NJL
NJL (Nahverkehrsgesellschaft Jerichower Land mbH) operates 23 bus lines plus the Ferchland-Grieben ferry across the Jerichower Land district in Saxony-Anhalt, Germany, serving commuters, schoolchildren, and the general public through the nationwide Deutschland-Ticket program and two operating subsidiaries.
- Company typePrivate
- Founded-
- HeadquartersBurg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NJL does
NJL (Nahverkehrsgesellschaft Jerichower Land mbH) is a regional public transport company headquartered in Burg, Saxony-Anhalt, Germany, and registered as a private limited liability company (GmbH) at Amtsgericht Stendal. The company is the largest transport operator in the Jerichower Land district, employing over 100 staff and providing services through two wholly-owned operating subsidiaries, PNV Burg mbH and PNV Genthin mbH.
The company's core product is a 23-line bus network covering the entire Jerichower Land district, supplemented by the Ferchland-Grieben ferry service across the Elbe River and dedicated school transportation (Schülerverkehr). Additional services include the Deutschland-Ticket subscription product (63 EUR/month from January 2026), sold as a chip card or via the INSA D-Ticket App, timetable information services, and vehicle advertising managed through partner VM Verkehrsmedien Sachsen-Anhalt GmbH. Technology infrastructure is limited to route scheduling and third-party ticketing integration via INSA; no proprietary AI or advanced digital platforms are evident.
Revenue is generated from passenger fares (including the nationwide Deutschland-Ticket subscription), school transport contracts, advertising, and implicitly from district-level public funding typical of German municipal transport operators. NJL operates within the marego regional tariff network (Magdeburg Regional Transport Association), which is implementing a tariff reform effective August 1, 2026. The company is led by Managing Director Daniela Kramper, with Michael Ruth as IT responsible and Steffi Maziossek managing regional media sales.
NJL firmographics
Firmographics- Name
- NJL
- Legal name
- Nahverkehrsgesellschaft Jerichower Land mbH
- Website
- https://njl-burg.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NJL (Nahverkehrsgesellschaft Jerichower Land mbH) operates 23 bus lines plus the Ferchland-Grieben ferry across the Jerichower Land district in Saxony-Anhalt, Germany, serving commuters, schoolchildren, and the general public through the nationwide Deutschland-Ticket program and two operating subsidiaries.
- Ownership category
- akta.pro rank
NJL industry classification
Industry- Product category
- Public Transportation Services
- NAICS
- Interurban and Rural Bus Transportation (48521), School and Employee Bus Transportation (48541), Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Water Transportation (4400)
- akta.pro primary industry
- Regional/County Public Bus Operators (THAIAEAB)
- akta.pro secondary industry
- Publicly Operated Ferry Authorities (Municipal/Regional) (TLAFALAK)
Keywords
Where NJL is headquartered
LocationHeadquarters
- HQ city
- Burg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NJL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Transport Fares: Revenue from passenger fares for bus and ferry services across 23 NJL lines covering the Jerichower Land district
- Germany Ticket Subscription: Monthly subscription revenue from the Deutschland-Ticket at 58 EUR (from Jan 2025) and 63 EUR (from Jan 2026), sold as chip card or mobile ticket
- Vehicle Advertising: Advertising space on buses managed through partner VM Verkehrsmedien Sachsen-Anhalt GmbH
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Germany Ticket (Deutschland-Ticket) - Monthly subscription for unlimited travel across Germany |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
NJL product offering
Product offeringCore offering
NJL operates public bus transportation across 23 lines in the Jerichower Land district of Saxony-Anhalt, Germany, along with the Ferchland-Grieben ferry service across the Elbe River. The company sells monthly Deutschland-Ticket subscriptions, dedicated school transportation, and vehicle advertising space. It is the largest transport company in the district, employing over 100 people, and operates within the marego tariff network.
Product overview
NJL (Nahverkehrsgesellschaft Jerichower Land mbH) is a regional public transportation company operating as a unified public transport service. The core offering consists of 23 bus lines providing public transportation throughout the Jerichower Land district in Saxony-Anhalt, Germany, plus a ferry service (Fähre Ferchland-Grieben). Additional services include the Deutschland-Ticket subscription product for nationwide travel, specialized school transportation, and vehicle advertising services. The company operates under the marego transport association framework and integrates with the INSA D-Ticket App for mobile ticketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Bus Transportation Services (23 NJL Lines) Public bus transportation services operating 23 bus lines throughout the Jerichower Land district, including routes 702-720, 739-746, 770 (ferry), and 790 connecting to Stendal/Tangermünde. Targeted at commuters, residents, and travelers in Saxony-Anhalt.
- Fähre Ferchland-Grieben Ferry Service Ferry service connecting Ferchland and Grieben across the Elbe River, subject to a 7.5t vehicle weight limit due to low water levels. Operated for residents and travelers between the two riverbank communities.
- Deutschland-Ticket Monthly subscription ticket priced at 63 EUR (from January 2026) allowing unlimited travel on all public transport throughout Germany, available as a chip card or mobile ticket through the INSA D-Ticket App. Targeted at commuters, students, and frequent travelers.
- School Transportation Services (Schülerverkehr) Specialized bus services for school transportation connecting students to various educational institutions across the Jerichower Land district. Applications-based registration is required for eligible student groups.
- Verkehrsmittelwerbung (Vehicle Advertising) Advertising services on public transport vehicles, managed in partnership with VM Verkehrsmedien Sachsen-Anhalt GmbH, offering image and promotional advertising on buses. Targeted at local businesses and marketing partners seeking outdoor advertising reach.
Companies that use NJL
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NJL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NJL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- marego (Magdeburger Regionalverkehrsverbund)coreRegional transport association (tariff union) covering the Magdeburg area. NJL participates in the marego tariff system, enabling cross-network travel and unified ticketing including the Deutschland-Ticket. Marego is implementing a tariff reform effective August 1, 2026.
- VM Verkehrsmedien Sachsen-Anhalt GmbHminorExternal partner company responsible for vehicle advertising on NJL buses. Contact person Steffi Maziossek handles sales for advertising space on public transport vehicles.
- INSA (Mitteldeutsche Verkehrsverbundgesellschaft)coreSchedule information and ticketing platform providing the D-Ticket App for mobile Deutschland-Tickets and real-time schedule information.
- Initiative Sachsen-Anhalt vernetztminorProgram supporting website development and digital presence for regional organizations in Saxony-Anhalt. NJL website was created as part of Azubi-Projekte initiative.
- PNV Burg mbHcoreSubsidiary company of NJL providing bus services in the Burg area. NJL operates hiring on behalf of PNV Burg mbH.
- PNV Genthin mbHcoreSubsidiary company of NJL providing bus services in the Genthin area. NJL operates hiring on behalf of PNV Genthin mbH.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
NJL competitors and assessment
Company assessmentBroad incumbents
- VBB (Verkehrsverbund Berlin-Brandenburg): Major regional transport association covering Berlin and Brandenburg. Comparable as a larger-scale regional tariff union and service coordinator with similar public transport coordination functions across multiple operators and modes.
- DB Regio: Deutsche Bahn's regional public transport arm operating bus and rail services across Germany. Comparable as a large incumbent public transport provider in concession-driven regional markets, with overlapping bus services in Saxony-Anhalt adjacent to NJL's territory.
Direct peers
- NASA GmbH (Nahverkehrsservice Sachsen-Anhalt): State-level mobility service agency for Saxony-Anhalt that coordinates regional public transport including bus, rail, and the marego tariff union. Directly comparable as the coordinating authority governing NJL's operational and ticketing framework.
- INSA (Mitteldeutsche Verkehrsverbundgesellschaft): Central German public transport information and ticketing platform providing the D-Ticket App used by NJL. Comparable as the technology and information infrastructure layer that NJL relies on for digital distribution and customer-facing services.
- HAVAG (Hallesche Verkehrs-AG): Public transport operator serving Halle (Saale) in Saxony-Anhalt with bus and tram services. Comparable as a municipal/regional public transport operator in the same German state with overlapping bus modes and Deutschland-Ticket participation.
- marego (Magdeburger Regionalverkehrsverbund): Magdeburg regional transport association and tariff union in which NJL participates. Directly comparable as the regional tariff network that defines ticketing, pricing, and route coordination for member operators including NJL.
- PVG Salzlandkreis mbH: Regional public transport company serving the neighboring Salzland district in Saxony-Anhalt. Directly comparable as a similarly structured Nahverkehrsgesellschaft operating bus services in a rural Saxony-Anhalt district under the same federal Deutschland-Ticket framework.
Emerging players
- Vetter Bus: Family-owned German bus operator with regional route networks in eastern Germany. Comparable as a private-sector regional bus operator competing for contract routes and concession services in markets adjacent to NJL's territory.
Regional players
- Regionalverkehr Stuttgart (RVS): Public bus operator serving the Stuttgart region in Baden-Württemberg. Comparable as a regional public bus operator under a German Verkehrsverbund framework, though operating in a different southwestern geography from NJL.
Others
- VM Verkehrsmedien Sachsen-Anhalt GmbH: Advertising sales partner managing vehicle advertising on NJL buses. Comparable as an ecosystem partner handling non-fare revenue monetization for public transport operators in Saxony-Anhalt.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NJL social profiles
Digital presenceNJL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJL leadership team
Management profileNumber of profiles
Profiles2 records
NJL subsidiaries and ownership
Company hierarchySubsidiaries2 records
NJL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJL
What does NJL do?
NJL operates public bus transportation across 23 lines in the Jerichower Land district of Saxony-Anhalt, Germany, along with the Ferchland-Grieben ferry service across the Elbe River. The company sells monthly Deutschland-Ticket subscriptions, dedicated school transportation, and vehicle advertising space. It is the largest transport company in the district, employing over 100 people, and operates within the marego tariff network.
Is NJL a public or private company?
NJL is a private company. It is classified as state government owned and is currently operating.
When was NJL founded?
NJL was founded in -1. It employs 11 to 50 people.
Where is NJL based?
NJL is headquartered in Burg, Germany, in the Europe region.
How does NJL make money?
Three revenue lines are on record. Public Transport Fares are the primary driver. The others are germany Ticket Subscription and vehicle Advertising.
Who are NJL's main competitors?
Broad incumbents on record are VBB (Verkehrsverbund Berlin-Brandenburg) and DB Regio. Direct peers are NASA GmbH (Nahverkehrsservice Sachsen-Anhalt), INSA (Mitteldeutsche Verkehrsverbundgesellschaft), HAVAG (Hallesche Verkehrs-AG), marego (Magdeburger Regionalverkehrsverbund) and PVG Salzlandkreis mbH. Vetter Bus is listed as an emerging player. Regionalverkehr Stuttgart (RVS) is listed as a regional player. VM Verkehrsmedien Sachsen-Anhalt GmbH is listed as an others.
Does NJL have an API?
No public API is recorded for NJL.
What industry is NJL in?
NJL's product category is Public Transportation Services. Its primary akta.pro industry code is THAIAEAB, Regional/County Public Bus Operators, with a secondary code of TLAFALAK, Publicly Operated Ferry Authorities (Municipal/Regional). Its NAICS code is 48521 and its SIC code is 4100.