What 能率(中国)投资有限公司 does

能率(中国)投资有限公司 is the wholly-owned China operating subsidiary of Japan's Noritz Co., Ltd. (株式会社ノーリツ, founded 1951), established in 2005 with $38M of parent capital to build a 230-mu gas appliance manufacturing base in Shanghai's Fengxian District. The company designs, manufactures, and sells gas-fired water heaters, wall-mounted heating boilers (壁挂炉), kitchen appliances (ranges, range hoods, dishwashers, integrated Japanese-style cooking centers), water purification/softening systems, and commercial hot-water solutions.

Its core technology stack is built on 70+ years of accumulated Japanese combustion and thermostatic-control expertise, including the proprietary Fapit识温自调 (temperature-recognition auto-adjust) system, PRO-Control cold/hot dual servo valves, three-pipe zero-cold-water circulation, SI temperature sensors for dry-burn prevention, segmented combustion, low-NOx burner design, and Japanese-style dry-lay floor heating modules. These technologies underpin quantifiable performance claims such as ±0.2°C water-temperature stability, 30-minute room warm-up, 66% thermal efficiency on stove products, and 3.7–3.8 kW minimum firing output. The firm runs a 1.3M-unit/year production facility and a sales/service network spanning 31 Chinese provinces.

Revenue is generated primarily through hardware sales across five product lines (water heaters, heating systems, kitchen appliances, water purification, commercial systems), with a stated mid-to-high-end positioning. Go-to-market combines self-operated JD and Tmall flagship stores, a national physical store/showroom network, strategic channel partnerships with 红星美凯龙 (Red Star Macalline), 苏宁易购 (Suning), and 国美电器 (Gome), a real-estate project channel for property developers, and an authorized dealer/franchise program. Target customers are mid-to-high-income Chinese residential households, with secondary segments in real-estate developers and commercial venues. In 2023, management formally announced a strategic transformation from "gas water heater manufacturer" to "kitchen space brand" (厨房空间品牌), expanding the kitchen-appliances line and integrating whole-home comfort solutions.

Name

能率(中国)投资有限公司

Legal name

能率（中国）投资有限公司

Website

https://noritz.com.cn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholly-owned China subsidiary of Japan's Noritz, manufacturing and selling gas water heaters, wall-mounted heating boilers, kitchen appliances, water purification systems, and commercial hot-water solutions to mid-to-high-end Chinese households via retail, e-commerce, and channel partnerships across 31 provinces.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Household Appliance Manufacturing (3352), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Household Appliances (3630), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Gas water heaters
• Wall-mounted furnaces
• Kitchen appliances
• Water purification systems
• Home heating equipment

Headquarters

HQ city

上海

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 燃气热水器销售: 能率核心产品线，包括室内机、室外机、平衡机等各类燃气热水器，通过恒温技术提供稳定热水体验。
2. 采暖系统销售: 包括日式壁挂炉、欧式壁挂炉、空调地暖两联供等产品，提供家庭采暖和生活热水解决方案。
3. 厨房电器销售: 包括油烟机、燃气灶、洗碗机、能率嗞嗞炉等厨房电器产品，2023年起战略向厨房空间品牌拓展。
4. 净水设备销售: 提供家庭用水净化和软化系统，包括全屋净软系统、厨下净水机等产品。
5. 商用系统销售: 为商用场景和房产工程提供专业热水和采暖解决方案。

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Noritz (China) designs, manufactures, and sells gas water heaters (indoor, outdoor, balanced, and e-commerce-exclusive models), heating systems (Japanese and European wall-mounted furnaces and air-conditioner floor-heating dual-purpose units), kitchen appliances (Japanese oven-stoves, gas stoves, range hoods, dishwashers, multi-functional water makers), and whole-home water purification and softening equipment for Chinese households, real estate projects, and commercial venues.

Product overview

能率(中国)投资有限公司 is a subsidiary of Japanese Noritz (株式会社ノーリツ, founded 1951), operating as a diversified home appliances and heating equipment manufacturer. The product portfolio consists of five core categories: (1) 热水器 (gas water heaters) spanning indoor, outdoor, balanced, and e-commerce models, including D4/D5/D6A Fenghe series, Liu Guang琉光 S5/S6 series, balanced S3, and outdoor S3AW; (2) 采暖系统 (heating systems) covering wall-mounted furnaces E1/E3/H3/G5 and air-conditioner floor-heating dual-purpose units; (3) 厨房电器 (kitchen appliances) including the 能率料理中心 suite centering on the 能率嗞嗞炉/日式灶烤K5, God Kitchen神厨 series gas stoves, temperature-controlled K5 gas stoves, and multiple range hood types (全隐升降/超薄平嵌/三腔大吸力), plus dishwashers and multi-functional water makers; (4) 净水设备 (water treatment) including whole-home purification/softening systems and under-counter K1 RO purifiers; and (5) 商用系统 (commercial systems). The company positions itself as transitioning from a gas water heater manufacturer to a 'kitchen space brand' (厨房空间品牌). Core technology differentiators include Fapit识温自调 (automatic temperature recognition and adjustment), PRO-Control dual servo technology, three-pipe zero-cold water systems, SI temperature sensors, and Japanese dry-laying floor heating.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Water Heaters (热水器)
• Heating Systems (采暖系统)
• Kitchen Appliances (厨房电器)
• Water Purification Equipment (净水设备)
• Commercial Systems (商用系统)
• Bath Comfort Ecosystem (浴室舒适场景生态)

Quantifiable outcome

• 水温波动控制在±0.2°C范围内
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered 海外市场合作, 核心战略合作, 重要渠道合作, 业务合作, 长期渠道合作, 行业战略合作 and 建设项目合作.

• GORGAS LLC海外市场合作Strategic or Co-development Partner · 1 November 2025蒙古国领先的液化天然气企业GORGAS LLC代表团访问能率中国总部，双方就潜在合作及开拓蒙古国市场进行深入交流。GORGAS LLC是蒙古国四大液化气企业之一，市场份额约40%。能率展示了采暖设备和燃气灶产品，双方探讨了低功率采暖设备等合作方向。
• 红星美凯龙家居集团股份有限公司核心战略合作Strategic or Co-development Partner · 18 September 20242024年9月18日，能率(中国)投资有限公司与红星美凯龙家居集团股份有限公司在上海成功举行高层会晤。双方围绕渠道拓展、消费升级以及全国的以旧换新政策等方面进行了深入沟通和交流。能率与红星美凯龙联合推出了针对旧热水器及厨房电器的以旧换新活动，为消费者带来实惠和便利，同时践行绿色消费和环保理念。
• 苏宁易购集团重要渠道合作Channel Partner/ Reseller/ Distributor · 1 January 2024能率与苏宁易购集团建立合作关系，在2024年Color Run活动中联合推广。能率作为官方指定热水器供应商为赛事提供热水解决方案，苏宁易购作为合作伙伴共同推动活动开展。
• 上海燃气市北销售有限公司业务合作Strategic or Co-development Partner · 18 July 20072007年7月18日能率(中国)投资有限公司落成庆典时，上海燃气市北销售有限公司总经理汪宝平出席见证，双方在燃气具领域有业务合作关系。
• 国美电器集团长期渠道合作Channel Partner/ Reseller/ Distributor能率与国美电器集团建立长期合作关系，国美作为国内家电渠道商的龙头企业，与能率这样优秀的供应商密切合作，在能率新工厂落成时国美副总裁出席庆典表示祝贺。
• 中国五金制品协会行业战略合作Strategic or Co-development Partner能率(中国)与中国五金制品协会建立战略合作伙伴关系，共同致力于提高行业运营效率和服务水平，通过技术合作、市场推广等方式共同推动五金制品行业的发展。
• 中国家用电器协会行业战略合作Strategic or Co-development Partner能率(中国)是中国家用电器协会的优秀成员，共同推动中国家电行业健康发展，协会领导多次出席能率新品发布会并致辞。
• 金牌厨柜业务合作Strategic or Co-development Partner能率(中国)投资有限公司与金牌厨柜双方代表举行深度合作交流会，探讨在厨房电器领域的合作机会。
• 港华燃气业务合作Strategic or Co-development Partner港华燃气执行董事等领导莅临能率参观交流，港华燃气是国内领先的城市燃气运营商，双方就燃气具业务进行探讨。
• 鹿岛建设株式会社建设项目合作Implementation/ SI/ Consulting Partner鹿岛建设株式会社承建能率(中国)创新中心项目，2025年7月28日该项目竣工，鹿岛建设执行董事岸裕和出席竣工仪式并移交钥匙。

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Macro (万家乐): Macro is a leading Chinese gas water heater and gas stove brand, directly competing with Noritz in the residential water heater and kitchen appliance segments. Both companies emphasize combustion technology and Chinese distribution networks.
• Vatti (华帝股份): Vatti is a major Chinese kitchen appliance specialist focusing on gas stoves, range hoods, and water heaters with strong distribution. Directly competes with Noritz's kitchen appliance expansion strategy and premium positioning.
• A.O. Smith (艾欧史密斯): A.O. Smith is a leading water heater manufacturer with strong China presence in electric, gas, and heat pump water heaters. Directly competes with Noritz in the residential water heater market with similar premium positioning.
• Robam (老板电器): Robam is China's leading range hood specialist and a major kitchen appliance player. Competes directly with Noritz's range hood product line (全隐藏升降, 超薄平嵌, 三腔大吸力) and kitchen space brand strategy.
• Rinnai (上海林内有限公司): Rinnai is Noritz's closest Japanese-headquartered peer, also a wholly-owned China subsidiary focused on gas water heaters, wall-mounted boilers, and kitchen appliances. Both target premium Chinese consumers with Japanese-quality positioning and similar product portfolios.
• Fotile (方太厨电): Fotile is a premium Chinese kitchen appliance brand known for range hoods, gas stoves, and integrated kitchen solutions. Competes with Noritz in the high-end kitchen appliance segment with similar product positioning.
• Vanward (广东万和新电气股份有限公司): Vanward is one of China's largest gas water heater and kitchen appliance manufacturers, directly competing with Noritz across gas water heaters, wall-mounted boilers, and gas stoves in the Chinese mid-to-high-end segment. Both companies focus on gas combustion technology and HVAC products with national distribution.

Broad incumbents

• Midea (美的集团): Midea is a diversified Chinese appliance giant competing with Noritz across water heaters, kitchen appliances, and HVAC products. As a broader incumbent, Midea offers Noritz competition at multiple price points and scales.
• Haier (海尔智家): Haier is China's largest home appliance manufacturer offering gas and electric water heaters, kitchen appliances, and HVAC equipment. While broader in scope than Noritz, Haier competes directly in the same premium water heater and kitchen appliance categories.
• Bosch Thermotechnology (博世热力): Bosch Thermotechnology is a global heating and hot water solutions provider offering wall-mounted boilers and HVAC products. Competes with Noritz's wall-mounted furnace segment in the European-style heating product category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E8%83%BD%E7%8E%87-%E4%B8%AD%E5%9B%BD-%E6%8A%95%E8%B5%84%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 能率(中国)投资有限公司