What Nordsjö Professional does

Nordsjö Professional is the professional-painting brand of Akzo Nobel Decorative Coatings AB, a Swedish private limited company wholly owned by Akzo Nobel N.V. It exclusively serves professional painters in Sweden, with consumers explicitly redirected to the group's consumer-facing Nordsjö site. The core product portfolio centers on water-based wall paints — including the premium Nordsjö Professional 7 and the Rezisto Easy Clean 5 and 7 lines, which feature a proprietary Stain Resistance Formulation for dirt-repellent, washable finishes in high-load environments — supplemented by Grund+ primer and the recently launched Allround+ handspackle for surface preparation. Although the company lists only 5 direct employees (reflecting the brand's lean structure within the AkzoNobel group), operations leverage parent-company R&D, sustainability programs, and Nordic Swan Ecolabel-certified formulations.

The business distributes through a tri-channel model: a company-owned physical store network, the Nordsjö Professional online shop (offering click-and-collect and same-day delivery), and a third-party distributor network with independently set pricing. Digital tools include the Nordsjö Expert App (iOS and Android) for wall color visualization and product information, the Nordsjö Colour Sensor for color matching, and the Mina Projekt workspace where registered painters manage projects, save colors and products, and access technical support. The company's go-to-market is sales-led and trade-focused, supported by email marketing, project showcases, and high-visibility brand activations such as the Artscape urban art project and the annual Color of the Year (2026: 'The Rhythm of Blues'). Pricing is not publicly disclosed; the website states prices are reference-only and non-binding for distributors, requiring painters to obtain actual pricing through stores or distributors.

Name

Nordsjö Professional

Legal name

Akzo Nobel Decorative Coatings AB

Website

https://nordsjoprofessional.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordsjö Professional is the Swedish professional-painting brand of Akzo Nobel Decorative Coatings AB, selling water-based wall paints, primers, and spackles exclusively to professional painters in Sweden through physical stores, an online shop, and distributors.

Ownership category

akta.pro rank

Product category

Architectural Coatings

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Professional wall paints
• Interior coatings
• Stain resistant paint
• Wall primers
• Decorative paint systems

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coating Products: Nordsjö Professional sells a range of professional-grade paints, coatings, and related products through physical stores and online shop for professional painters

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nordsjö Professional manufactures and distributes premium water-based interior wall paints, stain-resistant coatings (Rezisto Easy Clean 5/7), primers (Grund+), and hand-applied spackle (Allround+) for professional painters in Sweden. The offering is bundled with digital colour visualization and measurement tools (Nordsjö Expert App, Nordsjö Colour Sensor), a curated colour collection program, and project management features in the "Mina Projekt" workspace.

Product overview

Nordsjö Professional is a professional paint brand targeting professional painters in Sweden, operating as part of AkzoNobel. The product portfolio centers on water-based wall paints across different finish levels (from full-matt to higher sheen), with the Rezisto line offering stain-resistant formulations for high-load environments. Supporting products include primers (Grund+) and hand-applied spackles (Allround+). The offering is complemented by digital tools including the Nordsjö Expert app for color visualization and the Nordsjö Colour Sensor for color measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Nordsjö Professional 7: Premium wall paint with smoother and finer finish, even in dark colors; easier to apply and distribute; excellent coverage.
• Nordsjö Professional Rezisto Easy Clean
• Nordsjö Professional Grund+
• Nordsjö Professional Allround+
• Nordsjö Expert App
• Nordsjö Colour Sensor

Products and services

• Nordsjö Professional 7 Premium interior wall paint delivering a smoother and finer finish even in dark colours, easier application and distribution, and excellent coverage for professional painters working on commercial and residential interiors.
• Nordsjö Professional Rezisto Easy Clean 5 Water-based wall paint with proprietary Stain Resistance formulation providing dirt repellence and superior washability, with a smooth fine finish in both light and dark colours; targeted at professional painters specifying high-load interior surfaces.
• Nordsjö Professional Rezisto Easy Clean 7 Matt wall paint in the Rezisto Easy Clean line with Stain Resistance formulation for high-load environments where dirt repellence and superior washability are required; sold to professional painters.
• Nordsjö Professional Grund+ Full-matt primer for walls and ceilings with very good adhesion, enabling smoother subsequent treatment in both gloss and structure; used by professional painters as a base coat.
• Allround+ handspackel Hand-applied spackle/putty formulated to deliver exceptionally fine and smooth surfaces prior to painting; a new product addition for professional painters in the Nordsjö Professional portfolio.
• Nordsjö Expert App Mobile application that allows professional painters to visualize Nordsjö colours directly on walls and access colour and product information; supports colour selection and customer consultations.
• Nordsjö Colour Sensor Proprietary colour measurement tool that enables professional painters to capture and match colours precisely for client projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AkzoNobelcoreOthersAkzoNobel is the parent company of Nordsjö Professional through Akzo Nobel Decorative Coatings AB. As part of the AkzoNobel group, Nordsjö Professional benefits from shared technology, sustainability initiatives, and international brand recognition.
• ArtscapeminorStrategic or Co-development PartnerNordsjö participates in Artscape, described as the world's most comprehensive urban art project. This partnership showcases Nordsjö paints in urban art applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jotun: Norwegian-founded multinational paints and coatings group operating across decorative, marine, protective, and powder segments. Overlaps with Nordsjö Professional in Scandinavian decorative paints but operates at much larger scale and breadth.
• PPG Industries: Global paints and coatings incumbent with a decorative segment including the Tikkurila brand. Competes broadly in professional architectural coatings and shares parent-level relationships with Nordic professional painters.
• Sherwin-Williams: Largest global paints company with extensive professional painter distribution. Overlaps with Nordsjö Professional in premium interior wall paints and stain-resistant finishes, though operating at very different scale.
• Hempel: Global coatings manufacturer headquartered in Denmark with decorative paint offerings including the Beckers brand. Comparable in Nordic professional decorative paints while operating a broader global portfolio.
• DAW (Caparol): Germany-based family-owned paint manufacturer with the Caparol brand leading in professional architectural coatings. Comparable professional painter channel and product portfolio including stain-resistant interior wall paints.
• Benjamin Moore: North American premium decorative paints brand owned by Berkshire Hathaway, distributed largely through independent retailers to professional painters. Comparable premium interior wall paint portfolio and color tooling depth.

Direct peers

• Tikkurila: Finnish decorative paints brand (owned by PPG) selling through professional painter channels in the Nordics and Eastern Europe. Comparable product mix (interior/exterior wall paints, primers) and similar professional painter go-to-market.
• Flügger: Danish paints and coatings manufacturer with own retail stores across Northern Europe and an online shop serving professional and DIY segments. Closely comparable omnichannel professional painter model in the Nordic region.
• Beckers: Sweden-based decorative and industrial paint manufacturer serving professional painters and industrial customers. Direct Nordic competitor with overlapping professional painter channel, product portfolio, and sustainability positioning.

Emerging players

• Farrow & Ball: UK-based premium decorative paint brand focused on designer/specifier-driven interior finishes. Comparable in eco-certification positioning and digital color visualization, though more consumer/specifier-oriented than professional painter-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nordsj%C3%B6-professional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordsjö Professional