New Jersey Coalition Against Sexual Assault

What New Jersey Coalition Against Sexual Assault does

NJCASA is a New Jersey-based 501(c)(3) nonprofit coalition founded in 1983 and headquartered in Lawrenceville, NJ. It serves as the unified statewide voice for sexual violence prevention and survivor support, representing 30 member sexual violence organizations that together cover all 21 New Jersey counties. In the most recent year the organization supported more than 142,000 individuals through crisis intervention, counseling, legal advocacy, professional training, and prevention education, anchored by a 24/7 statewide hotline (800-601-7200). NJCASA operates with a 17-person staff under a co-directorship model led by Denise Rodriguez and Robert Baran, who were jointly appointed in 2023.

The organization's core products are service- and advocacy-oriented rather than technology-based. These include direct Survivor Support Services (most recently extended into Passaic and Union Counties in 2025), the Survivor Assistance Fund which distributed over $100,000 to survivors in 2025, professional training and technical assistance for member programs, and a Community Council launched in 2022 to institutionalize member and survivor input. On the policy side, NJCASA is a designated stakeholder in New Jersey Attorney General Law Enforcement Directive 2023-1 and is currently advancing a $23.6 million FY27 state funding request to offset roughly $9 million in recent federal funding cuts. Community-facing product extensions include the Hope in Motion walk (which raised $43,783 in 2025) and World Cup 2026 Resources for mass-gathering safety.

NJCASA's revenue model is grant- and donation-dependent. Funding sources include state government contracts (notably through the Department of Children and Families), federal grants, individual donations, and proceeds from special events such as Hope in Motion. There is no commercial pricing model, no enterprise sales motion, and no disclosed technology platform revenue; the ~$9M federal funding cut illustrates the concentration risk inherent in this public-funder model.

Name

New Jersey Coalition Against Sexual Assault

Legal name

New Jersey Coalition Against Sexual Assault

Website

https://njcasa.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

NJCASA is a New Jersey 501(c)(3) nonprofit coalition representing 30 sexual violence organizations across all 21 counties. It delivers crisis intervention, counseling, legal advocacy, and prevention services to 142,000+ individuals annually via a 17-person team funded by government grants, donations, and fundraising events.

Ownership category

akta.pro rank

Product category

Social Services - Sexual Violence Prevention

NAICS

Individual and Family Services (6241), Emergency and Other Relief Services (62423), Emergency and Other Relief Services (624230), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO), Mental Health & Crisis Support Services (BPAGACAD), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Sexual violence services
• Survivor support programs
• Nonprofit advocacy coalition
• Prevention training
• Crisis intervention services

Headquarters

HQ city

New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: 501(c)(3) tax-exempt organization (EIN: 22-2970344) that relies on public donations to support survivor assistance funding, prevention efforts, and organizational operations.
2. Government Grants: Funded by grants from Department of Children and Families, Division on Women, and other state agencies for specific programs and initiatives.
3. Membership Dues: Provides ongoing trainings and technical assistance to 30 member programs across the state; membership provides access to document library and resources.
4. Special Events: Hosts 2 major events bi-annually including a free virtual 2-day conference and a walk/roll/stroll community fundraising event. Raised $43,783 at Hope in Motion 2025 walk.
5. Advocacy and Policy Work: Advocates for state investment in sexual violence services, currently seeking $23.6 million for FY27 including $5.5M to strengthen and expand services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

NJCASA is the statewide advocacy and capacity-building organization representing 30 sexual violence organizations across New Jersey. It provides 24-hour confidential survivor support services, professional training, policy advocacy, and direct financial assistance to survivors through the Survivor Assistance Fund. The coalition coordinates statewide crisis response, prevention education, and capacity-building for member programs across all 21 New Jersey counties.

Product overview

NJCASA operates as a statewide advocacy and capacity-building organization representing 30 sexual violence organizations across New Jersey. The organization offers a unified portfolio of survivor support services centered on a 24-hour crisis hotline (800-601-7200) and comprehensive care including crisis intervention, counseling, legal advocacy, safe housing, and accompaniment. These core services are delivered directly through member programs and supplemented by NJCASA's own training programs (Campus Consortium, professional trainings on prevention and response), the Survivor Assistance Fund (distributed over $100,000 to survivors in 2025), community resource navigation tools, and advocacy/policy initiatives. The organization also hosts major public engagement events including the biennial Hope in Motion Community Walk and annual virtual conferences. All services are free, confidential, and available in multiple languages including Spanish, with dedicated accessibility accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sexual Violence Support Services Comprehensive 24-hour confidential support services including crisis intervention, counseling, legal advocacy, safe housing, and accompaniment to hospitals, courts, and police stations for survivors of sexual violence and their loved ones.
• Sexual Violence Prevention Training In-person and web-based trainings covering Introduction to Sexual Violence, Cultural Humility, Primary Prevention, Law Enforcement Response, and Special Populations, provided to professionals across education, policy, law enforcement, and healthcare sectors.
• Survivor Assistance Fund Direct financial assistance distributed to survivors for various needs including housing, transportation, groceries, and medical bills. In 2025 alone, NJCASA distributed over $100,000 through this fund.
• Campus Consortium A group of college and university-based faculty and staff committed to providing expert services to survivors on campus and preventing sexual violence in campus communities throughout New Jersey.
• Advocacy & Policy Services Legislative advocacy efforts including state budget advocacy for sexual violence services funding, and policy development to strengthen survivor protections and prevention efforts.
• Hope in Motion Community Walk Biennial community walk/roll/stroll fundraising event held on the Bradley Beach Boardwalk, raising funds for prevention efforts and survivor support services. The 2025 event raised $43,783.
• Creating Transformative Spaces Conference Free virtual 2-day conference featuring panels and workshops led by experts in the anti-sexual violence field, hosted bi-annually alternating with the community walk.
• SERV (Services Empowering Rights of Victims) - Passaic County Program operated by Center for Family Services providing 24/7 hotline, online chat, crisis intervention, legal advocacy, safe housing, education, and counseling and support groups for Passaic County survivors.
• Peace of Mind Foundation - Union County Trauma-informed sexual violence services for Union County survivors including 24-hour hotline, crisis counseling, advocacy, and evidence-based therapies such as TF-CBT, EMDR, and IFS alongside mind-body healing practices.
• YWCA Union County Sexual Assault Services Confidential sexual violence advocacy services with 24-hour Sexual Assault Response Team (SART) activation services, providing trained confidential sexual violence advocates for hospital and police station accompaniment.

Quantifiable outcome

• Served over 142,000 individuals last year across New Jersey
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered moderate, core and minor.

• Hope in Motion Event SponsorsmoderateGTM or Marketing Partner · 6 September 2025Event sponsors for Hope in Motion walk include: Horizon Blue Cross and Blue Shield of NJ, PSEG, Advocacy & Management Group, Holman Automotive, Delta Dental, Division Web Design, Millennium Strategies, Planned Parenthood Action Fund of New Jersey, ReciteMe, RedEye, Vin Gopal Civic Association, Women's Holistic Wellness.
• Office of the Attorney General of New JerseycoreStrategic or Co-development Partner · 13 March 2023NJCASA served as valued stakeholder in developing Law Enforcement Directive 2023-1 expanding SAFE Kit evidence retention from 5 to 20 years. The directive establishes standardized statewide guidelines for sexual assault evidence collection and testing.
• Department of Children and FamiliescoreOthersPrimary government funder supporting NJCASA's work. The organization acknowledges support from the Department on their website footer. Funding supports survivor services, prevention programming, and organizational operations.
• Division on Women, New Jersey Department of Children and FamiliescoreOthersSupports the Community Council project. The Division on Women provides grant funding for initiatives focused on creating safer, more equitable New Jersey communities.
• 30 Member Sexual Violence ProgramscoreStrategic or Co-development PartnerNJCASA represents 30 sexual violence organizations across New Jersey. Member programs include 180 Turning Lives Around, CARC, DASI, Family Service League/SAVE of Essex, Harambe Social Services, Healthy Families & Communities, Hudson SPEAKS, Morris County Sexual Assault Center, Rutgers Office of Violence Prevention, SAFE in Hunterdon, Salem County Women's Services, St. Francis Counseling Center, Younity, YWCANNJ, and others.
• Hispanic FederationminorStrategic or Co-development PartnerReferenced in website navigation as community partner for culturally specific services, highlighting commitment to serving diverse communities including Hispanic/Latino populations.
• NJCASA Campus ConsortiumcoreStrategic or Co-development PartnerGroup of passionate college and university-based faculty and staff committed to providing expert services to survivors on campus and preventing sexual violence in campus communities. Contact: Solange Ramkissoon.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• California Coalition Against Sexual Assault (CALCASA): Statewide California sexual assault coalition that serves as the membership and capacity-building body for rape crisis centers in CA, structurally and functionally equivalent to NJCASA.
• Illinois Coalition Against Sexual Assault (ICASA): Illinois statewide sexual assault coalition providing member services, training, and policy advocacy, with a near-identical operating model to NJCASA in another large Midwestern state.
• Pennsylvania Coalition Against Rape (PCAR): Statewide sexual violence coalition in neighboring Pennsylvania providing the same model of member-program representation, training, advocacy, and 24/7 hotline referral across PA, directly comparable in structure and mission to NJCASA.
• Texas Association Against Sexual Assault (TAASA): Texas statewide coalition providing training, advocacy, and member support for sexual assault programs—same coalition-of-providers model as NJCASA, applied at a larger state scale.
• New York State Coalition Against Sexual Assault (NYSCASA): Statewide coalition in New York providing advocacy, training, and capacity-building for member rape crisis programs, operating under the same statewide-coalition model that NJCASA uses in New Jersey.

Broad incumbents

• National Sexual Violence Resource Center (NSVRC): National resource hub providing training, publications, and technical assistance to state coalitions and rape crisis centers like NJCASA's member programs; a broader incumbent that overlaps on training and resource curation.
• RAINN (Rape, Abuse & Incest National Network): Nation's largest anti-sexual-violence organization operating the National Sexual Assault Hotline; comparable in mission to NJCASA but at a national scale and with a hotline-centric delivery model that overlaps with NJCASA's 800-601-7200 service.
• National Alliance to End Sexual Violence (NAESV): National policy and advocacy alliance of state sexual assault coalitions and dual coalitions; NJCASA effectively sits within NAESV's membership ecosystem as a state-level member organization.

Emerging players

• Joyful Heart Foundation: Nonprofit focused on sexual assault response, survivor healing, and ending backlog of untested rape kits, with national footprint; overlapping mission with NJCASA on survivor services and SAFE Kit reform referenced in NJCASA's policy work.

Regional players

• DC Coalition Against Domestic Violence / House of Ruth Maryland: Regional/mid-Atlantic domestic and sexual violence coalitions operating comparable member-agency service networks but in different jurisdictions than NJCASA, relevant for benchmarking service delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NJ_CASA
• Facebookfacebook.com/NJCASA
• Instagraminstagram.com/nj_casa
• LinkedInlinkedin.com/company/new-jersey-coalition-against-sexual-assault

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New Jersey Coalition Against Sexual Assault