Clarion Collection® Hotel Grand Bodø

What Clarion Collection® Hotel Grand Bodø does

Clarion Collection® Hotel Grand Bodø is a single hotel property operating in Bodø, northern Norway, under the Clarion Collection® sub-brand of the privately held Strawberry Hotels AS group (formerly Nordic Choice Hotels AS, org. nr. 990465339), headquartered in Oslo. The hotel is one of more than 250 properties across 6 countries (Norway, Sweden, Finland, Denmark, Lithuania, and the Faroe Islands) operating under six sub-brands spanning premium (Clarion Hotel®, Clarion Collection®) through family-oriented (Quality Hotel™), value (Comfort Hotel™), all-inclusive (Home Hotel), and transit (Stopover) segments.

The property participates in Strawberry's digital platform, built around six country-specific websites (strawberry.no, strawberry.se, strawberry.dk, strawberry.fi, strawberryhotels.com) and native iOS/Android applications that enable direct booking, digital check-in/check-out, and Mobile Keys technology developed with ASSA ABLOY on the Seos® platform for contactless room access. The wider group's stack integrates Spenn Group AS loyalty administration, Adyen payment processing, Choice Hotels International distribution, and Google Analytics for web measurement, with 239 of 250+ properties certified to the Nordic Swan Ecolabel (Svanemerket) standard covering energy, water, waste, chemical, and procurement criteria.

The business model combines per-night room revenue (dynamic pricing by demand/season/availability), food & beverage (on-site restaurants, bars, meal-inclusive packages at Home Hotel), conference and event revenue (~100,000 events/year organized through the bookameeting.se platform), spa/wellness, gift cards, and experience packages. Distribution is dual-channel: direct (website, app, corporate agreements, loyalty) with best-price guarantees and free cancellation until 16:00 on arrival day, plus OTAs (Expedia, Booking.com, Hotels.com) that are explicitly excluded from Spenn earning. Customer segments span individual leisure travelers, business/corporate travelers, meeting and event planners, and Spenn loyalty members across Blue, Silver, Gold, and Platinum tiers.

Name

Clarion Collection® Hotel Grand Bodø

Legal name

Strawberry Hotels AS

Website

https://nordicchoicehotels.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Clarion Collection Hotel Grand Bodø is a single hotel property in Bodø, Norway, operating under the Strawberry group's Clarion Collection brand, serving individual leisure and corporate travelers across northern Norway as part of a 250-hotel Nordic portfolio.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Conference and meeting services
• Restaurant and bar services
• Hospitality loyalty program
• Spa and wellness services

Headquarters

HQ city

BODØ

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from guest room reservations across Clarion Collection, Clarion Hotel, Quality Hotel, Comfort Hotel, Home Hotel, and Stopover brands. Revenue generated through direct bookings, OTAs (excluded from loyalty benefits), and corporate agreements.
2. Food & Beverage: Revenue from on-site restaurants, bars, room service, and meal packages. Home Hotel brand includes breakfast, fika, and dinner in room rates. Restaurant coupons provided to loyalty members at select properties.
3. Conference & Events: Revenue from meeting room rentals, conference services, and event catering. Bookings facilitated through bookameeting.se platform.
4. Spa & Wellness Services: Revenue from spa treatments, wellness facilities, and relaxation services at properties with spa amenities.
5. Loyalty Program - Spenn: Points-based loyalty program where members earn Spenn on qualifying purchases. Points can be redeemed for hotel stays. Program administered by Spenn Group AS.
6. Gift Cards: Digital gift cards sold for hotel stays, restaurant dining, and spa services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Clarion Collection Hotel Grand Bodø is a full-service hotel property in Bodø, Norway, offering guest room accommodations under the Clarion Collection brand, with the brand's signature inclusion of breakfast and an evening meal in the room rate. The property also provides on-site restaurant and bar service, conference and meeting facilities, and access to Strawberry's broader portfolio services including the Spenn loyalty program and the Strawberry mobile app with digital check-in/out and Mobile Keys room access.

Product overview

Strawberry (formerly Nordic Choice Hotels) operates as a unified platform with multiple hotel sub-brands serving different market segments: Clarion Hotel® (premium), Quality Hotel™ (family-oriented), Comfort Hotel™ (value), Home Hotel (all-inclusive), Stopover (transit-focused), and independent hotels. The platform includes integrated services such as the Spenn loyalty program with tiered membership levels, a mobile app enabling digital check-in/check-out and Mobile Keys (developed by ASSA ABLOY using Seos®), conference and meeting services (100,000+ events/year), spa and wellness facilities, restaurant and bar services, gift cards, and experience packages. The portfolio spans over 250 hotels across 6 countries (Norway, Sweden, Finland, Denmark, Lithuania, and Faroe Islands), with 239 hotels certified with the Nordic Swan Ecolabel.

Differentiator

Problem solved

Functional benefit

Products and services

• Clarion Collection Hotel Grand Bodø — Guest Room Accommodation Full-service hotel room stays at the Clarion Collection Hotel Grand Bodø property in Bodø, Norway. Clarion Collection is the brand tier that includes breakfast and an evening meal in the room rate, distinguishing it from standard Clarion Hotel and other Strawberry sub-brands. Targeted at leisure and business travelers visiting Bodø.

Quantifiable outcome

• 239 hotels certified with Nordic Swan Ecolabel
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ASSA ABLOYcoreTechnology or Integration · 1 January 2018ASSA ABLOY developed the Mobile Keys technology for Strawberry's mobile app, using the Seos® platform to enable smartphone-based room access and elevator activation. World record achieved in January 2018 with 2000+ mobile key activations.
• Choice Hotels International (CHI)coreStrategic or Co-development PartnerStrawberry operates as part of the Choice Hotels International network, utilizing shared booking systems and distribution infrastructure. Personal booking information is processed in the USA through CHI as data processor under EU standard contractual clauses.
• Spenn Group AScoreTechnology or IntegrationSpenn Group AS (org.nr. 932435888) serves as the account administrator for the Spenn loyalty currency, handling account management, currency transactions, and points balance for Strawberry members.
• Strawberry Mastercard PartnersminorGTM or Marketing PartnerFinancial services partnership for co-branded credit card offering additional Spenn earning opportunities for cardholders. Separate terms and conditions apply.
• Nordic Swan EcolabelcoreStrategic or Co-development Partner239 Strawberry hotels are certified with the Nordic Swan Ecolabel, Nordens official environmental certification. The certification requires compliance with strict criteria for energy, water, waste, chemicals, and sustainable procurement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thon Hotels: A Norwegian hotel group with properties across Norway and the Nordic region, including full-service hotels, restaurants, and meeting facilities. It is a close geographic and product peer for Clarion Collection Grand Bodø and Strawberry's city and business-travel mix.
• Radisson Hotel Group: A global hotel operator with multiple upscale, midscale, and limited-service brands, extensive conference and event infrastructure, loyalty, and digital booking. It competes for the same corporate, leisure, and event customers in Nordic urban markets.
• Scandic Hotels: A large Nordic hotel group serving leisure and business travelers across multiple city and regional locations, with conference, restaurant, and loyalty capabilities. Its Nordic footprint, multi-brand operating model, and focus on corporate and event demand closely overlap with Strawberry's portfolio.
• ProfilHotels: A Nordic hotel group with multiple hotel concepts focused on city, conference, and leisure stays. Its regional portfolio and multi-property operating model are comparable to Strawberry's brand platform.
• Elite Hotels: A Swedish and Nordic hotel group operating city and resort properties with dining and conference or event offerings. It is a regional peer serving similar business and leisure guests in the Nordic market.

Broad incumbents

• Marriott International: A global hotel company with a broad brand ladder, loyalty ecosystem, meeting infrastructure, and direct booking platform. It is relevant as a scaled incumbent competing for premium and corporate demand.
• Hilton Worldwide: A global hotel group spanning multiple tiers with loyalty, digital booking, and conference capabilities. Its broader portfolio and corporate demand exposure provide a relevant upper-end benchmark for Strawberry.
• Choice Hotels International: A large international hotel franchisor and technology and distribution network with a broad economy-to-upscale brand portfolio. Strawberry explicitly uses Choice's shared booking system and distribution infrastructure, making it a strategically relevant incumbent and network peer.
• Accor: A global hotel group with brands spanning economy through premium and luxury, loyalty, meetings, and extensive direct distribution. It is a broad incumbent that competes for the same corporate, event, and leisure demand at larger scale.
• BWH Hotels: A global hotel franchising and marketing network spanning multiple segments and geographies. Its broad brand and franchise model is comparable to Strawberry's combination of multiple hotel brands with shared loyalty and distribution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/clarion-collection-hotel-grand-bod%C3%B8
• Instagraminstagram.com/strawberry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarion Collection® Hotel Grand Bodø