Gruppo Storico

What Gruppo Storico does

Gruppo Storico Nobiltà Sabauda, legally registered as the Italian non-profit cultural association Associazione Gruppo Borgonuovo (C.F. 95554630012), is a historical reenactment group founded in 1997 in Rivoli, Italy. The organization comprises approximately 40 voluntary members organized into three period-differentiated sub-groups: Nobiltà Sabauda 1730 (18th-century court of Vittorio Amedeo II), Nobiltà Sabauda 1861 (Risorgimento / Italian Unification era), and Nobiltà Sabauda 1910 (Belle Époque). Its service portfolio includes theatrical productions with original scripts, historically choreographed period dance, costumed processions and living-history walks, and a themed catering offering ('L'aperitivo del Re'). All output is grounded in historically researched costumes, period choreography, registered theatrical directors, and live musical performance — there is no proprietary technology stack or software component.

The group's go-to-market is event-driven: it is invited on a per-booking basis to perform at cultural heritage sites, municipally organized festivals, FAI events, royal residences, and private or corporate functions. Recurring institutional clients include Palazzo Barolo, Palazzina di Caccia di Stupinigi, Reggia di Venaria, Castello di Racconigi, Villa Cavour in Santena, Palazzo Reale Torino, and the Carnevale di Venezia (Piazza San Marco). Outreach relies on the group's website, an Instagram channel (@nobiltasabauda), word-of-mouth and institutional referrals through the Albo dei Gruppi Storici della Città Metropolitana di Torino, and earned media via RAI television appearances.

Revenue is generated through negotiated per-event performance fees, audience ticket contributions (e.g., €5 entry at Palazzo Barolo events), the bespoke catering service, and member contributions/sponsorships typical of Italian associazione culturali. There is no subscription or recurring commercial product; no standard price list is published; and pricing is structured as multi-year negotiated contracts at the event level. The entity has no funding rounds, no parent company, and no external investors — it operates as an independent membership-based voluntary association.

Name

Gruppo Storico

Legal name

Associazione Gruppo Borgonuovo

Website

https://nobiltasabauda.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppo Storico Nobiltà Sabauda is an Italian non-profit historical reenactment association (founded 1997, Rivoli) of ~40 members performing period-authenticated court-life shows spanning the 1730, 1861, and 1910 eras for heritage sites, municipalities, and private clients across Italy.

Ownership category

akta.pro rank

Product category

Cultural Heritage Services

NAICS

Performing Arts Companies (7111), Dance Companies (711120), Theater Companies and Dinner Theaters (71111), Musical Groups and Artists (71113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Cultural & Folk Dance Performances (MPAGADAD), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Historical reenactment performances
• Period dance performances
• Cultural event entertainment
• Themed catering services
• Living history events

Headquarters

HQ city

Rivoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event performance fees: The group earns fees for performing at cultural events, historical reenactments, festivals, private functions, and corporate events. Services include dance performances, theatrical shows, costumed walks, and themed catering (L'aperitivo del Re). Revenue appears to be per-event based, with no recurring subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The association provides historical reenactment performances including period dance, theatrical productions, themed catering (L'aperitivo del Re), and costumed historical walks at cultural events, festivals, and heritage sites across Italy. It operates three period-specific divisions — Nobiltà Sabauda 1730 (18th-century court style), Nobiltà Sabauda 1861 (Risorgimento era), and Nobiltà Sabauda 1910 (Belle Époque) — each offering choreography, costumes, and characterizations tailored to its historical period. Services are delivered by approximately 40 voluntary members on a booking-driven basis to cultural institutions, municipal governments, and private event organizers.

Product overview

Gruppo Storico Nobiltà Sabauda is a historical reenactment organization based in Rivoli, Italy, consisting of approximately 40 members. The group operates three distinct historical period divisions: Nobiltà Sabauda 1730 (18th century Baroque period), Nobiltà Sabauda 1861 (Risorgimento era), and Nobiltà Sabauda 1910 (Belle Époque). Services include theatrical productions, period dance performances, historical reenactments at castles and palaces, and catering under the 'L'aperitivo del Re' brand. The group performs throughout Italy and internationally at venues including the Carnevale di Venezia, Royal Palace of Turin, and various Savoy residences.

Differentiator

Problem solved

Functional benefit

Products and services

• Nobiltà Sabauda 1730
• Nobiltà Sabauda 1861
• Nobiltà Sabauda 1910
• L'aperitivo del Re
• Danza Storica (Historical Dance)
• Teatro Storico (Historical Theatre)

Quantifiable outcome

• Over 25 years of continuous operation since 1997, demonstrating sustained audience demand and institutional trust

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Città Metropolitana di Torino (Provincia di Torino)coreStrategic or Co-development PartnerThe group is officially registered in the Albo dei Gruppi Storici della Città Metropolitana di Torino and collaborates with the provincial authority on multiple cultural events and initiatives, including the LIFE Vita di Corte project at Palazzina di Stupinigi.
• Le Vie del TempocoreStrategic or Co-development PartnerCollaborates with the living history reenactment group Le Vie del Tempo on joint events, notably 'Gran Chasse Royale!' LIFE at Palazzina di Stupinigi.
• Dragoni Rossi (Rivoli)minorStrategic or Co-development PartnerListed as a related historical group on the Nobiltà Sabauda link page. Both groups are based in Rivoli and likely collaborate on local events.
• FAI (Fondo per l'Ambiente Italiano)minorStrategic or Co-development PartnerInvited by FAI di Cuneo to participate in the opening of Villa Parea park in Cuneo (programma 2026).
• CERS (Consorzio Europeo Rievocazioni Storiche)minorStrategic or Co-development PartnerThe group participates in Venice Carnival events on invitation from CERS (Consorzio Europeo Rievocazioni Storiche), a European historical reenactment consortium.
• Lions Club Torino CittadellaminorGTM or Marketing PartnerInvited by Lions Club Torino Cittadella to perform at the 'Incanto Reale sotto alle Stelle' event at Palazzo Reale in September 2025.
• Accademia Albertina (Torino)minorStrategic or Co-development PartnerInvolved in a planned event at Nuvola Lavazza in May 2026, in collaboration with the Accademia Albertina fine arts academy in Turin.
• Società di DanzaminorStrategic or Co-development PartnerListed as a related cultural association. Collaborates on dance events, including the Gran Ballo Risorgimentale series.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accademia Nazionale di Santa Cecilia: Italy's premier concert institution based in Rome, a broad incumbent in Italian performing arts. Comparable as an established Italian cultural/performing arts institution, though focused on classical music rather than historical reenactment.
• Piccolo Teatro di Milano: Italy's leading repertory theater company, a broad incumbent in the Italian performing arts space. Comparable as an established Italian performing arts organization, though operating at much larger scale and in conventional theatrical productions rather than living-history reenactment.

Direct peers

• Corteo Storico del Palio di Siena: Sienese historical reenactment organization producing the famous Corteo Storico procession for the Palio. Comparable as an Italian association specializing in period-costumed civic reenactment tied to heritage events.
• Società di Danza: Italian historical dance association named as a collaborator on dance events including the Gran Ballo Risorgimentale series. Closely comparable due to its focus on historical dance, a core offering of Nobiltà Sabauda.
• Dragoni Rossi (Rivoli): Rivoli-based Italian historical reenactment group listed as a related organization on the Nobiltà Sabauda link page. Same town, same niche, similar institutional client base, making it a directly comparable peer.
• Giostra della Quintana (Foligno): Umbrian historical reenactment event and association running the famous Giostra della Quintana joust with period-costumed processions. Comparable as an Italian organization staging living-history performances for heritage tourism.
• Compagnia del Nobile Calcio Fiorentino: Florentine historical reenactment organization running the Calcio Storico Fiorentino costume procession. Comparable as an Italian nonprofit association producing period-costumed civic reenactment performances.
• Le Vie del Tempo: Italian historical reenactment group explicitly named in the source data as a collaborator on joint events (Gran Chasse Royale! LIFE at Palazzina di Stupinigi). Operates in the same niche of living-history reenactment for heritage venues, making it a directly comparable peer.

Others

• CERS (Consorzio Europeo Rievocazioni Storiche): European historical reenactment consortium that invites Nobiltà Sabauda to perform at events such as Venice Carnival. Functions as an enabler/ecosystem participant that channels the group into international engagements.

Regional players

• Associazione Palio di Asti: Piedmont-based historical reenactment association tied to the Asti Palio, in the same region as Nobiltà Sabauda. Comparable as a regional Italian historical reenactment organization competing for the same Piedmont institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/CrpmxRWtzG-
• LinkedInlinkedin.com/company/gruppo-storico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Storico