National Museum

What National Museum does

Národní muzeum (National Museum) is the largest and oldest museum institution in the Czech Republic, founded in 1818 and headquartered at Wenceslas Square 68 in Prague. It operates as a state contributory organization under the Ministry of Culture of the Czech Republic, governed by Act No. 122/2000 Coll. on the protection of museum collections. The museum runs a multi-site portfolio of 15+ facilities across Prague and Bohemia, anchored by the Historical and New Buildings of the main Museum Complex and including the Czech Museum of Music (with the Antonín Dvořák Museum and Bedřich Smetana Museum), the Náprstek Museum of Asian, African and American Cultures, the Ethnographic Museum, the Lapidarium, and several memorials. Its collections are extensive and largely non-replicable — approximately 700,000 items in the Czech Museum of Music alone, roughly 9,000 Dvořák-related artifacts including unique manuscripts, and over 250,000 musical instruments under care.

The institution serves a broad audience: the general public and families through ticketed exhibitions, K-12 and university school groups through curriculum-aligned educational programs and workshops, researchers and academics through archives and online databases, and corporate clients through venue rentals and sponsorships. Pricing is tiered across adults, reduced rates for seniors and students, school groups at 40 CZK per pupil, and free admission for children under 15, ZTP disability cardholders, ICOM and National Museum Society members, Prague Card holders, and Ministry of Culture staff. Revenue is generated across multiple streams — ticket sales, an e-shop for tickets and merchandise, venue rentals, paid workshops and summer camps, and corporate sponsorship (ČEZ as General Partner; Czech Television and Czech Radio as media partners; Škoda Auto, Mattoni, Cepro, Bohemia Sekt, and Korres as corporate partners).

Digital products are an increasingly important layer of the offering: a mobile application (Národní muzeum v kapse), Czech sign-language and audio virtual tours, the Muzeumní jednohubky podcast, a Minecraft recreation of museum spaces, the Paměť budoucnosti immersive dome experience, and the Antonín Dvořák Online Database of digitized correspondence and photographs. Ticket distribution is handled through the ColosseumTicket platform. The museum's leadership includes Emanuele Gadaleta, who has directed the Czech Museum of Music since 2010, with Renata Klečková serving as director's secretary. Recent strategic activity includes the September 2025 reopening of the Dvořák Birthplace in Nelahozeves in partnership with Lobkowicz Collections and the May 2026 transfer of the ARCHA III mobile digitization station to the Kyiv-Pechersk Lavra National Reserve in Ukraine.

Name

National Museum

Legal name

Národní muzeum

Website

https://nm.cz

Company type

Private

Founded year

1818

Operating status

Operating

Short description

Národní muzeum is the Czech Republic's largest museum, founded in 1818 and operating 15+ sites across Prague and Bohemia. It serves the general public, school groups, researchers, and corporate clients through ticketed exhibitions, educational programs, venue rentals, and a growing suite of digital products.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Natural History Museums (THAJADAC)

Keywords

• Museum collections
• Cultural heritage
• Exhibition programming
• Educational programs
• Historical preservation

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Admission fees to museum complex and individual branches, with tiered pricing for adults, reduced rates for seniors/students, and free entry for children under 15
2. E-commerce Sales: Sale of tickets, publications, books, music recordings, souvenirs, and merchandise through online shop and on-site retail
3. Venue Rentals: Rental of museum spaces for events, filming, and private functions
4. Educational Programs: Fees for workshops, summer camps, and educational programs for schools and families
5. Sponsorship and Partnerships: Financial support from corporate sponsors and partners including general partners, media partners, and program partners

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The National Museum (Národní muzeum) is the largest museum in the Czech Republic, operating 15+ physical locations across Prague and Bohemia. It preserves and exhibits over 700,000 items spanning natural history, Czech history, music history, ethnography, and Asian/African/American cultures. The museum offers ticketed exhibitions, educational programs, guided tours, workshops, and digital experiences including virtual tours, mobile applications, podcasts, and online databases.

Product overview

The National Museum is the largest museum in the Czech Republic, operating a multi-site portfolio of museum facilities. The museum offers a unified experience combining physical museum visits with digital products. Physical offerings include the Museum Complex (Historical and New Buildings), the Czech Museum of Music, the Antonín Dvořák Museum, the Bedřich Smetana Museum, the Náprstek Museum of Asian/African/American Cultures, the Ethnographic Museum, Lapidarium, and various memorials. Digital products include the mobile app (Národní muzeum v kapse), virtual tours, podcast series (Muzejní jednohubky), the Antonín Dvořák online database, Minecraft museum experience, the Paměť budoucnosti immersive dome experience, and an e-commerce platform for tickets and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Muzejní komplex Národního muzea: Main museum complex at Wenceslas Square, Prague
• Náprstkovo muzeum asijských, afrických a amerických kultur
• České muzeum hudby
• Muzeum Antonína Dvořáka
• Muzeum Bedřicha Smetany
• Národopisné muzeum
• Památník Františka Palackého a Františka Ladislava Riegra

Products and services

• Guided Tours Guided tours available in Czech (70 CZK/person surcharge) and English (90 CZK/person surcharge), with minimum 10 and maximum 30 participants per tour.
• Gold Leafing Workshop Specialized workshop on bookbinding technique using gold leaf at 450 CZK per person.
• Museum Complex (Muzejní komplex Národního muzea) The main museum complex at Wenceslas Square in Prague 1, housing the Historical and New buildings connected by a tunnel, featuring permanent exhibitions on prehistory, animals, history, and 20th-century history.
• Náprstek Museum of Asian, African and American Cultures (Náprstkovo muzeum) Museum at Betlémské náměstí in Prague 1 focusing on Asian, African, and American cultures with exhibitions on Vietnam, Australia, and Oceania.
• Czech Museum of Music (České muzeum hudby) Part of the National Museum managing materials with musical themes, holding approximately 700,000 documents of musical history including extensive music archives, sound library, musical instrument collection, and estates of Bedřich Smetana and Antonín Dvořák Museums.
• Antonín Dvořák Museum (Muzeum Antonína Dvořáka) Monographically oriented department of the Czech Museum of Music housed in the Baroque summer house Amerika, documenting the life and work of composer Antonín Dvořák (1841–1904), holding approximately 9,000 collection items including unique music manuscripts and correspondence.
• Bedřich Smetana Museum (Muzeum Bedřicha Smetany) Museum dedicated to the life and work of composer Bedřich Smetana (1824–1884), located at Novotného lávka in Prague 1, with additional memorial in Jabkenice.
• Ethnographic Museum (Národopisné muzeum) Museum in Kinského garden in Prague 5 focusing on ethnographic collections and folk culture, with tactile exhibitions for visitors with visual impairments.
• Lapidarium of the National Museum Museum housing the lapidary collection of the National Museum at the Exhibition Grounds in Prague 7.
• Jan Palach Memorial (Památník Jana Palacha) Memorial in Všetaty dedicated to Jan Palach, a Czech student of history who self-immolated in protest of the Soviet invasion of Czechoslovakia.
• Flower Arrangement Workshop Creative workshop in Národopisné museum at 350 CZK per person, maximum 15 participants.
• Mobile Application (Národní muzeum v kapse) Mobile application allowing visitors to be guided through the National Museum, purchase tickets, and access museum content on their devices.
• Virtual Tours (Virtuální prohlídky) Online virtual tours allowing visitors to explore exhibitions as if they were physically present in the National Museum, including Czech sign language and audio recordings for accessibility.
• Museum in Minecraft (Muzeum v Minecraftu) Adventure expedition into the world of the National Museum recreated in the Minecraft gaming platform.
• Memory of the Future (Paměť budoucnosti) Immersive experience in the dome of the National Museum combining present with future through advanced technology.
• E-shop (Museum Online Shop) Online shop for purchasing tickets, merchandise, publications, and exhibition-related products, integrated with ColosseumTicket booking system.

Quantifiable outcome

• Accessible collections across 15+ locations
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, founding, flagship and core.

• Kyiv-Pechersk Lavra (National Reserve)minorStrategic or Co-development Partner · 25 May 2026National Museum transferred ARCHA III mobile digitization station to Kyiv-Pechersk Lavra for protection of cultural heritage in Ukraine
• Ministry of Culture of Czech RepublicfoundingOthersMinistry of Culture is the establishing body and founder of National Museum as a state contributory organization. Provides ongoing funding and oversight under Act No. 122/2000 Coll.
• CEZ (ČEZ Group)flagshipGTM or Marketing PartnerGeneral partner (Generální partner) of National Museum providing major corporate sponsorship support
• Česká televize (Czech Television)flagshipGTM or Marketing PartnerGeneral media partner (Generální mediální partner) providing broadcast coverage and promotion of exhibitions and events
• Český rozhlas (Czech Radio)coreGTM or Marketing PartnerMain media partner (Hlavní mediální partner) providing radio coverage and promotional support
• Lobkowicz CollectionscoreStrategic or Co-development PartnerCollaboration on Antonín Dvořák Birthplace exhibition in Nelahozeves. National Museum provided research, concept development, and expert support for the newly renovated exhibition opened September 2025. Museum also lent personal items and provided reproductions from collections.
• CeprominorGTM or Marketing PartnerCorporate partner (Partner) of National Museum
• MattoniminorGTM or Marketing PartnerCorporate partner (Partner) of National Museum
• Škoda AutominorGTM or Marketing PartnerCorporate partner (Partner) of National Museum
• KorresminorGTM or Marketing PartnerPartner for accompanying programs (Partner doprovodných programů)
• Bohemia SektminorGTM or Marketing PartnerCorporate partner (Partner) of National Museum
• Kudy z Nudy (CzechTourism)minorGTM or Marketing PartnerTourism promotion partnership with CzechTourism initiative

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• British Museum: Largest national museum in the United Kingdom with encyclopedic collections spanning world cultures, history, and natural history. Closely comparable as a major state-affiliated national museum with multiple specialized departments and broad public visitation.
• Smithsonian Institution: Federally chartered national museum complex operating 21+ museums and research centers across multiple disciplines including history, art, natural history, and music. Highly comparable in scale, multi-site structure, and government-backed operating model.
• Louvre: France's national museum and one of the world's largest, operating across historical, decorative arts, and archaeological collections. Comparable as a flagship national museum with state backing, large paid visitor base, and diversified revenue (tickets, retail, sponsorships).
• State Hermitage Museum: Russian national museum with encyclopedic collections across multiple historic buildings in St. Petersburg. Comparable as a multi-building national museum with state funding, extensive collection scale, and mixed historical/cultural/art scope.
• Natural History Museum (London): Major UK national museum focused on natural history specimens and public education. Comparable to the historical/natural history wing of Národní muzeum in scientific collections scale, public-facing exhibitions, and educational programming for schools and families.
• Metropolitan Museum of Art: Major encyclopedic museum with encyclopedic art and historical collections, signature special exhibitions, and strong educational programming. Comparable in exhibition-driven visitor engagement and brand-led sponsorship model.

Regional players

• Deutsches Historisches Museum: Germany's national history museum in Berlin, covering German and European historical narrative. Comparable to National Museum's historical building exhibitions in scope (multi-era historical coverage) and public institutional character; operates in neighboring DACH market rather than Czech Republic.
• Hungarian National Museum: Hungary's principal national museum established in 1802, with collections covering Hungarian history, archaeology, and art. Strongly comparable in institutional role, state-affiliated operating model, and Central European regional positioning to Národní muzeum.
• Natural History Museum Vienna (Naturhistorisches Museum Wien): Major Austrian natural history museum with encyclopedic zoological, geological, and anthropological collections. Comparable to the natural history components of Národní muzeum and operates in the neighboring Austrian market.

Emerging players

• Cité de la Musique – Philharmonie de Paris: Major European music heritage and performance complex housing a music museum with instrument collections, archives, and educational programming. Directly comparable to the Czech Museum of Music branch of Národní muzeum in terms of music-specific collections, public programming, and educational outreach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLMjkuRSmbJD9WqixrcHKIzJZwS_Y6lMrv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Museum