NOAH Friends of the Earth Denmark
NOAH Friends of the Earth Denmark is a Copenhagen-based environmental NGO (founded 1969) that conducts grassroots advocacy, policy research, and member mobilization on climate, biodiversity, food sovereignty, and transport, serving Danish members, educators, and activists as part of the global Friends of the Earth network.
- Company typePrivate
- Founded1969
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NOAH Friends of the Earth Denmark does
NOAH Friends of the Earth Denmark (Den Selvejende Institution NOAH) is a Copenhagen-based environmental non-governmental organization founded in 1969 that has operated continuously for over 55 years. It joined the Friends of the Earth International network in 1988, embedding itself within a global structure of approximately 75 national organizations, 5,000 activist groups, and two million members. The organization works on environmental and climate justice issues including climate and energy policy, biodiversity and forests, food sovereignty and agriculture, transport, marine environment, gender and ecology, economic justice, degrowth, and international solidarity with environmental defenders. It operates a secretariat of 18 employees and a network of 13+ issue-specific volunteer groups and sub-brands (e.g., NOAH Bioenergi, NOAH Klimaretfærdighed og Energi, NOAH Madsuverænitet, NOAH-Trafik, NOAH Havmiljø), supplemented by a youth branch (Ungdom NOAH) and a local Aarhus chapter.
NOAH generates revenue through three streams: recurring member donations and a 'støttekreds' (support circle) subscription model, low-priced sales of educational booklets and reports (e.g., 'Mad og brændstof til Europa' at 20 DKK, 'Råderum i køkkenet' at 50 DKK), and government/institutional development funding accessed via programs such as CISU. Donations are tax-deductible up to 18,300 DKK per donor in 2024 when a CPR number is provided. Distribution is overwhelmingly domestic and community-led: the noah.dk website, email newsletter, podcast, press releases, social media, demonstrations, and physical publication sales are the primary channels. NOAH participates in multiple European coalitions including the StopTheBiomethaneRush Coalition, the Stop Factory Farming project, and joint research outputs with Foodrise EU and YFoEE.
The organization does not develop proprietary technology products, does not operate an API or SDK, and does not employ AI/ML in its core activities. Its technology footprint consists of a Drupal 10-based website (built by Monsun) and an RSS feed. NOAH is governed as a self-governing Danish institution (selvejende institution), is not a subsidiary or parent of any other entity, and is not publicly traded. It has no funding rounds and no disclosed financial statements.
NOAH Friends of the Earth Denmark firmographics
Firmographics- Name
- NOAH Friends of the Earth Denmark
- Legal name
- Den Selvejende Institution NOAH (Friends of the Earth Denmark)
- Website
- https://noah.dk
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NOAH Friends of the Earth Denmark is a Copenhagen-based environmental NGO (founded 1969) that conducts grassroots advocacy, policy research, and member mobilization on climate, biodiversity, food sovereignty, and transport, serving Danish members, educators, and activists as part of the global Friends of the Earth network.
- Ownership category
- akta.pro rank
NOAH Friends of the Earth Denmark industry classification
Industry- Product category
- Environmental Advocacy and Non-Profit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Environmental Justice & Community Environmental Health (BPAGAGAL), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)
Keywords
Where NOAH Friends of the Earth Denmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
NOAH Friends of the Earth Denmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Member donations and support: NOAH relies on member contributions and donations from supporters who believe in their environmental mission. They have a support circle (støttekreds) and accept ongoing support via payment service.
- Publication sales: NOAH sells educational materials, reports, and publications such as 'Mad og brændstof til Europa' (20 DKK plus postage) and 'Råderum i køkkenet' (50 DKK).
- Government and institutional funding: As a civil society organization, NOAH likely receives some funding from public sources and development cooperation programs, including CISU-administered development funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Publications such as 'Mad og brændstof til Europa' booklet |
| Unit Pricing | Pay-as-you-go | Books such as 'Råderum i køkkenet' |
| Freemium | Pay-as-you-go | 'LAND og JORD' educational material |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NOAH Friends of the Earth Denmark product offering
Product offeringCore offering
NOAH Friends of the Earth Denmark is a Danish self-governing non-profit organization that conducts environmental advocacy, publishes educational materials, and coordinates grassroots campaigns on climate justice, biodiversity, food sovereignty, sustainable transport, marine environment, and international solidarity. It sells printed publications such as 'Mad og brændstof til Europa' and 'Råderum i køkkenet', offers free digital PDFs, and operates a membership support circle (støttekreds) funded primarily by donations.
Product overview
NOAH Friends of the Earth Denmark is an environmental NGO (non-governmental organization) that operates as a membership-based activist organization focused on environmental and climate justice. The organization does not offer a technology product or software platform. Its activities include environmental advocacy, publishing educational materials and reports, organizing campaigns, maintaining a website with informational content, and facilitating activist engagement through newsletters and membership programs. The organization is part of the Friends of the Earth international network and focuses on issues including climate justice, biodiversity, food sovereignty, forests, marine environment, transport, and international solidarity.
Differentiator
Problem solved
Functional benefit
Brands
- Ungdom NOAH: Youth branch of NOAH for young environmental activists
- NOAH Aarhus
- NOAH Bioenergi
- NOAH Klimaretfærdighed og Energi
- NOAH Madsuverænitet
- NOAH Modvækst
- NOAH-Trafik
- NOAHs Urangruppe
- NOAH ØkoKøn
- NOAH Grøn dannelse
- NOAH International solidaritet
- NOAH Havmiljø
- NOAH Økonomisk Retfærdighed
Products and services
- Mad og brændstof til Europa (publication)
- Råderum i køkkenet (publication)
- LAND og JORD (educational material)
- NOAH Newsletter (Nyhedsbrev)
- Støttekreds (Support Circle)
- NOAH Podcast
Companies that use NOAH Friends of the Earth Denmark
Customer profileSegments3 records
Ideal customer profiles4 records
NOAH Friends of the Earth Denmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOAH Friends of the Earth Denmark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Friends of the Earth (FoE) InternationalcoreNOAH became a member of Friends of the Earth in 1988, joining the world's largest grassroots environmental network. FoE represents approximately 75 national organizations, 5000 activist groups, and 2 million members worldwide. This membership enables international solidarity work and collaboration on global environmental campaigns.
- Young Friends of the Earth Europe (YFoEE)coreNOAH collaborates with YFoEE through Ungdom NOAH (youth branch). They jointly developed the youth manifesto for food sovereignty launched on Grundlovsdag 2020.
- La Via Campesina EuropeminorEuropean organization of peasants and agricultural workers collaborating on food sovereignty campaigns.
- ASEED EuropeminorEuropean organization collaborating on youth food sovereignty initiatives.
- Stop Factory FarmingminorEuropean project that NOAH participates in, focusing on ending industrial factory farming.
- Landsforeningen mod Svinefabrikker (Association Against Pig Factories)minorDanish organization NOAH collaborates with on pig factory farming issues. Emil Brix from NOAH is on the board.
- Nordisk Frøalliance (Nordic Seed Alliance)minorJune Rebekka Bresson from NOAH participates in this Nordic alliance working on seed sovereignty issues.
- Foodrise EUminorUK/Brussels/Holland-based campaign organization that collaborated with NOAH on the 'Denmark's dystopian dash for biogas' research analysis.
- StopTheBiomethaneRush CoalitionminorNOAH is a member of this coalition of organizations working against biogas expansion in Europe.
- Folkets Hus (People's House)minorVenue provider for NOAH events such as the 'Miljø & Mad' series and other gatherings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NOAH Friends of the Earth Denmark competitors and assessment
Company assessmentRegional players
- Naturskyddsföreningen (Swedish Society for Nature Conservation): Sweden's largest environmental NGO, operating a similar model of member-based advocacy, publications, and policy work on climate, biodiversity, and sustainable consumption. Comparable as a Nordic environmental NGO peer, though operating in a different national jurisdiction.
Direct peers
- Danmarks Naturfredningsforening (Danish Society for Nature Conservation): Denmark's largest environmental NGO, also founded in 1911 and focused on nature conservation, biodiversity, and climate advocacy. Directly comparable as a Danish member-based environmental advocacy organization competing for the same donor base and policy influence.
- Friends of the Earth Europe: European federation of which NOAH is a member. Directly comparable as a regional environmental advocacy network coordinating climate, food, and biodiversity campaigns across EU member states.
- Det Økologiske Råd (The Ecological Council): Danish green think tank providing independent research and policy recommendations on environment, energy, agriculture, and climate. Comparable to NOAH in Denmark-focused independent environmental policy work, but with a more research-driven, less activist model.
- Mellemfolkeligt Samvirke (ActionAid Denmark): Danish NGO focused on international solidarity, climate justice, and global development, with policy advocacy and member engagement. Comparable to NOAH in Denmark-based international solidarity and climate-justice advocacy, overlapping on several campaigns.
- Verdens Skove (World Forests): Danish environmental NGO focused on forests and biodiversity, including tropical and temperate forest protection. Comparable to NOAH as a Danish environmental advocacy organization with policy work, public campaigns, and member-based engagement.
- Klimabevægelsen (The Climate Movement): Danish grassroots climate movement focused on climate action and policy advocacy, with strong youth and volunteer engagement. Comparable to NOAH's community-led activism model and Danish climate-justice positioning.
- Greenpeace Denmark: Danish arm of Greenpeace, active in climate, biodiversity, and anti-fossil-fuel campaigns. Directly comparable as a national-level environmental advocacy organization using activism, demonstrations, and communications to drive campaigns in Denmark.
Others
- 92-gruppen: Danish forum of 21+ environmental and development NGOs coordinating joint advocacy on global sustainability. NOAH is a member; comparable as an ecosystem player that influences how Danish environmental NGOs coordinate policy positions.
Broad incumbents
- WWF Denmark (Verdensnaturfonden): Danish national organization of WWF, much larger than NOAH, operating in nature conservation, climate, and sustainable food. Comparable as a Danish environmental NGO competing for donors and policy influence, but with a broader portfolio and significantly larger resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NOAH Friends of the Earth Denmark social profiles
Digital presenceNOAH Friends of the Earth Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOAH Friends of the Earth Denmark leadership team
Management profileNumber of profiles
Profiles17 records
NOAH Friends of the Earth Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOAH Friends of the Earth Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOAH Friends of the Earth Denmark
What does NOAH Friends of the Earth Denmark do?
NOAH Friends of the Earth Denmark is a Danish self-governing non-profit organization that conducts environmental advocacy, publishes educational materials, and coordinates grassroots campaigns on climate justice, biodiversity, food sovereignty, sustainable transport, marine environment, and international solidarity. It sells printed publications such as 'Mad og brændstof til Europa' and 'Råderum i køkkenet', offers free digital PDFs, and operates a membership support circle (støttekreds) funded primarily by donations.
Is NOAH Friends of the Earth Denmark a public or private company?
NOAH Friends of the Earth Denmark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NOAH Friends of the Earth Denmark founded?
NOAH Friends of the Earth Denmark was founded in 1969. It employs 11 to 50 people.
Where is NOAH Friends of the Earth Denmark based?
NOAH Friends of the Earth Denmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does NOAH Friends of the Earth Denmark make money?
Three revenue lines are on record. Member donations and support is the primary driver. The others are publication sales and government and institutional funding.
Who are NOAH Friends of the Earth Denmark's main competitors?
Naturskyddsföreningen (Swedish Society for Nature Conservation) is listed as a regional player. Direct peers are Danmarks Naturfredningsforening (Danish Society for Nature Conservation), Friends of the Earth Europe, Det Økologiske Råd (The Ecological Council), Mellemfolkeligt Samvirke (ActionAid Denmark), Verdens Skove (World Forests), Klimabevægelsen (The Climate Movement) and Greenpeace Denmark. 92-gruppen is listed as an others. WWF Denmark (Verdensnaturfonden) is listed as a broad incumbent.
Does NOAH Friends of the Earth Denmark have an API?
No public API is recorded for NOAH Friends of the Earth Denmark.
What industry is NOAH Friends of the Earth Denmark in?
NOAH Friends of the Earth Denmark's product category is Environmental Advocacy and Non-Profit Services. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPAGAGAL, Environmental Justice & Community Environmental Health. Its NAICS code is 813312 and its SIC code is 8600.