Norris International

What Norris International does

Norris International is a vertically integrated agricultural commodities processor and exporter headquartered in Khartoum, Sudan, operating as a subsidiary of Hassabo Group (HG), a privately owned Sudanese conglomerate. Established in 1984, the company sources, processes, and exports a portfolio of ten core commodities led by Gum Arabic (Acacia Senegal and Acacia Seyal) and complemented by sesame seeds, peanuts, watermelon seeds, chickpeas, pigeon peas, soya beans, sorghum, hibiscus, and animal feed. Its customers are global food manufacturers and processors using these commodities across beverages, confectionery, pharmaceuticals, animal nutrition, and food coloring end-markets.

The business model is B2B and sales-led, with the company selling directly to enterprise buyers worldwide under quote-based bulk pricing for agricultural commodities. Revenue mechanics are driven by one-time transactional sales of processed crops rather than recurring subscriptions or licensing. Norris operates its own farm procurement network spanning 10,000 hectares, supported by 9 regional collection locations, 50,000+ sqm of processing land, 128 technical equipment units, and a qualified in-house laboratory, giving an annual crop handling capacity of approximately 75,000 tons. Quality assurance is anchored by long-standing organic certification monitored by international inspection bodies, strict quality control procedures from production through final dispatch, and traceability from farm source to buyer.

The go-to-market relies on direct enterprise sales to food manufacturers and processors worldwide, with the company website (norris-intl.com) functioning as the primary marketing and contact channel. There are no disclosed named customers, no public pricing, and no disclosed revenue figures, which limits visibility into commercial concentration, recurring relationships, and contract structure. Headcount is reported as 13 corporate employees in firmographic data, while the company separately states it provides jobs to 1,000-1,200 regional workers through its farm and processing operations, indicating that operational labor is structured differently from corporate staffing. No funding rounds, M&A activity, leadership changes, AI capabilities, or product launches are disclosed in available source material, consistent with a privately held mature operating company rather than an actively scaling venture-backed business.

Name

Norris International

Legal name

Norris

Website

https://norris-intl.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Norris International is a vertically integrated Sudanese agricultural commodities processor and exporter, part of Hassabo Group, supplying global food manufacturers with Gum Arabic, oilseeds, legumes, grains, hibiscus, and animal feed.

Ownership category

akta.pro rank

Product category

Agricultural Commodities Processing and Export

NAICS

Oilseed and Grain Farming (1111), Peanut Farming (111992), Dry Pea and Bean Farming (11113), Grain and Field Bean Merchant Wholesalers (42451), Farm Product Warehousing and Storage (493130)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Resin, Gum & Exudate Crop Farming (Gum Arabic, Frankincense, Myrrh) (AFAGAGAK)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic Grain/Commodity Feed Milling & Blending (Non-GMO) (AFADAJAI)

Keywords

• Agricultural commodities processing
• Gum arabic manufacturing
• Oilseed exports
• Legume processing
• Animal feed supply

Headquarters

HQ city

Khartoum

HQ country

Sudan

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural commodity sales: Revenue generated from processing and selling agricultural commodities including Gum Arabic (Acacia Senegal and Acacia Seyal), Hibiscus, Sorghum, Watermelon Seeds, Sesame Seeds, Chickpeas, Peanuts and animal feeds. The company operates own farm sourcing for procurement sustainability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Norris International is a privately owned Sudanese processor and exporter of agricultural commodities, sourcing from its own farms and 9 regional collection locations to process and deliver Gum Arabic, peanuts, chickpeas, pigeon peas, sorghum, watermelon seeds, sesame seeds, hibiscus, soya bean, and animal feed to food manufacturers and processors worldwide. The company operates 50,000+ sqm of processing facilities with a 75,000-ton annual handling capacity, supported by an in-house quality laboratory and organic certification. It sells directly to industrial buyers under quote-based bulk pricing.

Product overview

Norris International is a vertically integrated agricultural commodities processing and export company offering a diverse portfolio of 10 core food products. The company operates as part of Hassabo Group (HG) with end-to-end supply chain management from own farm sourcing through processing to final dispatch. Their product portfolio centers on Gum Arabic (Acacia Senegal and Acacia Seyal) as the flagship offering, complemented by oilseeds (Sesame Seeds, Peanuts, Watermelon Seeds), legumes (Chickpeas, Pigeon Peas, Soya Bean), grains (Sorghum), botanical products (Hibiscus), and Animal Feed. The company emphasizes quality assurance through organic certification, strict quality control procedures, and traceability across their 9 regional collection locations and 50,000+ sqm processing facilities in Sudan.

Differentiator

Problem solved

Functional benefit

Products and services

• Gum Arabic Premium gum arabic sourced from Acacia Senegal and Acacia Seyal trees, a natural food-grade emulsifier used in beverages, confectionery, pharmaceuticals, and industrial applications.
• Peanuts High-quality peanuts processed and exported for consumption worldwide, suitable for food manufacturing and direct consumption markets.
• Chickpeas Premium chickpeas processed for global food markets, used in human consumption, food manufacturing, and various culinary applications.
• Pigeon Peas Pigeon peas processed and supplied for international markets, a staple legume used in food production and direct consumption.
• Animal Feed Quality animal feed products processed from agricultural commodities for livestock and poultry nutrition.
• Watermelon Seeds Processed watermelon seeds for oil extraction and snack markets, sourced from sustainable farm operations.
• Sesame Seeds High-quality sesame seeds for oil production, food manufacturing, and confectionery applications worldwide.
• Hibiscus Premium dried hibiscus flowers processed for beverage, herbal tea, and food coloring industries globally.
• Soya Bean Processed soya beans for oil extraction, food manufacturing, and animal feed production markets worldwide.
• Sorghum Quality sorghum grains processed for food, beverage, and animal feed applications in international markets.

Quantifiable outcome

• 75,000 tons of crops processed annually
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hassabo Group (HG)coreOthersNorris is part of Hassabo Group (HG), a privately owned chain specializing in the processing of food items for consumption worldwide. HG is regarded as one of the most reputable and fastest growing businesses in the industry thanks to its processing capability and rich experience.

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Export Trading Group (ETG): Africa-headquartered agricultural commodities conglomerate that procures, processes, and distributes crops including sesame, pulses, and grains across the continent. Directly comparable to Norris's commodity processing and export model, with a broader geographic footprint.
• Nexira: French-headquartered global supplier of gum arabic and other natural plant-based ingredients, with sourcing operations across Africa. Directly comparable to Norris as both are vertically involved in the gum arabic value chain serving food, beverage, and pharma manufacturers.
• Alland & Robert: One of the world's oldest and largest gum arabic specialists, headquartered in France with African sourcing. Directly comparable to Norris on the gum arabic side, both supplying acacia-based exudates to B2B food and beverage customers.
• Agrigum International: Australian processor and supplier of gum arabic and related natural gums. Comparable to Norris as a direct competitor in the global gum arabic B2B market, though sourcing from Australia rather than the African gum belt.

Broad incumbents

• Cargill: One of the world's largest privately-held agricultural commodity traders and processors, with global sourcing across grains, oilseeds, and specialty crops. Comparable to Norris at the broad industry level in agricultural commodity processing and export, though far larger and more diversified.
• Louis Dreyfus Company: Global merchandiser and processor of agricultural commodities including grains, oilseeds, pulses, and cotton. Overlaps with Norris on commodity processing and export to B2B food manufacturers, but operates at materially larger scale and broader geographic reach.
• Wilmar International: Asia-based agribusiness group with operations across the edible oils, oilseeds, grains, and sugar value chains. Comparable to Norris on the oilseeds and grains processing side (sesame, soya, sorghum) though at vastly greater scale.
• Olam International (ofi): Global food and agri-business supplying nuts, grains, spices, and other ingredients to food manufacturers. Comparable to Norris as a major agricultural commodity processor and exporter with overlapping product categories (sesame, peanuts, pulses).
• Ingredion (TIC Gums): Global ingredient solutions company, including specialty hydrocolloids and natural gums derived from gum arabic. Comparable to Norris as a downstream buyer and processor in the gum arabic value chain serving food manufacturers, though operating at a more value-added formulation level.

Regional players

• Innovafood (Sudan/Saudi gum arabic processor): Sudan- and Saudi Arabia-based processor of gum arabic and other natural ingredients. Directly comparable to Norris as a regional competitor in the Sudanese gum arabic value chain, targeting similar B2B food and beverage customers in the Gulf region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norris-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norris International