NOAH Friends of the Earth Denmark

What NOAH Friends of the Earth Denmark does

NOAH Friends of the Earth Denmark (Den Selvejende Institution NOAH) is a Copenhagen-based environmental non-governmental organization founded in 1969 that has operated continuously for over 55 years. It joined the Friends of the Earth International network in 1988, embedding itself within a global structure of approximately 75 national organizations, 5,000 activist groups, and two million members. The organization works on environmental and climate justice issues including climate and energy policy, biodiversity and forests, food sovereignty and agriculture, transport, marine environment, gender and ecology, economic justice, degrowth, and international solidarity with environmental defenders. It operates a secretariat of 18 employees and a network of 13+ issue-specific volunteer groups and sub-brands (e.g., NOAH Bioenergi, NOAH Klimaretfærdighed og Energi, NOAH Madsuverænitet, NOAH-Trafik, NOAH Havmiljø), supplemented by a youth branch (Ungdom NOAH) and a local Aarhus chapter.

NOAH generates revenue through three streams: recurring member donations and a 'støttekreds' (support circle) subscription model, low-priced sales of educational booklets and reports (e.g., 'Mad og brændstof til Europa' at 20 DKK, 'Råderum i køkkenet' at 50 DKK), and government/institutional development funding accessed via programs such as CISU. Donations are tax-deductible up to 18,300 DKK per donor in 2024 when a CPR number is provided. Distribution is overwhelmingly domestic and community-led: the noah.dk website, email newsletter, podcast, press releases, social media, demonstrations, and physical publication sales are the primary channels. NOAH participates in multiple European coalitions including the StopTheBiomethaneRush Coalition, the Stop Factory Farming project, and joint research outputs with Foodrise EU and YFoEE.

The organization does not develop proprietary technology products, does not operate an API or SDK, and does not employ AI/ML in its core activities. Its technology footprint consists of a Drupal 10-based website (built by Monsun) and an RSS feed. NOAH is governed as a self-governing Danish institution (selvejende institution), is not a subsidiary or parent of any other entity, and is not publicly traded. It has no funding rounds and no disclosed financial statements.

Name

NOAH Friends of the Earth Denmark

Legal name

Den Selvejende Institution NOAH (Friends of the Earth Denmark)

Website

https://noah.dk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

NOAH Friends of the Earth Denmark is a Copenhagen-based environmental NGO (founded 1969) that conducts grassroots advocacy, policy research, and member mobilization on climate, biodiversity, food sovereignty, and transport, serving Danish members, educators, and activists as part of the global Friends of the Earth network.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Non-Profit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Justice & Community Environmental Health (BPAGAGAL), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Environmental advocacy
• Climate justice
• Biodiversity conservation
• Grassroots activism
• Environmental education

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member donations and support: NOAH relies on member contributions and donations from supporters who believe in their environmental mission. They have a support circle (støttekreds) and accept ongoing support via payment service.
2. Publication sales: NOAH sells educational materials, reports, and publications such as 'Mad og brændstof til Europa' (20 DKK plus postage) and 'Råderum i køkkenet' (50 DKK).
3. Government and institutional funding: As a civil society organization, NOAH likely receives some funding from public sources and development cooperation programs, including CISU-administered development funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NOAH Friends of the Earth Denmark is a Danish self-governing non-profit organization that conducts environmental advocacy, publishes educational materials, and coordinates grassroots campaigns on climate justice, biodiversity, food sovereignty, sustainable transport, marine environment, and international solidarity. It sells printed publications such as 'Mad og brændstof til Europa' and 'Råderum i køkkenet', offers free digital PDFs, and operates a membership support circle (støttekreds) funded primarily by donations.

Product overview

NOAH Friends of the Earth Denmark is an environmental NGO (non-governmental organization) that operates as a membership-based activist organization focused on environmental and climate justice. The organization does not offer a technology product or software platform. Its activities include environmental advocacy, publishing educational materials and reports, organizing campaigns, maintaining a website with informational content, and facilitating activist engagement through newsletters and membership programs. The organization is part of the Friends of the Earth international network and focuses on issues including climate justice, biodiversity, food sovereignty, forests, marine environment, transport, and international solidarity.

Differentiator

Problem solved

Functional benefit

Brands

• Ungdom NOAH: Youth branch of NOAH for young environmental activists
• NOAH Aarhus
• NOAH Bioenergi
• NOAH Klimaretfærdighed og Energi
• NOAH Madsuverænitet
• NOAH Modvækst
• NOAH-Trafik
• NOAHs Urangruppe
• NOAH ØkoKøn
• NOAH Grøn dannelse
• NOAH International solidaritet
• NOAH Havmiljø
• NOAH Økonomisk Retfærdighed

Products and services

• Mad og brændstof til Europa (publication)
• Råderum i køkkenet (publication)
• LAND og JORD (educational material)
• NOAH Newsletter (Nyhedsbrev)
• Støttekreds (Support Circle)
• NOAH Podcast

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Friends of the Earth (FoE) InternationalcoreStrategic or Co-development Partner · 1 January 1988NOAH became a member of Friends of the Earth in 1988, joining the world's largest grassroots environmental network. FoE represents approximately 75 national organizations, 5000 activist groups, and 2 million members worldwide. This membership enables international solidarity work and collaboration on global environmental campaigns.
• Young Friends of the Earth Europe (YFoEE)coreStrategic or Co-development PartnerNOAH collaborates with YFoEE through Ungdom NOAH (youth branch). They jointly developed the youth manifesto for food sovereignty launched on Grundlovsdag 2020.
• La Via Campesina EuropeminorStrategic or Co-development PartnerEuropean organization of peasants and agricultural workers collaborating on food sovereignty campaigns.
• ASEED EuropeminorStrategic or Co-development PartnerEuropean organization collaborating on youth food sovereignty initiatives.
• Stop Factory FarmingminorStrategic or Co-development PartnerEuropean project that NOAH participates in, focusing on ending industrial factory farming.
• Landsforeningen mod Svinefabrikker (Association Against Pig Factories)minorStrategic or Co-development PartnerDanish organization NOAH collaborates with on pig factory farming issues. Emil Brix from NOAH is on the board.
• Nordisk Frøalliance (Nordic Seed Alliance)minorStrategic or Co-development PartnerJune Rebekka Bresson from NOAH participates in this Nordic alliance working on seed sovereignty issues.
• Foodrise EUminorStrategic or Co-development PartnerUK/Brussels/Holland-based campaign organization that collaborated with NOAH on the 'Denmark's dystopian dash for biogas' research analysis.
• StopTheBiomethaneRush CoalitionminorStrategic or Co-development PartnerNOAH is a member of this coalition of organizations working against biogas expansion in Europe.
• Folkets Hus (People's House)minorOthersVenue provider for NOAH events such as the 'Miljø & Mad' series and other gatherings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Naturskyddsföreningen (Swedish Society for Nature Conservation): Sweden's largest environmental NGO, operating a similar model of member-based advocacy, publications, and policy work on climate, biodiversity, and sustainable consumption. Comparable as a Nordic environmental NGO peer, though operating in a different national jurisdiction.

Direct peers

• Danmarks Naturfredningsforening (Danish Society for Nature Conservation): Denmark's largest environmental NGO, also founded in 1911 and focused on nature conservation, biodiversity, and climate advocacy. Directly comparable as a Danish member-based environmental advocacy organization competing for the same donor base and policy influence.
• Friends of the Earth Europe: European federation of which NOAH is a member. Directly comparable as a regional environmental advocacy network coordinating climate, food, and biodiversity campaigns across EU member states.
• Det Økologiske Råd (The Ecological Council): Danish green think tank providing independent research and policy recommendations on environment, energy, agriculture, and climate. Comparable to NOAH in Denmark-focused independent environmental policy work, but with a more research-driven, less activist model.
• Mellemfolkeligt Samvirke (ActionAid Denmark): Danish NGO focused on international solidarity, climate justice, and global development, with policy advocacy and member engagement. Comparable to NOAH in Denmark-based international solidarity and climate-justice advocacy, overlapping on several campaigns.
• Verdens Skove (World Forests): Danish environmental NGO focused on forests and biodiversity, including tropical and temperate forest protection. Comparable to NOAH as a Danish environmental advocacy organization with policy work, public campaigns, and member-based engagement.
• Klimabevægelsen (The Climate Movement): Danish grassroots climate movement focused on climate action and policy advocacy, with strong youth and volunteer engagement. Comparable to NOAH's community-led activism model and Danish climate-justice positioning.
• Greenpeace Denmark: Danish arm of Greenpeace, active in climate, biodiversity, and anti-fossil-fuel campaigns. Directly comparable as a national-level environmental advocacy organization using activism, demonstrations, and communications to drive campaigns in Denmark.

Others

• 92-gruppen: Danish forum of 21+ environmental and development NGOs coordinating joint advocacy on global sustainability. NOAH is a member; comparable as an ecosystem player that influences how Danish environmental NGOs coordinate policy positions.

Broad incumbents

• WWF Denmark (Verdensnaturfonden): Danish national organization of WWF, much larger than NOAH, operating in nature conservation, climate, and sustainable food. Comparable as a Danish environmental NGO competing for donors and policy influence, but with a broader portfolio and significantly larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@noah-danmark
• LinkedInlinkedin.com/company/noah-friends-of-the-earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAH Friends of the Earth Denmark