Norsk Gjenvinning Norge

What Norsk Gjenvinning Norge does

Norsk Gjenvinning Norge AS is Norway's largest waste management and circular resource utilization operator, wholly owned by the NG Nordic group and founded in Oslo in 1926 as Aker Flaske- og Skraphandel before being renamed in 1991. The company collects, sorts, and processes residual, hazardous, construction, industrial, electronic, glass, gypsum, paper, plastic, textile, and metal waste across 22 production facilities, 380 vehicles, and 22+ operational sites spanning Oslo, Bergen, Trondheim, Stavanger, Kristiansand, Fredrikstad, and dozens of additional municipalities, handling 1.2 million tonnes of material annually for roughly 45,000 customers. Core products are organized around two commercial models: Fastpris fixed-price short-term container rental for project-based demand, and Avtalepris recurring contract pricing billed quarterly or semi-annually in advance for business customers with stable waste volumes, with a 10 m3 to 30 m3 container fleet serviced by krokbil and liftbil trucks.

The company operates a hybrid digital-physical service stack. The Min side customer portal enables self-service ordering, multi-site equipment management, invoice access, and reporting across PC, tablet, and mobile without a dedicated app. The Engage analytics platform, launched January 2025, layers waste data analytics on top of the physical service in two tiers: Engage Light (free) and Engage Core at 199 NOK per user per month with a 60-day trial, providing cost, source-sorting rate, and KPI tracking plus downloadable reports for ESG and regulatory use. The IGJEN (Think Again) circular economy concept, developed with GP Marked and nominated for Den store kommunikasjonsprisen 2026, anchors closed-loop partnerships delivering 7,000 tonnes of glass per year to Glava insulation facilities, recycling gypsum through New West Gypsum Recycling back into Norgips boards, and supporting Radisson RED Oslo City Centre toward a Net Zero residual waste position with over 90 percent reduction already achieved.

Revenue is generated primarily through transactional waste collection and processing fees supplemented by container rentals, contract subscriptions, and the nascent Engage Core SaaS layer. Distribution is direct, combining self-service digital ordering with phone-based inside sales (09700) and a field logistics fleet. The company reports standalone revenue of 5.6 billion NOK (within NG Nordic's 14 billion NOK group revenue) and holds ISO 9001, ISO 14001, and ISO 45001 certifications valid through 2028, alongside compliance with the Norwegian Transparency Act. Recent inorganic expansion includes the February 2026 acquisition of Østlandet Gjenvinning, which now operates as Norsk Gjenvinning Innlandet.

Name

Norsk Gjenvinning Norge

Legal name

Norsk Gjenvinning AS

Website

https://norskgjenvinning.no

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Norsk Gjenvinning Norge AS is Norway's market-leading waste management and recycling operator, collecting and processing 1.2 million tonnes of waste annually across 22 facilities and 380 vehicles for 45,000 business, municipal, and consumer customers, with growing digital analytics via the Engage platform.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Waste Collection (5621), Solid Waste Collection (562111), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)

akta.pro secondary industries

Compactor, Container & Roll-off Services (Rental, Service & Logistics) (EUAIAGAC), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Waste management services
• Recycling and resource recovery
• Container rental solutions
• Hazardous waste handling
• Circular economy consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices35 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Waste Collection and Container Rental: Revenue from renting containers and providing waste collection services to businesses and households. Two pricing models: 'fastpris' (fixed price for short-term projects with all-inclusive pricing) and 'avtalepris' (contract pricing for regular business customers). Container types include 10 m3 and 20 m3 containers collected by krokbil (hook lift) or liftbil (lift truck).
2. Waste Processing and Recycling Services: Revenue from processing and recycling various waste streams including residual waste, hazardous waste, metals, EE-waste, glass, gypsum, construction waste, garden waste, food waste, paper, cardboard, plastics, textiles, and more. The company operates 22 production facilities.
3. Digital Reporting (Engage): Engage Core subscription at 199 kr/month per user for detailed waste data reporting, analytics, and environmental documentation. Engage Light is free. This complements the core waste collection service with a SaaS-style recurring revenue stream.
4. Container Leasing (Short-term): Fastpris container rental for short projects. Includes container rental, delivery, collection, and waste fee. Fixed-price based on postal code. Standard rental period of 4 days, extendable up to 10 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Norsk Gjenvinning AS is Norway's market leader in circular waste management, providing container rental, waste collection, sorting, processing, and recycling services across 22 production facilities handling 1.2 million tonnes of waste annually. The company serves 45,000 customers with two core commercial offerings: fastpris (fixed-price short-term container rental) and avtalepris (contract-based recurring waste services for businesses), supplemented by the Min side customer portal and the Engage analytics platform for waste data reporting.

Product overview

Norsk Gjenvinning operates as a comprehensive waste management and circular economy platform offering container rental services (Fastpris for short-term fixed-price projects and Avtalepris for contract-based business needs), digital customer portals (Min side for service ordering and equipment management), and the Engage analytics platform (Engage Light free tier and Engage Core paid tier at 199 NOK/month) for waste data analytics and reporting. The company provides waste collection, processing, and recycling services across 22 production facilities handling 1.2 million tons of waste annually for 45,000 customers, with the IGJEN circular economy concept serving as a unified sustainability brand. Regional operations include Norsk Gjenvinning Innlandet serving the Innlandet region following the Østlandet Gjenvinning acquisition in February 2026.

Differentiator

Problem solved

Functional benefit

Brands

• IGJEN: A circular economy concept and mission developed by Norsk Gjenvinning, focusing on giving waste new life through recycling and reuse. Examples include transforming old paper into new paper, glass from windows into insulation, and gypsum from renovation projects into new gypsum boards.
• Engage

Products and services

• Container Rental (Container- og beholderutleie) Rental of containers and waste bins in sizes from 5 m3 to 30 m3 for both businesses and private customers, with two pricing models: Fastpris (fixed-price short-term) and Avtalepris (contract-based recurring).
• Fastpris Container (Fixed-Price Container) All-inclusive fixed-price container rental for short-term projects, priced by postal code, including container, delivery, pickup, and waste fee. Includes four days of rental, extendable up to 10 days. Available for residual waste, wood, garden waste, CCA-impregnated wood, and gypsum.
• Avtalepris Container (Contract-Price Container) Contract-based pricing for business customers with recurring waste volumes, offering fixed collection days, a wide selection of containers/bins, and flexible rental periods. Billed quarterly or semi-annually in advance.
• Min side (My Page Customer Portal) Digital customer portal for ordering waste services, managing equipment across multiple locations, accessing waste statistics, deviation reports, waste volume data, view order history, and downloading invoices. Accessible on PC, tablet, and mobile without a dedicated app.
• Engage Digital Reporting Platform Digital waste data analytics platform providing complete control over waste data including costs, source-sorting rates, and KPIs. Enables cross-departmental comparison, best practice optimization, and simplified environmental reporting for authorities, management, and certification purposes. Available in Engage Light (free) and Engage Core (199 NOK/month per user) tiers.
• Waste Management Services (Avfallshåndtering) Complete waste management and recycling services handling residual waste, hazardous waste, construction waste, industrial waste, and source-separated materials. Processes 1.2 million tonnes of waste annually across 22 production facilities. Licensed for hazardous waste, EE-waste, and radioactive waste, with EU export capability under regulation 1013/2006.
• SmartSekk Bag-based waste collection service where the customer places the bag within 10 meters of accessible parking for crane truck pickup. Cannot be placed under power lines or other obstructions.
• Miljøsafe (Environmental Safe Equipment) Specialized collection equipment for hazardous waste with secure storage requirements, provided as part of the company's regulated-waste handling offering. Must be emptied and cleaned before collection.
• Abonnement (Subscription Service) Subscription service for customers with stable waste volumes and regular waste streams, billed quarterly or semi-annually in advance based on fixed collection intervals and estimated waste volumes.
• Norsk Gjenvinning Innlandet Regional waste services operation in Innlandet (formerly Østlandet Gjenvinning), providing local waste collection and management with access to the parent company's digital tools and reporting systems.

Quantifiable outcome

• Radisson RED Oslo City Centre achieved over 90% reduction in residual waste, targeting 100% reduction.
• +3 more outcomes

Named customers7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Østlandet GjenvinningcoreStrategic or Co-development Partner · 1 February 2026Acquired by Norsk Gjenvinning effective February 1, 2026. Will operate as 'Norsk Gjenvinning Innlandet.' Acquisition strengthens regional presence in the Innlandet county and provides customers with access to better digital tools for traceability and reporting.
• NG NordiccoreOthersNorsk Gjenvinning is the largest company in the NG Nordic group (formerly NG Group). NG Nordic is structured into four strategic business areas and has 90 locations total across Scandinavia. Norsk Gjenvinning is the Norwegian operations entity within the group.
• GlavacoreStrategic or Co-development PartnerThree-party IGJEN partnership: Norsk Gjenvinning collects building glass and delivers 7,000 tonnes annually to Glava's smelting facilities in Askim and Stjørdal. Glass is recycled into insulation material. Target is to add 10,000 tonnes from demolition and renovation projects.
• Glass og FasadeforeningencoreStrategic or Co-development PartnerThree-party IGJEN partnership with Glava and Norsk Gjenvinning for glass recycling. The association represents companies in the building and automotive glass sector, with glass, aluminum, and steel as core materials. Provides profiling materials and guidelines for members.
• NorgipscoreStrategic or Co-development PartnerThree-party circular gypsum recycling: Norsk Gjenvinning collects gypsum waste from construction sites, New West Gypsum Recycling processes it, and the material returns to Norgips as new ECO Standard Recycled gypsum boards. Enables gypsum to live forever.
• New West Gypsum RecyclingcoreTechnology or IntegrationPartnership for gypsum recycling: Receives gypsum waste from Norsk Gjenvinning, cleans and recycles it. The processed gypsum returns to Norgips as raw material for new gypsum boards. Facility in Holmestrand, Norway.
• Radisson RED Oslo City CentreflagshipStrategic or Co-development PartnerStrategic partnership to make Radisson RED Norway's first Net Zero hotel. Goal: reduce residual waste to zero. Measures include staff training, Zero Ambassadors, real-time dashboards, and Engage reporting. Waste reduced by over 90% already. Pilot project for the international Radisson RED chain.
• LetbekminorStrategic or Co-development PartnerNorsk Gjenvinning subsidiary exploring solutions to transform plastic from Radisson RED hotel into furniture and interiors. Example of circular economy innovation within the group.
• GP Marked (GP-Gruppen)coreStrategic or Co-development PartnerGP Marked developed the IGJEN circular economy communication concept for Norsk Gjenvinning. The concept is used by Norsk Gjenvinning and its customers as a visual profiling tool for unique circular and sustainable solutions. IGJEN was nominated for Den store kommunikasjonsprisen 2026.
• RenasminorOthersRenas is referenced as a guidance resource for customers on EE-avfall sorting groups and appropriate containers. Norsk Gjenvinning directs customers to Renas for guidance on electrical and electronic waste.
• RutereturminorOthersRuteretur is cited as a data source: over 10,000 tonnes of glass from 650,000 windows goes to landfill annually. This data supports the business case for the IGJEN glass recycling partnership.
• ReviseminorGTM or Marketing PartnerRevise is referenced as Norsk Gjenvinning's advisors who follow market developments and are available to advise businesses on adapting to new waste cost structures and regulatory changes effective January 2026.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Suez SA: Suez is a global water and waste management group providing collection, recycling, hazardous waste treatment, and circular resource services to municipal and industrial customers worldwide. It is a broad incumbent with overlapping capabilities to Norsk Gjenvinning's collection, sorting, and processing business.
• Remondis SE & Co. KG: Remondis is one of Europe's largest private waste and recycling companies, providing collection, sorting, hazardous waste handling, and circular economy services across many European markets. It is a broad incumbent with comparable services to Norsk Gjenvinning across all major waste streams.
• Veolia Environnement: Veolia is a global environmental services major operating waste collection, recycling, hazardous waste treatment, and circular economy solutions across dozens of countries including the Nordics. It is a broad incumbent whose services overlap heavily with Norsk Gjenvinning's full waste value chain.
• Fortum Oyj: Fortum is a Nordic energy and circular solutions group with waste-to-energy, recycling, and circular materials services across Finland, Sweden, and the broader Nordics. Its recycling and circular services business is comparable to Norsk Gjenvinning's processing and circular partnership activities.

Regional players

• IVAR IKS: IVAR is an inter-municipal waste and water utility on Norway's Stavanger region, providing household and commercial waste collection plus treatment infrastructure. It is a regional Norwegian peer competing for municipal and household waste contracts in Rogaland.

Direct peers

• Stena Recycling: Stena Recycling is a Scandinavian recycling and circular materials company operating collection, sorting, and recovery of metals, electronics, and hazardous waste. It directly mirrors Norsk Gjenvinning's EE-waste, metals, and circular-economy partnerships in the Nordic region.
• Ragn-Sells: Ragn-Sells is a Nordic and Baltic waste management and recycling company offering collection, sorting, and material recovery services to industrial, commercial, and municipal customers. It is one of the closest direct comparables to Norsk Gjenvinning by region, service mix, and customer base.
• Renewi plc: Renewi is a UK and Benelux-listed waste-to-product company focused on recycling and circular materials with significant commercial and industrial collection operations. It is a comparable publicly listed recycling operator with similar commercial and hazardous waste handling activities.
• BIR (Bergenshalvøens Kommunale Kraftselskap): BIR is a Norwegian inter-municipal waste and resource recovery company serving the Bergen region with collection, recycling, and energy-from-waste operations. It competes with Norsk Gjenvinning on the West Coast and for municipal contracts in Norway.
• Lindum AS: Lindum is a Norwegian recycling and resource recovery operator with sorting facilities and waste-to-resource processing, including handling of construction, demolition, and organic waste streams. It is a domestic Norwegian peer competing on collection, recycling, and processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norsk-gjenvinning-norge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsk Gjenvinning Norge