Norcool - Scandinavian Appliances as

Name

Norcool - Scandinavian Appliances as

Legal name

Scandinavian Appliances AS

Website

https://norcool.com

Company type

Private

Founded year

1978

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Borgenhaugen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cooling and Freezing Appliances: Sale of refrigerators, freezers, and integrated cooling drawers for residential kitchens. Products are sold through retail dealers and kitchen furniture suppliers.
2. Wine Storage Solutions: Wine coolers and wine storage cabinets for residential and professional wine storage needs, sold through the same retail distribution network.
3. Commercial Cooling Units: Cooling units (aggregat), split cooling units, and prefabricated cold rooms for commercial food and beverage storage applications.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Norcool manufactures and sells integrated refrigeration, freezer, and wine-storage appliances designed with Scandinavian minimalist aesthetics for residential and commercial kitchens. The range includes drawer-style refrigerators and freezers, corner refrigerators, freestanding and built-in wine coolers, commercial cooling units (aggregater), split cooling units, prefab cold rooms, and cold-room doors. Products are sold through kitchen-furniture retailers, electronics chains, home-improvement stores, and a network of international distributors across the Nordic region and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Kjøleskuff (Cooling Drawer) Integrated drawer-style refrigerator designed to be built into a kitchen island or cabinet run, equipped with a digital thermostat and automatic defrosting, intended for residential kitchens seeking a Scandinavian minimalist look.
• Fryseskuff (Freezer Drawer) Integrated drawer-style freezer built into kitchen cabinetry, with digital thermostat and automatic defrosting, marketed as a complement to the Norcool cooling drawer for residential kitchens.
• Vinskuff (Wine Drawer) Integrated drawer for wine storage that fits into a standard kitchen drawer cavity, designed to provide temperature-stable wine storage within a Scandinavian minimalist kitchen.
• Kjølehjørne G5 (Corner Fridge G5) Large-capacity corner refrigerator with 1195 L usable volume, designed as a flagship residential cooling solution for spacious or open-plan Scandinavian kitchens.
• Wine Coolers (Tall Cabinet, Under-Counter, Freestanding) Range of dedicated wine cooling appliances offered in three formats — tall-cabinet, under-counter, and freestanding — for residential wine storage where a built-in drawer is not suitable.
• Aggregat (Monoblock Cooling Unit) Monoblock cooling unit designed to power prefab cold rooms for small commercial food-and-beverage operators.
• Splittaggregat (Split Cooling Unit) Split cooling unit for prefab cold rooms where the compressor and evaporator are separated, used in commercial food-and-beverage installations.
• Kjølerom (Prefab Cold Room) Prefab cold rooms paired with Norcool monoblock or split cooling units, supplied for small commercial food storage and foodservice operators.
• Dør til kjølerom (Cold Room Door) Insulated door designed for Norcool prefab cold rooms, sold as part of the commercial cold-room offering.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• FrigoglasscoreTechnology or IntegrationNorcool leverages Frigoglass's expertise to ensure premium quality and innovation in all products. Frigoglass is a global leader in commercial refrigeration and packaging solutions, providing technical expertise for Norcool's cooling products.
• American AppliancesmajorChannel Partner/ Reseller/ DistributorInternational distributor covering France and Netherlands market. Contact: +31 (0) 85 90 20 500, www.american-appliances.eu, based in Deltastraat 6, 4301 RC Zierikzee, Netherlands.
• Qonac – Home & Kitchen AppliancesmajorChannel Partner/ Reseller/ DistributorInternational distributor for Netherlands market. Contact: www.qonac.com, [email protected], [email protected], located at Deltazijde 26d, 1261 ZM Blaricum, Netherlands.
• Dom Bianco Sp.z o.omajorChannel Partner/ Reseller/ DistributorInternational distributor for Poland market. Contact: www.dombianco.com.pl, located at Al.Krakowska 5, 05-090 Raszyn, Poland.
• KonsisminorImplementation/ SI/ Consulting PartnerDesign and development partner responsible for Norcool's website design and development (konsis.no).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vestfrost: Danish refrigeration and freezer manufacturer producing built-in and freestanding cooling appliances for residential and light-commercial markets. Most direct peer given shared Scandinavian origin, comparable product categories (refrigerators, freezers, wine coolers), and similar mid-sized niche positioning.
• Gram: Danish manufacturer of domestic and commercial refrigeration products, including built-in refrigerators, freezers, and wine storage. Highly comparable product range and Scandinavian market overlap with Norcool.
• Sub-Zero: US premium manufacturer of integrated and built-in refrigeration, including undercounter drawer units and wine storage. Closely comparable niche (premium integrated refrigeration for designer kitchens) despite US geographic focus.
• U-Line: US manufacturer specializing in undercounter and integrated refrigeration including drawer-style units and wine storage. Closely comparable niche product focus despite US geographic concentration.

Broad incumbents

• Liebherr: German/Swiss manufacturer of premium household and commercial refrigeration, including built-in refrigerators, freezers, and wine cabinets. Larger incumbent that competes with Norcool in the premium integrated-refrigeration niche but operates globally with much broader scale.
• Electrolux: Swedish-headquartered global major appliance manufacturer offering a broad refrigeration portfolio including built-in and integrated models. Nordic-rooted incumbent with vastly greater scale competing across all segments Norcool serves.
• BSH Hausgeräte (Bosch/Siemens/Neff/Gaggenau): German major home appliance group producing built-in refrigeration under multiple brands including Bosch, Siemens, Neff, and Gaggenau. Direct overlap with Norcool's integrated-kitchen refrigeration offering through its premium brands (Neff, Gaggenau).
• Miele: German premium household appliance manufacturer with a built-in refrigeration line marketed through kitchen specialist channels. Competes with Norcool in premium integrated-kitchen installations, particularly in Western European markets.
• LG Electronics: South Korean global major appliance manufacturer with a significant built-in and integrated refrigeration portfolio. Competes with Norcool for shelf space at electronics retailers like Elkjøp, Power, and Elgiganten, and increasingly in the premium integrated segment.

Others

• Frigoglass: Global commercial refrigeration and packaging solutions provider. Not a competitor but Norcool's Core technology partner — included as a peer because the relationship directly shapes Norcool's product capability and roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scandinavianappliancesnorcool
• Instagraminstagram.com/norcool.no
• Pinterestpinterest.com/norcoolappliances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norcool - Scandinavian Appliances as