NOA collective

What NOA collective does

NOA Collective (legal entity Not Our Agency B.V.) is a private Amsterdam-based impact venture builder founded in 2022 by Melle Schellekens, Lars Kappen, and Geert Pelsma, three operators who previously co-built The Good Roll and HappySoaps. Rather than acting as a traditional consultancy, NOA operates as a co-entrepreneur with companies, NGOs, foundations, and founders, identifying opportunities, shaping propositions, building business models, and remaining involved until ventures scale in market. Its core service architecture is anchored on the proprietary NOA IMPACT Framework (Identity, Market, Product fit, Audience love, Competitive landscape, Tactics & KPIs) and delivered through three tiers: a 10-week intensive Brand Business Plan, a faster Impact Blueprint, and the Impact Collective community offering. Supporting capabilities include The Branding Collective (creative and design, led by Art-Director Floris) and Media for Impact, a strategic media distribution service delivered in partnership with DPG Media to reach 90% of the Dutch population across print, online, and radio.

NOA's revenue model is professional services engagement-based and quote-driven, with no publicly disclosed pricing. Tiered offerings create a funnel from lower-commitment Impact Blueprints up to larger 10-week Brand Business Plan programs, alongside ongoing venture-build relationships that may include equity participation (e.g., co-ownership of Stichting Super Chill alongside Rituals). Customer segments span NGOs and nonprofits (War Child, Super Chill, Celebratix Culture Foundation), established enterprises (Univé, De Online Drogist, Somnox, Kruidvat), impact-first founders, and foundations/cooperatives. Distribution is relationship-based, driven by direct outreach, the founders' personal networks, the Impact Collective community, case-study-led content marketing, and partnership channels such as Univé's 1.8M+ member network. The company is bootstrapped and privately held by its three co-founders, with no disclosed external funding, operating from Jan van Galenstraat 53, 1056BH Amsterdam.

Name

NOA collective

Legal name

Not Our Agency B.V.

Website

https://noacollective.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NOA Collective is an Amsterdam-based impact venture builder founded in 2022 that co-creates scalable ventures with NGOs, enterprises, and founders, delivering strategy, brand, and execution services via its proprietary NOA IMPACT framework and partnerships with DPG Media, Rituals, and Univé.

Ownership category

akta.pro rank

Product category

Impact Venture Building Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Impact venture building
• Brand strategy consulting
• Social enterprise development
• Venture building services
• Impact business strategy

Headquarters

HQ city

Stadsdeel West, North Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Venture Building Services: NOA builds ventures with companies, NGOs, foundations and entrepreneurs, combining strategy, business development, brand, partnerships and execution. They shape propositions, build models and stay involved until ventures work in the real world.
2. Brand Business Plan Program: A 10-week intensive brand and business co-creation program delivering complete brand strategy and commercial planning. Part of NOA's core offering for organizations ready to commit fully.
3. Impact Blueprint: A faster, focused entry-point deliverable for impact ventures at any stage, from early-stage founders to large organizations wanting quick strategic clarity.
4. Media for Impact Services: Strategic media planning and campaign execution in partnership with DPG Media, offering integrated media approaches combining scale, credibility and performance for impact-driven brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NOA Collective is an impact venture builder that designs, launches, and scales ventures that combine commercial growth with social impact. Working as co-entrepreneurs with companies, NGOs, foundations, and founders, NOA delivers end-to-end venture building services including brand strategy, business model design, partnership development, and execution. Its flagship offerings are the Brand Business Plan (a 10-week intensive co-creation program) and the Impact Blueprint (a focused strategic entry-point document), supported by The Branding Collective (creative/design), Impact Collective (community), and Media for Impact (media distribution via DPG Media).

Product overview

NOA Collective is an impact venture builder offering strategic consultancy services, not a product company. Their portfolio consists of service offerings: the Brand Business Plan (10-week comprehensive brand and business build) and Impact Blueprint (faster entry point), both using the NOA IMPACT framework methodology. Supporting services include The Branding Collective (creative/design), Media for Impact (media distribution via DPG Media partnership), and initiative programs like Peace of Business and Samen voor Impact. They do not offer a unified SaaS platform or modular product architecture. NOA builds end-to-end ventures for companies, NGOs, foundations, and entrepreneurs seeking to scale impact commercially.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Business Plan A comprehensive 10-week intensive program that integrates brand strategy, business planning, and impact framework. Built on the NOA IMPACT methodology covering identity analysis, market analysis, product fit, audience engagement, competitive positioning, and tactical execution with KPIs. Designed for organisations ready to commit fully to building an impact brand and venture.
• Impact Blueprint A faster, focused entry point offering a single sharp document capturing organisational impact strategy, commercial positioning, and first concrete steps to market. Lower commitment than the Brand Business Plan; designed for early-stage startups through to large organisations.
• Impact Collective A membership/community offering for organisations focused on impact, providing access to the NOA network, strategic resources, and collaborative opportunities. Designed to work alongside the Brand Business Plan and Impact Blueprint.
• The Branding Collective Creative and design services component operated by Floris, handling visual identity, brand design and creative execution for NOA's venture projects.
• Media for Impact Strategic media distribution service developed in partnership with DPG Media, enabling impact-driven brands to achieve visibility and reach across print, online, and radio channels in the Netherlands with guaranteed audience reach.
• Peace of Business An initiative developed by NOA's Corporate Innovation Team enabling companies to connect revenue, activities, or expertise to War Child's programs. Companies contribute directly to War Child, offer pro-bono expertise, or receive a toolkit for communicating involvement.
• Samen voor Impact A partnership initiative between NOA and Univé supporting social entrepreneurs through a 10-week impact program providing expertise, network access, and validation opportunities focused on SDG 3 (Health) and SDG 13 (Climate Action).

Quantifiable outcome

• 1.5 million+ children familiar with Super Chill within 18 months
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• UnivécoreStrategic or Co-development Partner · 1 January 2024NOA and Univé developed 'Samen voor Impact' - a 10-week impact accelerator program connecting social entrepreneurs focused on SDG 3 (Health) and SDG 13 (Climate Action) with Univé's network of 1.8+ million members.
• Celebratix Culture FoundationcoreStrategic or Co-development Partner · 1 January 2024NOA applied their Impact Framework to help Celebratix design programs and partnerships to provide cultural access to 315,000 children, establishing the Celebratix Culture Fund.
• DPG MediacoreStrategic or Co-development PartnerNOA and DPG Media partner to help impact-driven brands grow in visibility and meaning through integrated media campaigns. DPG Media delivers reach across print, online and radio in the Netherlands. NOA develops strategy while DPG delivers execution, targeting 9 out of 10 people in the Netherlands.
• RitualscoreStrategic or Co-development PartnerNOA became co-owner of Super Chill foundation alongside Rituals in 2023, reinforcing long-term commitment and shared ambition to strengthen mental resilience of children aged 6-12 through meditation and mindfulness.
• Super Chill Ecosystem PartnerssupportingGTM or Marketing PartnerStrategic collaborations including DPG Media, Videoland, FrieslandCampina, Radio TEDDY, Corendon, Kinderboekenweek, Wobie Box, and WWF to accelerate Super Chill's mission through content, distribution, and brand partnerships.
• Levi van Dam / Garage2020coreStrategic or Co-development PartnerLevi van Dam, professor of Resilient Upbringing at UvA, brings research credibility to Super Chill and Feelee. His Garage2020 foundation developed Feelee mental health app, selected for Samen voor Impact program.
• University of Amsterdam (UvA)supportingStrategic or Co-development PartnerAcademic partnership for measuring Super Chill's impact scientifically. Levi van Dam serves as board member and professor, providing research rigor to impact measurement.
• September DigitalsupportingTechnology or IntegrationTechnical partner for Super Chill app development, working with NOA to build the mobile application for child mental resilience exercises.
• DPG Media (Super Chill)supportingGTM or Marketing PartnerMedia partnership supporting Super Chill's reach and visibility across Dutch media channels.
• Videoland (Super Chill)supportingGTM or Marketing PartnerContent partnership with Videoland for Super Chill programming and visibility.
• FrieslandCampinasupportingGTM or Marketing PartnerBrand partnership supporting Super Chill's mission and family-focused content.
• World Wide Fund for Nature (WWF)supportingGTM or Marketing PartnerStrategic collaboration in the Super Chill ecosystem for environmental and child wellness content.
• Levi van Dam (Super Chill Board)coreStrategic or Co-development PartnerLevi van Dam serves as board member of Stichting Super Chill, contributing expertise as professor of Resilient Upbringing at UvA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spring Impact: Spring Impact is an impact consultancy that helps charities, social enterprises, and funders build sustainable business models. Directly comparable to NOA's NGO venture building and sustainable income model work with War Child and Celebratix.
• Daylight Agency: Daylight is a creative agency purpose-built to help brands, NGOs, and foundations drive positive change. Directly comparable to NOA's impact-focused creative work with War Child, Univé, and other purpose-driven clients.
• Fahrenheit 212: Fahrenheit 212 is a venture builder that helps corporations launch new businesses and brands. Comparable to NOA's co-entrepreneurship model and venture building with companies like Univé and De Online Drogist.
• Saffron Brand Consultants: Saffron is a brand strategy consultancy that helps companies and NGOs unlock growth through purpose-led brand transformation. Comparable to NOA's work with War Child, Univé, and DOD in integrating purpose into commercial brand strategy.
• Koto Studio: Koto is a brand and design studio that builds brand identities and verbal identities for mission-driven companies and startups. Comparable to NOA's The Branding Collective arm and its brand identity work across impact ventures.

Broad incumbents

• Wolff Olins: Wolff Olins is a global brand consultancy that helps organizations define purpose, build brands, and translate strategy into commercial growth, directly comparable to NOA's Brand Business Plan methodology and impact-anchored positioning work.
• Anomaly: Anomaly is a global creative agency and brand builder that, like NOA, embeds entrepreneurial thinking into client work and builds brand platforms rather than just running campaigns. It serves as a broader incumbent comparable given its integrated strategy, brand, and venture-style engagements.

Emerging players

• Pentagram: Pentagram is an independent design firm that partners with clients on brand identity and strategy. While broader and design-led, it is comparable to NOA's integrated brand and identity services offered through The Branding Collective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noa-collective
• Instagraminstagram.com/noacollective.ams

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOA collective