (平湖市政府)supportiveOthers · 23 May 2017Pinghu city government in Zhejiang Province provided support for the establishment of Zhejiang Nissin Foods Co., Ltd., which became the 9th factory for Nissin Foods Group in China and Hong Kong. The mayor attended the completion ceremony and pledged continued government support for the company's development.
• Vsinger (Shanghai Heinian)flagshipStrategic or Co-development Partner · 5 May 2017Nissin U.F.O. Flying Saucer Fried Noodles partnered with Vsinger (operator of Chinese virtual singers including Luo Tianyi, Yan He, Yuezheng Ling, and Yuezheng Longya) for an AR-powered product launch. Consumers could scan QR codes on product packaging to see virtual singers appear via AR and interact during the 3-minute cooking time.
• 《战舰少女R》(Ships Girls R)flagshipGTM or Marketing Partner · 21 March 2017合味道 partnered with mobile game《战舰少女R》for a multi-dimensional cross-promotion. The collaboration included joint activities between the game and 合味道 brand, targeting young Chinese consumers with shared values around peace and happiness.
• 合味道 (CUPNOODLE) China ExpansioncoreOthers · 6 August 2014Nissin Foods established new production subsidiaries in Fujian and Zhejiang provinces to expand CUPNOODLE manufacturing capacity in China. Zhejiang Nissin invested 350 million RMB with Nissin Foods (China) Investment holding 100% stake. Zhejiang factory focuses on 合味道 and U.F.O. production serving East China, Central China, North China, and Northeast China markets.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Toyo Suisan (Maruchan): Japanese food conglomerate and major instant noodle producer (Maruchan, Raoh in Japan) and one of Nissin's largest global competitors. Particularly comparable in non-fried premium ramen technology and the Raoh brand overlap.

Direct peers

• Indofood Sukses Makmur (Indomie): Indonesia's largest instant noodle manufacturer and global category leader. Comparable to Nissin in cup-noodle format innovation, multi-region manufacturing, and ethnic flavor positioning across Asian markets.
• Baixiang Food (白象食品): Major Chinese instant noodle brand with nationwide distribution and growing premium line ("White Elephant" / 大骨面 family). Competes directly in mass-market cup and bag noodles, particularly in tier 2-4 cities where Nissin is also expanding.
• Samyang Foods (삼양식품): South Korean instant noodle leader behind the Buldak / "fire noodle" global craze. Competes with Nissin in spicy cup-noodle SKUs and increasingly in the Chinese premium/spicy instant food segment among younger consumers.
• Jinmailang Food (今麦郎食品): One of China's top instant noodle producers with strong northern-China penetration and aggressive SKU innovation. Direct competitor in mass-market bag and cup noodles, particularly via convenience store and traditional trade channels.
• Tingyi Holding Corp (Master Kong / 康师傅): China's largest instant noodle and beverage manufacturer, dominating the mainland market with deep tier 1-5 city distribution. Direct competitor to Nissin's CUPNOODLES, Demae Ichiban, and U.F.O. brands across every major Chinese retail channel.
• Uni-President Enterprises (统一企业): Taiwanese food conglomerate with one of China's leading instant noodle portfolios (Uni-President, A-Kuan). Competes head-to-head with Nissin in cup noodles and convenience snacks, with comparable flavor-innovation cadence and IP marketing.
• Ottogi (오뚜기): South Korean food manufacturer with strong instant noodle and sauce portfolio, including cup-noodle and ramen SKUs targeting younger Asian consumers. Competes with Nissin in cross-border e-commerce and Korean-style flavor positioning in China.

Emerging players

• Anjoy Foods (安井食品): China's leading frozen food manufacturer with rapidly expanding hot-pot ingredients and frozen meal portfolio. Adjacent competitor in the Chinese premium/frozen convenience food category where Nissin is also extending with frozen ramen and pasta SKUs.

Regional players

• Acecook Vietnam: Leading Vietnamese instant noodle manufacturer (Hao Hao, MiHoy). Comparable cup-noodle manufacturing and Asian flavor portfolio; relevant as a regional reference point for Nissin's ASEAN expansion playbook rather than a direct China competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%97%A5%E6%B8%85%E9%A3%9F%E5%93%81-%E4%B8%AD%E5%9B%BD-%E6%8A%95%E8%B5%84%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 日清食品(中国)投资有限公司