Normanhurst School
Normanhurst School is a UK independent day school in Chingford, London, part of the Oak-Tree Group, educating pupils from Nursery through Year 11 via tuition, wraparound care and extra-curricular services.
- Company typePrivate
- Founded-
- HeadquartersChingford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Normanhurst School does
Normanhurst School is a UK independent co-educational day school located on Station Road North in Chingford, London E4, serving pupils from Nursery through Year 11 (Early Years, Key Stage 1, Key Stage 2 and Key Stage 3/4) on a single campus. It is operated as part of the Oak-Tree Group of Schools, which provides shared governance, group-level marketing, and centralised operational functions including a Group Managing Principal, Group Bursar and Group Operations Manager. The school's stated proposition is that of a small school delivering individualised attention, specialist teaching across languages, music, drama, ICT, art, PE and games, a Forest School outdoor learning programme, dedicated SEND provision and a Gifted and Talented ('High Flyers') enrichment pathway. Academic delivery covers the Early Years Foundation Stage, the national curriculum with Read Write Inc and Collins schemes at primary level, and GCSE options including Triple Science, Spanish and French, with YELLIS cognitive testing at the start of Year 10 used for target-grade setting and progress tracking.
Revenue is generated primarily through termly tuition fees invoiced to parents, with the Nursery and Pre-School segment billed monthly using a daily-rate model and supported by the UK government's FEEE Nursery Grant (15 hours free, extendable to 30 hours for eligible families). Secondary revenue streams include wraparound care (Breakfast Club, free for Reception-Year 11; Tea-Time Club at £5-£8 per session), a broad extra-curricular programme covering peripatetic music lessons (£260/term), speech and drama, karate, dyslexia tuition (£550/term) and various after-school clubs (£50/term, with several offered free of charge). Billing is supported by ParentPay and WisePay, with parents accessing student information via the Engage EDU portal. Go-to-market is direct-to-family: twice-yearly Open Events (October and March), personal tours led by the Headmistress or Senior Leadership Team, virtual tours, and formal entrance assessments form the admissions funnel.
The underlying technology stack is conventional for a UK independent school: a CMS-based website (with PHP session management), Microsoft 365 for staff email via Azure AD/Outlook OAuth, Google Analytics for visitor analytics, plus third-party integrations including Issuu for prospectus hosting, YouTube/Vimeo for embedded video content, Wufoo for booking forms, and Facebook/X/Instagram for community engagement. No proprietary technology, AI systems, mobile applications, or external APIs are disclosed. The school is privately held with no public funding, no M&A activity and no disclosed revenue figures; ownership sits with the Oak-Tree Group conglomerate, which runs multiple independent schools under the Hagger family principalship.
Normanhurst School firmographics
Firmographics- Name
- Normanhurst School
- Legal name
- Normanhurst School
- Website
- https://normanhurstschool.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Normanhurst School is a UK independent day school in Chingford, London, part of the Oak-Tree Group, educating pupils from Nursery through Year 11 via tuition, wraparound care and extra-curricular services.
- Ownership category
- akta.pro rank
Normanhurst School industry classification
Industry- Product category
- Independent K-12 Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industries
- Nursery School Programs (2–4 Years) (EDACACAB), Inquiry/Project-Based Early Learning Academies (EDACADAF)
Keywords
Where Normanhurst School is headquartered
LocationHeadquarters
- HQ city
- Chingford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Normanhurst School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- School Tuition Fees: Primary revenue from tuition fees charged to parents for pupils from Nursery through to Year 11. Fees vary by year group and are invoiced termly. The school participates in the UK government's FEEE Nursery Grant Scheme (15 hours free childcare) and extended 30-hour funding for eligible families.
- Extra-Curricular Activities: Revenue from peripatetic music lessons (piano, violin, guitar, drums, flute, clarinet, saxophone, trumpet, cello, voice), instrumental hire, speech and drama, karate, dyslexia tutoring, and various after-school clubs. Fees are charged per term/session.
- Wraparound Care: Breakfast Club and Tea-Time Club (after-school care) services generate revenue for Nursery and Pre-School pupils. Breakfast is free for Reception to Year 11; Tea-Time Club charges per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Breakfast Club - Nursery & Pre-School |
| Subscription | Annual | Breakfast Club - Reception to Year 11 |
| Subscription | Monthly | Tea-Time Club - Nursery & Pre-School |
| Subscription | Monthly | Tea-Time Club - Reception to Year 7 |
| Subscription | Termly | Individual Music Lessons (30 min) |
| Subscription | Termly | Speech & Drama (30 min) |
| Subscription | Termly | Karate (60 min) |
| Subscription | Termly | After-School Activity Clubs |
| Subscription | Termly | Dyslexia Tuition (30 min) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Normanhurst School product offering
Product offeringCore offering
Normanhurst School is an independent day school providing continuous education for pupils from Nursery (age 3) through Year 11 (GCSE), structured around the EYFS, Key Stage 1, Key Stage 2, and Key Stage 3 & 4 curricula. The core academic pathway is supplemented by wraparound care (Breakfast Club and Tea-Time Club), an extensive extra-curricular programme, Forest School outdoor learning, and specialist SEND and Gifted and Talented support.
Product overview
Normanhurst School is an independent school offering a unified educational programme spanning Early Years (Nursery, Pre-School, Reception), Infants (Key Stage 1), Juniors (Key Stage 2), and Seniors (Key Stage 3 & 4/GCSE). The core educational offering is complemented by wraparound care services (Breakfast Club, Tea-Time Club), an extensive extra-curricular clubs programme, Forest School outdoor learning, and specialist support services including Gifted and Talented and SEND programmes. The school operates under The Oak-Tree Group of Schools and serves the Chingford, London area.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Foundation Stage (Nursery, Pre-School & Reception)
- Infants (Key Stage 1)
- Juniors (Key Stage 2)
- Seniors (Key Stage 3 & 4)
- Breakfast Club
- Tea-Time Club (After-School Club)
- Extra-Curricular Clubs Programme
- Forest School
- Gifted and Talented ('High Flyers') Programme
- Special Educational Needs and Disabilities (SEND) Support
- Careers and Work Experience Programme
- Parent Portal (Engage EDU)
Quantifiable outcome
- Almost all pupils take 9 or 10 GCSE subjects
- +1 more outcomes
Companies that use Normanhurst School
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Normanhurst School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Normanhurst School partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Oak-Tree Group of SchoolscoreNormanhurst School is a member of the Oak-Tree Group of Schools, a group of independent schools operating across the UK. The group provides shared governance, management, educational resources, marketing support, and operational infrastructure. Group-level leadership includes Mr M Hagger (Group Managing Principal), Mrs A Hagger (Principal), Mr N Hagger (Principal), Mrs C Osborn (Group Education Principal), Ms S Cranshaw (Group Bursar), and Mr M Isbell (Group Operations Manager).
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Normanhurst School competitors and assessment
Company assessmentDirect peers
- Felsted School: Independent day and boarding school in Felsted, Essex, covering ages 4–18. Comparable to Normanhurst on Essex location, full Nursery-through-Sixth-Form continuum, broad co-curricular and specialist subject teaching, and Forest School-adjacent outdoor programmes.
- Latymer Upper School: Independent day school in Hammersmith, West London, serving ages 7–18. Comparable London independent day model with strong academic outcomes, specialist teaching and a wide co-curricular programme serving fee-paying families.
- Haberdashers' Aske's Boys' School: Independent day school in Elstree, Hertfordshire, serving ages 5–18. Comparable fee-paying day model with strong specialist teaching, wide co-curricular programme, and academic preparation for top universities.
- Bancroft's School: Independent day school in Woodford Green, Essex (adjacent to Chingford), covering ages 7–18. Directly comparable independent day model in the same East London/Essex catchment as Normanhurst, with similar preparation for top Sixth Forms and universities.
- Chigwell School: Independent day and boarding school in Chigwell, Essex, serving ages 4–18. Comparable to Normanhurst on Essex catchment, independent day-school model, broad curriculum with specialist teaching, and Nursery/Pre-Prep through Senior offering.
- Highgate School: Independent day school in Highgate, North London, covering ages 3–18. Comparable full Nursery-through-Sixth-Form independent day offering, broad co-curricular programme and academic preparation model in the London fee-paying market.
- Forest School: Independent day school in Snaresbrook, East London, serving Nursery through Sixth Form. Highly comparable to Normanhurst in geographic catchment, independent day-school model, and nursery-through-16 continuum, and notable for its own strong outdoor and co-curricular offering.
- North London Collegiate School: Independent day school in Edgware/Canons Park with multiple campuses, covering ages 4–18. Comparable fee-paying day-school model with a continuous curriculum, specialist teaching and strong academic track record preparing pupils for top universities.
Broad incumbents
- Nord Anglia Education: Global operator of premium international schools serving fee-paying families from nursery through secondary. Comparable as a large multi-school incumbent offering premium fee-paying education with shared curriculum, specialist teaching and a broad co-curricular ecosystem.
- Cognita Schools: International operator of independent and state-equivalent schools across Europe, Latin America and Asia. Comparable as a broad incumbent group operator of multiple fee-paying schools with shared governance, marketing and back-office, similar in spirit to the Oak-Tree Group affiliation Normanhurst benefits from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Normanhurst School social profiles
Digital presenceNormanhurst School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Normanhurst School leadership team
Management profileNumber of profiles
Profiles6 records
Normanhurst School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Normanhurst School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Normanhurst School
What does Normanhurst School do?
Normanhurst School is an independent day school providing continuous education for pupils from Nursery (age 3) through Year 11 (GCSE), structured around the EYFS, Key Stage 1, Key Stage 2, and Key Stage 3 & 4 curricula. The core academic pathway is supplemented by wraparound care (Breakfast Club and Tea-Time Club), an extensive extra-curricular programme, Forest School outdoor learning, and specialist SEND and Gifted and Talented support.
Is Normanhurst School a public or private company?
Normanhurst School is a private company. It is classified as corporate owned and is currently operating.
When was Normanhurst School founded?
Normanhurst School was founded in -1. It employs 1 to 10 people.
Where is Normanhurst School based?
Normanhurst School is headquartered in Chingford, United Kingdom, in the Europe region.
How does Normanhurst School make money?
Three revenue lines are on record. School Tuition Fees are the primary driver. The others are extra-Curricular Activities and wraparound Care.
Who are Normanhurst School's main competitors?
Direct peers on record are Felsted School, Latymer Upper School, Haberdashers' Aske's Boys' School, Bancroft's School, Chigwell School, Highgate School, Forest School and North London Collegiate School. Broad incumbents are Nord Anglia Education and Cognita Schools.
Does Normanhurst School have an API?
No public API is recorded for Normanhurst School.
What industry is Normanhurst School in?
Normanhurst School's product category is Independent K-12 Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACACAB, Nursery School Programs (2–4 Years). Its NAICS code is 6111 and its SIC code is 8200.