Nomalism

What Nomalism does

Nomalism is a Portuguese family-owned textile studio headquartered in Lisbon that designs, manufactures, and installs custom-made curtains, blinds, and complementary home textiles. Founded in 1995 as Multitecidos by Fátima Machado and Amândio Machado, the company was rebranded to Nomalism in 2015 and is now managed by the founders' children, Ana Machado and João Machado. The core technology is a bespoke textile manufacturing capability executed by a team of 15 textile specialists, with a 3-step service process covering consultation, measurement, and fabrication with installation. Fabrics are curated to 'made in green' certification standards, addressing environmental and human rights compliance as a sourcing differentiator.

The company sells made-to-measure cortinas (curtains) and estores (blinds) as its primary products, supported by a wider catalog of fabrics sold by the meter, custom cushions, bedspreads, wallpapers, rugs, and curtain hardware, plus a furniture reupholstery service. Distribution is through a single physical showroom in Lisbon's Campo de Ourique textile district and in-home consultation and installation services, with a website-based quote request form segmented by client type (Particular, Profissional, Empresa). Pricing is quote-based on custom measurements and fabric selection, with no publicly disclosed price list.

Nomalism serves four customer segments: private residential clients (primary), interior design and construction professionals, commercial companies, and hotels. All sales are one-time project-based transactions with no disclosed recurring revenue model. The business operates exclusively within the Lisbon market and has no external investors, no parent company, and no disclosed funding events. Revenue is not publicly reported.

Name

Nomalism

Legal name

Nomalism

Website

https://nomalism.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Nomalism is a family-owned Portuguese textile studio that makes and installs custom curtains and blinds in Lisbon. Founded in 1995 as Multitecidos and rebranded in 2015, it serves private clients, design professionals, companies, and hotels with made-to-measure window treatments and 'made in green' certified fabrics.

Ownership category

akta.pro rank

Product category

Custom Window Treatments and Home Textiles

NAICS

Curtain and Linen Mills (31412), Blind and Shade Manufacturing (33792)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAIAKAD

Custom Drapery & Made-to-Measure Window Coverings Retail

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYHSAGAAAG

Curtain, Blind & Shade Installation/Repair

Home & Personal Services/Home Repair, Maintenance & Handyman/General Handyman & Minor Repairs

Keywords

• Custom curtains
• Made-to-measure blinds
• Decoration fabrics
• Custom window treatments
• Textile home decor

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Curtains and Blinds Sales: Sale of bespoke curtains and blinds made to measure for individual windows. Primary revenue stream combining product and craftsmanship.
2. Fabric Sales by Meter: Sale of decoration fabrics by the meter from the showroom inventory
3. Installation and Advisory Services: Measurement, advice, and installation services for curtains and blinds
4. Sofas and Furniture Reupholstery: Restoration and reupholstery of sofas, armchairs, and benches with available store fabrics

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Nomalism is a Lisbon-based textile studio that manufactures made-to-measure curtains and blinds tailored to each window's specifications. The company also sells decoration fabrics by the meter and produces custom-sewn home textile products including cushions, bedspreads, wallpapers, carpets, and curtain hardware, complemented by furniture reupholstery services. Operations are anchored at a physical showroom in Campo de Ourique with at-home consultation, measurement, and installation services.

Product overview

Nomalism is a textile studio offering a portfolio of made-to-measure window treatments (curtains and blinds), decoration fabrics sold by the meter, and custom-sewn home textile products (cushions, bedspreads). The core offering centers on Cortinas and Estores manufactured to individual window measurements, complemented by 'made in green' certified Tecidos, along with wallpapers, carpets, curtain hardware (rails and rods), and furniture reupholstery services. The company operates a showroom in Campo de Ourique, Lisbon, and provides at-home consultation, measurement, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cortinas (Custom Curtains) Made-to-measure curtains tailored to each customer's window dimensions, available with anti-sound, anti-light, anti-fog, thermal, and stain-resistant fabric options. Designed for residential homes, hospitality, and commercial interiors.
• Estores (Custom Blinds) Custom-made blinds manufactured to exact window measurements, offered alongside curtains as window treatment solutions for residential and commercial spaces.
• Tecidos (Decoration Fabrics by the Meter) Decoration fabrics sold by the meter from the showroom inventory, featuring 'made in green' certified textiles with verified environmental and human rights compliance. Available to private clients and professionals.
• Almofadas (Custom Cushions) Custom-made cushions sewn to customer specifications using fabrics available in the store.
• Colchas (Custom Bedspreads) Tailor-made bedspreads crafted to custom dimensions using selected store fabrics.
• Papéis de Parede (Wallpapers) Wallpaper offerings complementing the fabric and curtain collections in the showroom.
• Tapetes (Carpets and Rugs) Rugs and carpets available alongside the textile product range at the Lisbon showroom.
• Calhas e Varões (Curtain Rails and Rods) Curtain rails and rods sold as hardware accessories to complete window treatments.
• Restofamento de Sofás, Poltronas e Banquetas (Furniture Reupholstery) Restoration and reupholstery service for sofas, armchairs, and ottomans using fabrics from the store inventory.

Quantifiable outcome

• 10,000+ curtains produced
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Coulisse: Dutch manufacturer of custom window coverings (roller, venetian, roman, smart) sold through a global network of dealers and project specifiers. Directly comparable to Nomalism as a project-driven window treatments specialist with B2B and B2C distribution.
• Silent Gliss: Swiss premium manufacturer of curtain track systems, blinds, and electric curtain solutions supplied through a network of specialist dealers. Comparable as a specialist in made-to-measure window treatments with a project-driven (residential, hospitality, commercial) sales model similar to Nomalism's.
• Vertilux: Manufacturer and supplier of custom-made blinds, shades, and curtain fabrics for residential and commercial/hospitality projects, with showrooms in multiple markets. Highly comparable as a project-based window treatments specialist with an integrated manufacturing and installation model.
• Castelinho (Tapeceria Castelinho): Long-established Portuguese maker of bespoke curtains, blinds, and upholstery with showrooms in Lisbon and Porto. The closest direct domestic peer to Nomalism, competing head-to-head on made-to-measure window treatments, custom sewing, and reupholstery in the Portuguese market.

Broad incumbents

• Hunter Douglas: Global leader in custom window coverings (blinds, shades, shutters) sold through dealer networks. Comparable to Nomalism as a competitor in the made-to-measure blind and shade category, but operating at vastly larger scale with industrial manufacturing and broad geographic reach.
• Leroy Merlin: Large home improvement and DIY retailer operating in Portugal and Iberia with extensive curtain, blind, and fabric offerings. Overlaps with Nomalism on window treatments and complementary home textiles, competing primarily on price, convenience, and breadth of assortment.
• Luxaflex: International brand of custom-made blinds, shades, and curtains distributed via local dealers across Europe. Directly overlaps with Nomalism's custom curtain and blind offering but with a much larger product catalog, multi-country presence, and established dealer showroom model.
• IKEA: Mass-market home furnishings retailer offering ready-made curtains, blinds, and textiles globally. Competes with Nomalism for window treatment spend but at lower price points, standardized sizes, and self-service pickup versus Nomalism's bespoke service model.
• JYSK: Mass-market home furnishings chain with stores across Portugal selling ready-made curtains, blinds, cushions, and bedding. Adjacent competitor to Nomalism's range, addressing the same residential customer need but with off-the-shelf products rather than made-to-measure service.

Emerging players

• Estor Studio: Specialist maker of custom curtains and blinds serving residential and hospitality projects in Portugal. Directly comparable as a small, design-focused made-to-measure window treatments studio competing in the same niche as Nomalism with similar project-based execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nomalism

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomalism