Noordoost Brabant Werkt

What Noordoost Brabant Werkt does

Noordoost Brabant Werkt (NOBW) is a regional labor market collaboration (arbeidsmarktsamenwerking) headquartered in 's-Hertogenbosch, Netherlands, operating as a publicly-funded non-profit that convenes employers, governments, employee organizations, and educational institutions across the 10-municipality, 2-water-board Northeast Brabant region. Its core mission is to build a resilient labor market less sensitive to economic cycles by developing adaptable workers and organizations. The organization delivers a portfolio of programs through the Werkcentrum Noordoost-Brabant (a regional work center connecting employers and job seekers), the Van Werk naar Werk job transition program (70% placement rate within 6 months during the 2020-2021 pilot), Jongerenaanpak (youth-focused labor market entry for vulnerable 16-27 year-olds), Werkgeversaanpak (employer HR strategy support), and Leven Lang Ontwikkelen (lifelong learning initiative). Data tools include Arbeidsmarkt InZicht, which aggregates UWV, SBB, and CBS data for regional labor market analytics, and Skillsinzicht for skills mapping.

The organization's revenue model is grant-based, not commercial. It is primarily funded through the national Regiodeal program — a new €25 million allocation for 2025-2029 (replacing the prior €10 million deal) with matching regional contributions bringing the broader package to approximately €70 million — supplemented by provincial funding from Provincie Noord-Brabant, EU subsidies, and municipal co-funding. Services to employers and job seekers are provided free of charge, with subsidized vouchers available for sustainable employability programs (covering up to 80% of custom advice up to €5,000) and SLIM scheme training (75-100% covered). Go-to-market is community-led and event-driven, leveraging the Werkcentrum as a physical hub, the Werkgeversservicepunt for employer-facing services, an Online Banenmarkt via LinkedIn, the Leerwerkloket, and recurring network events including the annual Regionale Loopbaandag. The customer base spans a deliberately diversified employer mix across catering, hospitality, care, technical installation, legal, food services, engineering, and distribution sectors, alongside job seekers, youth, workers facing layoffs, and educational institutions.

Noordoost Brabant Werkt is governed through the PoHo Arbeidsmarkt steering group chaired by Kees van Geffen, with Huib van Olden as chairman of the arbeidsmarktregio. The organization operates with a lean team of 16 employees led by Program Manager Irene Rouwenhorst and supported by project leaders (Solange Camelia), case managers, regional career advisors, and event coordinators. Strategic direction is set under the broader Regio Deal Steering Committee chaired by Marieke Moorman. The organization's structural advantage rests on its official designation as the regional labor market body — making it effectively a quasi-public institution rather than a market competitor.

Name

Noordoost Brabant Werkt

Legal name

Noordoost Brabant Werkt

Website

https://noordoostbrabantwerkt.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Noordoost Brabant Werkt is a publicly-funded regional labor market collaboration in Northeast Brabant, Netherlands, convening 10 municipalities, employers, unions, and educational institutions to operate a Werkcentrum, job transition programs, youth employment services, and data-driven labor market analytics.

Ownership category

akta.pro rank

Product category

Labor Market Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131), Administration of Human Resource Programs (9231)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Local & Regional Generalist Staffing Agencies (BPACACAH), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Regional labor market
• Workforce development
• Employment services
• Job placement programs
• Career guidance

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: As a public labor market collaboration organization, Noordoost Brabant Werkt is primarily funded through government programs including the Regiodeal (regional deal) with €25 million from national government and matching regional contributions, plus provincial funding from Noord-Brabant.
2. EU Subsidies: The organization leverages EU subsidies for various initiatives including international student exchange programs and training vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noordoost Brabant Werkt is the regional labor market collaboration (arbeidsmarktsamenwerking) coordinating employers, governments, employee organizations, and educational institutions in Northeast Brabant. It operates the Werkcentrum work center, job-to-job transition programs, youth employment initiatives, employer services, and lifelong learning programs. All services are provided free of charge to regional employers and job seekers, funded through government programs including the €25 million Regiodeal.

Product overview

Noordoost Brabant Werkt is a regional labor market collaboration organization (arbeidsmarktsamenwerking) that does not offer a single product but rather a portfolio of programs, services, and initiatives. The core offerings include the Werkcentrum Noordoost-Brabant (a regional work center), the Van Werk naar Werk job transition program, and the Jongerenaanpak youth approach program. Supporting programs include Leven Lang Ontwikkelen for lifelong learning, Duurzame Inzetbaarheid for sustainable employability with its DI-scan tool, and Loopbaanadvies for career guidance. Data-driven offerings include Arbeidsmarkt InZicht for labor market analytics and the Denktank research initiative. Specialized initiatives include Talent voor de Energietransitie, Leerwerktraject for installation technology training, and Design Thinking Workshops. These programs work together through the Werkcentrum as a central hub, supported by the Human Capital Agenda strategic framework, to create a resilient labor market in Northeast Brabant.

Differentiator

Problem solved

Functional benefit

Brands

• Werkcentrum Noordoost-Brabant: Job center providing services for employers and job seekers in the region.
• Jongerenaanpak
• Werkgeversaanpak
• Leven Lang Ontwikkelen
• Keep on Learning / Werkgeversestafette

Products and services

• Werkcentrum Noordoost-Brabant A regional work center that connects employers with job seekers, providing both employer and employee services including job matching, career advice, and job coaching. It serves as the central physical hub for integrated employment services in the region.
• Van Werk naar Werk A job-to-job transition program that provides intensive guidance and personalized coaching for employees at risk of dismissal, helping them find new employment through customized support.
• Jongerenaanpak Youth approach program targeting young people aged 16-27 in vulnerable positions to ensure a good start in the labor market through career guidance, job coaching, and work experience programs.
• Werkgeversaanpak Employer approach program helping more companies engage with strategy and HR practices to strengthen their economic position, addressing labor shortages and sustainable employability.
• Leven Lang Ontwikkelen (Keep on Learning) Lifelong learning initiative promoting continuous development and training for workers in the region, featuring the employer relay program (Werkgeversestafette) highlighting exemplary companies investing in employee development.
• Arbeidsmarkt InZicht A labor market data platform that visually displays data about the Northeast Brabant labor market region, including data on workers by sector and age, online vacancies by occupation class, and employment forecasts, integrating UWV, SBB, and CBS data sources.
• Duurzame Inzetbaarheid Sustainable employability program offering the free DI-scan (digital scan for sustainable employability) and customized follow-up trajectories for employers to improve employee development, health, and productivity, with subsidized vouchers covering up to 80% of custom advice (max €5,000) and SLIM scheme vouchers 75-100% covered.
• Loopbaanadvies Career advice services helping workers navigate job transitions and career development through the Werkcentrum and regional career advisors, including specialized youth career advisory.
• Talent voor de Energietransitie Program addressing the energy transition by ensuring qualified people work on sustainable energy from sun, wind, biomass, and water sources, addressing the national target of 1,000,000 ICT workers by 2030.
• Leerwerktraject Installatietechniek A learning-work trajectory in installation technology that bridges unused talent with employers, preparing candidates through basic training, VCA certification, and language courses delivered by partner Vakwijs, funded in part by Wij Techniek.
• Human Capital Agenda

Quantifiable outcome

• 70% of Van Werk naar Werk pilot participants found new employment within 6 months
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, major and minor.

• RNOB (Regio Noordoost Brabant)coreStrategic or Co-development PartnerRNOB is the overarching regional collaboration of 10 municipalities and 2 water boards. NOBW serves as the labor market component of this larger regional partnership, working together on the Regiodeal programs.
• AgriFood CapitalcoreStrategic or Co-development PartnerAgriFood Capital is a key regional partner in the Regiodeal collaboration, focusing on agricultural and food sector economic development alongside NOBW's labor market initiatives.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerProvincial government providing co-funding for labor market programs and regional development initiatives.
• Tilburg UniversitymajorStrategic or Co-development PartnerAcademic partner monitoring the Van Werk naar Werk pilot and providing research-based recommendations. Professor Irmgard Borghouts serves as advisor on HRM & Social Security.
• UWVcoreStrategic or Co-development PartnerNational employment agency providing case management for job seekers and collaboration on placement programs and subsidies.
• PON & TelosmajorStrategic or Co-development PartnerKnowledge institute monitoring pilot programs and contributing to regional sustainability and labor market research.
• Werkgeversservicepunt Noordoost-Brabant (WSPNOB)coreChannel Partner/ Reseller/ DistributorRegional employer service point organizing online job markets and providing direct services to employers seeking to hire.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)majorStrategic or Co-development PartnerCollaboration organization connecting vocational education with business, contributing trend reports and work-based learning opportunities.
• WeenerXLmajorChannel Partner/ Reseller/ DistributorSocial employment organization providing job coaches and matching candidates with disabilities or barriers to employment.
• Wij TechniekmajorChannel Partner/ Reseller/ DistributorDevelopment fund for the installation industry providing financing and expertise for the Leerwerktraject installatietechniek.
• VakwijsmajorImplementation/ SI/ Consulting PartnerTraining provider delivering customized language courses, VCA certification, and basic technical training for the Leerwerktraject installatietechniek.
• TalentvolmajorChannel Partner/ Reseller/ DistributorRegional partner offering vouchers and support for inclusive employment and diversity hiring programs.
• AANtWERKmajorChannel Partner/ Reseller/ DistributorRegional partner supporting Design Thinking workshops and initiatives to help employers adapt business models.
• IBNminorChannel Partner/ Reseller/ DistributorSocial employment organization providing placement services and support for people with barriers to employment.
• Koning Willem I CollegemajorStrategic or Co-development PartnerRegional vocational college contributing to education-labor market alignment and student placement programs.
• NLdigitalmajorStrategic or Co-development PartnerNational ICT sector association contributing expertise on ICT talent challenges and digital skills.
• ROC De LeijgraafmajorStrategic or Co-development PartnerRegional vocational college participating in the denktank on Future of Work and education alignment.
• Avans HogeschoolmajorStrategic or Co-development PartnerRegional university of applied sciences involved in practical modular education at HBO level for lifelong learning.
• HAS HogeschoolminorStrategic or Co-development PartnerRegional university of applied sciences contributing to agricultural and food sector labor market expertise.
• JADS (Jheronimus Academy of Data Science)minorStrategic or Co-development PartnerData science academy contributing expertise on data analytics and AI for the energy transition.
• FNVcoreStrategic or Co-development PartnerTrade union participating in the Van Werk naar Werk pilot and regional labor market collaboration.
• VNO-NCW Brabant/ZeelandcoreStrategic or Co-development PartnerEmployers' association representing business interests in labor market initiatives and policy.
• Gemeenten Noordoost-BrabantcoreStrategic or Co-development Partner10 municipalities in the region providing public employment services and co-funding for regional programs.
• Stichting Personeel en Organisatie Technisch InstallatiebedrijfminorImplementation/ SI/ Consulting PartnerAdvisory foundation providing consultants for sustainable employability projects in technical installation sector.
• Ontwikkel- en opleidingsfonds voor de Energiesector (OOF)minorChannel Partner/ Reseller/ DistributorTraining fund for the energy sector investing in skills development for technicians.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Midden-Brabant Werkt: Neighboring regional labor market collaboration covering Midden-Brabant (including Tilburg area), operating the same employer-networked public-private model; sits geographically adjacent to NOBW and partners with it on overlapping initiatives.
• Foodvalley Werkt: Regional labor market collaboration in the Foodvalley region (Wageningen/Ede), operating the same arbeidsmarktregio model with employer services, training programs, and Werkcentrum functions; comparable structure and funding approach.
• Rijnmond Werkt: Regional labor market collaboration (arbeidsmarktsamenwerking) for the Rijnmond area in South Holland, operating the same Dutch regional employer-and-jobseeker model as NOBW with Werkcentrum, employer services, and youth programs.

Others

• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven): Dutch cooperation organization between vocational education and businesses, providing trend reports and work-based learning opportunities that complement NOBW's labor market programs; strategic partner rather than competitor.
• WeenerXL: Regional social employment organization in 's-Hertogenbosch area providing job coaches and matching for people with disabilities or barriers to employment; a channel partner that delivers complementary services to NOBW's vulnerable-population programs.
• EURES: European employment services network for cross-border job mobility; complementary to NOBW's regional focus rather than a direct competitor, but operates in the same employment-matching domain.

Broad incumbents

• Tempo-Team: Major Dutch employment agency providing temporary staffing, recruitment, and HR services across sectors; overlaps with NOBW's employer matching services in the staffing domain but operates as a commercial player.
• Randstad: Largest Dutch employment services company providing staffing, recruitment, and HR solutions; competes with NOBW's employer services offering for mainstream recruitment while NOBW occupies the public-mandate and vulnerable-population niche.
• UWV: Dutch national employee insurance agency administering unemployment benefits and employment services; a core partner of NOBW that provides case management and is the dominant national player in workforce reintegration.
• ManpowerGroup Netherlands: Global employment services firm with substantial Dutch operations in staffing and recruitment; another commercial incumbent competing for employer relationships in the same regional labor market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/NOBWerkt
• LinkedInlinkedin.com/company/noordoost-brabant-werkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noordoost Brabant Werkt