National Livestock Producers Association

What National Livestock Producers Association does

The National Livestock Producers Association (NLPA) is a non-profit, membership-based trade association founded in 1921 and headquartered in Colorado Springs, Colorado. It serves U.S. livestock producers — including beef cattle ranchers, sheep and goat producers, and hog sector participants — by providing a national collective voice for policy advocacy, financial services, communication, and market support. Its stated mission is to protect a positive business environment and fair, competitive markets on behalf of its members.

NLPA's core products and services are (1) a membership management platform built on Wild Apricot software, which provides authenticated member-only content, dues processing, and organizational communications; (2) the Sheep & Goat Innovation Fund, a specialized program supporting innovation in sheep and goat production; and (3) the NLPA Annual Report, a recurring publication documenting organizational activities and outcomes. The technology footprint is intentionally lean, with the member portal representing the principal digital asset; no proprietary technology, mobile app, or API offerings are disclosed.

The business model is recurring membership dues and fees paid by livestock-producer members, supplemented by programmatic activity such as the Innovation Fund. Distribution is direct-to-member via the website (nlpa.wildapricot.org), and the GTM motion is community-led, relying on industry networking and NLPA's role as a national advocacy body to attract and retain members. With only 5 employees and no disclosed revenue, NLPA operates as a small, stable association rather than a growth-stage organization.

Name

National Livestock Producers Association

Legal name

National Livestock Producers Association

Website

https://nlpa.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

National Livestock Producers Association is a non-profit, membership-based trade association founded in 1921 that provides financial services, communication, and policy advocacy on behalf of U.S. livestock producers, including beef, sheep, goat, and hog producers, using a Wild Apricot-powered member portal and the Sheep & Goat Innovation Fund.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Cattle Ranching and Farming (1121), Sheep and Goat Farming (1124), All Other Animal Production (11299)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

akta.pro secondary industries

Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN), Animal Husbandry, Dairy & Livestock Management (EDAOAOAD)

Keywords

• Livestock producer advocacy
• Agricultural trade association
• Livestock industry membership
• Agricultural financial services
• Cattle rancher support

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership dues and fees: As a membership-based trade association, NLPA generates revenue through annual membership dues and fees from livestock producer members. The organization provides financial services, communication, and advocacy support to members in return.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

National Livestock Producers Association is a membership-based trade association that provides financial services, communication, and advocacy support to U.S. livestock producers. Members include beef cattle ranchers, sheep and goat producers, and other livestock sector participants who receive collective representation, policy advocacy, and access to specialized programs such as the Sheep & Goat Innovation Fund.

Product overview

National Livestock Producers Association is a membership-based agricultural organization that provides financial services, communication, and advocacy support to its members. The organization operates primarily as a membership management platform powered by Wild Apricot software, offering members-only content, news updates, and specialized programs such as the Sheep & Goat Innovation Fund. The NLPA also publishes annual reports documenting organizational activities and outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Sheep & Goat Innovation Fund: A specific fund program operated by NLPA to support innovation in sheep and goat production.

Products and services

• Sheep & Goat Innovation Fund A specialized innovation fund program operated by NLPA that supports sheep and goat producers with financial resources and industry innovation initiatives. The fund targets sheep and goat producers seeking innovation support in the livestock sector.
• NLPA Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• National Milk Producers Federation: National trade association representing U.S. dairy producers. Comparable to NLPA as a national membership organization providing advocacy and policy representation for a livestock producer base, though specialized in dairy.
• National Cattlemen's Beef Association: The largest U.S. trade association representing cattle producers. Directly comparable to NLPA as a national membership organization advocating for livestock producers, with a similar dues-funded model and policy advocacy focus, though significantly larger and cattle-only.
• National Pork Producers Council: National trade association representing U.S. hog producers. Directly comparable as a national membership-based advocacy organization serving a livestock producer segment, with NLPA also covering hog-related news and producer issues.
• American Sheep Industry Association: National trade association for the U.S. sheep industry. Directly comparable to NLPA's sheep and goat producer constituency and Sheep & Goat Innovation Fund program, with a similar national advocacy and member services structure.
• American Goat Federation: National trade association serving U.S. goat producers. Directly comparable to NLPA's goat producer constituency and overlapping with the Sheep & Goat Innovation Fund, with a similar membership and advocacy model.
• Livestock Marketing Association: U.S. trade association for livestock auction markets and dealers. Closely comparable to NLPA in serving a livestock industry segment with membership dues, advocacy, and member services, with overlapping concerns around fair competitive markets.

Emerging players

• United States Cattlemen's Association: An independent cattle producer association with a national advocacy focus. Comparable to NLPA in addressing cattle producer policy and market issues, though smaller and more narrowly focused on cattle.

Broad incumbents

• American Farm Bureau Federation: The largest U.S. general agricultural trade association. Comparable to NLPA as a broad membership-based advocacy body, but operates across all agriculture rather than specializing in livestock. Represents a much larger incumbent in overlapping member territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/national-livestock-producers-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Livestock Producers Association