National Museum of Natural Science
NMNS is Taiwan's national natural science museum under the Ministry of Education, operating a main Taichung complex with six permanent exhibition halls and four affiliated parks, serving general public visitors, K-12 schools, families, and researchers via exhibitions, theaters, educational programs, and a Dinosaur Card membership.
- Company typePrivate
- Founded1986
- HeadquartersTaichung City, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What National Museum of Natural Science does
The National Museum of Natural Science (NMNS) is a national government institution established in 1986 and operated under Taiwan's Ministry of Education, headquartered in Taichung City. It is Taiwan's premier natural science museum, serving general public visitors, K-12 school groups, families, senior citizens, academic researchers, and domestic/international tourists. The institution operates a main museum complex with six permanent exhibition areas (Life Science Hall, Global Environment Hall, Human Cultures Hall, Science Center, Botanical Garden covering 4.5 hectares with 800+ plant species across 8 ecological zones, and an Outdoor Garden) plus four affiliated parks across central and southern Taiwan: the 921 Earthquake Museum of Taiwan (Taichung), Fonghuanggu Bird and Ecology Park (Nantou, 30+ hectares), Chelungpu Fault Preservation Park (Nantou), and Kenting Astronomical Observatory (Pingtung). The museum's technology infrastructure includes a 720-degree virtual tour platform, an online ticketing system (iticket.nmns.edu.tw), a digital collection database (digicoll.nmns.edu.tw), the Science On a Sphere (SOS) display system (upgraded in 2024–2025 to a 240cm diameter sphere with Kisok integration), the Digistar 5 Space Theater (upgraded July 2025), and the Science Universe Learning Platform (科宇宙悠遊學) aligned with the Ministry of Education's Digital Advancement Initiative.
Revenue is generated through a hybrid model combining government appropriations (as a national museum under the Ministry of Education), ticket sales (NT$70–100 per person), the annual Dinosaur Card membership program (NT$360/year or NT$325 for groups of 20+), venue and facility rentals, paid educational programs and STEAM competitions, on-site dining and retail, and reciprocal partnership arrangements with 8 national museums plus commercial partners such as Farglory Ocean Park, TSUTAYA Bookstore, and SOGO Department Store. The institution is currently celebrating its 40th anniversary in 2026 with free Friday afternoon admission, new special exhibitions on geothermal energy, carbon capture, One Health, and Taiwan whale fossils, and partnerships with corporate sponsors including TSMC Education and Culture Foundation (World of Semiconductors exhibition) and Delta Electronics (Physical World exhibition area). Distribution combines direct physical visitation, online ticketing, travel aggregators (Klook, KKday, ibon, Trip.com), and a reciprocal museum alliance network.
National Museum of Natural Science firmographics
Firmographics- Name
- National Museum of Natural Science
- Legal name
- National Museum of Natural Science (國立自然科學博物館)
- Website
- https://nmns.edu.tw
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NMNS is Taiwan's national natural science museum under the Ministry of Education, operating a main Taichung complex with six permanent exhibition halls and four affiliated parks, serving general public visitors, K-12 schools, families, and researchers via exhibitions, theaters, educational programs, and a Dinosaur Card membership.
- Ownership category
- akta.pro rank
National Museum of Natural Science industry classification
Industry- Product category
- Natural Science Museum
- NAICS
- Museums (712110), Historical Sites (71212), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Science & Technology Museums (THAJADAD)
- akta.pro secondary industries
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where National Museum of Natural Science is headquartered
LocationHeadquarters
- HQ city
- Taichung City
- HQ country
- Taiwan
- HQ region
- Asia
Offices5 records
Markets served
National Museum of Natural Science business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Admission Ticket Sales: Revenue from exhibition tickets, theater screenings (Space Theater, Miracle Soar Theater, Bifo Theater), and special exhibitions. Ticket categories include full price (NT$100), group rate (NT$90), discounted (NT$70), and free admission for children under 6 and seniors 65+. Annual visitors provide consistent ticket revenue.
- Dinosaur Card Membership Program: Annual membership card (恐龍卡) priced at NT$360 per year (NT$325 for groups of 20+). Provides free Friday afternoon admission, theater discounts, dining and retail discounts, and priority access to special events. Generates recurring subscription revenue from renewal cycle.
- Facility and Venue Rental: Revenue from renting museum spaces and venues for events, filming, and private functions through the booking system (apply.nmns.edu.tw).
- Educational Programs and Activities: Revenue from paid educational activities, workshops, school programs, and special educational events including the STEAM competition.
- Museum Store and Dining: Revenue from on-site retail stores and restaurant operations within the museum premises, with discounts offered to Dinosaur Card members.
- Government Appropriations: As a national museum under the Ministry of Education, the institution receives government funding for operations, exhibitions, and facility maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Price Exhibition Ticket |
| Unit Pricing | Pay-as-you-go | Group Rate Ticket |
| Unit Pricing | Pay-as-you-go | Discounted Ticket |
| Unit Pricing | Pay-as-you-go | Three Parks Combination Ticket |
| Subscription | Annual | Dinosaur Card Annual Membership |
| Unit Pricing | Multi-year contract | Bulk Purchase Discount Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
National Museum of Natural Science product offering
Product offeringCore offering
The National Museum of Natural Science (NMNS) operates Taiwan's premier natural science museum in Taichung, providing permanent and special exhibitions covering life sciences, human cultures, global environment, and hands-on science. The institution runs two theaters (Space Theater with Digistar 5, Miracle Soar Theater), a 4.5-hectare botanical garden with 800+ plant species, and four affiliated parks (921 Earthquake Museum, Fonghuanggu Bird and Ecology Park, Chelungpu Fault Preservation Park, Kenting Astronomical Observatory). Revenue is generated through admission tickets, Dinosaur Card annual memberships, venue rentals, educational programs, museum store and dining operations, plus government appropriations from the Ministry of Education.
Product overview
The National Museum of Natural Science (科博館) operates the main museum in Taichung as its core product, supplemented by three satellite parks (921 Earthquake Museum, Fonghuanggu Bird and Ecology Park, and Chelungpu Fault Preservation Park). The museum provides physical visitor experiences through six permanent exhibition halls — Life Science Hall, Global Environment Hall, Human Cultures Hall, Science Center, Botanical Garden, and Outdoor Garden — along with two theaters (Space Theater and Miracle Soar Theater), all accessible via an online ticketing system. Digital products complement the physical experience: the NMNS Digital Collections (科博典藏網), Epub science reading platform (博學多文), Science Universe Learning Platform (科宇宙悠遊學), 720-degree virtual tour, and podcast channel. The Dinosaur Card (恐龍卡) serves as the annual membership program with cross-park reciprocity. Additional visitor services include the A-Mystery GO (阿謎GO) puzzle game, photo editor, and member center. The museum's 40th anniversary milestone (1986–2026) is being celebrated with free Friday admission and special exhibitions.
Differentiator
Problem solved
Functional benefit
Brands
- 921 Earthquake Museum of Taiwan: Earthquake memorial and education museum showcasing 1999 earthquake disaster, reconstruction efforts, and disaster prevention education.
- Fonghuanggu Bird and Ecology Park
- Chelungpu Fault Preservation Park
- Kenting Astronomical Observatory
- Dinosaur Card (恐龍卡)
- Earth's Treasures (大地瑰寶)
Products and services
- National Museum of Natural Science Main Museum (國立自然科學博物館本館)
- 921 Earthquake Museum of Taiwan (921地震教育園區)
- Fonghuanggu Bird and Ecology Park (鳳凰谷鳥園生態園區)
- Chelungpu Fault Preservation Park (車籠埔斷層保存園區)
- Kenting Astronomical Observatory (墾丁天文台)
- Space Theater (太空劇場)
- Miracle Soar Theater (必可飛劇場)
- Dinosaur Card Membership (恐龍卡)
- NMNS Online Ticketing System (線上購票系統)
- 720-Degree Virtual Tour (720度環景虛擬導覽)
- Science Universe Learning Platform (科宇宙悠遊學)
- NMNS Digital Collections (科博典藏網)
- Epub Science Reading Platform (博學多文)
Quantifiable outcome
- 800+ plant species across 8 ecological zones in the Botanical Garden
- +3 more outcomes
Companies that use National Museum of Natural Science
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
National Museum of Natural Science technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
National Museum of Natural Science partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- Farglory Ocean ParkminorPartnership valid until 2026/12/31 offering mutual benefits: NMNS Dinosaur Card members and ticket holders receive discounted admission to Farglory Ocean Park; Farglory members receive group rate admission to NMNS exhibitions.
- National Museum of Marine Biology and AquariumcoreMuseum Alliance partner offering reciprocal admission discounts. Visitors presenting valid tickets from either institution receive discounted admission to the other.
- National Taiwan Science Education CentercoreMuseum Alliance partner offering reciprocal admission discounts between Taiwan's science education institutions.
- National Taiwan MuseumcoreMuseum Alliance partner offering reciprocal admission discounts as part of Taiwan's national museum network.
- National History MuseumcoreMuseum Alliance partner offering reciprocal admission discounts.
- National Palace MuseumcoreMuseum Alliance partner offering reciprocal admission discounts as Taiwan's premier cultural institution.
- National Museum of PrehistorycoreMuseum Alliance partner offering reciprocal admission discounts focusing on Taiwan's prehistoric heritage.
- National Museum of Taiwan HistorycoreMuseum Alliance partner offering reciprocal admission discounts.
- National Science and Technology MuseumcoreMuseum Alliance partner offering reciprocal admission discounts as Taiwan's science and technology museum.
- TSUTAYA BOOKSTORE 台中老佛爺店minorPartnership valid until 2026/09/30 offering mutual benefits: NMNS staff and Dinosaur Card members receive 10% discount at TSUTAYA BOOKSTORE; customers receive group rate admission to NMNS.
- SOGO Department Store Taichung BranchminorSOGO co-branded card and member program partners receive discounted admission to NMNS exhibitions. NMNS Dinosaur Card holders receive parking benefits at SOGO.
- Transportation, Tourism and Tourism BureauminorTour guides with official licenses receive free admission to NMNS and its three affiliated parks as part of tourism promotion.
- Agricultural Department Water and Soil Conservation BureauminorCollaborative partner for the 'Natural Sustainability Carnival' event at Fonghuanggu Bird Park, integrating nature-based solutions (NbS) with soil and water conservation education.
- Earthquake Housing Insurance FoundationminorPartnership to operate the 'Everyday Cafe' exhibition at the 921 Earthquake Museum, combining 2D art design with disaster prevention education messaging.
- Lanyang Museum (Yilan County)minor5-year partnership (effective 2024/03/22) offering reciprocal group rate admission between institutions.
- Forestry and Nature Conservation Agency Taichung BranchminorReciprocal admission benefits with Dasyueshan and Qishan national forest recreation areas for NMNS ticket holders and members.
- Forestry and Nature Conservation Agency Nantou BranchminorReciprocal admission benefits with Aowanda National Forest Recreation Area for NMNS ticket holders and members.
- Taiwan National University Experimental ForestminorReciprocal admission benefits with Xitou and Fengshan Nature Education Areas for NMNS ticket holders and members.
- Heping Island ParkminorReciprocal admission benefits between coastal park and natural science museum.
- TSMC Education and Culture FoundationcoreSponsor of the World of Semiconductors exhibition at the Science Center, systematically presenting semiconductor knowledge and IC manufacturing processes to the general public.
- Delta ElectronicscoreSponsor of the Physical World exhibition area featuring 8 theme areas including Fluid Mechanics, Electromagnetism, Kinematics, Mechanics, Wave Mechanics, Optics, and Modern Physics.
- Overseas Compatriot Affairs Council (iCard Program)minoriCard overseas Taiwanese merchant discount program offering group rate admission to NMNS and affiliated parks.
Scale indicators6 records
Expansion highlights5 records
National Museum of Natural Science competitors and assessment
Company assessmentBroad incumbents
- Tokyo National Museum: Japan's flagship national museum and largest collection of art and antiquities in Asia. Comparable as an East Asian national museum with strong tourism draw, government backing, and education mission, though focused on cultural rather than natural science.
- Smithsonian National Museum of Natural History: The U.S. flagship natural history museum, comparable in core mission (natural history collections, exhibitions, public education, research) but operating at significantly larger scale and global brand recognition. Useful as an aspirational benchmark for collection scope and programming.
- California Academy of Sciences: San Francisco-based science institution combining natural history museum, aquarium, and planetarium under one roof. Closely comparable to NMNS in mixing permanent exhibits, theaters, digital programming, and STEAM education for broad public audiences.
Direct peers
- National Taiwan Museum: Taiwan's oldest national museum, Museum Alliance partner with reciprocal admission. Overlaps with NMNS on natural history and cultural exhibitions, operating under similar national-institution governance and competing for the same domestic tourism audience.
- National Museum of Marine Biology and Aquarium: National aquarium and marine biology institution in southern Taiwan, Museum Alliance partner with reciprocal admission. Comparable in mission (public science education), governance (national institution), and target audience (school groups, families, tourists).
- National Palace Museum: Taiwan's premier cultural institution and a Museum Alliance partner offering reciprocal admission. While focused on Chinese art and artifacts rather than natural science, it operates as a national museum under Taiwan's government with comparable scale, governance, and tourism-driven visitor base.
- National Taiwan Science Education Center: Taiwan's other major national science museum, based in Taipei, also focused on hands-on STEM education. It is part of NMNS's 8-institution Museum Alliance with reciprocal admission, serving a directly overlapping audience of school groups, families, and tourists.
- Lanyang Museum: Yilan County-operated regional museum with a 5-year reciprocal group-rate partnership with NMNS (effective 2024). Comparable as a Taiwan-based public museum pursuing education and tourism with shared visitor overlap in northeast Taiwan.
- National Museum of Taiwan History: National museum in Tainan focused on Taiwan's history, Museum Alliance partner. Operates with the same national-institution model, complementary visitor base, and reciprocal ticketing arrangement as NMNS.
Regional players
- Farglory Ocean Park: Taiwan's largest private theme park/aquarium operator, with a 2026 partnership offering NMNS Dinosaur Card holders discounted admission. Competes for the same Taiwan family tourism wallet but as a private-sector, entertainment-led alternative rather than an education-focused museum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
National Museum of Natural Science social profiles
Digital presenceNational Museum of Natural Science compliance and trust
Trust signalCompliance1 record
National Museum of Natural Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Museum of Natural Science leadership team
Management profileNumber of profiles
National Museum of Natural Science subsidiaries and ownership
Company hierarchySubsidiaries4 records
National Museum of Natural Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Museum of Natural Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Museum of Natural Science
What does National Museum of Natural Science do?
The National Museum of Natural Science (NMNS) operates Taiwan's premier natural science museum in Taichung, providing permanent and special exhibitions covering life sciences, human cultures, global environment, and hands-on science. The institution runs two theaters (Space Theater with Digistar 5, Miracle Soar Theater), a 4.5-hectare botanical garden with 800+ plant species, and four affiliated parks (921 Earthquake Museum, Fonghuanggu Bird and Ecology Park, Chelungpu Fault Preservation Park, Kenting Astronomical Observatory). Revenue is generated through admission tickets, Dinosaur Card annual memberships, venue rentals, educational programs, museum store and dining operations, plus government appropriations from the Ministry of Education.
Is National Museum of Natural Science a public or private company?
National Museum of Natural Science is a private company. It is classified as state government owned and is currently operating.
When was National Museum of Natural Science founded?
National Museum of Natural Science was founded in 1986. It employs 51 to 100 people.
Where is National Museum of Natural Science based?
National Museum of Natural Science is headquartered in Taichung City, Taiwan, in the Asia region.
How does National Museum of Natural Science make money?
Six revenue lines are on record. Admission Ticket Sales are the primary driver. The others are dinosaur Card Membership Program, facility and Venue Rental, educational Programs and Activities, museum Store and Dining and government Appropriations.
Who are National Museum of Natural Science's main competitors?
Broad incumbents on record are Tokyo National Museum, Smithsonian National Museum of Natural History and California Academy of Sciences. Direct peers are National Taiwan Museum, National Museum of Marine Biology and Aquarium, National Palace Museum, National Taiwan Science Education Center, Lanyang Museum and National Museum of Taiwan History. Farglory Ocean Park is listed as a regional player.
Does National Museum of Natural Science have an API?
No public API is recorded for National Museum of Natural Science.
What industry is National Museum of Natural Science in?
National Museum of Natural Science's product category is Natural Science Museum. Its primary akta.pro industry code is THAJADAD, Science & Technology Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 712110 and its SIC code is 7900.