NJ Brain Health Center

What NJ Brain Health Center does

NJ Brain Health Center (legal name: The Brain Health Center) is a privately held, founder-operated medical practice founded in 2017 and headquartered at 401-A S Van Brunt Street, Suite 302, Englewood, New Jersey, with a secondary office at 2 Executive Boulevard, Suite 306, Suffern, New York. The practice operates as a direct-to-consumer specialty clinic organized around three integrated service centers: a Memory Center (covering dementia, Alzheimer's disease, vascular dementia, Lewy body dementia, frontotemporal dementia, and mild cognitive impairment), a Balance and Dizziness Center (vertigo, vestibular dysfunction, falls), and a TMS Health Center offering Transcranial Magnetic Stimulation therapy for major depressive disorder, anxiety disorders, OCD, PTSD, and cognitive decline. Leadership consists of CEO Galina Shenfeld and three M.D. specialists — Mona Ershadi, Michael Heublum, and Jeffrey Shenfeld — across a total headcount of five employees.

The practice is built on a portfolio of clinical diagnostic and therapeutic technologies that would be unusual for a general neurology office of comparable size: TMS (Transcranial Magnetic Stimulation), Rod and Frame Test, VNG/Calorics, Tilt Table with autonomic nervous system testing, genetic testing, MRI/PET imaging, audiological evaluation, sleep testing, and ultrasound. The model is to deliver these through personalized treatment planning with progress monitoring and post-treatment support under HIPAA-compliant privacy controls. The patient acquisition motion combines inbound phone bookings, a Zocdoc integration for online appointment scheduling, and content marketing through educational articles on the practice website targeting the NJ/NY regional patient pool.

Revenue is generated from fee-for-service patient care billed primarily through insurance, with TMS treatment courses, diagnostic evaluations, and longitudinal management of cognitive and vestibular conditions as the main revenue drivers. No external funding, parent company, or acquisition activity is disclosed; ownership is founder/management-controlled. Revenue figures, payer mix, and patient volumes are not publicly disclosed.

Name

NJ Brain Health Center

Legal name

The Brain Health Center

Website

https://njbrain.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NJ Brain Health Center is a private, founder-operated specialty medical practice with five employees across two locations in Englewood, NJ and Suffern, NY. It delivers integrated brain health services across three centers — Memory, Balance and Dizziness, and TMS — serving individual patients with cognitive, vestibular, and mood disorders in the NJ/NY region.

Ownership category

akta.pro rank

Product category

Neurology and Brain Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADACAE

Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLAFAFAH

Neurorehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAIAC

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHLADAJAH

Neurologic Rehabilitation Centers (Stroke/TBI/SCI/MS/Parkinson’s)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

Keywords

• Neurological evaluation services
• Transcranial magnetic stimulation
• Vestibular disorder treatment
• Memory care services
• Brain health diagnostics

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Healthcare services revenue generated from patient consultations, diagnostic tests, and treatment sessions. The practice accepts insurance and processes claims for covered services including neurological evaluations, TMS sessions, and various diagnostic assessments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NJ Brain Health Center is a multi-specialist neurology practice delivering integrated brain health care through three specialty centers: the Memory Center (dementia, Alzheimer's, MCI), the Balance and Dizziness Center (vertigo, vestibular disorders), and the TMS Health Center (depression, anxiety, OCD, PTSD). Patient care combines comprehensive neurological evaluations, advanced diagnostics (MRI/PET, genetic testing, VNG/Calorics, Rod and Frame Test, tilt table/ANS, audiological evaluation), and non-invasive therapeutic interventions including Transcranial Magnetic Stimulation (TMS).

Product overview

The Brain Health Center (NJ Brain Health Center) is an integrated brain health practice offering three specialized centers: Memory Center, Balance and Dizziness Center, and TMS Health Center. These centers operate as a unified healthcare practice supported by comprehensive diagnostic services including Neurological Evaluation, Genetic Testing, Mental Status Assessment, MRI/PET Scans, Ultrasounds, Sleep Disorder Testing, VNG/Calorics, Tilt Table and ANS testing, Audiological Evaluation, and Rod and Frame Test. Treatment services include Psychiatry, Personalized Treatment Planning, TMS Sessions, Progress Monitoring and Adjustments, and Post-Treatment Support. The center treats conditions including dementia, Alzheimer's Disease, various types of balance disorders, vertigo, and mental health conditions such as Major Depressive Disorder, Anxiety Disorders, OCD, and PTSD.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Center Specialized clinical center delivering comprehensive evaluation, diagnosis, and management for patients with dementia, memory impairment, Alzheimer's Disease, Vascular Dementia, Lewy Body Dementia, Frontotemporal Dementia, and Mild Cognitive Impairment (MCI).
• Balance and Dizziness Center Specialized clinical center providing comprehensive care for patients experiencing balance disorders, dizziness, vertigo, lightheadedness, and fall risk, including vestibular diagnostics and fall prevention.
• TMS Health Center Specialized clinical center delivering personalized, science-backed Transcranial Magnetic Stimulation (TMS) therapy for Major Depressive Disorder, anxiety disorders, OCD, PTSD, and cognitive decline using non-invasive magnetic stimulation.
• Neurological Evaluation Comprehensive neurological assessment service for diagnosing cognitive and neurological conditions in patients across the practice's specialty centers.
• Genetic Testing Genetic testing service used to assess risk factors for neurological conditions and inform personalized treatment planning.
• Mental Status Assessment Cognitive and mental status evaluation to assess memory, attention, and executive function in patients.
• MRI/PET Scans Advanced brain imaging service using MRI and PET scan technologies for detailed structural and metabolic analysis.
• Sleep Disorder Test Comprehensive sleep disorder testing and evaluation service.
• Psychiatry Psychiatric care services for mental health conditions including mood disorders.
• VNG/Calorics Videonystagmography and caloric testing to assess vestibular function and diagnose balance disorders.
• Tilt Table and ANS Tilt table testing and autonomic nervous system assessment for dizziness and balance evaluation.
• Audiological Evaluation Hearing and auditory function assessment as part of the practice's comprehensive neurological evaluation services.
• Rod and Frame Test Non-invasive diagnostic test that assesses balance disorders by measuring how patients perceive verticality under altered visual conditions, offering insights into vestibular function.
• Comprehensive Evaluation Thorough patient assessment combining multiple diagnostic approaches for a complete neurological picture.
• Personalized Treatment Planning Individualized treatment planning service based on comprehensive patient evaluation and diagnostic results.
• TMS Sessions Transcranial Magnetic Stimulation (TMS) therapy sessions for patients with mood and cognitive disorders.
• Progress Monitoring and Adjustments Ongoing monitoring of patient progress with treatment adjustments as needed throughout the care journey.
• Post-Treatment Support Continued support and follow-up care following active treatment phases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• American Academy of NeurologyminorOthersProfessional membership organization for neurologists. Displayed as affiliated professional association.
• American Board of Internal MedicineminorOthersProfessional certification board for internists. Displayed as affiliated professional association.
• American Board of Psychiatry and NeurologyminorOthersProfessional certification board for psychiatrists and neurologists. Displayed as affiliated professional association.
• American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM)minorOthersProfessional association for neuromuscular and electrodiagnostic medicine specialists. Displayed as affiliated professional association.
• ZocdocminorChannel Partner/ Reseller/ DistributorOnline healthcare appointment booking platform that allows new and existing patients to schedule appointments with The Brain Health Center through their platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cleveland Clinic Lou Ruvo Center for Brain Health: Cleveland Clinic's Lou Ruvo Center offers integrated memory care, cognitive research, and brain health services. Comparable as a destination for dementia and cognitive care but operating at vastly larger scale as an academic medical center.
• NYU Langone Neurology: NYU Langone operates a comprehensive neurology department serving the same NY/NJ metro as NJ Brain Health Center. Comparable in offering neurological evaluation, memory care, and vestibular services but as a broad academic system rather than a focused specialty practice.

Others

• Neuronetics: Neuronetics manufactures the NeuroStar TMS device and supports a national network of TMS treatment providers. Comparable as the underlying TMS technology ecosystem in which NJ Brain Health Center operates its TMS Health Center.

Emerging players

• Cognitive FX: Cognitive FX provides brain injury and cognitive rehabilitation with advanced imaging and personalized therapy programs. Comparable as a brain health specialty clinic combining advanced diagnostics with treatment for cognitive conditions, though focused on post-concussion rather than dementia.

Direct peers

• Greenbrook TMS: Greenbrook TMS is a multi-location outpatient provider specializing in Transcranial Magnetic Stimulation therapy for depression, OCD, and other psychiatric conditions. Comparable to NJ Brain Health Center's TMS Health Center as a regional outpatient TMS specialist.
• Amen Clinics: Amen Clinics operates a multi-site brain health and psychiatry practice offering SPECT imaging, TMS, and integrative neuropsychiatric care. Most directly comparable to NJ Brain Health Center in its combination of brain-focused diagnostics, psychiatric treatment, and TMS services for cognitive and mood conditions.
• Mindful Health Solutions: Mindful Health Solutions operates outpatient psychiatric clinics offering TMS, ketamine, and integrative mental health care across multiple U.S. locations. Directly comparable to the TMS and psychiatry arm of NJ Brain Health Center's service mix.

Regional players

• Vestibular Disorders Association (VeDA) affiliate clinics: VeDA-affiliated clinics specialize in vestibular and balance disorder diagnosis and rehabilitation across U.S. regions. Comparable to NJ Brain Health Center's Balance and Dizziness Center in offering VNG, calorics, and tilt table testing, though typically without the integrated memory and TMS services.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/njbrain

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJ Brain Health Center