Norservice AS

What Norservice AS does

Norservice AS, operating commercially as Prima Konsern AS, is a Norwegian workforce development and labor market inclusion organization headquartered in Trondheim, serving job seekers and regional employers in the Trøndelag area. The company delivers recruitment, competence development, and inclusion services, with a significant portion of participant flow generated through its partnership with NAV (Norwegian Labour and Welfare Administration). The model combines direct job placement and training with work-integrated learning delivered through production subsidiaries that give participants on-the-job experience.

The operating footprint spans a portfolio of production subsidiaries including Prima Catering (food services), Kongsvegen Barnehage (kindergarten/childcare), T-shirt.no (apparel assembly), Prima Frukt (fresh produce distribution), and Kopano, which function both as commercial revenue generators and as training environments for program participants. Digital infrastructure includes Karrierepasset, a competence mapping tool, and Karriereportalen, a career management portal, built on technology partnerships with CoreTrek and Kopano. Content distribution runs through social media and the PrimaPod podcast.

Revenue is generated from three streams: NAV-funded inclusion and competence contracts, employer-paid recruitment and staffing services across the Trøndelag region, and commercial sales from the subsidiary businesses (foodservice, childcare, apparel, and produce). In 2025, the group executed a rebrand consolidating its operating subsidiaries under a unified Prima Konsern identity, signaling organizational consolidation around the parent platform.

Name

Norservice AS

Legal name

Prima Konsern AS

Website

https://norservice.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Norservice AS (Prima Konsern) is a Trondheim-based workforce development and labor market inclusion organization serving job seekers and employers in Trøndelag through NAV partnerships, recruitment services, and a subsidiary ecosystem spanning catering, childcare, apparel, and produce.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Enterprise RPO (End-to-End Program Management) (BPACABAA), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC), Recruiting & Talent Acquisition Training (EDABAIAA)

Keywords

• Workforce development services
• Recruitment and staffing
• Competence development
• Inclusion employment services
• Employer workforce solutions

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Workforce Services and Recruitment: Prima Konsern provides recruitment services, competency development, and inclusion solutions to employers, connecting job seekers with workforce needs in Trøndelag. Revenue appears to derive from employer-paid services for staffing and competency solutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Prima Konsern is a Norwegian workforce development and inclusion organization operating in Trøndelag, connecting job seekers with employers through recruitment, competence development, inclusion, and production services. The group delivers employer-side recruitment and business development support, NAV-referred work-oriented follow-up, and a portfolio of subsidiary operations covering catering, kindergarten, apparel, and fresh produce retail.

Product overview

Prima Konsern is a workforce development organization that operates as a multi-service platform offering recruitment, business development, production services, and job seeker support. The company consists of a main organization with several subsidiary brands including Prima Catering, Kongsvegen Barnehage, T-shirt, Prima Frukt, and Kopano. Core services include Arbeidsgivere (employer services), Bedriftsutvikling (business development), Produksjon (production services), Jobbsøkere (job seeker services), and Henvist fra Nav (NAV-referred services). Digital tools include Karrierepasset, Karriereportalen, PrimaPod, and Kurskalender.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeidsgivere (Employer Services)

Quantifiable outcome

• Workforce development outcomes for both candidates and employers through practical collaboration

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NAV (Norwegian Labour and Welfare Administration)coreStrategic or Co-development PartnerPrima Konsern works with NAV to support job seekers referred from NAV, providing work-oriented follow-up, competency development, and support on the path toward work or education.
• KopanominorStrategic or Co-development PartnerKopano is a partner entity operating under Prima Konsern's network of websites, offering additional services within the group's ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Adecco Norway: Major international staffing firm operating in Norway, offering temporary, permanent, and RPO services. Like Prima, it serves employers seeking workforce solutions, but operates at significantly larger scale and does not focus on the inclusion/NAV-referred segment.
• ManpowerGroup Norway: Norwegian arm of global staffing giant ManpowerGroup, providing permanent placement, temporary staffing, and career solutions across multiple sectors. Compared to Prima, it offers broader scale and global infrastructure but lacks the inclusion/NAV-referral specialization and the integrated production-based training model.
• Randstad Norway: Global staffing and HR services provider with Norwegian operations covering permanent placement, temporary staffing, and outplacement. Comparable to Prima in employer-facing recruitment services, though it is a generalist commercial operator rather than a regional inclusion-focused provider.
• Right Management Norway (ManpowerGroup): Career transition and talent development arm of ManpowerGroup operating in Norway. Comparable to Prima's competency development and career portal offerings, but focused on outplacement for displaced workers rather than NAV-referred inclusion candidates.

Others

• NAV (Norwegian Labour and Welfare Administration): The Norwegian government labor and welfare agency that refers job seekers to Prima and other providers. Not a direct competitor but a critical upstream partner and ecosystem participant whose policies and budgets drive Prima's referral pipeline.

Regional players

• Samvirke / Veidekke social enterprise staffing programs: Norwegian construction and social enterprise initiatives that provide work-inclusion programs similar to Prima's model, combining production activity with workforce qualification for disadvantaged job seekers. Functionally comparable in combining 'work + training' but focused on the construction sector.
• Falck Norge (Healthcare/Workforce): Norwegian workforce and healthcare services provider employing individuals with reduced work capacity. Comparable to Prima's inclusion focus and NAV-contracted work-first model, though operating in different geographies and service areas.

Direct peers

• Jobzone Norge: Norwegian staffing and recruitment firm offering temporary and permanent placement across multiple industries. A direct competitor to Prima's recruitment arm in the Norwegian market, though Jobzone is a commercial recruiter without the inclusion/social-enterprise positioning.
• Stendi / Humana arbeid og inkludering: Norwegian social enterprise providing work-inclusion, competency development, and supported employment services under contract with NAV. Closest direct peer to Prima's core inclusion-and-competence model, operating across multiple Norwegian regions.
• Personalhuset Staffing Group: Norwegian recruitment and staffing firm focused on professional, technical, and administrative roles. Comparable to Prima's employer services from a direct-hire and staffing perspective, operating in similar regional markets but without the NAV-referral and inclusion specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prima.konsern
• LinkedInlinkedin.com/company/norservice-as
• Instagraminstagram.com/prima.konsern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norservice AS