Outwood Academy Normanby

What Outwood Academy Normanby does

Outwood Academy Normanby is a state-funded secondary academy for students aged 11-16, based in Middlesbrough in the Teesside region of north-east England and operated under Outwood Grange Academies Trust (OGAT), a company limited by guarantee and exempt charity registered in England and Wales (company number 06995649). The academy opened on 1 September 2019, replacing the predecessor Hillsview Academy, and serves students from the local communities of Normanby, South Bank, Grangetown and Eston. It has been consistently oversubscribed for Year 7 places since opening and is led by Principal Dr Mark Robinson, appointed 1 September 2022. The academy is governed locally by an Academy Council under OGAT's overall trusteeship based in Wakefield, West Yorkshire.

The academy's core offering is a five-year academic curriculum spanning 21 subjects (Art, Biology, Chemistry, Physics, English, Maths, Digital IT, KS3 Computer Science, Geography, History, Modern Foreign Languages, Music, Performing Arts, Physical Education, Religious Studies, Design & Technology, Hospitality and Catering, Health and Social Care, ICT, Sport Studies, and Personal Development and Growth), supplemented by an Enhancement Curriculum covering PSHE, careers, mental wellbeing, and RSHE; an Elective Curriculum of enrichment activities and Student Voice governance; and an Intrinsic Curriculum of behaviour culture and values. Supporting programmes include a careers education framework aligned to the eight Gatsby Benchmarks delivered with Progress Careers and partner colleges (Middlesbrough College, TTE, Redcar College, Prior Pursglove College), a Year 6 to Year 7 transition programme that includes a free uniform bundle, a Praising Stars recognition system, and structured assemblies. The school's technology stack is composed of third-party platforms: Google Classroom for remote learning, Accelerated Reader and myON for reading, Times Table Rock Stars for maths, iPay Impact for parental payments, Kooth for mental wellbeing, and a Parent & Carer Portal for communications.

The business model is that of a publicly funded school: government per-pupil grants form the overwhelming majority of income, with ancillary, immaterial fee income from paid school meals and Trutex-branded uniform sales (plus a pre-loved uniform channel). As an academy within a multi-academy trust, the entity has no commercial shareholders, does not raise equity funding, and does not disclose revenue in commercial terms; the input explicitly notes revenue is not applicable to this entity. Marketing is community-led through the school website, social media (Facebook, X/Twitter, Instagram), email, and parent portal communications, while student recruitment flows through the UK secondary school admissions process and feeder primary schools.

Name

Outwood Academy Normanby

Legal name

Outwood Grange Academies Trust

Website

https://normanby.outwood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Outwood Academy Normanby is a state-funded 11-16 secondary academy in Middlesbrough, UK, operated by Outwood Grange Academies Trust. It delivers a 21-subject curriculum and enrichment programmes to local students in Normanby, South Bank, Grangetown, and Eston.

Ownership category

akta.pro rank

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. State-Funded Education: As a state-funded academy within Outwood Grange Academies Trust, the school receives government funding based on student enrollment to provide free secondary education to students aged 11-16
2. School Meals: Paid meal services for students; prices adjusted periodically with increases communicated to parents
3. Uniform Sales: Uniform items sold through Trutex, including logo items; pre-loved uniform also available

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Outwood Academy Normanby is a state-funded secondary academy providing free education to students aged 11-16 (Years 7-11) in Middlesbrough, UK, serving the communities of Normanby, South Bank, Grangetown and Eston. It delivers a 5-year curriculum across 21 subjects leading to GCSE and vocational qualifications, supplemented by enrichment, careers, transition, and personal development programmes. The academy is part of Outwood Grange Academies Trust and is funded through government grants based on student enrollment.

Product overview

Outwood Academy Normanby is an 11-16 secondary school offering a unified educational service through its core curriculum and supplementary programmes. The main offering is the Academic Curriculum spanning 21 subjects across a 5-year programme. This is complemented by the Enhancement Curriculum (PSHE, careers, mental wellbeing, RSHE), Elective Curriculum (enrichment activities, Student Voice, anti-bullying ambassadors), and Intrinsic Curriculum (behaviour culture, values). Key integrated services include the Careers Programme with Progress Careers advisers, Enrichment Activities after-school programme, Transition Programme for Year 6 students, Student Voice governance structure, and Praising Stars recognition system. Remote learning is delivered through Google Classroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Curriculum Subjects (5-year Secondary Curriculum) A 5-year curriculum across 21 subjects for students aged 11-16 (Years 7-11), including Art, Biology, Chemistry, Physics, English, Maths, Digital IT, KS3 Computer Science, Geography, History, Modern Foreign Languages, Music, Performing Arts, Physical Education, Religious Studies, Design & Technology, Hospitality and Catering, Health and Social Care, ICT, Sport Studies, and Personal Development and Growth. Leads to GCSE and vocational qualifications.
• Careers Programme Careers education and guidance programme aligned with the eight Gatsby Benchmarks. Includes Progress Careers impartial advisers (1-2 days per week on-site), career fairs, individual meetings, drop-in sessions, and pathway planning with local colleges and training providers.
• Enrichment Activities Programme After-school enrichment programme offering sporting, performance, craft, social and academic opportunities for students. Includes Student Voice, Honours, Sustainability, Anti-bullying and Mental Wellbeing Ambassadors programmes.
• Year 6 to Year 7 Transition Programme Structured transition support for incoming Year 7 students including Transition Week activities, taster lessons, a virtual school tour, and a free uniform bundle (blazer, shirts/blouses, tie, trousers/skirt, and PE kit) for each Year 6 student.
• Student Voice Programme Student participation programme structured around the British constitutional system, with annual democratic elections for Prime Minister and Deputy Prime Minister and tutor group cabinet representation. Addresses sustainability, charity, creative arts, anti-bullying and mental wellbeing initiatives.
• Examinations Service Examination management including GCSE and vocational qualifications, revision support, mock exams, and certificate collection services, delivered in adherence with JCQ regulations.
• School Meals Service Paid meal services for students provided on-site at the academy, with prices adjusted periodically and communicated to parents. Payments processed through the iPay Impact online payment system.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Progress CareerscoreStrategic or Co-development PartnerProgress Careers provides high quality, impartial careers advice and guidance to enable students to make informed decisions about their future. Independent advisers are based in the academy one or two days per week, supporting career development through individual meetings, drop-in sessions, and career fairs.
• Middlesbrough CollegecoreStrategic or Co-development PartnerLocal further education college providing information and pathways for students' post-16 options; participates in lunchtime drop-ins and careers events at the academy.
• TTE (Technical Training Group)minorStrategic or Co-development PartnerTechnical training provider offering vocational pathways; participates in careers lunchtime drop-ins at the academy.
• Redcar CollegeminorStrategic or Co-development PartnerLocal further education college providing vocational and academic courses; participates in careers information sessions.
• Prior Pursglove CollegeminorStrategic or Co-development PartnerLocal sixth form college providing academic pathways; participates in careers events and provides information on A-level options.
• Ruth Miskin Training (Read Write Inc)Technology or IntegrationPhonics and reading programme provider used to support literacy development; academy displays Read Write Inc logo indicating participation in the programme.
• Outwood Grange Academies TrustcoreOthersParent multi-academy trust providing governance, policies, resources, and support across the Outwood Family of Schools.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Laurence Jackson School: Secondary school in Guisborough, Redcar and Cleveland. Part of the same Teesside educational marketplace as Outwood Academy Normanby, serving a comparable demographic of students transitioning from local primary schools.
• Nunthorpe Academy: State-funded secondary school located in Nunthorpe, Middlesbrough, serving a comparable Teesside catchment. Operates as a standalone academy outside the OGAT network but competes for the same Year 7 student intake as Outwood Academy Normanby.
• Huntcliff School: Secondary school in Saltburn-by-the-Sea, part of the same Teesside coastal corridor. Serves a similar demographic and competes for students from neighbouring communities, providing a regional comparison point.
• Freebrough Academy: Secondary school in Brotton, Redcar and Cleveland. Operates in the same Teesside region and competes for student enrollment from a similar socio-economic catchment, providing a regional peer benchmark.

Direct peers

• Outwood Academy Newbold: OGAT secondary academy in Chesterfield, Derbyshire. Operates under the same trust governance and offers a comparable 11-16 secondary model with shared curriculum resources, making it a directly comparable peer in the OGAT network.
• Outwood Academy Acklam: OGAT secondary academy in Middlesbrough, the same city as Outwood Academy Normanby. Operates under identical trust policies, curriculum, and enrichment frameworks, making it a directly comparable peer serving the same local community.
• Outwood Academy Adwick: OGAT secondary academy in Doncaster, South Yorkshire. A direct peer sharing the same trust infrastructure, curriculum, and operational model as Outwood Academy Normanby, though serving a different regional catchment.
• Outwood Academy Bishopsgarth: OGAT secondary academy in Stockton, Teesside. Directly comparable as another trust school serving the same regional market; previously received a transfer of Outwood Normanby's Principal (Dr Mark Robinson), indicating operational and demographic parallels.
• Outwood Academy Redcar: OGAT secondary academy located in Redcar, in the same Teesside region as Normanby. Operates under the same trust infrastructure and offers a comparable 11-16 secondary education model serving a similar demographic catchment.
• Outwood Academy Bydales: Sister school within Outwood Grange Academies Trust, also located in the Teesside area, serving secondary-age students. Operates under the same trust governance, curriculum framework, and policies as Outwood Academy Normanby, making it the most directly comparable peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/OutwoodNormanby
• Facebookfacebook.com/OutwoodNormanby
• Instagraminstagram.com/outwoodnormanby
• LinkedInlinkedin.com/company/outwood-academy-normanby

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outwood Academy Normanby