NiT
NiT is a Portuguese online lifestyle media platform serving Portuguese consumers with editorial content across food, travel, culture, fashion, fitness, and pets. Operated by MadMen, Lda., it anchors a 20-project portfolio spanning regional city editions, radio, TV on CNN Portugal, and travel booking.
- Company typePrivate
- Founded2018
- HeadquartersLisbon, Portugal
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
NiT firmographics
Firmographics- Name
- NiT
- Legal name
- MadMen, Lda.
- Website
- https://nit.pt
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NiT is a Portuguese online lifestyle media platform serving Portuguese consumers with editorial content across food, travel, culture, fashion, fitness, and pets. Operated by MadMen, Lda., it anchors a 20-project portfolio spanning regional city editions, radio, TV on CNN Portugal, and travel booking.
- Ownership category
- akta.pro rank
NiT industry classification
Industry- Product category
- Online Lifestyle Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Arts, Culture & Literary Magazines (MPAJAEAN), IRL & Lifestyle Live Streaming Platforms (MPACACAC)
Keywords
Where NiT is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
NiT business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital advertising: Display and sponsored content on nit.pt website and subdomains, leveraging high traffic from lifestyle content categories
- E-commerce and affiliate marketing: Product recommendations and beauty/reservation services with booking commissions through NiT platform
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
NiT product offering
Product offeringCore offering
NiT operates a Portuguese online lifestyle magazine and multi-platform media portfolio delivering editorial content across food/dining, culture, shopping, fitness, travel and pets categories. The company monetizes through digital advertising and affiliate/e-commerce referrals, supported by sub-brands including a radio station, television program, travel booking platform, and 20 regional city-specific editorial editions.
Product overview
NiT is a Portuguese lifestyle magazine and media platform organized as a multi-brand portfolio under the parent company MadMen. The core NiT platform provides lifestyle content across food, culture, shopping, fitness, and travel categories. This core offering is complemented by specialized sub-brands: NiTfm (radio), NiTtv (television program on CNN Portugal), NiTcom (commerce), NiTtravel (travel), and Pets in Town (pets). Additionally, MadMen operates 20 regional 'NEW iN' city edition platforms (including Porto, Braga, Cascais, and others) that provide local news. The platform also offers interactive features including games, newsletters, and social media channels.
Differentiator
Problem solved
Functional benefit
Brands
- NiTfm: Radio station operated by NiT/MadMen group.
- NiTtv
- NiTcom
- NiTtravel
- Pets in Town
- New in (regional editions)
Products and services
- NiT Main Lifestyle Magazine Platform
- NiTfm Radio Station
- NiTtv Television Program
- NiTcom Commerce Platform
- NiTtravel Booking Platform
- Pets in Town Magazine
- New In Regional City Editions
Quantifiable outcome
- 5 consecutive years as Consumer Choice #1 in Online Lifestyle Press category
Companies that use NiT
Customer profileSegments2 records
Ideal customer profiles2 records
NiT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NiT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ConsumerChoicecoreConsumer evaluation organization that annually awards NiT as the #1 Consumer Choice in Online Lifestyle Press category based on independent consumer satisfaction studies with 260,000+ evaluations
- CNN PortugalcoreTelevision partnership where CNN Portugal broadcasts 'New in Town' program produced by MadMen group 3 times weekly, featuring content from regional NiT city editions
- NiTfmcoreMadMen group radio station operating as part of the broader NiT lifestyle media ecosystem, extending content into audio format
- Pets in TownminorMadMen group pet-focused magazine and platform operating as subsidiary within the lifestyle media ecosystem
- NiTtravelminorMadMen group travel platform allowing users to book unique experiences featured in NiT editorial content
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
NiT competitors and assessment
Company assessmentDirect peers
- Público: One of Portugal's leading newspaper groups with a strong digital presence and lifestyle/culture coverage. Comparable as a Portuguese digital media publisher competing for the same advertising and subscriber audience.
- Volta ao Mundo: Portuguese travel magazine and digital platform. Directly comparable to NiTtravel's editorial-to-booking model and audience as a Portugal-based travel content brand.
- Expresso: Major Portuguese newspaper with lifestyle sections and digital editions. Compares to NiT as a multi-platform Portuguese publisher covering news, culture, and lifestyle.
- SAPO (Lifestyle): Portugal's largest web portal with a dedicated lifestyle section. Comparable as a Portuguese digital destination competing for the same lifestyle audience and programmatic advertising budgets.
- Caras: Portuguese celebrity and lifestyle magazine with digital presence. Comparable as a Portuguese lifestyle publisher targeting the same consumer demographic and advertiser categories.
- Time Out Lisboa: Portuguese edition of the global city-guide brand. Comparable as a curated Portuguese lifestyle/dining/culture media platform targeting urban consumers, with overlapping affiliate and event monetization.
- Visão: Portuguese weekly magazine with culture and lifestyle coverage. Directly comparable as traditional Portuguese lifestyle magazine competing for similar advertiser budgets and audiences.
- Observador: Portuguese digital-first general-interest news and lifestyle media brand. Comparable content-led monetization model targeting Portuguese consumers with editorial depth across news, lifestyle, and culture.
Emerging players
- Food and Wine (Portugal presence): International food and lifestyle publisher with growing Portuguese-relevant content. Comparable to NiT's food and dining vertical for advertiser overlap and editorial format.
Regional players
- El País Portugal section: Spanish-language global news and lifestyle publisher that reaches Portuguese diaspora and Lusophone audiences. Comparable as a regional/foreign media player competing for Portuguese lifestyle ad spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NiT social profiles
Digital presenceNiT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiT leadership team
Management profileNumber of profiles
Profiles1 record
NiT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiT
What does NiT do?
NiT operates a Portuguese online lifestyle magazine and multi-platform media portfolio delivering editorial content across food/dining, culture, shopping, fitness, travel and pets categories. The company monetizes through digital advertising and affiliate/e-commerce referrals, supported by sub-brands including a radio station, television program, travel booking platform, and 20 regional city-specific editorial editions.
Is NiT a public or private company?
NiT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NiT founded?
NiT was founded in 2018. It employs 251 to 500 people.
Where is NiT based?
NiT is headquartered in Lisbon, Portugal, in the Europe region.
How does NiT make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are E-commerce and affiliate marketing.
Who are NiT's main competitors?
Direct peers on record are Público, Volta ao Mundo, Expresso, SAPO (Lifestyle), Caras, Time Out Lisboa, Visão and Observador. Food and Wine (Portugal presence) is listed as an emerging player. El País Portugal section is listed as a regional player.
Does NiT have an API?
No public API is recorded for NiT.
What industry is NiT in?
NiT's product category is Online Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.