Quality Airport Hotel Stavanger

What Quality Airport Hotel Stavanger does

Quality Airport Hotel Stavanger is a mid-scale airport hotel property located in Sola, Rogaland, Norway, adjacent to Stavanger Airport Sola. Established in 1988, the hotel operates under the Quality Hotel brand within Strawberry (formerly Nordic Choice Hotels), a private Nordic hospitality group running more than 250 hotels across Norway, Sweden, Denmark, Finland, the Faroe Islands, and Lithuania. The property serves three primary customer segments: transit passengers requiring airport proximity, corporate and business travellers, and leisure/family guests, with family-friendly positioning anchored by the Lollo & Bernie mascot concept and free stays for children under nine.

The hotel's core technology stack is provided through Strawberry's centralized infrastructure, including a booking and property management system shared with Choice Hotels International (the parent franchise relationship), the Strawberry mobile app for iOS and Android, and Mobile Keys technology powered by ASSA ABLOY's Seos platform that enables smartphone-based room and lift access. Digital check-in/check-out, a Spenn loyalty programme, and integration with Adyen for Swish payments complete the digital layer. Quality Hotel brand-level differentiators include the Nordic Swan Ecolabel at 239 Strawberry properties and family-oriented amenities.

Revenue is generated across room revenue, on-site food and beverage, conference and meeting facilities, and ancillary services such as spa at select properties. Distribution flows through the direct strawberryhotels.com website and mobile app (with Best Price Guarantee and Spenn member benefits), third-party online travel agencies including Expedia and Booking.com, and corporate contract agreements with negotiated rates. The business model is fundamentally transactional (per-stay room revenue) supplemented by recurring elements through the loyalty programme and corporate contracts, with the property's positioning as an airport hotel driving a mix of short-stay leisure and corporate demand.

Name

Quality Airport Hotel Stavanger

Legal name

Strawberry Hotels AS

Website

https://nordicchoicehotels.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Airport Hotel Stavanger is a mid-scale airport hotel near Stavanger Airport Sola in Norway, operated under Strawberry's family-friendly Quality Hotel brand, serving transit passengers, corporate travellers, and leisure families with mobile check-in and Mobile Keys technology.

Ownership category

akta.pro rank

Product category

Airport Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Airport Full-Service Hotels (THAGAAAB)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Airport hotel accommodation
• Hotel room rentals
• Conference meeting venues
• Hospitality services
• Family friendly hotels

Headquarters

HQ city

Sola, Rogaland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Core revenue from overnight hotel accommodations across multiple brands (Comfort Hotel, Quality Hotel, Clarion Hotel, Home Hotel, Stopover) in Nordic region. Room pricing varies by brand tier, location, and season.
2. Food and Beverage: On-site restaurants, bars, room service, and dining experiences at hotel properties.
3. Conference and Events: Meeting rooms, conference facilities, and event spaces hosting corporate events, weddings, and gatherings. Hosts 100,000 tailor-made conferences and meetings annually across the portfolio.
4. Spa and Wellness Services: Spa facilities and wellness treatments at select properties.
5. Membership Programme (Spenn): Loyalty programme earning Spenn points on stays, redeemable for hotel nights and partner offers. Free membership with points earned on qualifying purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Quality Airport Hotel Stavanger operates as an airport hotel property under Strawberry's Quality Hotel brand, located near Stavanger Airport Sola in Norway. The property sells overnight guest room accommodation, on-site food and beverage (restaurant and bar), conference and meeting facilities, and ancillary hospitality services such as spa at select locations. It is part of a portfolio of more than 250 hotels across 6 Nordic countries and is distributed via strawberryhotels.com, the Strawberry mobile app, third-party OTAs, and corporate contracts.

Product overview

Strawberry operates a portfolio of hotel brands across the Nordic region including Comfort Hotel (value-focused), Quality Hotel (family-friendly mid-scale), Clarion Hotel (upscale city hotels), Home Hotel (inclusive of breakfast/fika/dinner), and Stopover (airport transit hotels). Quality Airport Hotel Stavanger is one property within the Quality Hotel brand, positioned near Stavanger Airport Sola. The portfolio includes over 250 hotels across 6 countries. Key digital products include the Strawberry App enabling mobile booking, check-in, and Mobile Keys via ASSA ABLOY's Seos platform. The Spenn loyalty programme provides point earning and redemption across hotels and partners. Additional services encompass conferences and meetings (hosting 100,000+ annually), restaurants and bars, spa facilities, and event venues including Strawberry Arena.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Hotel™: A mid-market hotel brand within the Strawberry portfolio, featuring family-friendly amenities, playrooms, and the Lollo & Bernie mascot concept.
• Comfort Hotel™
• Clarion Hotel®
• Home Hotel
• Stopover

Products and services

• Quality Airport Hotel Stavanger Mid-market airport hotel offering overnight accommodation near Stavanger Airport Sola, with access to conference facilities, on-site dining, and proximity to Stavanger city centre. Targets airport transit travellers, leisure visitors, and corporate guests.
• Quality Hotel brand Mid-scale hotel brand under Strawberry positioned as family-friendly, featuring Lollo & Bernie mascot experiences, playrooms, family rooms, free stays for children under 9 sharing parents' beds, and discounted breakfast for children aged 3-9.
• Strawberry App Mobile application for iOS and Android enabling hotel booking, digital check-in/check-out, mobile key access to rooms and lifts, Spenn loyalty points tracking, booking management, and direct communication with hotel front desk.
• Spenn Loyalty Programme Strawberry's loyalty programme allowing members to earn Spenn points on hotel stays and qualifying purchases, redeemable for free nights, room upgrades, and partner offers; points can be used as full or partial payment at Strawberry hotels.
• Conferences & Meetings Meeting and conference hosting across Strawberry hotels with facilities ranging from small meeting rooms to venues accommodating 300+ delegates, plus tailored conference packages, event planning, and Climate Impact Reports for events.
• Restaurants & Bars On-site dining across the hotel portfolio including à la carte restaurants, bars, spa dining, and event catering, with branded concepts such as Kitchen & Table, N²R Restaurant, and The Social.
• Spa Services Spa and wellness facilities at select hotels including treatments, pools, saunas, and thermal experiences, covering properties such as Yasuragi (adults-only spa hotel in Stockholm) and Selma Spa.
• Strawberry Mastercard Co-branded credit card partnership enabling members to earn accelerated Spenn points on everyday purchases and access exclusive member hotel benefits.

Quantifiable outcome

• 239 Nordic Swan Ecolabelled hotels - third-party certified sustainable properties
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ASSA ABLOYcoreTechnology or Integration · 1 January 2018Mobile Keys solution developed by ASSA ABLOY using the Seos platform to enable secure smartphone-based hotel room access. World record set in January 2018 when 2,000 guests used Mobile Keys at Stockholm hotels.
• Choice Hotels International (CHI)coreStrategic or Co-development PartnerStrawberry is part of Choice Hotels International, using the same booking system as CHI. Personal information about accommodation orders is processed in the USA, with CHI as data processor. Surrender of information to the USA is based on the EU model agreement for transfer from Europe to a data processor in the USA.
• Strawberry MastercardminorGTM or Marketing PartnerCo-branded credit card partnership offering accelerated Spenn point earning for cardholders and additional benefits for hotel stays.
• Various loyalty programme partnersminorGTM or Marketing PartnerSpenn loyalty programme partners where members can earn and redeem points, including retail, dining, and travel partners across the Nordics.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marriott International: World's largest hotel group with extensive airport hotel presence (Marriott, Courtyard, Sheraton). Competes for corporate accounts and international travellers in the Nordic region via brands like Marriott and Renaissance.
• Radisson Hotel Group: Global hotel group with strong Nordic presence via Radisson Blu and Radisson RED brands. Competes directly with Strawberry's Clarion and Quality brands in upscale and mid-scale Nordic markets.
• Choice Hotels International: US-based global hotel franchisor and Strawberry's franchise/technology partner. Provides booking infrastructure and global distribution, with overlapping brands (Comfort, Quality, Clarion) that mirror Strawberry's portfolio.
• Hilton Worldwide: Global hotel chain with airport hotel focus (Hilton Hotels, DoubleTree, Hampton by Hilton). Direct competitor in airport lodging globally with strong loyalty programme (Hilton Honors) comparable to Spenn.

Direct peers

• First Hotels: Nordic hotel collection with full-service properties across Norway, Sweden, Denmark, and Iceland. Comparable mid-scale full-service offering with conference and meeting capabilities.
• Scandic Hotels: Largest Nordic hotel operator with approximately 280 hotels across the Nordic region and Europe. Directly comparable to Strawberry in full-service and limited-service Nordic hotel operations, corporate accounts, and loyalty programmes.
• Thon Hotels: Major Norwegian hotel chain with properties across Norway, Brussels, and Rotterdam. Direct competitor in the Norwegian full-service and airport hotel market, with similar family-friendly positioning and corporate travel focus.
• Elite Hotels: Swedish hotel chain with full-service and boutique hotels primarily in Sweden. Comparable mid-to-upscale Nordic positioning, particularly competing in Stockholm and Gothenburg markets.

Others

• Pandox: Nordic hotel property investor and owner with significant exposure to Scandinavian hotel real estate. Indirectly comparable as a Nordic hotel sector player and potential property partner or competitor for hotel assets.

Regional players

• Nordic Hotels & Resorts: Independent hotel collection operating primarily in Sweden and the Nordics. Acts as a distribution channel for independent hotels and is mentioned as a Strawberry partner, with overlapping upscale properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/quality-airport-hotel-stavanger
• Instagraminstagram.com/strawberry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Airport Hotel Stavanger