North Atlantic Basketball Academy (NABA)

What North Atlantic Basketball Academy (NABA) does

North Atlantic Basketball Academy (NABA) Ltd., founded in 2014 and headquartered in Dublin, Ireland, is a privately held basketball development organization operating a multi-country network of training academies for student-athletes aged 6–22. The company combines structured basketball coaching (technical, tactical, physical, mental, and nutritional modules) with academic pathways aligned to the US High School system, marketing itself as a pipeline to NCAA/NAIA scholarships and professional basketball careers. Operationally, NABA delivers a layered product portfolio: high-touch full-time academic programs (Transition Year at €25,000/year, High School, Prep-School, and Master's at €30,000/year) integrated with partner schools; age-tiered after-school memberships (€75–€150/month); residential accommodation at Bangor House in Dublin (€180–€250/week); summer and weekly camps; and location-specific programs in Lanzarote and Barcelona (Spain), Oslo (Norway), a partnered location in Rajnandgaon (India), and a 2025-launched USA operation. Distribution is direct-to-consumer via website-based JotForm enrollment, with EYBL competition participation (U13–U17) and Baller TV broadcasting serving as credibility and demand-generation levers. The company employs 15 people, has trained 500+ players internationally, and reports 30% of its alumni advance to USA scholarships or professional contracts.

Name

North Atlantic Basketball Academy (NABA)

Legal name

North Atlantic Basketball Academy Ltd.

Website

https://northatlanticbasketballacademy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Atlantic Basketball Academy (NABA) is a Dublin-headquartered, multi-country basketball development academy serving student-athletes aged 6–22, combining elite basketball coaching with US High School-aligned academics across Ireland, Spain, Norway, India, and the USA.

Ownership category

akta.pro rank

Product category

Basketball Training and Athletic Development Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Basketball training programs
• Youth sports development
• Student athlete development
• Basketball skills coaching
• Athletic academic programs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Full-Time Academic Programs: Comprehensive programs combining US High School system education with intensive basketball training. Programs include Transition Year (€25,000/year), High School, Prep-School, and Master's Program (€30,000). All fees include accommodation and are calculated on a sliding scale based on family financial capacity.
2. Student Accommodation: On-campus housing at Bangor House, Navan Road Dublin 7. Pricing tiers: single room €250/week, double room €220/week, share room €200/week, 6-bed share room €180/week. Minimum 6-month commitment required for program participants.
3. After-School Programs: Monthly membership fees for youth training: U11 (€75/month), U12-U15 (€105/month), U16+ (€150/month). Includes 5 sessions per week of structured basketball training.
4. Summer Camps: Residential and day camps running July 12-26, 2026, for players aged 8-20. Full-day programming with international coaches, accommodation, meals, and training included.
5. Optional Programs: Vocational Training Courses at €12,000/semester and English + Accommodation packages at €21,000/year. Weekly camps available at €995/week including daily English classes.
6. NABA USA Programs: High-performance scouting events, showcases, and training camps in the United States with pricing at €42,750 and €49,995. Includes NCAA exposure, recruitment support, and cross-continental development.
7. NABA India Programs: International student programs at €9,000/year including food and accommodation. Local Indian students pay ₹30,000/month. Local School Program available at €12,000 for international students.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

NABA delivers tiered basketball development programs that combine intensive on-court training (technical, tactical, physical, mental, and nutrition coaching) with academic curricula aligned to the US High School system, targeting student-athletes aged 6–22. Core deliverables include full-time academic programs (Transition Year, High School, Prep-School, Master's), after-school memberships, summer camps, student accommodation, and EYBL competition participation across locations in Dublin, Lanzarote, Barcelona, Oslo, India, and the USA.

Product overview

North Atlantic Basketball Academy (NABA) operates as a multi-location basketball development organization offering a comprehensive platform of programs. The core offering includes full-time academic programs (Transition Year, High School, Prep-School, and Master's programs) that combine US High School system academics with elite basketball training. These are complemented by age-specific training programs including After School Programs (U11 to U16+), EYBL Development Program, and Summer Camps. NABA has expanded internationally with physical academy locations in Dublin (headquarters), Lanzarote, Barcelona, Oslo, and India through the Sarvagya Rao Basketball Academy partnership. The organization also provides student accommodation services and competes in the European Youth Basketball League (EYBL) across multiple age divisions. The platform is designed to develop student-athletes toward US college scholarships and professional basketball careers, with 30% of players progressing to the next competitive level.

Differentiator

Problem solved

Functional benefit

Brands

• EYBL Development Program: Friday and Sunday training sessions focused on developing skills to compete at the highest level, covering shooting techniques, footwork mastery, advanced dribbling, and individual tactical drills.
• NABA Kids Academy
• Transition Year Program
• High School Program
• Prep-School Program

Products and services

• Transition Year Program Intensive one-semester or 8-week program for student-athletes aged 15-16 featuring professional coaches, 4-5 hours of training 5-6 days per week, full strength and conditioning, nutritional advice, EYBL/NABL selection access, academic monitoring, accommodation, international exposure, and USA scholarship opportunities. Priced at €25,000/year.
• High School Program Full-time program for student-athletes aged 14-19 combining academic education at a local partner high school with intensive basketball development sessions. Designed for student-athletes seeking to balance academics with elite basketball training.
• Prep-School Program Program for athletes aged 17-22 aiming for collegiate or professional basketball opportunities. Combines rigorous basketball training with academic preparation including SAT/ACT exam guidance.
• Master's Program Advanced program for athletes aged 17-22 with links to semi-professional and professional clubs, providing elite development pathways. Priced at €30,000/year.
• Vocational Training Courses Optional semester program at €12,000/semester providing vocational training alongside basketball development for students taking a gap year from traditional academics. Focused on intensive basketball development and personal growth.
• English + Accommodation Package combining daily English classes with accommodation and basketball training, priced at €21,000/year. For international students seeking language development alongside basketball training.
• After School Programs Age-differentiated after-school basketball training memberships: U11 (€75/month, 5-6pm Mon-Fri) introducing basics to ages 6-12, U12-U15 (€105/month, 6-7:30pm Mon-Fri) intermediate level for ages 12-15, and U16+ (€150/month, 7:30-9pm Mon-Fri) advanced training for ages 16 and up. 5 sessions per week.
• EYBL Development Program Friday (7-9pm) and Sunday (3-5pm) training sessions focused on shooting techniques, footwork mastery, advanced dribbling, and individual tactical drills to prepare players for European Youth Basketball League competition. Booking via JotForm.
• Summer Camp 2026 Residential and day camps for players aged 8-20 (boys and girls) running July 12-26, 2026. Features international coaches, full-day programming, accommodation, meals, basketball training, and cultural exchange.
• Kids Academy Program for children aged 6-12 introducing basketball basics through fun games, team building, balance, coordination, and fundamental skills (catching, dribbling, shooting, defense, footwork). Located at St Declans College Cabra D7, Fridays 5-7pm, €5 per session.
• NABA India International basketball program at Sarvagya Rao Basketball Academy in Rajnandgaon, India, in partnership with Academy Director Kalva Radha Rao and Business Director Ashish Chalapuram. Pricing: €9,000/year for international students, ₹30,000/month for Indian students, with food and accommodation included. Includes Local School Program at €12,000.
• NABA USA Official American expansion bringing elite international development opportunities to US student-athletes. Led by NABA Founder Dermot Russell and NBA/CBA veteran Dan Mooney. Offers high-performance scouting events, US-based training camps, NCAA exposure support, and cross-continental development. Priced at €42,750 and €49,995.
• NABA Barcelona Basketball program in Barcelona, Spain offering week experiences, 3 or 6-month experiences, and full-time player programs. Features basketball court, gym, qualified international coaches, beach proximity, and optional Spanish/English classes.
• NABA Lanzarote Basketball program in Lanzarote, Spain under the Canary Island sun, established in 2021 in Arrecife. Offers full-time player programs, team experiences, and 3-week experiences with international professional basketball coaches and beachside facilities.
• NABA Dublin Original NABA headquarters in Dublin, Ireland with purpose-built facilities. Offers after school programs, student accommodation, weekend practices, individual practices, and Kids Academy for ages 6-12.
• NABA Student Accommodation Student housing at Bangor House, Navan Road Dublin 7. Options include single rooms (€250/week), double rooms (€220/week), shared rooms (€200/week), and 6-bed shared rooms (€180/week). Includes living room, kitchen, laundry, parking, and study corner. Minimum 6-month commitment for program participants.
• European Youth Basketball League (EYBL) Participation Competitive European youth basketball league participation across age divisions (U13, U15, U16, U17). NABA teams compete against top European academies from Latvia, Lithuania, Italy, Bulgaria, Czech Republic, Spain, Germany, Ukraine, Denmark, England, Estonia, Finland, France, Poland, and Iceland. Includes European exposure via Baller TV and YouTube broadcasts.
• Weekly Camps Weekly basketball camp packages at €995/week including daily English classes, basketball training, and accommodation. 500+ players trained internationally.

Quantifiable outcome

• 30% of NABA players advance to compete at the next level (USA scholarships or professional contracts)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sarvagya Rao Basketball AcademycoreStrategic or Co-development Partner · 1 November 2024Strategic partnership with Sarvagya Rao Basketball Academy in Rajnandgaon, Chhattisgarh, India. Led by Academy Director Kalva Radha Rao and Business Director Ashish Chalapuram. Provides NABA brand presence in Asian market, joint training sessions, tournaments, and cultural exchange opportunities for players in both regions. Creates pathways for scholarships, competitions, and scouting for Indian and international players.
• European Youth Basketball League (EYBL)coreStrategic or Co-development PartnerNABA competes in EYBL across multiple age categories (U13, U15, U16, U17). This partnership provides elite competition exposure, access to scouts and recruiters, and integration with top European basketball academies from Latvia, Lithuania, Italy, Bulgaria, Czech Republic, Spain, Germany, Ukraine, Denmark, England, and other countries. EYBL serves as the primary competitive platform for NABA player development.
• Łódź LKS/KM (Poland)minorChannel Partner/ Reseller/ DistributorPartnered club in Poland providing EYBL teams from Łódź. NABA U15 and U16 squads include players from this partnered club (4 players in U15, 3 players in U16). Collaborative approach allowing cross-border talent development and competition.
• Local Dublin SchoolsminorStrategic or Co-development PartnerPartnership with local high schools in Dublin for the High School Program. Student-athletes attend partner schools while receiving daily high-level basketball development sessions from NABA. Provides academic integration for the US High School system framework.
• FIBA (International Basketball Federation)minorStrategic or Co-development PartnerAffiliation with FIBA through Dermot Russell's FIBA agent certification. Provides regulatory framework alignment and access to international basketball governance standards. NABA operates under FIBA statutes and competition rules for member associations.
• Erasmus+minorStrategic or Co-development PartnerEuropean Union funding program supporting international education and training initiatives. Mentioned in NABA's international programs, potentially supporting student exchanges and cross-border training opportunities.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Montverde Academy: Elite US basketball-focused prep school in Florida with extensive international student-athlete enrollment and strong NCAA Division I placement. Closely comparable to NABA in combining rigorous academics with elite basketball development and serving international feeder markets.
• PGC Basketball (Point Guard College): US-based basketball skill-development organization running camps, clinics, and online coaching. Comparable to NABA in skill-focused training delivery, though primarily camp-driven rather than residential academic-year programs.
• Sunrise Christian Academy: Kansas-based basketball-focused prep school with strong international recruitment and NCAA pipeline. Operates a similar residential academics-plus-basketball model targeting international and US student-athletes.
• Oak Hill Academy: Historic Virginia-based basketball prep school renowned for producing NBA and NCAA Division I talent. Comparable to NABA's basketball-first, residential, scholarship-pathway positioning, though concentrated in a single US location.
• La Lumiere School: Indiana basketball prep school with national ranking and significant international student-athlete enrollment. Closely mirrors NABA's value proposition of elite basketball development tied to US college scholarship placement.

Broad incumbents

• IMG Academy: Florida-based multi-sport performance and academic academy offering elite basketball alongside dozens of other sports. Broader incumbent with deeper resources but less basketball-specialist positioning than NABA.
• FC Barcelona Basketball Academy (La Masia): Top-tier European basketball academy developing youth talent for FC Barcelona's professional system. Comparable as a high-pedigree European basketball academy pipeline, though with single-location and Spanish-centric delivery.
• Real Madrid Basketball Academy (Cantera): Elite European basketball academy affiliated with Real Madrid, producing both Spanish national team and NBA talent. Comparable to NABA in elite youth basketball development within Europe, though backed by a global football/basketball brand.

Regional players

• Žalgiris Basketball Academy: Lithuanian basketball academy with strong EYBL presence and one of Europe's deepest basketball traditions. Comparable to NABA as an EYBL competitor and elite European basketball development platform, though regionally concentrated in the Baltics.

Emerging players

• The Skills Factory (TSF): US-based basketball training organization running camps, clinics, and AAU-style tournament programming. Comparable to NABA in basketball skill development focus and youth athlete pipeline orientation, though less residential and academic-tied.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NABAIreland
• YouTubeyoutube.com/@nabaireland2014
• Facebookfacebook.com/northatlanticbasketballacademy
• Instagraminstagram.com/naba.academy
• LinkedInlinkedin.com/company/north-atlantic-basketball-academy-naba

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Atlantic Basketball Academy (NABA)