NOORD Outdoor Fitness

What NOORD Outdoor Fitness does

NOORD Outdoor Fitness (Noord ApS) is a Danish designer, manufacturer, and installer of outdoor fitness equipment and surface treatment solutions, founded in 2012 by Steffen Svendsen in Ringsted, Denmark, building on his bachelor's thesis project for Viborg Municipality. The company's core product is the proprietary 'Spirer' (Sprouts) series of powder-coated steel outdoor fitness equipment — pull-up bars, parallel bars, monkey bars, incline benches, jump boxes, and calisthenics apparatus designed with no moving parts, no removable screws or bolts, and minimal maintenance requirements, certified to EN:16630. The portfolio has expanded to include a full surface-treatment offering — EPDM and TPV rubber surfacing, Crea Street asphalt and concrete coatings (183+ UV-stable colors), thermoplastic markings for roads and playgrounds, sports surfaces, artificial grass, and educational outdoor games — enabling NOORD to deliver integrated outdoor amenity projects from design through installation.

NOORD generates revenue primarily through project-based B2G (business-to-government) and B2B sales of hardware plus professional services. Pricing is quote-based and project-specific, with no public pricing tiers; the company bundles free 3D visualization, DWG files, and consultancy support with equipment and installation. The go-to-market is consultative enterprise field sales targeting Danish municipalities, public institutions, schools, housing associations, healthcare facilities, and property developers, with an international channel operated through NOORD International in Berlin (Friedrichstraße 114A) serving German and broader European markets, supplemented by specification-driven flagship projects in the USA (Hudson River Park, Manhattan) and Hong Kong. Documented customer segments span municipal governments (Copenhagen, Aarhus, Roskilde, Vejle, Høje Taastrup, Gentofte, Esbjerg), schools (Vonsild Skole, Roskilde Gymnasium, Havndal Skole), specialized healthcare (Ny Retspsykiatri Sct. Hans), residential real estate (Scandinavian Center Aarhus, Hong Kong luxury complex), and retail (BR Næstved). The company employs approximately 5 people, operates as a privately held independent entity with no disclosed institutional funding, and relies on partnerships with leading landscape architects and engineering consultancies (Rambøll, Opland, 1:1 Landskab, COBE, James Corner Field Operations, KHR, RUBOW Arkitekter) as its primary channel into major public-space projects.

Name

NOORD Outdoor Fitness

Legal name

Noord ApS

Website

https://noord.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NOORD Outdoor Fitness is a Danish designer and installer of proprietary no-moving-parts outdoor fitness equipment and surface treatment systems (rubber, coatings, thermoplastic markings), serving municipalities, schools, healthcare facilities, and developers across Denmark and selected international markets including Germany, USA, and Hong Kong.

Ownership category

akta.pro rank

Headquarters

HQ city

Ringsted

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Fitness Equipment Sales: Sale of Danish-designed and produced outdoor fitness equipment (Spirer series) including pull-up bars, parallel bars, monkey bars, incline benches, jump boxes, and other calisthenics equipment. Revenue is one-time hardware sale with long product lifecycles. Equipment is sold to municipalities, schools, housing associations, and private developers.
2. Surface Treatment and Coating Services: Installation and application of rubber surfacing (EPDM/TPV), asphalt coatings (Crea Street), and thermoplastic markings for playgrounds, multi-courts, running tracks, and parking areas. Revenue is project-based, typically as part of broader outdoor area construction projects.
3. Design, Consultancy and Project Management: NOORD provides 3D visualizations, DWG files, design consultation, and project management support from idea phase through completion of outdoor fitness and play installations. Services are bundled with product sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NOORD Outdoor Fitness (Noord ApS) designs, manufactures, supplies and installs the Spirer series of heavy-duty outdoor fitness equipment together with integrated sport and playground surface solutions, including rubber fall protection, Crea Street asphalt coatings, thermoplastic markings, multi-purpose courts, and bike/mooncar tracks. The company delivers turnkey outdoor fitness, sport, and play areas for public institutions, schools, municipalities, and housing developers across Denmark, Germany, the USA and Hong Kong/China.

Product overview

NOORD Outdoor Fitness is a Danish company specializing in environmentally friendly outdoor fitness equipment and surface solutions. The core product line is the 'Spirerne' (The Sprouts) series of outdoor fitness equipment, which includes various training stations for strength and stretching exercises. The portfolio also encompasses OCR (Obstacle Course Racing) equipment, playground equipment, and activity/learning games for children. NOORD provides complete surface solutions including rubber coatings (EPDM/TPV), asphalt coatings (Crea Street), and thermoplastic markings for running tracks, multi-purpose courts, bike tracks, and schoolyards. All products are Danish-designed and produced with a focus on functionality, aesthetics, and environmental considerations.

Differentiator

Problem solved

Functional benefit

Brands

• Spirer: The 'Spirer' (also called 'Sprouts' in English) is NOORD's signature product line of outdoor fitness equipment featuring minimalist Danish design with no moving parts. Products include training stations, pull-up bars, monkey bars, incline benches, and other bodyweight training equipment.

Products and services

• Spirer series outdoor fitness equipment A heavy-duty line of outdoor fitness equipment built around a distinctive spiral-pipe design with no moving parts, engineered to be vandal-resistant and maintenance-free for public use. The series is certified to the EN16630 outdoor fitness standard and the DS/EN 1176-77 playground standards, and is targeted at municipalities, schools, housing associations, and other public or institutional sites.
• OCR (Obstacle Course Race) equipment Obstacle course race equipment for outdoor training and OCR-style facilities, designed to complement NOORD's outdoor fitness installations in parks and recreational sites.
• Crea Street asphalt coating A specialized asphalt coating system used to surface outdoor sport and recreation areas, marketed under the Crea Street brand. Designed to deliver durable, even surfaces for multi-purpose play, sport, and activity zones.
• Rubber fall-protection surfacing Rubber safety surfacing installed under play and fitness equipment to provide fall-height protection, supplied as part of NOORD's integrated playground and outdoor fitness offerings.
• Thermoplastic playground markings Thermoplastic markings applied to playground and outdoor surfaces to create games, educational graphics, and activity zones for schools and public play areas.
• Multi-purpose sport courts Multi-purpose sport court installations delivered as integrated surfaces for schools, parks, and recreational developments.
• Bike and mooncar tracks Dedicated bike and mooncar (pedal-car) tracks supplied as part of NOORD's playground and outdoor activity offerings for schools and public play spaces.
• Playgrounds Full playground builds including equipment, fall-protection surfacing, and markings, delivered as turnkey installations compliant with DS/EN 1176-77 playground standards.
• Artificial grass installations Artificial grass surfacing supplied as part of NOORD's broader outdoor surface solutions for sport and recreation areas.

Quantifiable outcome

• Ny Retspsykiatri Sct. Hans won 'Årets sundhedsbyggeri 2022' (Building of the Year in Healthcare 2022), demonstrating product suitability for specialized high-security healthcare environments.
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• James Corner Field OperationsflagshipStrategic or Co-development PartnerInternationally renowned landscape architecture and urban design firm based in New York. Selected NOORD's Spirer-series outdoor fitness equipment for the Hudson River Park Gansevoort Peninsula project (5.5 hectares). Equipment specified by the architect in orange (RAL 2008) for this flagship public space project.
• Opland (Landskabsarkitekter)coreStrategic or Co-development PartnerDanish landscape architecture firm that contacted NOORD in 2014 for the Ny Retspsykiatri Sct. Hans project. Opland designed the 20,600 m² activity garden and overall landscape for the psychiatric hospital. NOORD supplied all fitness equipment, running tracks, and multi-court surfaces.
• RambøllcoreStrategic or Co-development PartnerMajor international engineering and architecture consultancy. Collaborated with NOORD in the initial phase of the Aktivitetsringen ved Svanemøllen project in Copenhagen, providing advisory services while NOORD designed areas and created 3D visualizations.
• 1:1 LandskabflagshipStrategic or Co-development PartnerDanish landscape architecture firm that collaborated with NOORD and architect Peter Holst on the Himmelrummet project in Varde – a community transformation of a multi-court into a creative, sustainable gathering point with starry sky decoration.
• COBE ArkitekterflagshipStrategic or Co-development PartnerDanish architecture firm that designed the Åbenheden parkstrøg in Høje Taastrup as part of the large urban development project between City 2 and Høje Taastrup Station. NOORD supplied the Crea Street Play coating for the 900 m² basketball/multi-court.
• Glifberg+LykkeflagshipStrategic or Co-development PartnerArchitecture firm that collaborated with COBE Arkitekter and Topotek1 on the Høje Taastrup Åbenheden project. Contributed to the multi-faceted park design incorporating NOORD's surface coatings.
• Topotek1flagshipStrategic or Co-development PartnerArchitecture firm co-designing the Høje Taastrup Åbenheden project alongside COBE Arkitekter and Glifberg+Lykke. Part of the multidisciplinary team that integrated NOORD's surface solutions into the park design.
• Statens Kunstfond (Danish Arts Foundation)flagshipGTM or Marketing PartnerDanish state arts foundation that contributed 700,000 DKK to the Himmelrummet project in Varde, initiated by a 2021 idea from the foundation where five artists collaborated with local children and youth to develop the project.
• Esbjerg Kommune (Esbjerg Municipality)flagshipGTM or Marketing PartnerEsbjerg Municipality contributed 280,000 DKK to the Himmelrummet project, collaborating with NOORD (30,000 DKK sponsorship and installation) and Statens Kunstfond (700,000 DKK) to transform a multi-court into a creative community gathering point.
• CG Jensen A/ScoreImplementation/ SI/ Consulting PartnerConstruction company that served as the main contractor for the Ny Retspsykiatri Sct. Hans project in Roskilde. NOORD worked alongside CG Jensen on this award-winning project.
• KHR ArchitectureminorImplementation/ SI/ Consulting PartnerArchitecture and planning firm that participated in the Ny Retspsykiatri Sct. Hans project alongside Opland, RUBOW Arkitekter, and other partners.
• RUBOW Arkitekter A/SminorImplementation/ SI/ Consulting PartnerArchitecture and planning firm that collaborated on the Ny Retspsykiatri Sct. Hans project in Roskilde.
• Spangenberg & Madsen Rådgivende Ingeniører A/SminorImplementation/ SI/ Consulting PartnerEngineering consultancy that provided advisory services for the Ny Retspsykiatri Sct. Hans project.
• MOE DenmarkminorImplementation/ SI/ Consulting PartnerEngineering consultancy that participated in the Ny Retspsykiatri Sct. Hans project.
• Oluf Jørgensen A/SminorImplementation/ SI/ Consulting PartnerEngineering and technical consultancy that participated in the Ny Retspsykiatri Sct. Hans project.
• Vejle Kommune (Vejle Municipality)coreGTM or Marketing PartnerVejle Municipality commissioned NOORD for the Tommy Troelsens Park project – a LAR (Local Rainwater Drainage) climate park where NOORD supplied fitness equipment, multi-court asphalt coating, cycling routes in thermoplast, and rubber surfacing. Part of the larger 'Klimaprojekt Østbyen'.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HAGS: UK/Swedish outdoor play and fitness equipment supplier. Competes with NOORD in European public-space tenders, particularly in the playground and outdoor gym segments serving municipalities and schools.
• Playpower: North American group of playground and outdoor fitness equipment brands. Provides NOORD's closest US competitor set, particularly relevant given NOORD's push into the Hudson River Park reference project.
• Lappset: Finnish manufacturer of outdoor fitness, playgrounds, and sports equipment. Competes head-to-head with NOORD for Nordic municipal contracts and across Europe, with a comparable product range and similar target buyers.
• Wicksteed Leisure: UK-based designer and manufacturer of outdoor play, fitness, and sports equipment. Comparable to NOORD across product categories (fitness, playgrounds, surfacing) and the public-institution buyer set.
• Richter Spielgeräte: German manufacturer of playground and outdoor fitness equipment with strong design-led positioning. Directly competes with NOORD in DACH-region municipal and school projects where Scandinavian/German design credibility is valued.
• Huck Seiltechnik: German manufacturer of rope-based playground and outdoor sports equipment. Competes with NOORD in European municipal and school tenders, particularly in the playground and outdoor sports segments.
• Proludic: French designer and manufacturer of outdoor playgrounds, sports, and fitness equipment. Targets the same municipal and educational buyers in Europe and overlaps with NOORD's Spirer series in the outdoor fitness category.
• Berliner Seilfabrik: German manufacturer of rope-based playground and outdoor fitness equipment. Comparable to NOORD in design quality, German design market presence, and B2G sales motion targeting municipalities and schools.
• KOMPAN: Danish manufacturer of outdoor fitness equipment and playgrounds. Directly competes with NOORD in Danish municipal tenders and international markets, with a much broader catalogue and global sales network.
• eibe: German outdoor play and fitness equipment manufacturer serving European municipalities and developers. Directly comparable to NOORD on product range, target buyers, and design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user19393408
• Facebookfacebook.com/udendoersfitness
• LinkedInlinkedin.com/company/noord-fitness
• Instagraminstagram.com/noord_dk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOORD Outdoor Fitness