NNBA - Nurses in Business

What NNBA - Nurses in Business does

National Nurses in Business Association (NNBA) is a US-based nonprofit professional association founded in 1985, headquartered (via mailing address) in Winchester, Tennessee. It serves as a membership community and resource hub for nurses seeking to launch, operate, or grow their own businesses — a niche it has occupied since the mid-1980s. The organization does not develop proprietary technology products; its primary "platform" is a content-and-community model built around its website (nursesbusiness.com), a member-only area, and an annual conference program that has run continuously since at least 2002.

The core product is an annual Nurse Membership that bundles access to a Nurse Entrepreneur's Exchange Interview library, a vetted referrals platform (NNBA Vetted Referrals, hosted at nnba.journeycare.app), monthly Member Connections Live virtual collaboration events, and a network of thousands of nurse entrepreneurs. A separate e-commerce store sells discrete resources organized by category (Business Resources, Marketing and Sales, Speaking and Writing, Eldercare, Education, Finance and Legal, Social Media, Coaching and Consulting, Patient Advocacy) plus e-learning modules, advertisement placements, and membership gift cards. Leadership consists of Nena Hart as President, supported by a staff of 1–10 people.

NNBA's revenue mechanics are diversified across six streams: recurring membership dues, one-time product sales, e-learning subscriptions, annual conference registration fees, advertising sold to partners seeking reach into the nurse entrepreneur audience, and an affiliate/referral program. Distribution is entirely direct-to-consumer via the organization's own website and registration portal, supported by organic social media presence on Facebook, X, and LinkedIn, plus SEO-oriented FAQ pages targeting common nurse business paths (legal nurse consulting, patient advocacy, nursing agency ownership, nurse education, private duty/independent contracting).

Name

NNBA - Nurses in Business

Legal name

National Nurses in Business Association

Website

https://nnbanow.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

NNBA is a US-based nonprofit professional association founded in 1985 that supports nurse entrepreneurs through annual memberships, an annual conference, monthly virtual events, an e-commerce store of business resources, and a member-to-member vetted referrals platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson, Nevada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership dues for nurse entrepreneurs seeking business resources, networking, and professional development. Members gain access to exclusive content, interviews, and member-only area.
2. Product Sales: E-commerce store selling business resources, marketing materials, speaking/writing guides, eldercare resources, education materials, finance and legal guides, social media tools, coaching and consulting resources, and patient advocacy materials.
3. E-Learning/Education: Online education products and continuing education for professional growth and career development of nurse entrepreneurs.
4. Conference/Event Revenue: Annual conference registration fees including NNBA 2027 Conference. Event-driven revenue from educational and networking conferences.
5. Advertising: Advertisement products sold to partners and third parties seeking to reach nurse entrepreneur audience.
6. Affiliate/Referral Program: Affiliate Terms of Use mentioned; revenue from referral arrangements with partners through NNBA Vetted Referrals platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NNBA operates as a nonprofit professional membership association serving nurses who own, operate, or aspire to launch independent healthcare-related businesses. It sells individual memberships, hosts an annual in-person conference (NNBA 2027) and monthly virtual collaboration events (Member Connections Live), and distributes educational and business resources through an online store.

Product overview

The National Nurses in Business Association (NNBA) operates as a membership-based organization offering a suite of products and services for nurse entrepreneurs. The core offering is the Nurse Membership program, which provides access to networking, continuing education, and exclusive content including the Nurse Entrepreneur's Exchange Interviews. The organization hosts an annual conference (NNBA 2027 Conference) and monthly Member Connections Live virtual collaboration events. Additional offerings include the NNBA Vetted Referrals service, gift cards for memberships, and a store featuring business resources across categories including Business Resources, Marketing and Sales, E-Learning Options, Coaching and Consulting, Patient Advocacy, and Finance and Legal.

Differentiator

Problem solved

Functional benefit

Products and services

• Nurse Membership Individual professional membership tier granting nurses access to NNBA's networking, educational resources, monthly virtual collaborations, member directory, and conference benefits. Members also receive a Wall Certificate, member window cling, lapel pin, and ID card. Student Nurses (in good standing in an accredited nursing program) and Retired Nurses may receive membership at no charge.
• NNBA 2027 Conference Annual multi-day in-person conference bringing together nurse entrepreneurs, business owners, and healthcare innovators for education, networking, keynote sessions, and exhibits.
• Member Connections Live
• NNBA Vetted Referrals Service connecting NNBA members with vetted business service providers who support nurse entrepreneurs, including specialists in finance, legal, marketing, branding, website design, and other professional services.
• Gift Card Nurse Membership Store item allowing purchasers to gift an NNBA Nurse Membership to another individual, including a personalized gift card and notification email reveal.

Quantifiable outcome

• Thousands of nurse-owned businesses created by members
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Black Nurses Association (NBNA): A membership-based professional organization representing African American nurses, providing conferences, continuing education, and networking. Comparable as a niche-segment nursing association that monetizes membership and conferences similarly to NNBA, but serving a different demographic segment.
• American Academy of Nursing: An invite-only fellowship and membership organization for nursing leaders focused on policy, research, and leadership development. Operates a membership-and-event model targeting senior nurses, similar in monetization mechanics to NNBA but at a much higher-prestige tier.
• American Nurses Association (ANA): Largest U.S. professional membership organization for nurses, offering continuing education, advocacy, and member benefits. It is a broad incumbent in nursing professional services; NNBA serves a much narrower nurse-entrepreneur subset of the same population ANA addresses.
• Sigma Theta Tau International (Sigma Nursing): Honor society and global nursing organization offering membership, leadership programming, and continuing education to nurses. Operates a similar member-based, education-and-community model targeting nurses across career stages, although its focus is academic and clinical leadership rather than business ownership.
• National Association of Hispanic Nurses (NAHN): Membership organization supporting Hispanic nurses with conferences, scholarships, and education. Comparable to NNBA in its reliance on membership dues and an annual conference as the primary monetization mechanism for a defined nursing community.
• American Association of Nurse Practitioners (AANP): The leading national membership organization for nurse practitioners, providing education, certification support, and advocacy. Comparable as a specialty nursing membership body serving practicing clinicians seeking professional development, though NNBA focuses on the entrepreneurial slice rather than clinical practice.

Direct peers

• Healthcare Businesswomen's Association (HBA): Global nonprofit membership organization for women in healthcare, including nurses, pharma, and biotech professionals. Directly comparable to NNBA as a niche membership association focused on business and leadership development for healthcare professionals, with conferences, mentoring, and education as core offerings.
• National Nurses Association (NNA): Independent nursing membership organization offering education, advocacy, and professional resources. Most directly comparable to NNBA as another membership-based entity serving nurses broadly with subscription benefits, events, and education products.
• National Association for the Self-Employed (NASE): U.S. membership organization for self-employed small business owners across industries, offering benefits, tax resources, and educational content. Directly comparable to NNBA in its value proposition (resources, education, and community for small-business owners) and membership subscription model, though NASE serves all self-employed rather than nurse-specific.
• SCORE (Service Corps of Retired Executives): U.S. nonprofit providing free mentoring, education, and resources to small business owners and aspiring entrepreneurs. Closely mirrors NNBA's mission of helping professionals transition into entrepreneurship through peer support, education, and community, with a national footprint rather than a nursing-specific niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MPodlesni
• Facebookfacebook.com/nnbanow
• LinkedInlinkedin.com/company/nnba-nurses-in-business-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNBA - Nurses in Business