Noah - Lokal Mat

What Noah - Lokal Mat does

Noah - Lokal Mat is a Swedish local food marketplace that aggregates products from approximately 60 small-scale producers in Northern Sweden and distributes them to consumers and foodservice businesses. The company operates a dual-channel model: a direct-to-consumer Shopify-powered e-commerce webshop ("Digital Gårdsbutik") offering home delivery or customer pickup, and physical retail placement in Coop, ICA, and rural general stores across seven cities spanning Norrbotten and Västerbotten counties (Luleå, Boden, Piteå, Kalix, Skellefteå, Umeå, and Dorotea). The catalog is organized into nine product categories covering bread and bakery, beverages, meat and charcuterie, fish and poultry, fruit/berries/vegetables, dairy/cheese/eggs, pantry and dessert, and gift cards and packaging.

Name

Noah - Lokal Mat

Legal name

Noah - Lokal Mat

Website

https://noahlokalmat.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noah - Lokal Mat

Ownership category

akta.pro rank

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Noah operates as an online marketplace aggregating products from approximately 60 small-scale producers, selling directly to consumers and businesses through their e-commerce platform and physical retail partnerships. Revenue is generated through product transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Noah operates a digital farm shop (webshop) at noahlokalmat.se that aggregates products from approximately 60 small-scale food producers in Northern Sweden, offering customers home delivery or order pickup. The webshop is complemented by placement of products in physical retail stores (Coop, ICA, and rural general stores) across Norrbotten and Västerbotten counties, and B2B supply packages for restaurants/cafés and corporate gifting buyers.

Product overview

Noah - Lokal Mat operates a dual-channel local food marketplace: a Webshop (Digital Gårdsbutik) as its core product aggregating products from approximately 60 small-scale regional producers, combined with physical retail presence in select stores across northern Sweden. The platform organizes its offerings across nine main product categories: Bread and Bakery (Bröd och bageri), Beverages (Dryck), Meat and Charcuterie (Kött och chark), Fish and Poultry (Fisk och fågel), Fruit/Berries/Vegetables (Frukt, bär och grönt), Dairy/Cheese/Eggs (Mejeri, ost och ägg), Pantry and Dessert (Skafferi och dessert), and Gift Cards/Packaging (Presentkort och presentförpackningar). The company also offers B2B services including Noah for Restaurants (enabling foodservice operators to source local products) and Noah for Business (corporate gifting solutions).

Differentiator

Problem solved

Functional benefit

Products and services

• Noah Webshop (Digital Gårdsbutik) Core e-commerce platform acting as a digital farm shop that aggregates products from approximately 60 small-scale food producers in Northern Sweden into one unified online marketplace, with home delivery and order pickup options for individual consumers.
• Noah för restauranger (Noah for Restaurants) B2B service enabling restaurants and cafés in Northern Sweden to source locally produced food with producer storytelling, via dedicated business packages and a B2B login portal.
• Noah för företag (Noah for Business) Corporate gifting solution offering curated local-themed gift packages (e.g., 'Swedish Fika', 'Glad Sommer' summer grill/dinner collections) priced between 149 kr and 299 kr for businesses buying gifts for staff or clients.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Restaurants and CaféscoreChannel Partner/ Reseller/ DistributorNoah provides products and supply solutions for restaurants and cafés wanting to serve locally produced food with a story. The company offers dedicated business packages and a B2B login portal for restaurant customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mat.se: Swedish online grocery retailer (Axfood-owned) delivering groceries nationwide with broad assortment. Direct overlapping D2C grocery channel to Noah, but at national scale and mass-market positioning rather than local-producer curation.
• Mathem: Sweden's largest online grocery retailer offering home delivery of groceries and household goods across Sweden. Broad incumbent in the same D2C online grocery category as Noah, but with a national footprint and general-assortment model rather than a curated local-producer focus.

Direct peers

• Open Food Network: Global not-for-profit platform enabling local/regional food enterprises to build online marketplaces, share logistics, and serve consumers. Comparable to Noah as a marketplace infrastructure play focused on small-scale producers.
• Local Food Nodes: Open-source Swedish-origin platform designed to connect local food producers directly with consumers and food co-ops, supporting webshop, ordering, and pickup workflows. Direct conceptual peer to Noah in producer-aggregation marketplace model.
• Farmdrop: UK-based online marketplace that aggregated local producers and delivered directly to consumers in London and other regions. Closest model-equivalent to Noah in Western Europe prior to its restructuring, illustrating the same local-producer aggregator opportunity and execution risks.
• La Ruche qui dit Oui: French online marketplace that aggregates local/small-scale food producers into a single consumer purchasing platform with regional pickup points. Highly comparable to Noah in aggregator model, producer-network structure, and storytelling-driven local-food positioning.

Others

• Too Good To Go: Swedish-origin marketplace app connecting consumers with surplus food from restaurants, bakeries, and grocery retailers. Adjacent rather than directly competing, but operates in the same Swedish consumer/food-saving narrative and partner-retail ecosystem as Noah.

Emerging players

• Linas Matkasse: Swedish meal-kit subscription service sourcing recipes and ingredients, with a growing emphasis on local/regional suppliers. Comparable in using Swedish-local sourcing as a brand lever and operating a D2C subscription model targeting households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noahlocalfood
• Instagraminstagram.com/noahlocalfood
• LinkedInlinkedin.com/company/noah-lokal-mat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah - Lokal Mat