QZAR Laser Tag

What QZAR Laser Tag does

Q-ZAR Laser Tag is a single-location family entertainment venue operating in Rohnert Park, California. Founded in 2014, the company runs a 3,800 sq ft themed arena equipped with LaserWar laser tag hardware, supporting up to 36 players per mission with games launched on a 20-minute cycle. The venue also operates video game stations as a secondary attraction. Operations are limited to Thursday through Sunday, providing approximately 39 hours per week of walk-in service, with private parties and tournaments bookable outside standard walk-in hours.

The business serves a diversified set of consumer segments including families, birthday parties, corporate groups, non-profits, students, and gaming enthusiasts. Core offerings include walk-in laser tag games, structured "Money Match Mondays" tournaments, a 50/50 fundraiser program that splits ticket revenue with non-profit partners, and tiered birthday party packages. The company has also cultivated cross-promotional partnerships, including a referral relationship with a local bakery for party goers.

Revenue is generated primarily through per-player game pricing ($8 per game base, $20 for a multi-game Zapp Pass, $20 unlimited on Thursdays, $5 student games on Friday evenings after 8pm) and tiered party packages priced from $169 to $349 depending on game count and day of week. The business is privately held and owner-operated with a small staff of approximately 5 employees; there is no indication of external funding, secondary locations, or franchise expansion.

Name

QZAR Laser Tag

Legal name

North Bay Q-ZAR Laser Tag

Website

https://northbayqzar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Q-ZAR Laser Tag is a single-location family entertainment venue in Rohnert Park, California, operating a 3,800 sq ft LaserWar-equipped arena that serves families, birthday parties, corporate groups, students, and non-profits through walk-in games, tournaments, and party packages.

Ownership category

akta.pro rank

Product category

Laser Tag Entertainment

NAICS

Amusement Arcades (713120)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Laser tag entertainment
• Birthday party venue
• Group event hosting
• Indoor recreation center
• Team building activities

Headquarters

HQ city

Rohnert Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Game Sessions: Walk-in customers pay per game session at $8 per player. Runs missions approximately every 20 minutes with capacity for 36 players.
2. Zapp Pass Package: 3 Q-ZAR laser tag games plus a drink for $20 per player. Available Thursday through Sunday during all hours of operation.
3. Unlimited Thursdays: Unlimited games for the entire day on Thursdays for a flat $20 per person.
4. Party Packages: Birthday and group party packages ranging from 1-game ($169-$219) to 3-game ($239-$289) options. Includes private party room, food, drinks, and additional players at $14-$20 each. 50% deposit required at booking.
5. Gaming Tournaments: Money Match Mondays video game tournaments with $20 entry fee. Cash prizes awarded to top finishers. Currently running XBOX 360 games with company-supplied consoles.
6. Fundraiser Ticket Sales: 50/50 split fundraiser program where non-profit groups sell $5 game tickets (normally $8 value). Organization keeps half the proceeds from ticket sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

QZAR Laser Tag operates a 3,800 sq ft indoor laser tag arena in Rohnert Park, California, offering mission-based laser tag gameplay powered by LaserWar equipment. The venue provides individual play sessions, tiered birthday party packages, weekly tournaments, a Zapp Pass for unlimited play, and a 50/50 community fundraiser program.

Product overview

Q-ZAR Laser Tag operates a physical entertainment venue in Rohnert Park, California, offering laser tag experiences in a 3,800 square foot space arena with blacklights and laser-enhancing mist. The core product is the Q-ZAR Laser Tag game experience, which supports up to 36 players per mission. The business supplements its core offering with tiered party packages (Saturn/3-Game, Earth/2-Game, and Mars/1-Game) that bundle laser tag games with private room rental, food, and party amenities. Additional offerings include the Zapp Pass bundle, a 50/50 split fundraiser program for non-profits, and Money Match Mondays video game tournaments. Walk-in pricing is available at $8 per game, with special promotions for students on Fridays and unlimited play on Thursdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Q-ZAR Laser Tag Game Standard laser tag game session where players compete in mission-based gameplay inside a 3,800 sq ft space-themed arena equipped with LaserWar laser tag gear. Targeted at walk-in players, families, students, and groups seeking active entertainment.
• Birthday Party Packages Tiered birthday party offerings that bundle laser tag play with party hosting amenities, available as Saturn (3-game), Earth (2-game), and Mars (1-game) packages. Designed for families hosting children's birthday celebrations.
• Zapp Pass Pass product offering extended or unlimited play privileges, allowing frequent players and repeat visitors to enjoy laser tag sessions on a more flexible basis. Aimed at students, regular patrons, and gaming enthusiasts.
• 50/50 Fundraiser Program Community-oriented fundraising program structured around a 50/50 revenue split, enabling schools, non-profits, and community organizations to host events at the venue as a fundraising mechanism.
• Money Match Mondays Tournaments Weekly Monday tournament with a competitive prize pool format, designed to attract repeat play from competitive gamers, students, and enthusiast segments.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LaserWar CompanycoreTechnology or IntegrationQ-ZAR uses the newest Laser Tag equipment from LaserWar company. This provides the vest and phaser technology used in their intergalactic battle missions.
• Your Sweet ExpectationsminorOthersLocal bakery providing cakes for birthday party packages. Supplies 8-inch cakes serving 10 people for party packages.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• K1 Speed: Indoor karting and entertainment centers with party packages and group events; competes for the same group-entertainment and birthday-party market as Q-ZAR.
• Sky Zone: Trampoline-based indoor family entertainment centers with party packages and group events; competes with Q-ZAR for the same birthday-party and family-outing customer.
• Laser Quest: Long-running laser tag chain with mission-based gameplay similar to Q-ZAR's intergalactic battle format; the most direct category-equivalent peer.
• Urban Air Adventure Park: Indoor family adventure parks offering trampolines, climbing, and group attractions including party packages — a direct competitor for family/group entertainment dollars.
• Scene75 Entertainment Centers: Large-format indoor entertainment centers featuring laser tag, arcade, go-karts, and party packages — a direct format comparable to Q-ZAR's laser-tag-and-parties model.
• Main Event Entertainment: Chain of family entertainment centers offering laser tag, bowling, arcade, and birthday parties — the closest scaled analog to Q-ZAR's laser-tag-and-parties model, just at much larger footprint.
• Andretti Indoor Karting & Games: Indoor entertainment complexes combining karting, laser tag, arcade, and party rooms; matches Q-ZAR's mix of active games and group/birthday party hosting.

Broad incumbents

• Dave & Buster's: National eat-and-play entertainment chain combining arcade, sports-watching, and group events; overlaps with Q-ZAR on party hosting and game-based entertainment for groups.
• Chuck E. Cheese (CEC Entertainment): Iconic family entertainment center chain focused on children's birthday parties, arcade games, and group events; competes for the same family/birthday-party segment Q-ZAR targets.
• Bowlero: Bowling-centered entertainment venues with arcades, food, and party hosting; overlaps Q-ZAR on group entertainment and birthday-party bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northbaylasertag
• LinkedInlinkedin.com/company/qzar-laser-tag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QZAR Laser Tag