VYV 3 Normandie

What VYV 3 Normandie does

VYV 3 Normandie is a non-profit mutualist healthcare and accompaniment organization (SSAM — Services de Soins et d'Accompagnement Mutualistes) operating across the Normandy region of France. Headquartered in Rouen at 17-25 avenue de la Libération, the organization is structured as an "union de mutuelles" regulated under Book III of the French Mutual Code (SIREN 794 994 277, APE 6512Z) and is a regional entity of the national Groupe VYV mutualist insurance and healthcare group. Previously known as MFN SSA, the organization rebranded to VYV 3 Normandie in June 2023 to align with the national VYV brand.

The organization operates a diversified portfolio of health and social services through branded retail and care channels. Its core offerings include visual health and hearing services through the "Écouter Voir" retail network (multiple centers across Rouen, Caen, Le Havre, Cherbourg, Lisieux, Alençon, and other cities), dental care through "VYV Dentaire" centers, mutualist pharmacies, home care services (SAAD/SPASAD/SSIAD/SMAD), disability support facilities (ESAT, FAM, CAH, SAVS, GEM), elderly care (EHPAD, residence autonomie, ESA, PASA), mental health services (expanded with the July 2025 integration of the Rouen mental health establishment), and over 100 childcare facilities (crèches, multi-accueil, RAM). In June 2024, the organization launched "Écouter Voir Mobile," bringing optical and hearing services to homebound patients.

VYV 3 Normandie generates revenue through service fees across its healthcare and social service portfolio, serving individual consumers and families (the primary segment), elderly and senior citizens, people with disabilities, and young children/families. The organization employs approximately 190 staff and distributes services through a regional network of physical centers and facilities. Its go-to-market is community-led, leveraging local partnerships (cultural festivals such as Terrasses du Jeudi, sports clubs including Dragons de Rouen and STB Le Havre), an official website, and social media channels. As a mutualist entity, VYV 3 Normandie is collectively owned by its member mutuals rather than investors and operates under a social solidarity mission rather than profit maximization, with no publicly disclosed pricing or financial data.

Name

VYV 3 Normandie

Legal name

VYV 3 Normandie

Website

https://normandie.vyv3.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

VYV 3 Normandie is a non-profit mutualist healthcare organization providing optical, hearing, dental, pharmacy, home care, disability, elderly care, mental health, and childcare services across the Normandy region of France, as part of the national Groupe VYV network.

Ownership category

akta.pro rank

Product category

Mutualist Healthcare and Social Services

NAICS

Other Residential Care Facilities (62399), Home Health Care Services (62161), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN)

Keywords

• Mutualist healthcare services
• Optical retail services
• Hearing care services
• Elderly care facilities
• Disability support services

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: VYV 3 Normandie generates revenue through providing healthcare and accompaniment services across multiple channels including visual health (optical), hearing health (audiology), dental care, pharmacy, home care services, disability support, elderly care, mental health services, and early childhood services. The organization operates as a Services de Soins et d'Accompagnement Mutualistes (SSAM) under the Mutualité Française network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VYV 3 Normandie operates a network of physical healthcare and accompaniment centers across the Normandy region of France, providing visual health (optical), hearing health (audiology), dental care, pharmacy, home care, disability support, elderly care (EHPAD), mental health, and early childhood services. The organization functions as a Services de Soins et d'Accompagnement Mutualistes (SSAM) under the Mutualité Française network and the Groupe VYV3 umbrella. Services are delivered through retail storefronts (Écouter Voir for optical/hearing), VYV Dentaire dental centers, mutualist pharmacies, and residential care facilities, with home-visit options for patients with mobility constraints.

Product overview

VYV 3 Normandie operates as a diversified healthcare and social services organization under the SSAM (Services de Soins et d'Accompagnement Mutualistes) framework, part of the Groupe VYV mutual insurance group. The organization provides a broad portfolio of health and social services through multiple brands and facility types. The core offering includes the Écouter Voir retail brand for optical and hearing services, VYV Dentaire for dental care, pharmacies, home care services (SAAD/SSIAD/SMAD), disability support facilities (ESAT, FAM, CAH, SAVS), elderly care (EHPAD, residence autonomie), mental health services, and childcare/crèche services. The portfolio functions as an integrated care ecosystem where patients can access preventive, primary, and specialized care across multiple service lines, with the mutualist mission of providing accessible healthcare to the Normandy population.

Differentiator

Problem solved

Functional benefit

Brands

• Écouter Voir: Optical and hearing health retail brand offering visual health (optical) and auditory health (hearing aids and tests) services
• VYV Dentaire

Products and services

• Santé visuelle (Optical services) Visual health services including eye examinations, spectacles, lenses, and sunglasses delivered through the Écouter Voir network of optical centers across Normandy for individual patients and families.
• Santé auditive (Hearing services) Hearing health services including hearing assessments, hearing aid fitting, and assistive listening devices delivered through Écouter Voir centers for individual patients across Normandy.
• Santé dentaire (Dental care) Dental care services including preventive care, restorative treatments, and oral surgery delivered through VYV Dentaire centers across Normandy for the general public.
• Pharmacie (Pharmacy services) Pharmacy services providing medications, health products, vaccination services, and pharmaceutical advice at mutualist pharmacy locations across Normandy for individual consumers.
• Services à domicile (Home care services) Home assistance services (SAAD/SPASAD/SSIAD/SMAD) helping individuals maintain independence at home, including household tasks, personal care, and accompaniment services for elderly and disabled individuals in Normandy.
• Handicap (Disability support) Comprehensive disability services including ESAT (sheltered workshops), FAM (medicalized residential homes), CAH (activity and accommodation centers), SAVS (social life accompaniment), résidence accueil, and GEM (mutual aid groups) for individuals with disabilities.
• Personnes âgées (Elderly care) Aged care services including EHPAD (nursing homes), résidence autonomie, ESA (specialized Alzheimer's teams), PASA (activity and care centers), and home nursing services (SSIAD) for elderly individuals in Normandy.
• Santé mentale (Mental health) Mental health services providing care and support for individuals with psychological or psychiatric conditions, including residential and outpatient support across Normandy.
• Enfance et famille (Childcare and family services) Early childhood and family services including multi-accueil crèches (childcare centers), RAM (childcare relays), and family support services through over 100 childcare facilities across Normandy.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Terrasses du JeudicoreGTM or Marketing PartnerAnnual partnership with the Terrasses du Jeudi festival in Rouen, a major cultural event of the Rouennaise summer. VYV 3 Normandie via Écouter Voir participates annually to promote health values and community engagement.
• Sports Club SponsorshipsminorGTM or Marketing PartnerPartnerships with multiple sports clubs in Normandy including Dragons de Rouen (handball), USBD Alençon (basketball), JS Cherbourg (basketball), STB Le Havre (basketball), and USO Mondeville (basketball).
• Coactis SantéminorStrategic or Co-development PartnerHealth sector partnership focused on improving access to healthcare for vulnerable populations
• Fédération Nationale de la Mutualité FrançaisecoreStrategic or Co-development PartnerParent federation providing network support, standards, advocacy, and coordination for mutualist healthcare organizations across France
• Mutualité Française NormandiecoreStrategic or Co-development PartnerRegional federation coordinating mutualist organizations in Normandy, providing support and representing mutualist interests in the region
• MEDICO Lions ClubminorGTM or Marketing PartnerCollaboration with Lions Club for health-related social initiatives and community outreach
• Fondation Paul BennetotminorGTM or Marketing PartnerFoundation supported by the Matmut group focused on promoting health and road safety
• Fondation de l'AvenirminorGTM or Marketing PartnerFoundation supporting healthcare innovation and future-oriented health projects
• Agir avec Becquerel pour la VieminorGTM or Marketing PartnerHealth foundation supporting cancer research and patient support initiatives
• Groupe VYVcoreStrategic or Co-development PartnerParent group combining insurance, care and accompaniment, and housing services. Groupe VYV develops synergies across three pillars: assurance (insurance), soins et accompagnement (care and accompaniment), and logement (housing) to address all determinants of health.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korian (Clariane): Leading for-profit European operator of EHPAD nursing homes, home care, and specialty clinics. Comparable to VYV 3 Normandie's elderly care and home services lines but operates as a listed company with national scope, illustrating the alternative commercial scale model.
• Croix-Rouge française: Large French non-profit operating a diversified network of healthcare, home care, elderly, disability, and social services across France. Comparable in mission and service breadth to VYV 3 Normandie but operates nationally under a humanitarian rather than mutualist structure.
• Fondation Partage et Vie: Non-profit foundation operating EHPADs, résidences autonomie, and home care services for elderly and disabled populations. Directly comparable to VYV 3 Normandie's elderly care and disability service lines but operating nationally under a foundation model.
• Orpea: Major French/European listed operator of EHPAD nursing homes, clinics, and home care services. Comparable to VYV 3 Normandie's elderly care vertical and home services, with a much larger national and European footprint. Subject of significant post-2022 restructuring but remains a leading market benchmark.
• DomusVi: Major French private operator of EHPADs, résidences services seniors, and home care services. Comparable to VYV 3 Normandie's elderly care vertical (EHPAD, résidence autonomie, SSIAD) but with a broader national footprint and investor-owned capital structure.

Emerging players

• Fondation Santé Service: French non-profit foundation specializing in home hospitalization (HAD) and home care services (SSIAD, SAPMN). Comparable to VYV 3 Normandie's home care services vertical (SSIAD, SAAD, SMAD) but with a more specialized clinical-home focus rather than the diversified portfolio VYV 3 Normandie operates.

Regional players

• Mutualité Française Hauts-de-France: Regional mutualist federation providing SSAM-equivalent healthcare and social services in Hauts-de-France. Comparable in mutualist identity, service portfolio, and regulatory framework to VYV 3 Normandie, though not part of Groupe VYV — illustrates the alternative regional mutualist model.

Direct peers

• VYV 3 Bretagne: Another sister regional SSAM under Groupe VYV providing the same multi-service mutualist healthcare platform in Bretagne. Closely comparable structure, governance, and service lines, offering a regional benchmark for VYV 3 Normandie's performance and service mix.
• VYV 3 Pays de la Loire: Sister regional entity of VYV 3 Normandie under Groupe VYV, operating the same SSAM mutualist model in Pays de la Loire. Directly comparable in service portfolio (optical, hearing, dental, home care, elderly, disability, childcare) and regulatory framework, with Normandy being the benchmark peer.

Others

• Almaviva Santé (Ramsay Santé group): Largest French private hospital group (Ramsay Santé) operating clinics, surgery, and outpatient services across France. Comparable as a healthcare provider in Normandy but focused on acute/private hospital care rather than VYV 3 Normandie's mixed retail, residential, and social services portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vyv3normandie
• LinkedInlinkedin.com/company/vyv3normandie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VYV 3 Normandie