Empresas Busel

What Empresas Busel does

Empresas Busel operates as NMC Chile SpA, the Chilean regional arm of Belgian parent NMC sa, distributing the NOËL & MARQUET brand of decorative architectural elements. The Chilean entity, headquartered in Providencia, Santiago with 36 employees, manages sales and distribution for the South American market, while all manufacturing is centralized at the NMC sa plant in Eynatten, Belgium. NOËL & MARQUET organizes its portfolio into four material-based product lines: ARSTYL® (high-density polyurethane produced via injection foaming in aluminum molds for complex 3D shapes), WALLSTYL® (high-density polystyrene extrusion, impact- and moisture-resistant), NOMASTYL® (medium-density polystyrene extrusion for ceiling moldings), and DOMOSTYL® (exterior-grade polyurethane with reinforcing film and silica-loaded acrylic primer). The catalog spans ceiling cornices, chair rails, skirtings, wall panels (including Atmospheres, PYRAMID, PUZZLE, ARC S/L), lighting profiles for indirect LED integration, door frame profiles, exterior facade decorations, complementary ADEFIX® adhesives, and installation tools (saws, mitre boxes, joint smoothers), plus FLEX variants for curved surfaces.

The business model is a pure wholesale play: products are sold exclusively through distributors, retailers, and trade professionals—never directly to end consumers—with manufacturer-recommended retail prices published on the website and final pricing set at each distributor's discretion. The go-to-market targets architects and interior designers as the primary specifying persona, supported by a dedicated /es/arquitectos portal, content marketing, social campaigns (#yesnm user-generated content), and trade fair participation (Milan Design Week, Paris Déco Home). The broader NMC group is active in over 100 countries with regional subsidiaries in Belgium, Spain (NMC Iberica S.L.U.), and Chile, backed by 70+ years of brand heritage. All decorative elements are manufactured using 100% green energy, with approximately 97% of process water reused in closed-loop circuits and nearly 100% of production waste recycled internally, supporting ISO 14001, BREEAM, Blue Angel, and A+ emission class certifications.

Name

Empresas Busel

Legal name

NMC sa

Website

https://noel-marquet.cl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Empresas Busel operates as NMC Chile SpA, distributing NOËL & MARQUET decorative architectural elements—cornices, skirtings, wall panels, lighting profiles, and facade decorations—manufactured in Belgium by parent NMC sa for sale through professional wholesale channels across South America.

Ownership category

akta.pro rank

Product category

Architectural Decorative Elements

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Other Building Material Dealers (444180)

SIC

Wholesale-Furniture & Home Furnishings (5020), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)

Keywords

• Decorative moldings
• Architectural profiles
• Wall panels
• Ceiling cornices
• Skirting boards

Headquarters

HQ city

Sabadell (Barcelona)

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Decorative Molding and Profile Sales: NOËL & MARQUET generates revenue through the sale of decorative architectural elements (cornices, skirtings, wall panels, lighting profiles, chair rails, door frames, exterior facade decorations) and associated installation accessories (adhesives, saws, mitre boxes). Products are sold exclusively through a network of distributors and professional retailers at manufacturer-recommended retail prices. Revenue is derived from product sales across four material-based product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Empresas Busel, operating the NOËL & MARQUET brand in Chile, distributes a catalog of decorative architectural elements manufactured in Belgium by parent NMC sa. The offering covers ceiling cornices, skirting boards, chair rails, 3D wall panels, indirect-lighting profiles, exterior facade decorations, and door/window frames, organized into four material-based lines (ARSTYL®, WALLSTYL®, NOMASTYL®, DOMOSTYL®) plus the ADEFIX® adhesive range. Products are sold exclusively through wholesale distributors and professional retailers at manufacturer-recommended retail prices, targeting architects, interior designers, and trade professionals.

Product overview

NOËL & MARQUET offers a comprehensive range of decorative interior elements organized into four main product lines: ARSTYL® (high-density polyurethane foam for detailed 3D designs), WALLSTYL® (high-density polystyrene for lightweight impact-resistant profiles), NOMASTYL® (medium-density polystyrene for ceiling moldings), and DOMOSTYL® (polyurethane for exterior facade decoration). The portfolio includes ceiling moldings and cornices (Z40, Z41, Z24, T4, T40), skirting boards (FD20, FD15, FL17, FL14, FL2, FL1 series), wall panels (PUZZLE, CURVE, PYRAMID, ARC L/S), chair rails and panel moldings (Z10, Z13, SP1, SP2, SP3, WL4, WL6, WL7), lighting profiles for indirect LED integration (IL5), door frames (WB2, WD2-2200), flexible elements for curved surfaces, wainscoting systems (WG1, WG2), and professional installation tools (saws, miter boxes). The products are complemented by a range of adhesives (ADEFIX®, ADEFIX® PLUS, ADEFIX® P5) specifically formulated for each material type. The company also offers themed collections like Atmospheres (wall panels winning Red Dot Design Award), Art Deco, and BLACK for distinctive design aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• ARSTYL: High-density polyurethane foam products manufactured using injection molding in aluminum molds, featuring intricate details and modern designs.
• WALLSTYL
• NOMASTYL
• DOMOSTYL

Products and services

• ARSTYL® High-density polyurethane foam product line manufactured through injection molding in aluminum molds, providing rich-detail 3D decorative elements for interior walls and ceilings. Includes cornices (Z40, Z41, Z42, Z24), chair rails (Z10, Z13, Z103, Z104, SP1, SP2, SP3), wall panels (ARC S, ARC L, PUZZLE, CURVE, PYRAMID), and indirect-LED lighting profiles (IL5). Targeted at architects, interior designers, and trade installers specifying premium interior decoration.
• WALLSTYL® High-density polystyrene (HDPS) extrusion product line delivering lightweight, impact- and moisture-resistant profiles for interior decoration. Covers skirting boards (FD20, FD15, FD7, FD11, FL1, FL2, FL14, FL17), chair rails (WL4, WL6, WL7), wainscoting (WG1, WG2), door frames (WB2, WD2-2200), multi-functional profiles (FD2S, T40), and lighting profiles. Targeted at architects, installers and homeowners specifying durable, water-resistant wall and floor trim.
• NOMASTYL® Medium-density polystyrene (PS) extruded product line of lightweight ceiling moldings (e.g., A NOMASTYL®, T4) designed for low-weight, humidity-resistant ceiling and cornice applications. Targeted at residential and commercial ceiling-decoration projects.
• DOMOSTYL® High-density polyurethane exterior facade decoration product line coated with reinforcement film and silica-grain acrylic primer for weather and UV resistance. Includes exterior door and window frames, arch keystones, canopies, and window sills. Targeted at architects and builders specifying exterior facade decoration.
• ADEFIX® Adhesive Range Proprietary solvent-free, paintable adhesive range including ADEFIX® P5 (interior PU/PS bonding), ADEFIX® PLUS (vertical joints, non-absorbent substrates, humid rooms, indirect lighting profiles), and DOMOSTYL® HYBRID (exterior use). All carry A+ emission class. Sold alongside NOËL & MARQUET profiles to installers and trade customers.
• Atmospheres Wall Panels Collection Curated 3D wall-panel collection featuring subtle forms, soft contours, and tactile surfaces with strong character. Awarded the Red Dot Design Award in 2024. Targeted at architects and interior designers seeking design-led wall-panel specifications.
• Art Déco Collection Themed collection offering Art Déco-inspired cornices and profiles for interiors seeking a timeless, ornamental aesthetic. Targeted at architects, designers, and homeowners executing classic or eclectic interior styles.
• BLACK Collection Collection of black-finished profiles (cornices, skirtings, panels, lighting profiles) for bold, personality-driven design statements in contemporary interiors. Targeted at architects, designers, and homeowners specifying modern, dark-accent interiors.
• FLEX Flexible Elements Range Range of flexible variants of standard profiles (Z10 FLEX, Z13 FLEX, FL1 FLEX, FL2 FLEX, flexible wall panels, moldings, guard rails, and skirtings) for installation on curved or non-planar walls and ceilings. Targeted at architects and installers working on curved surfaces.
• The Harmony of Lines (2026 Novelties) 2026 novelties collection featuring elegant, line-based decorative designs for interior walls and ceilings. Targeted at architects and designers seeking new profile designs.
• Installation Tools and Accessories Branded installation tools and accessories including NOMASTYL saw, HDPS+PU saw (50/60 cm), Cortaingletes VARIO mitre box (47 cm), and joint smoother for wall panels. Sold alongside profiles and adhesives to trade installers and DIY homeowners.

Quantifiable outcome

• Products certified with A+ emission class for volatile compound emissions (ARSTYL, WALLSTYL, NOMASTYL)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bertrand Lejoly (Belgian Designer)coreStrategic or Co-development Partner · 1 January 2023Belgian designer Bertrand Lejoly designed the ARC S and ARC L wall panel collections for NOËL & MARQUET, reinterpreting traditional tongue-and-groove patterns in a contemporary style for retrofuturist interiors inspired by 1970s aesthetics.
• Michaël Bihain (Belgian Designer)coreStrategic or Co-development Partner · 1 January 2023Belgian designer Michaël Bihain designed the IL5 ARSTYL cornice for indirect LED lighting, characterized by minimalist lines and pure edges. Also designed the PYRAMID wall panel collection featuring geometric 3D forms.
• Kamelia Terzieva (Interior Designer)coreStrategic or Co-development Partner · 1 January 2023Interior designer Kamelia Terzieva designed the PUZZLE ARSTYL wall panel collection, featuring pure and elegant forms that offer numerous configuration possibilities and allow for varied 3D effects.
• Jennifer Paro (Influencer/Interior Designer)minorGTM or Marketing Partner · 1 January 2023Interior design influencer with approximately 140,000 Instagram followers (@jennifer.paro) featured on NOËL & MARQUET's website and social channels for the 'En casa de Jennifer Paro' project showcase, demonstrating product application in her Mülheim apartment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Canamouldings: Canadian manufacturer of polyurethane decorative moldings, columns, and architectural ornaments serving the North American market. Comparable PU-based decorative elements product line with a regional distribution model analogous to NOËL & MARQUET's distributor network.

Direct peers

• Decoustics: Manufacturer of decorative ceiling and wall panel systems for commercial interiors including hospitality, cultural, and corporate spaces. Comparable architectural interior-finishing product positioning serving architects and designers through specification channels.
• Orac Decor: Belgium-based manufacturer of polyurethane and Duropolymer decorative moldings, cornices, skirtings, and wall panels. Closest direct competitor to NOËL & MARQUET, sharing the same Belgian heritage, similar material technology, and overlapping distributor channels across Europe and internationally.
• House of Fara: US manufacturer of polyurethane and polystyrene decorative moldings, cornices, columns, and architectural ornaments for residential interiors. Comparable product categories (PU/PS decorative elements) targeting the same end-use applications and trade distribution model.
• WM Decorative Mouldings: UK manufacturer of polyurethane decorative moldings, cornices, ceiling roses, and wall panels for interior and exterior use. Directly comparable product portfolio (PU-based moldings and architectural decoration) targeting the same architect/specifier and trade distributor channels.
• Duraflex (Duraflex PVC Trim): Manufacturer of cellular PVC architectural trim, moldings, and decorative profiles for interior and exterior applications. Comparable specialty decorative-architecture positioning, although focused on PVC rather than polyurethane/polystyrene technology.
• Focal Point Architectural Solutions: US-based designer and manufacturer of architectural decorative elements including moldings, columns, ceiling medallions, and ornamental features for residential and commercial interiors. Comparable specialty decorative-architecture product range sold through trade and specification channels.

Others

• Outwater Plastics Industries: US-based broad-line distributor and manufacturer of architectural products including moldings, decorative profiles, and related interior finishing components. Adjacent player in the same specification/distributor ecosystem serving architects, designers, and contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nmc-chile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empresas Busel