No.17 Personal Training
- Company typePrivate
- Founded2001
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
No.17 Personal Training firmographics
Firmographics- Name
- No.17 Personal Training
- Legal name
- No. 17 Personal Training
- Website
- https://no17pt.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
No.17 Personal Training industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where No.17 Personal Training is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
No.17 Personal Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personal Training Sessions: Session-based personal training services sold in packages of 10 or 20 sessions. Two pricing tiers based on trainer experience level.
- Corporate Wellness Programs: Bespoke corporate wellness programs including end-to-end wellness solutions, one-off campaigns, and modular components. Sold to organizations for employee wellness initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Principal Coaching with John Belton - Premium tier |
| Unit Pricing | Multi-year contract | Standard Coaching - Regular tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
No.17 Personal Training product offering
Product offeringCore offering
No.17 Personal Training provides highly personalized 1:1 fitness coaching for individual consumers in Dublin, integrating exercise, nutrition, mindset, and stress management into a holistic program delivered at two gym locations. It also sells corporate wellness programs (End-to-End Wellness, modular add-ons, and One-Off Campaigns) to organizations seeking employee wellbeing initiatives. Sessions are sold in 10- and 20-pack bundles at standard or premium (Principal Coaching) tiers.
Product overview
No.17 Personal Training is a personal training and corporate wellness service provider operating in Dublin, Ireland. The core offering is 1:1 personal fitness coaching, with individual sessions sold in bundles of 10 or 20 at different pricing tiers (standard coaching and principal coaching with Head Coach John Belton). The company also offers a suite of corporate wellness programs comprising three main delivery models: (1) End-to-End Wellness Programs for organizations seeking a comprehensive solution; (2) Part of the Puzzle modular add-ons for companies with existing wellness initiatives; and (3) One-Off Campaigns for short-term engagement boosts. A Performance Blog provides educational content. The business operates from two Dublin locations (Vault 10 Upper Hatch Street and The Marker Hotel, Grand Canal Square) and is built on the Squarespace web platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 1:1 Fitness Coaching Highly personalized and holistic personal training sessions delivered one-on-one with experienced trainers, focusing on exercise, nutrition, mindset, and overall wellness for individual consumers in Dublin.
- Personal Training Sessions (10-Pack) A bundle of 10 personal training sessions available at standard coaching rates (€800) or principal coaching rates with Head Coach John Belton (€1,200).
- Personal Training Sessions (20-Pack) A bundle of 20 personal training sessions available at standard coaching rates (€1,400) or principal coaching rates with Head Coach John Belton (€1,800).
- Corporate Wellness Programs Comprehensive employee wellness programs for corporate clients, including on-site fitness classes, workshops, seminars, and one-on-one coaching, built around three core principles: individualisation at scale, celebrating successes, and data-driven outcomes.
- End-to-End Wellness Program A complete organizational wellness solution covering diet, sleep, exercise, stress management, immune system functioning, and energy management, starting with an organizational consultation.
- Part of the Puzzle Standalone wellness components that can be added to existing corporate wellness programs, including group training, individual training, sleep seminars, physiotherapy, stress management, life coaching, nutrition consultations, and recognition campaigns.
- One-Off Campaigns Short-burst corporate wellness campaigns including fitness challenges, interactive wellness seminars, team building exercises, and on-site drop-in health clinics.
Quantifiable outcome
- Up to 40% of weight lost on GLP-1 medications like Ozempic may be lean muscle mass without strength training
- +1 more outcomes
Companies that use No.17 Personal Training
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
No.17 Personal Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
No.17 Personal Training partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
No.17 Personal Training competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
No.17 Personal Training social profiles
Digital presenceNo.17 Personal Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
No.17 Personal Training leadership team
Management profileNumber of profiles
Profiles5 records
No.17 Personal Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No.17 Personal Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No.17 Personal Training
What does No.17 Personal Training do?
No.17 Personal Training provides highly personalized 1:1 fitness coaching for individual consumers in Dublin, integrating exercise, nutrition, mindset, and stress management into a holistic program delivered at two gym locations. It also sells corporate wellness programs (End-to-End Wellness, modular add-ons, and One-Off Campaigns) to organizations seeking employee wellbeing initiatives. Sessions are sold in 10- and 20-pack bundles at standard or premium (Principal Coaching) tiers.
Is No.17 Personal Training a public or private company?
No.17 Personal Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No.17 Personal Training founded?
No.17 Personal Training was founded in 2001. It employs 1 to 10 people.
Where is No.17 Personal Training based?
No.17 Personal Training is headquartered in Dublin, Ireland, in the Europe region.
How does No.17 Personal Training make money?
Two revenue lines are on record. Personal Training Sessions are the primary driver. The others are corporate Wellness Programs.
Does No.17 Personal Training have an API?
No public API is recorded for No.17 Personal Training.
What industry is No.17 Personal Training in?
No.17 Personal Training's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 8200.