Нова Лінія

Name

Нова Лінія

Website

https://nl.ua

Company type

Private

Headcount range

51–100 employees

Short description

Нова Лінія is a Ukraine-based company headquartered in Chabany, Kyiv Oblast, with approximately 54 employees and a primary web presence at nl.ua. Its specific products, services, and target customers could not be determined from available sources.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

The company's core offering could not be determined from the supplied source. The only evidenced data points are: company name "Нова Лінія", a Ukrainian .ua website (https://www.nl.ua/), location in Chabany, Kyiv Oblast, Ukraine, and 54 employees. The website is blocked by a security verification page (CAPTCHA) and returned no product, service, pricing, or catalog information.

Differentiator

Problem solved

Functional benefit

Products and services

• Undetermined offering

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• OBI: OBI is a European home improvement big-box retailer operating hundreds of stores across multiple countries, covering building materials, tools, garden, and home goods. Comparable to Нова Лінія in product category and retail model, and serves as a relevant international benchmark for the format.
• Kingfisher (Castorama / Brico Dépôt): Kingfisher is a multinational home improvement group operating banners including Castorama and Brico Dépôt across Europe. Comparable to Нова Лінія in product category (DIY, building materials, home goods) and big-box store format, providing international peer benchmarking.
• Bauhaus: Bauhaus is a European home improvement, DIY, and workshop products retailer with a large store network across continental Europe. Comparable to Нова Лінія in product category, store format, and target customer base of DIY consumers and trade professionals.

Direct peers

• 33 m² (33 м²): 33 m² is a Ukrainian home improvement and interior finishing retail chain specializing in tiles, bathroom, and renovation products. Comparable to Нова Лінія as a domestic home improvement retailer serving Ukrainian DIY consumers and contractors, though with a narrower category focus.
• Praktiker Ukraine: Praktiker is a European home improvement and DIY chain that operated in Ukraine with a similar big-box retail format selling building materials, tools, and household goods. Directly comparable to Нова Лінія in product category, customer base, and store model.
• Epicentr-K: Epicentr-K is the largest Ukrainian home improvement and DIY hypermarket chain, operating a nationwide network of large-format stores selling building materials, tools, home goods, and garden supplies. Directly comparable to Нова Лінія in product category, target customer (DIY consumers, contractors, builders), and store format, and serves as the primary competitor in the Ukrainian home improvement market.
• Leroy Merlin Ukraine: Leroy Merlin operated a network of home improvement and DIY hypermarkets in Ukraine under the ADEO group, offering building materials, tools, decor, and renovation products. Directly comparable to Нова Лінія in product assortment, store format, and target customer base of prosumers and trade professionals.

Regional players

• Jysk: Jysk is a Danish home furnishings and household goods retailer with stores in Ukraine, selling furniture, mattresses, and home accessories. Adjacent to Нова Лінія in the home goods category but does not cover building materials or DIY tools, making it a partial rather than direct overlap.
• Makro / METRO Ukraine: METRO is a global cash-and-carry wholesale and food retail operator present in Ukraine, serving business customers including HoReCa and small retailers. Thematically adjacent to Нова Лінія as a Ukraine-based retail operator but with a different primary category and channel (B2B wholesale vs. consumer DIY).
• Auchan Ukraine: Auchan is a French multinational retailer operating hypermarkets in Ukraine offering general merchandise including limited home improvement and household goods. Comparable to Нова Лінія as a major Ukrainian hypermarket operator but with a much broader merchandising focus and a primarily food-led offering.

Market position

Customer concentration

• LinkedInlinkedin.com/company/%D0%BD%D0%BE%D0%B2%D0%B0-%D0%BB%D1%96%D0%BD%D1%96%D1%8F

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Нова Лінія