Noah's Natural Foods

What Noah's Natural Foods does

Noah's Natural Foods is a Canadian specialty retailer headquartered in Vaughan, Ontario, that operates both brick-and-mortar stores and a direct-to-consumer e-commerce website (noahsnaturalfoods.ca) selling natural health supplements, vitamins, herbal remedies, body care products, and organic grocery items. The business functions as a multi-brand marketplace curating products from more than 100 third-party natural health brands — including Organika, Vega, Renew Life, A.Vogel, St. Francis, Schmidt's, and Bach Flower Remedies — organized across Vitamins & Supplements, Body Care, and Grocery categories, plus a condition-specific merchandising taxonomy covering over 50 health-goal verticals such as Digestive Health, Immune Support, Probiotics, Sleep Support, and Adaptogens.

Revenue is generated through conventional retail markup on individually priced SKUs, with publicly listed product prices ranging from approximately CAD $6.89 (NOW Melatonin 3mg chewable) to CAD $54.99 (Schinoussa Fermented Chlorella Protein). Distribution is omnichannel: company-owned physical retail stores serve regional Canadian markets, complemented by an e-commerce storefront supporting direct-to-consumer purchases. Marketing relies on an email newsletter opt-in, in-store flyers, and a loyalty program; there is no mobile application, no disclosed APIs or integrations, and no AI/ML capabilities evident in the data.

Noah's Natural Foods is a privately held entity with approximately 10 employees and no disclosed revenue. It has been integrated into Goodness Me, a strategic operating parent in the Canadian natural health retail sector; the company's own website promotes the "Noah's joins Goodness Me" announcement, and Goodness Me is now recorded as Noah's parent company.

Name

Noah's Natural Foods

Legal name

Noah's Natural Foods

Website

https://noahsnaturalfoods.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noah's Natural Foods is a Vaughan, Ontario-based Canadian specialty retailer operating physical stores and an e-commerce site that sells natural health supplements, vitamins, herbal remedies, body care, and organic groceries from over 100 third-party brands to health-conscious consumers; it is now part of Goodness Me.

Ownership category

akta.pro rank

Product category

Health & Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Natural health supplements
• Vitamins and minerals
• Herbal remedies
• Natural body care
• Organic grocery retail

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

Noah's Natural Foods is a Canadian health-and-wellness retailer that sells natural health supplements, vitamins, minerals, herbal remedies, probiotics, essential fatty acids, natural body care products, and organic grocery items through company-owned physical retail stores and an e-commerce website. The product assortment spans hundreds of third-party natural health brands (e.g., Organika, Now, Vega, A.Vogel, Bach, Renew Life, Schmidt's, St. Francis, New Roots Herbal) organized by department and health condition.

Product overview

Noah's Natural Foods is a Canadian retail e-commerce platform specializing in natural health supplements, vitamins, body care products, and grocery items. The company operates as a multi-brand marketplace offering products across several major categories: Health Supplements (vitamins, minerals, herbs), Body Care (essential oils, natural makeup, hair care), and Grocery (snacks, beverages, baking supplies). The product portfolio includes featured proprietary brands like Organika, Now Foods, and Vega alongside third-party brands such as SeaRich Omega-3, Schmidt's Deodorants, Renew Life, A.Vogel, St. Francis, and Bach Flower Remedies. The store organizes products by department (Vitamins/Supplements, Herbs & Botanicals, Sports & Fitness, Beauty & Personal Care) and features condition-specific categories including Digestive Health Focus, Probiotics, and Immune Support.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Supplements General health supplements including vitamins, minerals, herbs, and specialty nutrients for various health conditions and wellness goals, sold to individual consumers.
• Vitamins & Supplements Category including vitamins (A, B, C, D, E, K), antioxidants, collagen, essential fatty acids, greens, herbs, minerals, multivitamins, probiotics, and specialty supplements, sold to individual consumers.
• Body Care Natural personal care products including essential oils and diffusers, natural makeup, face care, bath and body, hair care, oral care, baby care, and men's products, sold to individual consumers.
• Grocery Food and household items including baby food, beverages, snacks, bars, cookies, baking supplies, spices, condiments, canned fish, grains, granola, nuts, pasta, sweeteners, and reusable bottles, sold to individual consumers.
• Schmidt's Deodorants Natural deodorant brand offered in jar and stick formats in various scents including Bergamot Lime, Cedarwood Juniper, Fragrance Free, Lavender Sage, and Ylang Ylang Calendula.
• Schinoussa Fermented Chlorella Protein Fermented chlorella protein powders offered in Chocolate, Matcha Mint, and Vanilla flavors in 840g containers, priced at $54.99.
• Renew Life Probiotics Probiotic and digestive health brand offering products including BoulardiiMAX, CandiGONE Kit, CleanseSMART Kit, DigestMORE, FibreSMART, FloraSMART, HeartburnSTOP, and FloraBABY.
• Vega Plant-Based Nutrition Plant-based nutrition brand offering Vega One Nutritional Shakes in multiple flavors (Berry, Chocolate, Coconut Almond, French Vanilla, Mocha, Natural, Vanilla Chai) and Vega Protein Smoothie powders.
• A.Vogel Natural Remedies Natural remedies brand offering allergy relief, Avenaforce, Bio-Strath, Boldocynara, Bronchosan, Deep Sleep, and Echinacea products in various formats.
• St. Francis Herbal Medicine Herbal medicine brand offering products including Ashwagandha, Canadian Bitters, Crampbark, Dandelion, Deep Immune, Fenugreek, Fungafect, Ginger, Hawthorn, and HepatoDR.
• New Roots Herbal Herbal supplements brand offering Acidophilus Ultra, Active Folic Acid, Argan Oil, Breathe Easy, Calcium D-Glucarate, Candida Stop, Children's Multi, Chlorella, D-Stress, Femina Flora, Fermented Turmeric, and Forsight products.
• Bach Flower Remedies Flower remedies brand offering single remedies including Agrimony, Aspen, Beech, Centaury, Cerato, Cherry Plum, Chestnut Bud, Chicory, Clematis, Crab Apple, Elm, Gentian, Gorse, Heather, Holly, and Honeysuckle.
• SeaRich Omega-3 Fish oil supplement brand offering omega-3 products in various flavors including Coconut Lime, Grapefruit Punch, and Lemon Meringue with EPA/DHA content.
• Sanotint Natural Hair Dye Natural hair dye brand containing vegetable extracts, free from P-PHENYLENEDIAMINE, with golden millet extract for sensitive hair and skin.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nature's Emporium: Ontario-based natural and organic health food chain with a comparable assortment of supplements, vitamins, natural body care, and specialty grocery items targeting health-conscious consumers.
• The Big Carrot Natural Food Market: Toronto-area natural foods market offering organic groceries, supplements, and natural body care. Comparable independent Canadian retailer competing in the same local health-conscious shopper segment.
• Well.ca: Canadian online health, wellness, and natural products retailer. Competes directly with Noah's e-commerce storefront on vitamins, supplements, body care, and natural grocery, but pure-play online with no physical stores.
• The Healthy Planet: Canadian health food and supplement discount retailer with multiple Ontario storefronts. Directly competes with Noah's/Goodness Me on vitamins, natural body care, and organic grocery under a value-oriented positioning.
• Goodness Me: Goodness Me is the parent banner that acquired Noah's Natural Foods. It operates the same natural health and supplement retail model across Ontario, making it the closest comparable now that the two banners are merging.
• Puresource Natural Markets: Canadian independent natural health food retailer with brick-and-mortar stores and online ordering. Closely comparable in scale, regional footprint, and category depth to Noah's pre-merger profile.

Broad incumbents

• Holland & Barrett: Global health supplement and natural wellness retailer. Comparable core proposition around vitamins, herbal remedies, and sports nutrition, with much larger scale and international footprint.
• Whole Foods Market: Large North American natural and organic grocery chain with broad supplements, body care, and grocery assortment. Overlaps with Noah's on most product categories but at much larger scale and broader positioning.
• Shoppers Drug Mart (Loblaw): Canada's largest pharmacy chain, expanding natural health and supplement assortment across thousands of stores. Competes with Noah's on convenience and price for a broad vitamin and natural product selection.
• GNC: Mass-market vitamins, minerals, and sports nutrition specialty retailer. Shares supplement-heavy assortment with Noah's but operates at mall/convenience scale and brand-owned formulation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noah's-natural-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah's Natural Foods