norelem Normelemente GmbH & Co. KG

What norelem Normelemente GmbH & Co. KG does

norelem Normelemente GmbH & Co. KG is a privately held German manufacturer and online distributor of standardized mechanical components and DIN/ISO norm parts, headquartered in Markgröningen, Baden-Württemberg. Founded in 1958 and organized as a GmbH & Co. KG, the company sells a catalog of more than 140,000 SKUs spanning clamping technology, linear modules, aluminium profile systems, electromechanical components, conveying and handling parts, measuring and testing elements, and technical accessories. The catalog is structured into branded product systems (norelem fixiert, montiert, bewegt, prüft, spannt, steuert, transportiert, technoshop, and inch) and the company also distributes Festo pneumatics under a "Festo @ norelem" co-branded arrangement.

The business is built around a direct, e-commerce-first go-to-market model: customers browse, configure, and order through the norelem.de online shop, supported by a central warehouse that holds 98% of the catalog in stock and ships in-stock orders the same day for next-business-day delivery, with free standard shipping on orders over €100. Unit pricing starts at approximately €0.10 per component, and the model is supported by free CAD data downloads for all products, an online quotation tool, eProcurement integration for business buyers, and the norelem ACADEMY for technical training. Customers are industrial manufacturers, fixture and jig builders, and automation companies, primarily in Germany. Revenue is not publicly disclosed and the company carries no external funding, no M&A history, and no disclosed leadership changes in the source data.

Name

norelem Normelemente GmbH & Co. KG

Legal name

norelem Normelemente KG

Website

https://norelem.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

norelem is a German manufacturer and online distributor of more than 140,000 standardized mechanical components and DIN/ISO norm parts, serving industrial manufacturers, fixture builders, and automation companies through a direct e-commerce platform backed by a central warehouse with 24-hour delivery.

Ownership category

akta.pro rank

Product category

Industrial Mechanical Components / Standardized Norm Parts

NAICS

Industrial Machinery Manufacturing (33324)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

Keywords

• Standardized mechanical components
• DIN ISO norm parts
• Industrial fixture construction
• Clamping technology systems
• Machine engineering components

Headquarters

HQ city

Markgröningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Standard Parts E-commerce: Direct online sales of standardized mechanical components and norm parts to industrial customers through their e-commerce platform.
2. Custom/Special Orders: Sales of specialized and custom-configured components with longer lead times for non-standard requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

norelem manufactures and sells more than 140,000 standardized mechanical components and DIN/ISO norm parts through its e-commerce platform at www.norelem.de, organized into branded product systems for fixture construction, aluminium profile assembly, linear and drive technology, measuring and testing, clamping, electromechanics, conveying/handling, and production accessories. The company ships from a central warehouse in Markgröningen, Germany, offering 98% stock availability and 24-hour delivery on in-stock items, and supports engineering workflows with free CAD data downloads and an online quotation tool.

Product overview

norelem Normelemente GmbH & Co. KG is a manufacturer and online retailer of standardized mechanical components and DIN-norm parts, offering more than 140,000 products through its e-commerce platform. The product portfolio is organized into branded systems including norelem fixiert (flexible standard parts system with springs, detents, stops, and positioning elements), norelem montiert (aluminium profile assembly systems), norelem bewegt (linear guides, gearings, and drive technology), norelem spannt (clamping technology for machining), norelem steuert (electromechanical components), norelem transportiert (conveying and handling), and norelem technoshop (technical accessories). The company also distributes Festo pneumatic products and provides complementary services including CAD data downloads, an online quotation tool, and the norelem ACADEMY for technical training.

Differentiator

Problem solved

Functional benefit

Brands

• SOLIDLine: Zentrisch-Spanner product line and mechanical null-point clamping system
• Festo @ norelem

Products and services

• norelem fixiert (Flexibles Normteilesystem / Flexible Standard Parts System) Flexible standard parts system for tool and fixture construction, providing standardized components such as springs, detents, stops, locking bolts, positioning elements, and clamping technology that follow DIN/ISO norms, for industrial fixture builders and manufacturers.
• norelem montiert (Montagesystem / Assembly System) Assembly system featuring aluminium profiles, profile connectors, surface fastenings, and covering profiles for machine and plant construction, for industrial manufacturers building frames, enclosures, and structural assemblies.
• norelem bewegt (Systems and Components for Machine and Plant Engineering) Systems and components for mechanical and plant engineering including linear modules, linear guides, gearings, bearings, and drive technology, for machine builders and automation system integrators.
• norelem prüft (Elements for Measuring and Testing) Elements for measuring and testing including measuring tables, measuring stands, and coordinate measuring machine fixations, for quality assurance and metrology applications in industrial production.
• norelem spannt (Clamping Technology) Clamping technology including clamping elements, zero-point clamping systems, 3-axis and 5-axis clamping chucks, and vise technology for workpiece clamping in manufacturing, for machining and production operations.
• norelem steuert (Electromechanical Components) Electromechanical components including connectors, energy chains, emergency stop switches, sensors, power supplies, and stepper motors, for machine and plant builders integrating control and electrical subsystems.
• norelem transportiert (Conveying and Handling Technology) Conveying and handling technology including vacuum grippers, vacuum generators, wheels, rollers, and small conveyor belts, for material handling and automation systems in industrial production.
• norelem technoshop (Technical Accessories and Equipment) Technical accessories and equipment for production environments including coolant hoses, magnetic signs, protection nets, seals, and tools, for production floor and shop-floor use.
• norelem inch (Imperial-Sized Components) Inch articles providing standardized components in imperial measurements for international markets and equipment built to imperial standards.
• Festo @ norelem (Pneumatic Components Distribution) Pneumatic components from Festo including cylinders, valves, maintenance units, gripping technology, and vacuum technology distributed through norelem's e-commerce platform, for industrial automation and machine building customers.
• norelem ACADEMY (Technical Training Service) Educational and training service providing technical knowledge transfer in machine-building topics, including on-site training at customer facilities and educational institutions, for industrial customers and learners.
• norelem CAD Data Downloads Free CAD data downloads for all standard components, allowing integration of technical and geometric data into customer CAD and design systems, for design engineers and product developers.
• norelem Angebots-Tool (Online Quotation Tool) Online quotation tool enabling registered users to request quotes directly through the online shop and receive automated responses, for business customers managing procurement workflows.

Quantifiable outcome

• 98% product availability ensures minimal production delays due to component shortages
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FestocoreChannel Partner/ Reseller/ Distributornorelem serves as a distribution partner for Festo products including cylinders, valves, maintenance units, gripping technology, and vacuum technology. Products are integrated into the norelem catalog and sold through their e-commerce platform under the 'Festo @ norelem' brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Misumi: Misumi operates an almost identical e-commerce model for standardized mechanical components (linear motion, fasteners, fixtures) with deep catalogs and configurable products, and is norelem's most direct global competitor.
• Fabory: Fabory is a European distributor of fasteners, screws, and industrial C-parts with deep catalog reach into industrial buyers, closely overlapping norelem's fastening and norm-part offerings.
• Bossard Group: Swiss-based Bossard is a major European distributor of fasteners and industrial fastening/assembly components, serving overlapping customers in mechanical and plant engineering with comparable product breadth.
• Elesa+Ganter: Elesa+Ganter is a European manufacturer of standard machine elements (handles, knobs, hinges, leveling feet) sold via catalog — a direct competitor in the standardized components niche.
• McMaster-Carr: McMaster-Carr is the archetypal standardized industrial components catalog retailer in North America, offering an enormous SKU range with rapid delivery — directly comparable to norelem's positioning in Europe.

Broad incumbents

• SKF: SKF is a global bearings and linear motion manufacturer with catalog distribution; it competes with norelem's bearings, linear guides, and drive technology categories but operates at much larger scale with proprietary products.
• Parker Hannifin: Parker Hannifin is a diversified motion and control technologies manufacturer with broad industrial distribution; several of its pneumatics, fittings, and automation products overlap with norelem's catalog scope.
• Würth Industrie: Würth Industrie is the industrial division of the Würth Group, supplying fasteners, tools, and assembly materials to industrial customers across Europe at greater scale and broader portfolio than norelem.
• Schaeffler Group: Schaeffler (INA, FAG, LuK) manufactures bearings, linear guides, and direct-drive technology, overlapping with norelem's linear motion and bearing catalog but as part of a much broader industrial motion portfolio.

Others

• Festo: Festo is norelem's distribution partner for pneumatics and also an independent supplier of automation technology; the relationship is both collaborative (Festo @ norelem) and adjacent-competitive in automation components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/norelem
• YouTubeyoutube.com/user/norelemNormelemente
• Facebookfacebook.com/norelemNormelemente
• LinkedInlinkedin.com/company/norelem-normelemente

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about norelem Normelemente GmbH & Co. KG