Norfolk Healthcare & Rehabilitation Center

What Norfolk Healthcare & Rehabilitation Center does

Norfolk Healthcare & Rehabilitation Center is a 180-bed skilled nursing and rehabilitation facility located in Norfolk, Virginia, operating continuously for over 50 years as part of the Medical Facilities of America (MFA) network. The center delivers two primary service lines: short-term inpatient rehabilitation through its proprietary LifeWorks Rehab® program and long-term residential care. Short-term rehabilitation serves patients recovering from planned surgeries (knee/hip replacements, spinal surgery, cardiac procedures), accidents, and illnesses (stroke, heart attack, traumatic brain injury), offering customized therapy up to seven days per week for two to three hours per day. The clinical framework is operationalized through two proprietary tools — Recovery Map™, a sequenced treatment plan from admission to discharge, and Personal Report Card™, a daily progress tracking instrument. Two specialized service lines differentiate the facility: on-site dialysis providing hemodialysis in a skilled nursing setting, and DMAS-certified tracheostomy care delivered by a dedicated respiratory therapy unit — one of only a few such programs in the Tidewater region.

The facility is equipped with a state-of-the-art therapy gym featuring HUR iBalance, Dynamic Stair Trainer, and complete strength training machines, complemented by restaurant-style dining and private rooms. The Fast Track Ortho program delivers accelerated post-surgical recovery with an average length of stay of 13 days. Revenue is generated primarily through Medicare, Medicaid, and private insurance reimbursement for skilled nursing and rehabilitation services; specific pricing is not publicly disclosed. Patient acquisition is driven by hospital discharge referrals, physician referrals (orthopedic surgeons, cardiologists, pulmonologists), and direct family inquiries via phone and website. The center holds HIPAA and ADA compliance certifications, references JCAHO standards, and is staffed by employed (not contracted) physicians, nurses, and therapists.

Name

Norfolk Healthcare & Rehabilitation Center

Legal name

Norfolk Health & Rehabilitation Center

Website

https://norfolkhealthrehab.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Norfolk Healthcare & Rehabilitation Center is a 180-bed skilled nursing and rehabilitation facility in Norfolk, Virginia, operated under Medical Facilities of America, providing short-term inpatient rehabilitation, long-term care, on-site dialysis, and DMAS-certified tracheostomy care.

Ownership category

akta.pro rank

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADADAA

Short-Term Rehabilitation (Post-Acute) SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADAJAB

Skilled Nursing Facility (SNF)-Based Rehab Units

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADAJAI

Orthopedic & Post-Surgical Rehabilitation Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADAJAG

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADADAN

Short-Stay Respite SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Post-acute recovery
• Respiratory therapy

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Short-Term Rehabilitation Services: Inpatient rehabilitation services for patients recovering from planned surgeries (knee/hip replacements, spinal surgery), accidents, and illnesses. Services include physical therapy, occupational therapy, and speech therapy up to 7 days per week.
2. Long-Term Care Services: Ongoing residential care for residents requiring extended support. Includes nursing care, therapy services, activities, and restorative care programs. Revenue derived from long-term care arrangements.
3. Specialized Medical Services: On-site dialysis treatment and tracheostomy care services provided to residents with specific medical needs. Coordinated with rehabilitation programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Norfolk Healthcare & Rehabilitation Center is a 180-bed skilled nursing and rehabilitation facility in Norfolk, Virginia, providing short-term recovery, long-term care, and specialized clinical services such as on-site dialysis and tracheostomy care. Operated as part of Medical Facilities of America (MFA), the center delivers post-acute rehabilitation programs including orthopedic recovery, accident/illness recovery, and an in-house LifeWorks Rehab program. The facility serves individual patients and families needing post-hospital recovery or ongoing residential nursing care.

Product overview

Norfolk Health & Rehabilitation Center offers a unified healthcare portfolio built around its exclusive LifeWorks Rehab® core program for short-term inpatient rehabilitation. The product suite centers on LifeWorks Rehab® (customized 7-day therapy), supported by proprietary tools Recovery Map™ and Personal Report Card™ for tracking progress. Specialized services include On-Site Dialysis and DMAS-certified Tracheostomy Care. Fast Track Ortho provides accelerated post-surgical recovery with an average 13-day stay. Long-term residential care and services for accident/illness recovery complement the portfolio. The center also provides facility amenities including a state-of-the-art gym (HUR iBalance, strength training, stair trainer) and restaurant-style dining.

Differentiator

Problem solved

Functional benefit

Brands

• LifeWorks Rehab: Exclusive clinically proven short-term inpatient rehabilitation and recovery program offering customized therapy up to 7 days per week
• Fast Track Ortho

Quantifiable outcome

• Average length of stay of 13 days with Fast Track Ortho program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Medical Facilities of America (MFA)flagshipOthersParent company and operator of Norfolk Health & Rehabilitation Center. MFA provides over 50 years of clinically proven rehabilitation experience and operational expertise across its Health & Rehabilitation Centers. The center is part of the MFA network of skilled nursing facilities.

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Ensign Group: Operates a large portfolio of skilled nursing and rehabilitation facilities, including post-acute rehab and specialty care, with a similar mix of employer-based clinical staff and standardized clinical programs across its facilities.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers, offering short-stay rehab, long-term care, and specialty services across a multi-state footprint — comparable in core service delivery and patient population.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities with comparable short-term rehabilitation and long-term care offerings, including specialty programs; directly comparable service mix and SNF operating model.
• PACS Group: Post-acute and skilled nursing operator with a network of SNFs and assisted living facilities; comparable in operator profile (multi-facility SNF platform) and service mix of short-term rehab plus long-term care.

Others

• American Healthcare REIT: Healthcare REIT that owns and leases SNFs, senior living, and medical office properties; represents the underlying capital structure for many SNF operators and competes for institutional ownership of skilled nursing real estate.
• Medical Facilities of America (MFA): Parent company and operator of Norfolk Health & Rehabilitation Center; runs a network of affiliated skilled nursing and rehabilitation centers that share the LifeWorks Rehab® program framework and clinical protocols.

Broad incumbents

• Select Medical Holdings: Operates inpatient rehabilitation hospitals, outpatient rehab clinics, and critical illness recovery hospitals — competes for post-acute rehab referrals and operates in broadly adjacent care settings.
• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals (focused on IRF rather than SNF), but addresses overlapping post-acute rehabilitation patient population and competes for hospital rehabilitation referrals.
• Brookdale Senior Living: Large senior living provider offering assisted living, memory care, and skilled nursing services; serves an overlapping elderly population but with a primary assisted-living (rather than SNF) operating model.

Emerging players

• The Pennant Group: Operates home health, hospice, and senior living services; a smaller, growth-oriented post-acute operator that is increasingly competing for post-acute referrals in overlapping markets and care continuum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norfolk-healthcare-&-rehabilitation-center

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfolk Healthcare & Rehabilitation Center