NL2025
NL2025 is a Dutch non-profit foundation founded in 2015 that mobilizes cross-sector leaders to scale societal initiatives in education, sustainable growth, and vital society under the pay-it-forward principle, anchored by the Namens Nederland citizen survey of 325,000+ respondents.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NL2025 does
NL2025 (Stichting NL2025) is a Dutch non-profit foundation founded in 2015 that operates as a social movement rather than a technology company. The organization mobilizes leaders from business, arts & culture, science, education, and sport who serve as 'aanjagers' (drivers) on a personal basis, contributing under the 'pay it forward' principle to address societal challenges in the Netherlands. Its founding anchor is the 'Namens Nederland' citizen survey, which has captured more than 325,000 respondents and identified 80-90% consensus areas on the country's future across themes of education, sustainable growth, and vital society.
The organization does not develop proprietary technology products. Instead, it curates and scales a portfolio of 17+ initiatives through cross-sector networks and partnerships with government ministries, schools, municipalities, and foundations. Notable initiatives include leerKRACHT (1,500+ schools, 650,000+ students), nlgroeit (10,000+ entrepreneurs supported), JOGG/NLvitaal (221 of 342 municipalities), Schooldakrevolutie (4,000 school roofs with solar panels, 1.1M+ students), Daily Mile (750 schools, 98 countries), and Young Impact (500,000+ young people). Its commercial offering is limited to the 'Samen maken we Nederland' coffee table book sold through bol.com.
The business model is that of a Dutch foundation (Stichting) with no subscription, membership, or transactional revenue model. Activities are funded through partnerships, government co-funding, and likely donations/grants. With 19 employees, the organization is lean and operating in the Netherlands (Single Country/ Domestic), registered in Amsterdam with KvK number 61791598. Its distribution occurs through institutional partnerships with municipalities, schools, ministries, and foundations rather than through direct product sales.
NL2025 firmographics
Firmographics- Name
- NL2025
- Legal name
- Stichting NL2025
- Website
- https://nl2025.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NL2025 is a Dutch non-profit foundation founded in 2015 that mobilizes cross-sector leaders to scale societal initiatives in education, sustainable growth, and vital society under the pay-it-forward principle, anchored by the Namens Nederland citizen survey of 325,000+ respondents.
- Ownership category
- akta.pro rank
NL2025 industry classification
Industry- Product category
- Social Movement Organization
- NAICS
- Civic and Social Organizations (813410), Civic and Social Organizations (81341), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Education Sector Coordination, Clusters & Working Groups (EDADALAE)
- akta.pro secondary industries
- Environmental Education, Capacity Building & Community Engagement (BPADALAO), STEM, Digital Skills & Innovation Partnerships (EDADALAJ)
Keywords
Where NL2025 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
NL2025 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels4 records
Marketing channels7 records
NL2025 product offering
Product offeringCore offering
NL2025 is a Dutch social movement (Stichting NL2025) where leaders from business, arts, science, education, and sport act as 'aanjagers' (catalysts) on a personal basis under the 'pay it forward' principle. The organization identifies and scales proven successful initiatives across three themes: excellent education, sustainable growth, and vital society. Its flagship outputs are the 'Namens Nederland' large-scale citizen survey (325,000+ respondents) and the 'Samen maken we Nederland' coffee table book, alongside a portfolio of supported initiatives.
Product overview
NL2025 is a movement organization rather than a traditional product company. Its core offering consists of the 'Samen maken we Nederland' coffee table book and the 'Namens Nederland' citizen survey initiative. These are supported by a portfolio of impact initiatives organized across three themes: excellent education (leerKRACHT, FutureNL, Nationale Schoolleiders Top, Cross mentoring), sustainable growth (nlgroeit, Schooldakrevolutie), and vital society (JOGG, NLvitaal, FC STRAAT, MIND Us, Young Impact, Get It Done, KiKiD, The Daily Mile, Allemaal Digitaal, LOADS). The initiatives operate under the 'pay it forward' principle, where leaders contribute knowledge and networks to amplify successful programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Samen maken we Nederland A coffee table book featuring stories and portraits of hopeful people and their initiatives, celebrating the pay-it-forward principle and NL2025's 10-year journey. Available for purchase through bol.com.
- Namens Nederland A large-scale citizen survey that captures the Dutch population's vision for the country's future, with over 325,000 respondents providing insights on shared goals and ambitions.
- leerKRACHT Supports schools in creating a culture of continuous improvement with daily stand-up meetings, collaborative lesson design, and peer lesson visits.
- Nationale Schoolleiders Top Annual event bringing together school leaders from various sectors to share knowledge, experiences, and insights on leadership and change management.
- FutureNL An independent foundation developing digital skills programs for primary and secondary schools, providing weekly updated teaching materials to nearly 4,000 schools.
- Cross Mentoring Program pairing school leaders with executives from other sectors for cross-mentoring relationships to broaden perspectives and develop new insights.
- Allemaal Digitaal Foundation that collects and redistributes refurbished laptops and tablets to people who need them most, helping ensure digital accessibility for all in the Netherlands.
- nlgroeit Platform connecting ambitious entrepreneurs with mentors, knowledge, and networks to support sustainable growth using a pay-it-forward model.
- JOGG Initiative working toward a healthy society by making healthy living accessible for all children, with an integrated approach to creating healthier environments.
- NLvitaal Platform connecting municipalities, healthcare institutions, sports clubs, and businesses to create healthier living environments where children can grow up healthily.
- Schooldakrevolutie Movement installing solar panels on school rooftops to accelerate the energy transition and teach children about solar energy.
- FC STRAAT Community that motivates youth to move more through inspiring programs under the motto 'Van Watchtime naar Playtime', organizing the largest street football tournament in the Netherlands.
- MIND Us Foundation dedicated to improving the mental health of youth in the Netherlands by providing tools and initiatives to make young people more resilient.
- Young Impact Program inspiring and motivating youth to take action on issues they care about through school programs, workshops, and large-scale events like Young Impact Day.
- Get It Done Initiative under the NL2025 movement focused on mobilizing youth for positive societal change.
- KiKiD Program bringing life lessons to schools through educational theater performances, project weeks, and video lessons featuring celebrities to help youth deal with performance pressure and self-image.
- The Daily Mile Program encouraging children to run or walk 15 minutes daily at school to improve physical fitness, concentration, and well-being; active in 750 Dutch schools and 98 countries.
- LOADS Initiative listed under the NL2025 movement focused on one of the core themes of sustainable growth, education, or vital society.
Quantifiable outcome
- 221 of 342 Dutch municipalities now JOGG municipalities
- +4 more outcomes
Companies that use NL2025
Customer profileSegments5 records
Ideal customer profiles5 records
NL2025 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NL2025 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- NLevatorcoreCo-founder of nlgroeit platform for entrepreneur support, along with KVK, Ministry of Economic Affairs, and NL2025
- KVK (Chamber of Commerce)coreCo-founder of nlgroeit platform for entrepreneur support
- Ministerie van Economische Zaken (Ministry of Economic Affairs)coreCo-founder of nlgroeit platform for entrepreneur support
- Ministerie van VWS (Ministry of Health, Welfare and Sport)coreCo-founded NLvitaal platform with NL2025 and JOGG to create a healthy living environment for children
- JOGGcorePartners with NL2025 and Ministry of VWS on NLvitaal platform; 221 of 342 Dutch municipalities are now JOGG municipalities
- Ministerie van Onderwijs, Cultuur en Wetenschap (Ministry of Education, Culture and Science)coreCo-organized the Nationale Schoolleiders Top with NL2025, bringing together thousands of school leaders
- VO-raadcoreEducation sector organization co-organizing the Nationale Schoolleiders Top
- PO-raadcorePrimary education council co-organizing the Nationale Schoolleiders Top
- AVS (Academie Vakvereniging Schoolleiders)coreAcademy of School Leaders Association, co-organizing Nationale Schoolleiders Top and cross-mentoring program with Merel van Vroonhoven and NL2025; 418 mentor-mentee couples participated
- Johan Cruyff FoundationmajorPartner with FC STRAAT organizing the largest street football tournament in the Netherlands
- Krajicek FoundationmajorPartner with FC STRAAT organizing the largest street football tournament in the Netherlands
- Merel van VroonhovenmajorInitiator of cross-mentoring program linking school leaders with leaders from other sectors, co-organized with AVS and NL2025
- 100+ Media PartnersmajorBroad coalition of media parties that helped reach millions of Dutch inhabitants with the Namens Nederland survey
- 100+ Civil Society OrganizationsmajorCoalition of societal organizations, associations, and unions as co-initiators of Namens Nederland survey reaching 325,000+ respondents
- Roebyem AnderscoreCo-initiator of Schooldakrevolutie (School Roof Revolution) alongside Marjan Minnesma and NL2025
- Marjan MinnesmacoreCo-initiator of Schooldakrevolutie, reached goal of 50% of suitable school roofs with solar panels by end of 2024
Scale indicators16 records
Recent moves6 records
Expansion highlights4 records
NL2025 competitors and assessment
Company assessmentDirect peers
- Purpose: Social movement agency that builds and runs campaigns and movements addressing major societal challenges. Comparable to NL2025 in operating movement-style structures aimed at mass citizen engagement and policy impact.
- TED: Nonprofit media organization that convenes influential speakers and spreads ideas via conferences and digital content. Comparable to NL2025 in leveraging high-profile individuals and a content/community platform to amplify societal impact narratives.
- Ashoka: Global network supporting leading social entrepreneurs with stipends, networks, and visibility. Comparable to NL2025's role in identifying, supporting, and scaling social-impact initiatives and 'changemakers' through partnership and peer networks.
- Points of Light: Nonprofit civic engagement organization that mobilizes volunteers and partners across sectors. Comparable to NL2025 in coordinating cross-sector coalition action around social and civic priorities.
- Common Purpose: Global cross-sector leadership organization that connects leaders across sectors (business, government, civil society) to drive social impact. Closely comparable to NL2025 in mobilizing personal-titled leaders to address complex societal challenges through a network model.
- The Elders: Independent group of global leaders founded by Nelson Mandela to drive collective action on major global issues. Comparable to NL2025 in leveraging the convening power and moral authority of named leaders on a personal-titled basis.
- Movember Foundation: Global social movement that mobilizes mass participation (and high-profile ambassadors) to address men's health issues. Comparable to NL2025 in using a movement-style model to convert broad public engagement into measurable programmatic outcomes.
Broad incumbents
- World Economic Forum: International organization for public-private cooperation engaging political, business, and civil society leaders. Comparable to NL2025 in the cross-sector convening model, though operating at vastly larger global scale and policy depth.
- Skoll Foundation: Major foundation funding and scaling social entrepreneurs and impact initiatives globally. Comparable to NL2025 in supporting proven social-impact programs and connecting them with influential networks, though operating primarily as a funder rather than a coordinator.
- Clinton Global Initiative: Initiative of the Clinton Foundation that convenes global leaders to drive Commitments to Action on social issues. Comparable to NL2025 in using high-profile convening and multi-stakeholder commitments as the core operating model, though operating at larger international scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NL2025 social profiles
Digital presenceNL2025 financial estimates
Financial estimateRevenue estimate
Valuation estimate
NL2025 leadership team
Management profileNumber of profiles
NL2025 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NL2025 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NL2025
What does NL2025 do?
NL2025 is a Dutch social movement (Stichting NL2025) where leaders from business, arts, science, education, and sport act as 'aanjagers' (catalysts) on a personal basis under the 'pay it forward' principle. The organization identifies and scales proven successful initiatives across three themes: excellent education, sustainable growth, and vital society. Its flagship outputs are the 'Namens Nederland' large-scale citizen survey (325,000+ respondents) and the 'Samen maken we Nederland' coffee table book, alongside a portfolio of supported initiatives.
Is NL2025 a public or private company?
NL2025 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NL2025 founded?
NL2025 was founded in 2015. It employs 11 to 50 people.
Where is NL2025 based?
NL2025 is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are NL2025's main competitors?
Direct peers on record are Purpose, TED, Ashoka, Points of Light, Common Purpose, The Elders and Movember Foundation. Broad incumbents are World Economic Forum, Skoll Foundation and Clinton Global Initiative.
Does NL2025 have an API?
No public API is recorded for NL2025.
What industry is NL2025 in?
NL2025's product category is Social Movement Organization. Its primary akta.pro industry code is EDADALAE, Education Sector Coordination, Clusters & Working Groups, with a secondary code of BPADALAO, Environmental Education, Capacity Building & Community Engagement. Its NAICS code is 813410 and its SIC code is 8600.