NJ PTA (Parent Teacher Association

Name

NJ PTA (Parent Teacher Association

Legal name

New Jersey PTA

Website

https://njpta.org

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mercerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorships and Exhibitor Fees: Local businesses and organizations sponsor the annual convention and golf outing fundraiser. Sponsorship provides visibility while supporting NJ PTA's mission.
2. Convention Registration: Registration fees for annual convention events. $100 for PTA Members, free for first 17 high school students.
3. Honorary Awards: Sale of honorary awards to local PTAs: Honorary Life Membership Award ($95) and Meritorious Service Award ($50).
4. Membership Dues: PTA membership dues collected through local and state PTA chapters. The organization has over 115,000 members.
5. Insurance Services: Preferred insurance provider relationship with AIM Insurance, which has insured over 23,000 parent-teacher groups. Insurance coverage starts at $85 annually for PTAs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

New Jersey PTA is a 501(c)(3) nonprofit membership organization that serves as the state affiliate of National PTA, providing children's advocacy, leadership training, and family-school partnership programs to over 115,000 members across New Jersey. The organization operates through a network of local PTA chapters, a statewide Field Service Delivery Team covering 5 regions and all 21 counties, and an annual convention, while delivering programs including the Reflections Arts Program, advocacy initiatives, honorary awards, and preferred-provider insurance services through AIM Insurance.

Product overview

NJ PTA (New Jersey Parent Teacher Association) is a non-profit children's advocacy organization and state-level PTA association. The organization operates through a Board of Directors governance structure and Field Service Delivery Team providing regional support across 5 regions of New Jersey. Its core offerings include Leadership Training Programs (both virtual and in-person formats), the Annual Convention, the inaugural Golf Outing Fundraiser, and the Reflections Arts Program. The organization provides advocacy programs, family engagement initiatives, health and safety programs, and diversity, equity, and inclusion resources. Membership programs are supported through MemberHub and Givebacks platforms, while event registrations utilize Cheddar Up. Insurance services are offered through partner AIM Insurance. The Resources Hub provides document templates and compliance materials for local PTAs.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual NJPTA Convention Annual gathering providing workshops, required Leadership Training, and networking opportunities for PTA members across New Jersey. The 2026 Convention is held August 1-2 at The Heldrich Hotel in New Brunswick, NJ, featuring special guests Dr. Laux (NJ Commissioner of Education) and Gillian Ober (2025-2026 NJ State Teacher of the Year). Registration is $100 for PTA members and free for the first 17 high school students.
• Inaugural Golf Outing Fundraiser Inaugural golf fundraiser event scheduled for October 6, 2026 at Knob Hill Golf Club in Manalapan Township, NJ. Includes breakfast, 18 holes of golf with cart, practice range access, lunch, golfer gifts, and competition prizes. Provides sponsorship opportunities for businesses and vendors.
• Reflections Arts Program National PTA arts recognition program encouraging student creativity. Students in PreK-Grade 12 submit entries in Dance, Film, Literature, Music Composition, Photography, and Visual Arts categories interpreting the annual theme. For the 2025-2026 program year, the theme is 'I Belong,' with 32 state-level entries advancing to National PTA judging and 9 NJ winners recognized nationally.
• PTA Insurance Services Insurance services through preferred provider AIM Insurance offering Event Insurance (General Liability at $1M or $2M per occurrence), Directors & Officers Liability Coverage ($1M limit, $0 deductible), Embezzlement Insurance/Bond ($10K-$50K options), and Property Insurance. Pricing starts at $85 annually. AIM Insurance has insured over 23,000 parent-teacher groups for over 30 years.

Quantifiable outcome

• Over 115,000 members served across New Jersey
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

13 partnerships are on record, tiered core, major, minor and moderate.

• AIM InsurancecoreGTM or Marketing PartnerAIM Insurance is the preferred insurance provider for New Jersey PTA. They have been helping PTAs for over 30 years with over 23,000 parent-teacher groups insured. Provides Event Insurance, Directors & Officers Liability, Embezzlement Insurance, and Property Insurance coverages with pricing starting at $85 annually.
• NJEA (New Jersey Education Association)majorStrategic or Co-development PartnerNJEA is a sponsor at the 2026 NJPTA Convention. As the major teachers' union in New Jersey, NJEA shares alignment with PTA's educational advocacy mission for children and educators.
• National PTAcoreStrategic or Co-development PartnerNational PTA is the parent organization of New Jersey PTA. Provides national programs including Reflections Arts Program, School of Excellence, Healthy Lifestyles initiative, and advocacy frameworks. NJPTA is affiliated with and follows National PTA standards and programs.
• The Heldrich HotelminorOthersConvention venue host for the 126th Annual NJPTA Convention on August 1-2, 2026 in New Brunswick, NJ. Provides event space and accommodations for convention activities.
• Knob Hill Golf ClubminorOthersGolf venue host for NJPTA Inaugural Golf Outing Fundraiser on October 6, 2026 in Manalapan Township, NJ. Provides golf course, practice range, and event facilities.
• US ArmyminorGTM or Marketing PartnerMilitary sponsor at 2026 NJPTA Convention, engaging with families and students at the event.
• WalmartminorGTM or Marketing PartnerCorporate sponsor at 2026 NJPTA Convention, demonstrating commitment to improving children's lives and education.
• BayerminorGTM or Marketing PartnerCorporate sponsor at 2026 NJPTA Convention, supporting PTA's advocacy for children's health, education, welfare, and safety.
• Seneca High SchoolminorOthersHost venue for the 2025-2026 NJ PTA Reflections Award Ceremony on May 17, 2026 in Tabernacle, NJ.
• NJ Department of Children & FamiliesmoderateStrategic or Co-development PartnerState agency sponsor at 2026 NJPTA Convention, aligned with PTA's advocacy for children's welfare and family support.
• Sustainable JerseymoderateStrategic or Co-development PartnerSustainability organization sponsoring 2026 NJPTA Convention, aligned with PTA's Healthy Earth pillar under Healthy Lifestyles initiative.
• NJ Performing Arts Center (NJPAC)moderateStrategic or Co-development PartnerCultural institution sponsor at 2026 NJPTA Convention, supporting arts and cultural programming related to PTA's Reflections arts program.
• NJ DevilsminorGTM or Marketing PartnerSports team sponsor at 2026 NJPTA Convention, providing family engagement and entertainment partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National PTA: National PTA is the parent organization of New Jersey PTA and the umbrella body for all state PTA affiliates. It sets the programmatic agenda (Reflections, School of Excellence, Healthy Lifestyles), membership standards, and advocacy priorities that NJPTA executes against in New Jersey. It is the broader incumbent in the same membership-driven children's advocacy space.
• American Federation of Teachers (AFT): AFT is a major U.S. teachers' union with overlapping education-advocacy interests to NJPTA's mission. It is a broader incumbent operating across K-12 and higher education, sharing the family-school and child welfare focus at a more national, educator-centric scale.
• National Education Association (NEA): NEA is the largest U.S. teachers' union and a sponsor/strategic partner of NJPTA. It operates at a much broader scale in education advocacy, professional development, and policy, overlapping with NJPTA on education funding, child welfare, and family engagement issues but as a much larger incumbent in adjacent territory.

Regional players

• California State PTA: California State PTA is the largest state PTA affiliate in the U.S. and operates the same member-driven advocacy, training, and program-delivery model as NJPTA. Comparable in mission and revenue mix (dues, conventions, insurance referrals), though operating at materially larger scale.
• Texas PTA: Texas PTA operates the same state-affiliate PTA model with membership dues, leadership training, conventions, and Reflections programming. Comparable in mission and structure to NJPTA, serving a different geography.
• New York State PTA: New York State PTA is a regional peer operating the same state-affiliate PTA model in New York, with comparable offerings around advocacy, leadership training, Reflections, and family-school partnership programs. Direct functional parallel to NJPTA but in an adjacent geography.
• Pennsylvania PTA: Pennsylvania PTA is a regional state affiliate operating the same PTA model in Pennsylvania with membership dues, conventions, advocacy, and Reflections programming. Closest geographic peer to NJPTA with comparable organizational structure and revenue model.

Direct peers

• PTO Today: PTO Today is a media and resources company that directly serves PTA/PTO leaders with content, toolkits, and advisory services targeting the same parent-leader audience as NJPTA's leadership training and resources hub. Closely comparable customer base and value proposition though delivered via a for-profit media model rather than membership dues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nj-pta-parent-teacher-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NJ PTA (Parent Teacher Association