NOMNOM Design

What NOMNOM Design does

NOMNOM Design is a boutique interior architecture studio founded in 2014 by Renze de Graaf and Mirjam Zachrisson, headquartered in Usquert, Groningen, in the northern Netherlands. The firm specializes in story-driven interior design for retail environments, with a portfolio spanning bookstores, fashion boutiques, shoe stores, eyewear retailers, and hospitality venues. The product surface is professional interior design services — spatial concept development, store concept creation, and full retail interior execution — delivered project-by-project against client brand identity objectives. Core clients include multi-location enterprise retail chains such as Thalia Bücher (Germany/Austria), Mensing Mode (Germany), Van der Velde Boeken (Netherlands), Idenza Shoes (Netherlands), Nelson Schoenen, Stackmann, and Van der Valk Suites, alongside independent retailers.

The business model is professional-services, project-based engagement: each assignment is scoped and quoted individually, with no publicly disclosed fee schedule. Go-to-market is portfolio-driven and direct — the firm's own website functions as the primary marketing channel, showcasing 50+ completed projects organized by vertical and location, supplemented by organic Facebook and Instagram presence. Geographic reach already spans the Netherlands, Germany, Belgium, and Austria, indicating cross-border project delivery from a 1–10 person team. The firm is privately held, bootstrapped, and founder-owned, with no disclosed external investors, funding rounds, M&A activity, or partnerships beyond direct client engagements. Pricing is not publicly disclosed; no proprietary technology, AI/ML capability, patents, or regulatory certifications are reported. Revenue figures are not disclosed, and operating geographies are limited to four European countries with no stated global footprint ambitions.

Name

NOMNOM Design

Legal name

NOMNOM Design

Website

https://nomnomdesign.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NOMNOM Design is a boutique Dutch interior architecture studio founded in 2014 that designs story-driven retail store interiors — bookstores, fashion, shoes, eyewear, and hospitality — for enterprise chains and independent retailers across the Netherlands, Germany, Belgium, and Austria.

Ownership category

akta.pro rank

Product category

Retail Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Retail interior design
• Store concept development
• Bookstore design
• Fashion boutique design
• Hospitality interior design

Headquarters

HQ city

Usquert, Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Design Services: NOMNOM Design provides interior design services for retail spaces, creating unique store concepts that combine functionality with brand storytelling. Services include full interior design for retail stores, with projects ranging from bookstores to fashion boutiques to shoe stores and hospitality venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NOMNOM Design is a boutique interior architecture studio that creates story-driven store interiors for retail businesses. The firm specializes in designing retail spaces across bookstores, fashion boutiques, shoe stores, eyewear shops, and hospitality venues, with each project focused on reinforcing the client's brand identity through spatial design that is both functional and emotionally engaging. Services cover full interior design and concept development for flagship stores and multi-location retail rollouts across the Netherlands, Germany, Belgium, and Austria.

Product overview

NOMNOM Design is an interior architecture firm founded by Renze de Graaf and Mirjam Zachrisson, specializing in retail store interior design across the Netherlands, Germany, Austria, and Belgium. Their portfolio spans multiple retail sectors including bookstores (Thalia Bücher, Van der Velde, Broese Boekverkopers, Kramer & van Doorn), fashion boutiques (Mensing, Dock54, Stackmann), shoe stores (Nelson Schoenen, Idenza Shoes), eyewear shops (Optiek Magnifiek, Roma Opticiens), and hospitality venues (Van der Valk Suites, Brasserie Broese). The firm creates 'stores with stories'—interiors that emphasize brand identity, seduce and inspire customers, and leave them with a positive vibe that encourages repeat visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Interior Design Services Full-service interior design for retail stores across verticals including bookstores, fashion boutiques, shoe retailers, eyewear shops, and hospitality venues. Projects emphasize both functional layouts and brand-identity-reinforcing aesthetics, delivered as project-based engagements for retail businesses.
• Store Concept Development Development of unique store concepts that tell brand stories and create memorable customer experiences, with a focus on retail interiors that emphasize the client's brand identity and customer engagement.

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Gensler: Global architecture and design firm with a significant retail practice delivering flagship store interiors for major brands. Comparable customer base (enterprise retailers) but vastly larger scale and broader portfolio than a boutique studio.
• Benoy: International architecture and interior design firm with retail interior projects across EMEA. Comparable retail-interior design capability and EMEA footprint, but operates at significantly larger scale with broader building typologies.
• CallisonRTKL: Large international architecture and retail design practice with deep experience in flagship retail and bookstore interiors. Comparable as a retail-interior specialist for enterprise clients, but operates globally and at much greater scale.
• M Moser Associates: Large global interior design and workplace strategy firm with retail projects alongside workplace. Comparable because it delivers interior design services to enterprise retail clients, but operates at much larger scale across many sectors.

Direct peers

• UXUS: Retail interior design consultancy known for flagship store concepts (books, fashion, food). Direct peer: same retail-only focus, same story-driven concept approach, same European enterprise client base including bookstore and fashion brands.
• Form Design Group: Boutique design studio delivering retail and hospitality interior concepts with strong brand-storytelling emphasis. Directly comparable positioning: story-led boutique interiors for retail and hospitality clients in Europe.
• Concrete Amsterdam: Dutch interior design agency creating brand-led hospitality, retail, and leisure concepts. Comparable as a creative, brand-identity-driven Dutch boutique studio working across retail and hospitality categories.
• Studio RHE: UK-based boutique interior design studio specializing in retail, hospitality and leisure interiors. Highly comparable as a small specialist retail-interior firm competing for similar brand-driven store projects across Europe.

Emerging players

• D/DOCK: Netherlands-based creative studio focused on workplace, retail and hospitality interior design. Comparable as a creative Dutch boutique with overlapping retail/client categories, but broader in scope including workplace transformation.
• Storey Studio: Boutique retail interior design studio creating branded store experiences. Comparable as a small specialist studio targeting enterprise retail clients with story-driven concepts, though smaller and earlier-stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nomnom-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOMNOM Design