Best Western Hotel Nobis

What Best Western Hotel Nobis does

Best Western Hotel Nobis is a privately operated 4-star hotel located in Asten, North Brabant, Netherlands, directly adjacent to highway A67 at exit 36. The property offers 120 rooms across multiple categories (Comfort, Deluxe, Triple, Family, Junior Suite, Suite, Honeymoon Suite), the Brasserie De Stegen restaurant, Bar 't Laarbroek, free wellness facilities (indoor pool, sauna, Turkish steam bath, fitness), and five-plus meeting and event spaces accommodating between 8 and 500 persons. The hotel targets business and leisure travelers in the Dutch and German markets (Randstad and Ruhrgebiet corridors) as well as event-driven demand for weddings, corporate meetings, and celebrations.

The business generates revenue across six streams: room rentals, food and beverage, meeting and event services, packaged arrangements (golf, cycling, wellness, culinary, holiday), wellness and spa services (including partner Spa Sense Geldrop), and ancillary services such as bicycle and car rental referrals, room service, and takeaway boxes. Distribution occurs through direct channels (hotel website with online booking, 24/7 phone reservations, walk-in), Best Western's global brand network, the Bosco Hotels and Hospitality group platform (bosco.nu), and external referral partners (partyplanner.nl, proefdefeestdagen.nl). The company is a franchise/member of the Best Western brand chain and is operated under the Bosco | Hotels and Hospitality group. Founded in 1991, it operates with approximately 28 employees and has undergone recent room renovations.

Pricing is quote-based with published package rate indications: meeting packages range from €35.50 to €92.50 per person depending on duration and inclusions, leisure packages anchor around €284.75 for a 2-night Christmas stay, and à la carte dining ranges from €19.50 breakfast to €66.95 for a 6-course Christmas dinner. All prices exclude VAT and tourist tax (€2.50 per person per night). The hotel runs differentiated product lines including CrossFit-meets-meeting and cold training/breathing-meets-meeting for the corporate wellness segment, alongside traditional cycling, golf, and culinary packages for leisure guests.

Name

Best Western Hotel Nobis

Legal name

Best Western Hotel Nobis

Website

https://nobis.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Hotel Nobis is a privately operated 4-star, 120-room hotel in Asten, Netherlands, serving Dutch and German business and leisure travelers with on-site dining, wellness, meeting facilities, and event hosting for up to 500 guests under the Best Western brand and Bosco Hotels group.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Suburban Full-Service Hotels (THAGAAAC)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Conference venues
• Wellness facilities
• Food and beverage
• Event hosting

Headquarters

HQ city

Asten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Revenue: The primary revenue stream comes from hotel room rentals across 120 rooms, offering various room types from comfort rooms to honeymoon suites. Room pricing varies by room type and season, with tourist tax of €2.50 per person per night.
2. Food & Beverage: Restaurant 'Brasserie De Stegen' generates revenue through breakfast service, lunch, dinner, bar sales, and special dining experiences including high tea, wine tastings, and sharing dinners. The hotel offers various dining packages and seasonal menus.
3. Meeting & Event Services: Revenue from meeting room rentals and event services, including various meeting packages (4hours, 8hours, 12hours, 24hours, 48hours) and event hosting for weddings, celebrations, and corporate functions. Venues range from small meeting rooms (1-25 persons) to large event spaces (up to 500 persons).
4. Package Deals & Arrangements: Pre-packaged hotel deals combining accommodation with dining, wellness, golf, cycling, and other activities. Examples include wine tasting packages, culinary packages, wellness packages, golf specials, and holiday packages (Christmas, New Year).
5. Wellness & Spa Services: Hotel guests receive free access to wellness facilities (pool, sauna, fitness). Additional revenue from partner wellness center 'Spa Sense Geldrop' packages and specialized wellness treatments at in-house health center 'Restart-Retouch'.
6. Ancillary Services: Additional revenue streams include room service (€7.50 per person), laundry service, breakfast boxes to go (€14.50), lunch boxes to go (€14.50), bicycle rental, and car rental partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Best Western Hotel Nobis operates a 120-room four-star hotel in Asten, Netherlands, offering accommodation, dining (Brasserie De Stegen and Bar 't Laarbroek), wellness/leisure facilities, and 14 multi-purpose meeting rooms. The property serves both leisure and business travelers with full-service hospitality, including curated overnight packages, meeting and event hosting, and wedding/celebration services. It is affiliated with the Best Western brand and managed under the Bosco | Hotels and Hospitality group.

Product overview

Best Western Hotel Nobis is a 4-star hotel offering accommodation and hospitality services located in Asten, Netherlands near the A67 highway. The product portfolio consists of hotel room accommodations (Comfort Room, Deluxe Room, Triple Room, Family Room, Junior Suite, Suite, and Honeymoon Suite), dining services (Brasserie De Stegen restaurant and Bar 't Laarbroek), wellness facilities (indoor pool, sauna, Turkish steam bath, fitness club), and extensive meeting/conference facilities with multiple meeting rooms. The hotel also offers numerous add-on packages including culinary experiences (Wine Tasting, Culinary Package, Sharing Dinner, High Tea, High Beer, High Wine, Brunch Bites), activity packages (Cycling & Walking, Golf Special), wellness stays, romantic getaways (Love Deal, Sweet Escape), business meeting packages (4-48 hours), and event services (weddings, anniversaries, group outings, holiday celebrations).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Comfort, Deluxe, Triple, Family, Junior Suite, Suite, Honeymoon Suite) 120 four-star hotel rooms across seven categories (Comfort Room, Deluxe Room, Triple Room, Family Room, Junior Suite, Suite, and Honeymoon Suite) available for overnight stays with optional breakfast inclusion, targeting leisure and business travelers.
• Brasserie De Stegen On-site restaurant offering breakfast, brunch, lunch, dinner, and curated dining experiences for hotel guests and the general public.
• Bar 't Laarbroek On-site bar offering drinks and casual beverages to hotel guests and walk-in visitors.
• Wellness & Swim Facilities Indoor swimming paradise and sauna complex (operated by Spa Sense) available to hotel guests and day visitors for relaxation and wellness use.
• Meeting & Conference Facilities 14 multi-purpose meeting rooms available for corporate meetings, training, conferences, and events, with capacity up to 300 persons in theater-style seating and equipped with standard meeting amenities.
• Parking with Electric Charging Free on-site parking with electric vehicle charging stations provided to hotel guests.
• Wine Tasting Package Curated overnight package combining accommodation at the hotel with a wine tasting experience, for individual leisure guests and couples.
• Culinary Package Curated overnight package combining accommodation with a multi-course dining experience at the on-site brasserie, targeting leisure guests.
• 5-Day Short Stay Package Curated multi-night overnight package combining accommodation with breakfast and dinner included, targeting leisure guests seeking extended stays.
• Cycling & Walking Package Curated overnight package combining accommodation with cycling and walking activities in the surrounding region, targeting active leisure guests.
• Golf Special Package Curated overnight package combining accommodation with a round of golf at a nearby golf course, targeting golf enthusiasts.
• Wellness Package Curated overnight package combining accommodation with access to the on-site wellness and spa facilities at Spa Sense.
• Sweet Escape Package Curated overnight package targeting two-person guests seeking a short leisure getaway at the hotel.
• Love Deal (Romantic Package) Romantic themed overnight package for couples, including sparkling wine and chocolates, targeting couples seeking a romantic getaway.
• Sparkling X-mas Package Seasonal holiday package combining accommodation with a festive Christmas dinner at the on-site restaurant.
• Wedding & Anniversary Event Hosting Custom event hosting service for weddings, anniversaries, and private celebrations, including tailored dining and drink arrangements at the hotel.
• Holiday Celebration Hosting Custom event hosting service for holiday celebrations such as Christmas, Easter, and Mother's Day, with tailored dining arrangements.
• Condolence & Memorial Event Hosting Custom event hosting service for condolence and memorial gatherings, including venue, dining, and accommodation arrangements for attendees.
• Active Group Outings Custom group experience combining accommodation with activities such as a treasure hunt or escape room for groups of friends or colleagues.
• Meeting & CrossFit Package Combined meeting and team-building package that pairs a corporate meeting with a CrossFit session at a nearby gym, targeting corporate groups.
• Meeting & Cold Training / Breathing Package Combined meeting and team-building package focused on cold exposure training and breathing techniques, targeting corporate groups seeking wellness-themed team-building.
• Rise & Shine Breakfast Daily breakfast service offered at the brasserie to hotel guests and walk-in visitors.
• Brunch Bites Brunch service offered at the brasserie, available on specific days to hotel guests and the general public.
• High Beer Experience Themed culinary experience featuring a curated selection of beers paired with matching snacks at the brasserie.
• High Wine Experience Themed culinary experience featuring a curated selection of wines paired with matching bites at the brasserie.
• Sharing Dinner Plural sharing-style dinner concept offered at the brasserie, designed for groups of diners.
• Drinks Packages Pre-arranged drinks packages that can be linked to events, meetings, and private celebrations at the hotel.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bosco | Hotels and HospitalitycoreChannel Partner/ Reseller/ DistributorBest Western Hotel Nobis is part of the Bosco Hotels and Hospitality group, a Dutch hotel management company. This affiliation provides operational support, brand coordination, and shared marketing platforms including the Bosco.nu website for holiday packages and group bookings. The partnership enables cross-selling opportunities and shared reservations infrastructure.
• Spa Sense GeldropminorStrategic or Co-development PartnerWellness partnership offering hotel guests discounted or included access to Spa Sense Geldrop wellness resort as part of the 2-night wellness package. The hotel's own facilities (indoor pool, sauna, Turkish steam bath, fitness) complement this external spa partnership.
• Restart-Retouch Health CenterminorStrategic or Co-development PartnerIn-house health center offering wellness treatments, detox experiences, juice fasting programs (juice fast and juice cure holidays for 4-5 days), and organic juice services. Located within hotel premises for guest convenience.
• Lucas Fietsen Bicycle RentalminorChannel Partner/ Reseller/ DistributorBicycle rental partner located at or near the hotel, offering cycling equipment for guests exploring the Peel region's cycling routes including Nationaal Park de Groote Peel and Strabrechtse Heide. Service subject to availability.
• AutoHopper Car RentalminorChannel Partner/ Reseller/ DistributorCar rental partner offering guests a 5% discount on vehicle rental. Reception provides discount codes upon request. Useful for guests needing transportation to explore the region beyond walking and cycling distance.
• Regional Golf CoursesminorStrategic or Co-development PartnerPartnership with multiple golf courses in the region, offering guests green fee packages as part of the Golf Special (3-day package). The hotel markets itself as surrounded by 'the most beautiful golf courses in the Netherlands.'
• Party Planner (partyplanner.nl)minorChannel Partner/ Reseller/ DistributorEvent planning referral partner directing potential wedding, celebration, and party clients to the hotel's event services. Links from hotel website to partyplanner.nl for activity planning suggestions.
• Proef de Feestdagen (proefdefeestdagen.nl)minorChannel Partner/ Reseller/ DistributorHoliday dining partnership for Dutch festive season events, directing visitors to dedicated website for holiday-specific dining options and seasonal menus during Christmas and other celebrations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leonardo Hotels: Leonardo Hotels operates full-service and limited-service properties across Europe with a notable Dutch presence. Comparable to Hotel Nobis on full-service positioning and business/leisure dual-segment focus, though broader in geographic reach and corporate scale.
• Holiday Inn (IHG): Holiday Inn is a global full-service hotel brand with multiple Dutch locations, including highway-adjacent properties. Comparable to Hotel Nobis through similar 3–4 star positioning, business and family traveler focus, on-site dining, and meeting facilities, though at significantly larger chain scale.
• NH Hotels: NH Hotels is a European mid-to-upscale hotel chain with a strong Dutch presence offering business and leisure accommodations. Comparable to Hotel Nobis as a broader incumbent serving similar business and leisure travelers with full-service amenities, though at significantly larger scale and geographic footprint.
• Marriott Hotels: Marriott is a global full-service hotel chain with multiple brands serving business and leisure travelers across all price points. Comparable to Hotel Nobis through Best Western brand ecosystem — both compete for the same corporate meeting and leisure traveler segments, though Marriott operates at vastly larger scale.
• Bastion Hotels: Bastion is a Dutch 3-star hotel chain focused on value accommodations primarily for business travelers along highway corridors. Adjacent peer to Hotel Nobis serving overlapping Dutch highway-adjacent business traveler demand, though positioned at a lower price point and amenity level.

Emerging players

• Landal GreenParks: Landal operates holiday parks and bungalow resorts across the Netherlands with strong positioning around nature-based leisure and family stays. Comparable to Hotel Nobis on Dutch nature-tourism positioning and package-based leisure offerings, though operating a different accommodation model (villas vs. hotel rooms).

Others

• Booking.com: Booking.com is a leading global hotel distribution platform and indirect channel partner for Hotel Nobis via Best Western's distribution agreements. Relevant as a key demand-generation ecosystem enabler rather than a direct competitor — Best Western's listing presence on Booking.com is core to Nobis's inbound booking flow.

Direct peers

• Van der Valk Hotels: Van der Valk is a major Dutch family-owned full-service hotel and restaurant chain with multiple locations across the Netherlands, often situated near highways. Highly comparable to Hotel Nobis in positioning as a 4-star suburban full-service property with meeting/event facilities, restaurant, and leisure amenities targeting Dutch and German travelers.
• Bilderberg Hotels: Bilderberg operates upscale Dutch full-service hotels focused on business and leisure guests, with extensive meeting and event facilities. Comparable to Hotel Nobis on 4-star positioning, corporate meeting focus, and multi-amenity offerings including dining and conference services.
• Fletcher Hotels: Fletcher is one of the largest Dutch hotel chains operating 100+ full-service hotels typically in suburban, nature-adjacent, and city locations. Directly comparable to Hotel Nobis on 3–4 star positioning, multi-revenue stream model (rooms, dining, meetings, wellness), and Dutch regional leisure/business traveler base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-nobis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Hotel Nobis