NITROCARE MENA

What NITROCARE MENA does

NITROCARE is a Turkish medical equipment and hospital furniture manufacturer founded in 2009 and headquartered in Sivas, Turkey, operating as a subsidiary of Gökler Group. The company designs, manufactures, and sells a broad portfolio of hospital furniture and medical equipment spanning 23+ product categories, including hospital beds, care patient beds, stretchers, examination tables, gynaecological tables, operational and specialty chairs (dialysis, chemotherapy, blood donor, ENT), medicine and treatment carts, bedside cabinets, baby cots, companion chairs, and a specialist range of pressure-relieving mattress systems. Its most differentiated technology is the Sensacare Truflo system — an air-sensor and microcomputer-regulated mattress platform for pressure ulcer prevention — alongside the SENSAFLO HYBRID 4-in-1 hybrid mattress and the Bariatric 9300 system for very high risk users. The company holds ISO 13485 and ISO 9001 medical device certifications, Turquality brand certification, and has received multiple international design awards including Red Dot, IF Design, and German Design Award. Manufacturing occurs at a single 45,000 m2 facility in Sivas (expanded from 10,000 m2 in 2013).

NITROCARE operates a B2B hardware sales model, selling directly to public hospitals, university hospitals, private hospitals, and government health institutions through regional sales offices in Ankara, Istanbul, and Izmir, plus an international distribution network spanning 75-100 countries with local partners in Germany, Egypt, Kuwait, Pakistan, Russia, Serbia, Belarus, and the Dominican Republic. Pricing is quote-based and not publicly disclosed; revenue is project-driven and concentrated in large hospital procurement contracts, with a domestic Turkish reference list of more than 200 hospitals and flagship projects including 1,051-bed and 900-bed university hospitals. The company markets primarily through international medical trade fairs (Arab Health Dubai, MEDICA Germany, EXPOMED, Paris Santexpo) and supports a multi-language website (Turkish, English, Spanish, French, Russian, Arabic), with an explicit MENA go-to-market focus reflected in the NITROCARE MENA entity designation. No revenue, headcount, or financial performance data is publicly disclosed.

Name

NITROCARE MENA

Legal name

NITROCARE

Website

https://nitrocare.com.tr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

NITROCARE is a Turkish B2B medical equipment and hospital furniture manufacturer producing hospital beds, examination tables, specialty chairs, and pressure-relieving mattress systems, serving public and private hospitals across 75+ countries with a 45,000 m2 Sivas-based factory and ISO 13485 certification.

Ownership category

akta.pro rank

Product category

Medical Equipment Manufacturing

NAICS

Medical Equipment and Supplies Manufacturing (33911)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

akta.pro secondary industries

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Medical equipment manufacturing
• Hospital furniture
• Patient beds
• Pressure-relieving mattresses
• Medical examination tables

Headquarters

HQ city

Sivas

HQ country

Türkiye

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Manufacturing and Sales: NITROCARE generates revenue through the design, manufacturing, and sale of medical equipment including hospital beds, examination tables, medical chairs, stretchers, and pressure-relieving mattress systems. Products are sold directly to hospitals, healthcare facilities, and government health institutions through B2B sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

NITROCARE designs, manufactures, and sells hospital furniture and medical equipment including hospital beds, care patient beds, stretchers, examination tables, medical chairs (gynaecological, dialysis, chemotherapy, ENT, blood donor, operational), medicine and treatment carts, bedside cabinets, companion chairs/recliners, and pressure-relieving mattress systems. Products are sold directly to hospitals, healthcare facilities, and government health institutions across 75+ countries from a 45,000 m2 manufacturing facility in Sivas, Turkey.

Product overview

NITROCARE is a medical equipment manufacturer founded in 2009 by Gökler Group, producing a broad portfolio of hospital furniture and medical equipment. The product range includes hospital beds, care patient beds, stretchers, patient transport chairs, examination tables (general and gynaecological), aesthetic/dermatology chairs, operational chairs, blood donor chairs, dialysis and chemotherapy chairs, ENT chairs, physical therapy and rehabilitation equipment, medicine and treatment carts (including the barcode and power unit holder variant), bedside cabinets, over-bed tables, stools, baby cots, folding walkers, medical/computer carts, hospital furniture groups (waiting area seating and clothing lockers), companion chairs/sleepers/recliners, air mattresses (pressure-relieving systems including RUBY AUTO, RUBY, SAPPHIRE, EMERALD AUTO, EMERALD, PEARL, BUBBLE 2, SENSAFLO HYBRID, BARIATRIC, and MOBILE/PARTNER cushion systems), and standard mattresses. The portfolio spans patient beds, seating, furniture, and specialty pressure-care surfaces, serving hospitals, nursing homes, and care facilities across Turkey and over 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Beds (Hasta Karyolaları) Patient beds for hospital and clinical use, designed for hospital wards and patient care environments. For hospitals and healthcare facilities.
• Care Patient Beds (Evde Bakım Karyolaları) Home care beds designed for patient care at home. For home healthcare providers and families.
• Stretchers (Sedyeler) Patient transport stretchers for hospital and emergency use. For hospitals and emergency departments.
• Patient Transport Chairs (Hasta Taşıma Sandalyeleri) Wheeled chairs for moving patients within hospital facilities. For hospitals and healthcare facilities.
• Examination Tables (Hasta Muayene Masaları) General-purpose medical examination tables for clinical use. For hospitals, clinics, and examination rooms.
• Gynaecological Examination Tables (Jinekolojik Muayene Masaları) Specialized examination tables for gynaecological procedures. For hospitals and gynaecology clinics.
• Dialysis and Chemotherapy Chairs (Diyaliz ve Kemoterapi Koltukları) Specialized chairs for dialysis and chemotherapy treatments. For hospitals, dialysis centres, and oncology departments.
• Blood Donor Chairs (Kan Alma Koltukları) Specialized chairs for blood donation and collection. For hospitals, blood banks, and donation centres.
• Medicine and Treatment Carts (İlaç ve Tedavi Arabaları) Trolleys for medication storage and distribution in clinical settings. For hospitals and clinical departments.
• NTHM 118B Barcode and Power Unit Holder Medicine and Treatment Cart Medicine and treatment trolley with integrated barcode scanner and power unit holder for enhanced medication management and tracking. For hospitals and clinical pharmacy departments.
• Companion Chairs, Sleepers, and Recliners (Refakatçi Koltukları) Sleepers, recliners, and companion chairs for patient companions and visitors. For hospitals and healthcare facilities.
• Air Mattresses (Havalı Şilteler) Air mattress systems for pressure ulcer prevention and patient care. For hospitals, nursing homes, and healthcare facilities.
• RUBY AUTO Pressure Relieving Mattress System Pressure-relieving mattress system with Sensacare Truflo Technology providing automatic pressure sensing via air sensor and microcomputer regulator for ultra-low interface pressure and ultra-silent pump operation. For hospitals and healthcare facilities managing high-risk patients.
• SENSAFLO HYBRID 4-in-1 Hybrid Mattress System World's first 4-in-1 hybrid mattress system with foam-filled air cells, Sensagel adaptive foot cells, and 150mm deep air cells. Functions as high-specification foam mattress without pump and as alternating air system with pump. For hospitals and healthcare facilities.
• BARIATRIC 9300 Replacement Alternating Pressure Relieving Mattress System Replacement alternating pressure-relieving mattress system with cell-on-cell air cells, static base section, 350kg weight capacity, and digital user weight input. For very high risk bariatric patients in hospitals and healthcare facilities.
• Medical Computer Carts (Medikal Bilgisayar Arabası) Mobile carts for medical computer workstations in clinical environments. For hospitals and clinical departments.
• Hospital Furniture Group (Mobilya Grubu) Hospital furniture group including waiting area seating and clothing lockers. For hospitals and healthcare facilities.
• ENT Chairs (KBB Koltukları) Specialized chairs for ear, nose, and throat (ENT) examinations and procedures. For hospitals and ENT departments.
• Physical Therapy and Rehabilitation Equipment (Fizik Tedavi ve Rehabilitasyon) Equipment for physical therapy and rehabilitation procedures. For hospitals, rehabilitation centres, and physiotherapy clinics.

Quantifiable outcome

• Products installed in 75+ countries with hundreds of reference installations

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arjo: Swedish medical device company focused on patient handling, hospital beds, DME, and pressure injury prevention. Directly comparable product overlap with NITROCARE in therapeutic surfaces and patient transfer equipment, with established global distribution.
• Hill-Rom (Baxter): Global incumbent in hospital beds, patient handling, and pressure-injury prevention, now part of Baxter. Competes with NITROCARE in advanced hospital beds and therapeutic mattress systems, but at much larger scale and across a broader medical device portfolio.
• Stryker: Major global medical device company with a substantial medical-surgical and equipment portfolio including stretchers and hospital beds. Overlaps with NITROCARE in patient handling equipment but operates across a much wider product portfolio and at meaningfully greater scale.
• Invacare: Global manufacturer of durable medical equipment including beds, mattresses, and patient handling products. Overlaps with NITROCARE in pressure-care surfaces and care beds, with established international distribution.

Direct peers

• Savion Industries: Israeli medical furniture and hospital equipment manufacturer producing beds, stretchers, and treatment furniture. Closely comparable to NITROCARE in product mix and in serving emerging-market hospital tenders.
• Joerns Healthcare: US-based DME manufacturer focused on therapeutic surfaces, hospital beds, and patient handling. Comparable to NITROCARE in pressure-relieving mattress systems and specialty care bed segments.
• Stiegelmeyer: German hospital bed and care bed manufacturer specializing in beds for hospitals and nursing homes. Closely comparable to NITROCARE in hospital bed engineering, design focus, and European/MENA export orientation.
• MESPA: Turkish manufacturer of hospital beds, stretchers, and medical furniture with domestic and export sales. The most direct regional competitor to NITROCARE, with comparable product portfolio and Turkish manufacturing footprint.
• Linet Group: Czech-headquartered hospital bed and medical furniture manufacturer with a global footprint and broad product portfolio in patient beds, stretchers, and pressure-care mattresses. Direct competitor to NITROCARE in turnkey hospital fit-outs and similar specialty bed segments.
• Paramount Bed: Japanese manufacturer of hospital beds, care beds, and medical furniture with strong presence in Asia and growing Middle East distribution. Comparable to NITROCARE in the integrated hospital bed and pressure-care surface portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nitrocare-mena

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NITROCARE MENA