NOCH GmbH & Co KG

What NOCH GmbH & Co KG does

NOCH GmbH & Co KG is a privately held German specialty manufacturer and retailer focused exclusively on model landscape construction (Modell-Landschaftsbau) for the model railway hobbyist market. Headquartered in Wangen im Allgäu, Baden-Württemberg, and operating with approximately 9 employees under a GmbH & Co KG structure, the company has built a comprehensive product ecosystem spanning more than 25 categories, including the TERRA-FORM terrain base system, easy TRACK modular track construction system, Gras-Master 4.0 electrostatic grass applicator, laser-cut miniature components, trees (Master/PROFI/Classic Baumserien), figures, vehicles, buildings, bridges, water features, rocks, roads, and finishing materials distributed via the AMMO Rail Center partnership. Underlying technologies include laser-cut precision components, electrostatic fiber application, and proprietary casting/forming systems for terrain, rocks, and water effects.

The business operates a direct-to-consumer e-commerce model as its primary channel via the German-language website noch.de, supplemented by a dealer network of hobby shops across DACH and a physical retail showroom at headquarters. Revenue is generated through one-time unit-priced product sales (ranging from approximately 5 EUR for individual components to over 500 EUR for premium building kits such as Schloss Linderhof) and bundled starter packages, with promotional discounts and a 50 EUR free-shipping threshold. The company also distributes partner brands — PROXXON precision tools, ROKUHAN Japanese accessories, and AMMO by Mig Jiménez finishing products — which function as ecosystem extensions rather than core manufacturing. Distribution combines own-storefront e-commerce (global geo-scope), regional reseller/dealer coverage, and a single-country brick-and-mortar retail point. Educational engagement is delivered through seminars, Open House Days ('Tage der offenen Tür'), an extensive German-language craft tips library (Bastel-Tipps), themed project worlds, and a YouTube channel hosting the semi-annual 'Neuheiten Premiere' new product showcases.

Name

NOCH GmbH & Co KG

Legal name

NOCH GmbH & Co KG

Website

https://noch.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NOCH GmbH & Co KG is a privately held German manufacturer and DTC retailer specializing in model landscape construction products — terrain systems, track modules, trees, scenery, figures, and finishing materials — serving model railway hobbyists across the DACH region via e-commerce, dealer network, and a headquarters showroom.

Ownership category

akta.pro rank

Product category

Model Railway Scenery and Landscape Construction

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Model Railroading Kits & Scenery (CRALAKAE)

Keywords

• Model railway scenery
• Terrain construction materials
• Miniature landscape supplies
• Electrostatic grass applicators
• Laser-cut miniatures

Headquarters

HQ city

Wangen im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Direct E-commerce: NOCH generates revenue through direct online sales via their German e-commerce website (noch.de), selling a comprehensive range of model landscape construction products including terrain materials, scenery elements, figures, vehicles, buildings, trees, and tools to hobbyists.
2. Physical Retail Distribution: Revenue through dealer network and physical store locations, distributing their model landscape products through hobby shops and model railway retailers across Germany and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NOCH GmbH & Co KG manufactures and sells a comprehensive range of physical model railway landscape construction materials and components, including terrain base systems (TERRA-FORM), modular track construction systems (easy TRACK), electrostatic grass applicators (Gras-Master), rock casting systems, model trees, vegetation, water features, buildings, figures, vehicles, bridges, roads, and finishing products. The company also distributes partner brands PROXXON tools and ROKUHAN accessories, and runs educational seminars for hobbyists.

Product overview

NOCH GmbH & Co KG is a specialist for model landscape construction (Modell-Landschaftsbau), offering a comprehensive ecosystem of products for model railway hobbyists. The portfolio centers on terrain creation systems including the easy TRACK modular track construction system and the TERRA-FORM terrain base system, complemented by extensive vegetation products (trees, grass applicators like the Gras-Master 4.0, grass fibers, scatter materials). The product range encompasses landscape elements (rocks, water features, roads, bridges), pre-fabricated buildings, painted/unpainted model figures, vehicles, electronics for lighting, and finishing products through the AMMO Rail Center Colors partnership. NOCH also distributes partner brands including PROXXON precision tools and ROKUHAN Japanese accessories. The company operates on a platform-plus-modules model where core systems (easy TRACK, TERRA-FORM) serve as foundational architecture, supplemented by thousands of individual products across 25+ categories enabling hobbyists to build complete model landscapes from terrain base to final details.

Differentiator

Problem solved

Functional benefit

Brands

• TERRA-FORM System: Terrain base system for model landscape construction
• easy TRACK
• Gras-Master
• Master-Baumserie
• PROFI-Baumserie
• Classic-Baumserie
• AMMO Rail Center
• Micro-Motion
• 3D-Master-Figuren
• Geschenkboxen
• Geschenkbox

Products and services

• easy TRACK System

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• ROKUHANminorChannel Partner/ Reseller/ DistributorROKUHAN is presented as a partner brand on the NOCH website. ROKUHAN manufactures tilting mechanisms and other motion control products for model railways, and their products are distributed through NOCH's sales channels as complementary accessories for model railway enthusiasts.
• PROXXONminorChannel Partner/ Reseller/ DistributorPROXXON is featured as a partner brand offering precision tools, table devices, cordless tools, and handheld devices for model making. NOCH sells PROXXON products as complementary tools for model landscape construction work. NOCH ran a PROXXON clearance sale with 20% discount on tools, equipment and accessories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kibri: Kibri (Viessmann group) is a German manufacturer of model railway building kits, structures, and scenery accessories. Its H0-scale buildings and diorama kits sit in the same category set as NOCH's buildings product line.
• Busch Modellbahn: Busch Modellbahn (also Busch) manufactures H0 scale model scenery, vehicles, and accessories, competing directly with NOCH in trees, figures, and landscape materials. The two are commonly cross-shopped by German model railway hobbyists.
• Vollmer: Vollmer (part of the Viessmann group alongside Kibri) produces detailed model railway buildings, kits, and accessories. It overlaps with NOCH's buildings and structures category, often appearing together in DACH hobbyist dealer assortments.
• Woodland Scenics: Woodland Scenics is the leading US-based manufacturer of model railroad scenery, terrain products, and static grass applicators. Their Blazer Grass system and Scenics products compete head-to-head with NOCH's Gras-Master and vegetation lines internationally.
• Faller: Faller is Germany's largest model railway scenery and building manufacturer, offering kits, structures, and landscape accessories that directly overlap with NOCH's product range. Both target DACH hobbyists with system-based scenery solutions.
• Heki Modellbau: Heki is a German model railway scenery specialist focused on vegetation, trees, and landscaping materials — a category where NOCH is also a market leader. Their products compete directly with NOCH's Master, PROFI, and Classic tree series.

Broad incumbents

• Viessmann Modelltechnik: Viessmann Modelltechnik is a German model railway accessories group owning Kibri and Vollmer. It is a broader incumbent in the model railway accessories market with portfolio overlap to NOCH's buildings and scenery products.
• Hornby: Hornby is a major UK model railway manufacturer with scenic accessory lines (Skaledale, Scenecraft). It competes at the periphery of NOCH's scenery category and serves as a benchmark for internationally scaled hobby brands.
• Märklin: Märklin is Germany's flagship model train manufacturer (locomotives, rolling stock, digital systems). While not a scenery specialist, Märklin's ecosystem pulls hobbyists into the broader German model railway market in which NOCH operates as a scenery supplier.
• Bachmann Industries: Bachmann is a large US/UK model train and accessory manufacturer offering scenery, buildings, and figures. It operates as a broad incumbent with overlapping product categories but a much wider portfolio than NOCH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/w-_5k62dOQQ
• LinkedInlinkedin.com/company/noch-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOCH GmbH & Co KG