Normarine AS

What Normarine AS does

Normarine AS is a privately held Norwegian seafood trading company headquartered in Ålesund — Norway's principal fish port — that specializes in the sale of frozen-at-sea white fish to international B2B buyers. Founded in 1989 by Petter Ludvig Fladmark alongside partners Alfon and Kjell Kramer and Ole Bratholm, the company offers six core wild-caught species: Atlantic cod, haddock, Greenland halibut, redfish, catfish/wolffish, and saithe. The product portfolio is MSC (Marine Stewardship Council) certified, and the company sells into the UK, Germany, France, and the USA markets through a sales-led model with dedicated trading, sales, and logistics personnel. Operating revenue was NOK 665 million in 2024.

The company's underlying infrastructure combines a sales and trading operation with a wholly-owned cold-store and landing terminal subsidiary, Sunnmøre Fiskeindustri AS (SFI), acquired in 2000. SFI is co-located at Normarine's Ålesund headquarters and functions as a landing site, terminal, cold store, and bait supplier to the local longliner fleet — providing physical handling capacity that complements the trading business. The company generates revenue through transaction-based, quote-priced bulk sales of frozen seafood (effectively a take-rate model on commodity flows), with no subscription, SaaS, or platform-based pricing layer. Distribution is exclusively direct B2B to international distributors and food processors.

In March 2023, Woocheen — the ocean-health platform of Alaska Native Corporation Sealaska — acquired a majority stake in Normarine, connecting the company to a broader North American sustainability-focused seafood network and a collaboration with New England Seafood International (NESI). Despite the strategic ownership change, Normarine continues to operate as a focused commodity trading house with no disclosed technology platform, software products, or AI/ML capabilities. Its defensibility rests on MSC certification, 35+ year fleet and buyer relationships, Ålesund port infrastructure, and the integration with the Woocheen/Sealaska ecosystem rather than on technology differentiation.

Name

Normarine AS

Legal name

Normarine AS

Website

https://normarine.no

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Normarine AS is a Norwegian B2B seafood trading company in Ålesund that sells MSC-certified frozen-at-sea white fish (cod, haddock, halibut, redfish, wolffish, saithe) to international distributors and processors in the UK, Germany, France, and the USA. It is majority-owned by Woocheen (Sealaska) since March 2023.

Ownership category

akta.pro rank

Product category

Seafood Distribution & Frozen White Fish Trading

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Frozen-at-sea seafood
• White fish trading
• Cold storage logistics
• MSC certified fisheries
• Norwegian seafood export

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Frozen-at-sea White Fish Sales: Normarine generates revenue through the sale of frozen-at-sea white fish products including Atlantic cod, haddock, Greenland halibut, redfish, catfish/wolffish, and saithe. The company operates as a trading intermediary between Norwegian fishing fleets and international seafood markets, with revenue of 665M NOK in 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Normarine AS is a B2B seafood trading company that sells premium frozen-at-sea white fish (Atlantic Cod, Greenland Halibut, Redfish, Catfish/Wolffish, Haddock, and Saithe) sourced from MSC-certified Norwegian fisheries to international distributors and processors in the UK, Germany, France, and the USA. The company operates the Sunnmøre Fiskeindustri AS (SFI) facility in Ålesund as a landing site, terminal, and cold store, and also supplies bait to the longliner fleet of vessels.

Product overview

Normarine AS is a seafood trading company specializing in premium frozen-at-sea white fish. The company offers a portfolio of six core fish products: Atlantic Cod, Greenland Halibut, Redfish, Catfish/Wolffish, Haddock, and Saithe. All products are sourced from sustainable Norwegian fisheries and are MSC-certified. The company operates from Ålesund, Norway, serving international markets including the UK, Germany, France, and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlantic Cod (Gadus morhua) Premium frozen-at-sea Atlantic cod, one of the most economically important marine fishes in Norway, available fresh or frozen in slices, fillets, or whole; also sold as clipfish and stockfish. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.
• Greenland Halibut (Reinhardtius hippoglossoides) Arctic fish species similar to Atlantic halibut, sold mostly smoked, whole and sliced. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.
• Redfish (Sebastes spp.) Includes common redfish (Sebastes norvegicus) and rosefish (Sebastes mentella); sold as fresh fillets, and salted whole fish or fillets. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.
• Catfish/Wolffish (Anarhichas) Includes Atlantic wolffish (Anarhichas lupus) and spotted catfish (Anarhichas minor); sold as fillets, fresh or frozen. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.
• Haddock (Melanogrammus aeglefinus) Bottom-dwelling fish sold fresh as fillets or whole fish, as frozen fillets, or salted and smoked; well-suited for processing as fish cakes, fish balls, and fish pudding. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.
• Saithe (Pollachius virens) Commercial fish species sold fresh as fillets or as whole fish, or frozen in slices; well-suited for processing as thick, juicy steaks. Sourced from MSC-certified Norwegian fisheries and sold to international seafood distributors and processors.

Quantifiable outcome

• Healthy and growing cod stock in the Barents Sea with 450-500,000 tons harvested annually from this stock

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Woocheen (Sealaska)coreStrategic or Co-development Partner · 1 March 2023In March 2023, Woocheen, the ocean-health platform owned by Sealaska (an Alaska Native Corporation), acquired a majority stake in Normarine. Sealaska has a mission rooted in ocean stewardship, community support, and sustainable growth. This strategic partnership connects Normarine to a broader network focused on sustainable seafood, climate-conscious food systems, and Indigenous values.
• New England Seafood International (NESI)minorStrategic or Co-development PartnerNormarine's collaboration with New England Seafood International (NESI) and Sealaska enhances their ability to meet growing consumer demand for premium, responsibly harvested fish such as Atlantic cod and haddock. Together, they aim to inspire more seafood consumption as a sustainable alternative to land-based proteins.
• Sunnmøre Fiskeindustri AS (SFI)coreOthersIn year 2000, Normarine purchased Sunnmøre Fiskeindustri AS (SFI), a cold store company with history dating back to the early 1900s. SFI is located in Ålesund at the same location as Normarine's office building and serves as a landing site, terminal, cold store, and bait supplier for the longliner fleet of vessels.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mowi ASA: World's largest Atlantic salmon farmer and a major Norwegian seafood company. Comparable to Normarine as a Norwegian-headquartered, globally exporting seafood B2B supplier with strong sustainability credentials, though primarily farmed salmon.
• Lerøy Seafood Group: Major Norwegian seafood group with global sales, distribution, and processing of wild-caught and farmed seafood. Comparable to Normarine as a Norwegian-based B2B seafood supplier with international reach, though Lerøy is significantly larger and salmon-focused.
• High Liner Foods: North American value-added seafood processor and distributor sourcing wild-caught white fish globally. Comparable to Normarine as a B2B frozen seafood supplier into retail/foodservice channels on the same Western markets.
• Thai Union Group PCL: Global seafood processor and distributor with B2B frozen seafood operations across multiple species and geographies. Comparable to Normarine as a large international B2B seafood supplier serving retail and foodservice channels.
• Maruha Nichiro Corporation: One of Japan's largest seafood companies with global fishing, processing, and distribution of white fish and marine products. Comparable to Normarine as a globally distributing seafood company with MSC-certified wild-caught products.

Direct peers

• Clearwater Seafoods: Canadian shellfish and groundfish harvester/processor with global B2B distribution of MSC-certified white fish. Directly comparable to Normarine in species mix, sustainability positioning, and premium B2B seafood distribution.
• Norwegian Seafood AS (Norsk Sjømat): Norwegian seafood exporter specializing in Atlantic cod, haddock, and other white fish. Closely comparable to Normarine in species mix, frozen-at-sea sourcing model, and B2B European distribution focus.
• Ocean Choice International: Canadian seafood harvester and processor specializing in cold-water white fish (cod, haddock, redfish, flounder) sold globally. Closely comparable to Normarine in product mix, geographic focus, and B2B distribution model.
• Austevoll Seafood ASA: Norwegian seafood conglomerate with significant white fish and pelagic operations through subsidiaries. Comparable to Normarine as a Norwegian seafood trader/distributor focused on wild-caught species sold to international markets.

Regional players

• Skagerrak AS: Norwegian seafood exporter with white fish and pelagic products sold to European markets. Comparable to Normarine as a Norwegian B2B frozen seafood trader with overlapping species and European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NormarineAS
• LinkedInlinkedin.com/company/normarineas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normarine AS